Brand Names

Hi everyone! Branding is about consistency. Consistency in the words and language used to describe what you sell and do. Plus, if we can make personal connections to our messaging (communication), our audience will see better (think Visual Transparency).

Trust me! Okay, let’s ride.

If your brand delivers quality products and/or services, creates exceptional digital exposure and aligns with your customers’ values, then we will begin to associate your brand with positivity (reciprocal awareness, ideology, experience, emotions etc.).

Wow, this website shows their products in a sensible order / the product descriptions are detailed and personalized / this makes me think of the wool bucket hats my Grandmother made / I want to contact the store right now to see if they have the hats in stock. And so on and so forth. The buyer’s process is attentive. What we need to ask is – is the seller’s process absolute?

Timing differs from various perspectives. In marketing sales, process and planning may not always be aligned. We need to find ways to guarantee customer conversion, but how can this be done?

Like a beautiful calico print t-shirt you wore when you were thirteen or like a rain splattered window you peered out of on your way home from lessons, our audience develops brand identity in the same way we develop our thought processes. Hup 2 3 4, hup 2 3 4. I would even argue that the buyer’s process is creative and the seller’s process is technical.

Can we then leverage creativity in a technical way to ensure customer conversion? Perhaps a topic for Kevin David!

For example, we (Sellers & Buyers) make the same, dedicated connections when observing a special life experience. Then, this can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you can bring to the table. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in time.

Time is the essence that proves business longevity! Seems really obvious, but at times it isn’t.

This is the importance of material and conceptual brand development (transparency) — when our audience can automatically associate a brand name with positive things, they become our friends for life! This is the beginning of things of ‘internet of things’ (IOT) or one aspect of artificial intelligence (AI).

Post brought to you by the McDonald’s and Tim Hortons billboards on McBride Ave (heading north). 

😉

Sensory Marketing

Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!

Per @AlisteMarketing, sensory marketing is a method of selling products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections. 

For example, in web development and social media management you can combine the IDEA of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation of the service and/or product you are representing.

I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches art. This won’t be fear-based and cannot be avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.

So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon.  I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon? Our senses tell us what we want and what we don’t need.

Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on want, but desire.

Bottoms up!

Sensational Language

Hi everyone! What you see is what you get. Or is it?

C3E132CA-A3DC-45F2-8249-EBFDE04FE314Design will always suggest a certain power. As marketers, incite wonder and change. Use words, use language. Have us look, have us see. Sensational marketing. What would it be?

Questioning guys, questioning!

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

A Day –

A Tree –

Always-always – A cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming

Animal characters – Filburt (beaver), Stan (antilope), Shady and Slime (frogs), the falcon,

Artha – Relatable to ego; meaning, sense, goal, purpose or essence; a place

Baby Bear – Baby Romel (in spirit)

Banana split second – That indulgent minute when you awake and everything feels perfect

Being – Relatable to id; associated with fire and the power of transformation; a lustrous gem

Bling –

Blueberry – A retro blue Ty bear stuffie, sewn together with black thread; his beady eyes are made of wind-blown agate, a mystical find these days in Chon

Daisy – Our existential hero

Dream – Ignorance; created by Alice for Daisy

Each Other -Chona (Each) and Romel (Other); the reason for everything; relational goal

Food – cherry scone, hot drink of lemonade, ham and cheese biscuit, ham and cheese sandwich, French macarons, sandwich, fruit salad, barbecued pork chop muffins, star anise, sweet lemons, grass seed, bread, Earl Grey, 3% milk, taro cream buns, Nanö, Dreamsicles, bright green granny smith apple, gum, solid steel jelly beans,

Free –

Gods – Alice from Wonderland, Judge Judy, Linz, Indigo (Paradise Colours)

Human characters – Daisy, Cherry

Life –

Locations – Chon, Elevententeen, Life Space, Nike outlet

Manipura – Relatable to superego; the totality of currency, the conscience plus the ideal self; an animal

Others –

Seventeen – Dilettante, youngest version of Chona

Spaces – Diet, exercise, sex, sleep

Spiritual characters – A Day, A Tree, The Need, The Pause

States – Manipura, Artha, Being

Theories – Fever,

Toys –

Tree characters – Jared, Paul

 

 

 

 

 

 

Awareness

She positioned her face in the centre of the shot and when I saw it, my heart strings pulled for the very first time in long while. For the very first time in a long while, I felt proud to be alive, healthy and moving in a new direction.

Marketers run campaigns for many incentive reasons. Whether to motivate and encourage or to stimulate an investment, what matters today is that campaigns produce an intrinsic value that over history will impact the course of time.

I know now, I could never be alone. I wish I remembered the elation I felt when I was offered the position. That feeling has gone on retreat and I don’t have the energy to take it back.

It feels like a giant *cinnamon bun, he said. We came out of the theatre and I heard him sniffle. He asked me if I liked it and I answered, it felt sad. Only time will tell, should we just countdown the days? I counted down the days until then.

*Which do you like the sound of better – culmination of effort or cinnamon bun?

LOL!

Gadgets

A digital object is checking gadgets. Tiny beads and shards. Daisy felt fuzzy and warm. Life Space smelled like a contradiction. Did you see it? Wait! Come back! You didn’t even ask! Daisy runs past in a fluff. Ugh, what is this stuff?1704E55B-54C3-4A4A-A095-F94906EA87D0