A Work in Progress

Hi everyone! People always wonder. About what I do, why I do it and for whom. Here is a profile on Blox and some ideas pertaining to the business model I have been developing for Blox. Communications. 

When I left Bell Mobility, I came up with three words to define my new creative journey –

  1. RESOLVE (be the best I can be);
  2. CONFIDENCE (be confident and capable, because everything is possible);
  3. SOBRIETY (be proud for what I have accomplished without dwelling on the past).

These words keep me on track and instill a sense of value in my pursuits. I’m excited to share my ideas with you and welcome all comments!

Blox is:

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative and technical work embodying branding, marketing and sales. Recently, she completed a 6 month contract for a digital marketing agency in  startup phase, VanWhistle Media. During this time, Chona helped to develop their brand strategy, as well as, the marketing and sales collateral that was used to prospect new clients. With several projects underway, she decided to work on an idea where she could provide customized content solutions to businesses aiming to define their brand. Chona was inspired by the freedom VanWhistle Media founder, Charles Yun gave her in terms of creating from the bottom up, and dedicating countless hours towards growing her writing, designing and marketing skills. By now, Blox. Communications had become a working concept. Chona’s long term (5-10 years) goal is to work with global creatives, transforming the corporate landscape from what it is today. She aims for Blox. Communications to become an international conglomerate. For the next year, Chona’s goal is to elevate her educational background through formal training (Jelly Marketing Academy, BCIT) and hopefully earn a bootcamp placement with a reputable agency like, Crew (Surrey, BC) or Jelly Marketing (Langley, BC).

Founder:

Chona creates powerful content poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales.

Company:

Blox. Communications provides customized content solutions, concept development & sales strategies to businesses across the globe. We help to establish your brand identity by focusing on the process of creating, developing, and communicating ideas which are abstract, concrete, written and/or visual. This process includes the action of discovery, innovating the concept, developing a process for execution, and bringing the concept to reality.

Goals:

  1. To develop BRAND IDENTITY via transparent, accurate & responsible communication.
  2. To promote GROWTH + ATTENTION using state of the art processes and techniques.
  3. To cultivate COMPREHENSION of your digital presence using a Simpler & Larger approach.

Mission:

Simpler & Larger – To produce work that is easily understood and done, so that the business can consider a greater capacity.

Values:

  1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
  2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy into communications where multiple parties are involved.
  3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

Focuses:

Social media management strategy, brand concept kit, complete branding package, creative/technical writing, idea development, art/creative direction, photography, design and collaboration.

That’s it for now! For questions, please comment or email – info@chonafecanlas.com.

LET’S MAKE CHANGE HAPPEN TODAY!

Digital Presence

Hi everyone! Let’s get right to it!

Digital  presence. As marketers, we want to talk about it. We want our clients to be aware, so they can be responsible for their own success. We want to give them a model to follow so that they can apply their ideas, optimize process and make streamlined business decisions more effectively. One way to understand how this can work, is to follow a simple model that outlines four core digital marketing services + concepts, working alongside a digital marketing strategy (Digital Presence Business Model).

Here’s a brief synopsis –

The Digital Presence Business Model simplifies the functionality of four core digital marketing services. When I developed this model for VanWhistle Media, the four core services used were – web development, social media management, SEO and branding. Following another model I created called Simpler & Larger, we pair the services to their concepts as a reminder of what should be the primary focus. Simpler & Larger is the basic idea that work should be easily understood and done, so that the business can consider a greater capacity. The harmony between concept and functionality makes it easy to apply the services each step of the way. And used together, the services become intact, stable and strong. Your brand’s core attributes will become more refined and you will begin to see fluidity and consistency throughout your total business approach.

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The 4 core services and their core concepts are:

  1. Web Development – IDENTITY (analytical, logical, objective)
  2. Social Media Management – IMAGE (intuitive, thoughtful, subjective)
  3. Branding – CORE (central, definite, overall)
  4. Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)

My ultimate goal would be to develop this model into something specifically geared towards social media marketing. I would like to perform an analysis on whether or not social media could be used as a tool to establish brand identity and equalize the impressions we create based on our personalities and emotional predispositions. This is in development, but if you would like to hear more about it let me know!

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

Always-always – a cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming.

Being – relatable to id; associated with fire and the power of transformation; a lustrous gem

Artha – relatable to ego; meaning, sense, goal, purpose or essence; a place

Manipura – relatable to superego; the totality of currency, the conscience plus the ideal self; an animal