About Chona Fe Canlas

Born and raised in Calgary, Alberta, Canada, Chona received a Bachelor of Fine Arts Honours degree in Printmaking, Painting & Art Theory from the University of Calgary in 2002. Once graduated, she focused on establishing herself as an independent, commercial artist.

Between 2002 to 2005, Chona launched and operated an art gallery from her home while working with groups like The Arbour Lake Sghool and snowboarding apparel company Snowspeeders (now Somewon Collective).

In 2006, Chona moved to British Columbia to study Foundational Graphic Design at The Art Institute of Vancouver. Then in 2008, she landed a job with Bell Mobility, Canada’s #1 telecommunications company and LTE/HSPA+ based wireless service provider. Over a period of 10 years, she gained invaluable experience in customer service, account management and sales. Her longest held position was as a Corporate Account Manager (Corporate Client Care Representative). In this position, she managed accounts within the medium and enterprise business market segments of Bell. Her targeted verticals were divvied between  construction, retail and oil & gas. Chona managed accounts for Lafarge Canada, Aritzia, The Brick, Enbridge Inc., TransCanada Corporation (now TC Energy), Nova Chemicals (see videos), Tarpon Energy, Trotter & Morton, Houle ElectricHusky Energy, The Jim Pattison Group, Canwel Building Materials Group Ltd, Canadian Tire Corporation, Limited, The Calgary Stampede, Van Kam Freightways Ltd., Sysco Corporation and more. Chona was also proud to represent one of Canada’s first corporate mental health initiatives, Let’s Talk. The four pillars of the initiative’s program strategy are Anti-Stigma, Care & Access, Research and Workplace Health. Overall, her time spent with Bell Mobility provided insight, motivation and drive for understanding employee performance, the different ways to engage with clients and how metrics can be used to evaluate the efficiency of communication strategy as a whole.

In 2018, Chona left Bell Mobility to re-launch her creative career (see A Work in Progress). She began working for VanWhistle Media, a digital marketing startup agency based in New Westminster, British Columbia, Canada. Alongside the company founder and CEO, she helped to create the agency’s brand identity, marketing collateral, sales-focused core concepts, and growth & awareness strategies from the bottom-up.

Today Chona is the Marketing Coordinator at Longboard Architectural Products. She specializes in building project maps using the RACI chart method. In her approach, Chona helps B2B companies implement a 9-point strategy to drive long-term, sustainable growth.

Thank you for reading!

I create something different everyday! My past work experiences have taught me perseverance and accountability. I value humanism, environmentalism & innovation. You can reach out to me via email anytime. Thanks again!