Daisy was gone for too long. She timidly arose from a nap and could feel her neck bent and sore from the left side. Rubbing it, she felt the temporary relief of coming back to Life after journeying tumultuously on the other side. The train was still moving across moist carpeted land with moss coloured greenery and trees that look like LEGO pieces. She didn’t quite understand when she transitioned back, but she was glad to be here smelling the faint stink of ham and cheese, quite possibly brie.
When you time travel you don’t require nourishment. You only need the specific ability to qualm emotions and transfer to and from sight and blindness. You don’t actually want to see the workings of Elevententeen, what’s behind there is extremely frightening. The framework is made up of spider-like grids, but when you see it, it moves and pulses like a living thing. Daisy shuddered at the mere thought of it. She quickly patted her yellow eyelet dress to ensure it was still in existence. Another way to halt the screams (screams occur when your brain computes the framework pulsing) was to enter Elevententeen with a very specific wardrobe, preferably containing bold colours, pattern and texture.
Sighing Daisy remembered what it was like in social media school to learn about plain old graphic art and design attributes. That stuff was existential now, it served no purpose. People only wanted multi-dimensional graphics, that breathed and pulsed and held meaning. I guess altering genetics in 2019 completely erased humans’ needs for new things and surprisingly technology. Technology also no longer occurred. It was too fickle and rambunctious, so nobody cared about it. It was only about Artha, Manipura and finding pure butter that could slip you back through the framework unnoticed and at a slippery pace.
Daisy shook her head fast and opened her eyes large. “I need to discern if this sandwich comes from land or the sea.” There were no humans on the train today, only empty seats and a refined beaver sipping quietly on Earl Grey. “Well, he looks. Dry relaxed, so I think this comes from the land.” The beaver heard her think and adjusted his frames while cocking his head North East. He wanted to see if he could grab the newspaper from thin air instead of having to hold it in his hands. Paper was so archaic, he thought. Daisy wasn’t sure if he noticed her. Her heart skipped a beat and stopped for a moment as he again adjusted himself out of what looked like discomfort. Inhaling a deep breath, they both fell deeply asleep.
The reflection on the mirror was blank.
The Hub Concept
The Hub Concept is the idea of creating an effective centre of information in everything you do. In writing, that would mean following a structure where there is a core idea or topic and everything else written is related around it. This is the same notion as headers, in that the concept holds a bearing or direction which leads the reader to become absorbed and dedicated to finishing the entire structure. At VanWhistle Media, this idea was used in developing numerous client websites, including the website for a long-term client, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to duplicate this concept by ensuring each component of their business was easily and readily available to website visitors following The Hub Concept structure. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase overall interest. We then move on to content. The question becomes – what is the best and most efficient way to keep visitors interested and to sway them to read and buy? Next topic: content marketing.
The Hub Concept can be applied to all areas of digital marketing and business! Do you have examples of this idea put to work in your office or personal space? Let’s hear about it! Stay tuned for more work-related topics which will be the focus for the new month!
MAY, LET’S DO THIS!
I attended a BNI networking breakfast a few weeks ago and chatted with the chapter’s president at the end of the meeting. I talked about how much I loved technical writing and his eyes lit up. He too had experience writing as he was previously a writing instructor at a local college. He used one word to describe the difference between creative and technical writing – HEADINGS. It was as if we had dual light bulbs go off above our heads. We nodded and laughed simultaneously. Writing creates these sorts of connections. That is what I find so intriguing!
I prefer to use the word HEADERS, but they are essentially the same thing. Google defines a header as –
A line or block of text appearing at the top of each page of a book or document.
At VanWhistle Media we created headers for everything. Here are some examples that were used in our Media Kit prototype:
Our prototype was very wordy, long and also lacked any graphic elements. However, it was well received by one client who said, “I was extremely impressed by the content and especially your work experience.” We were working on a long-term SEO contract with him and he was very interested in our presentation and writing skills. This is around the time I started to really consider the power of writing and how it could help so many of the prospective customers we were winning.
The document contains elements of direct truth, for example we state: “As a startup company, we are in the process of figuring out who we are.” This was later removed as the feedback was it reflects that you aren’t sure about your company and lack experience. In any case, there were a lot of goods and bads, but I still like the document for its stark black & white contrast and simplicity. The content was strategically refined and I added some neat black and yellow design elements to make it more powerful and succinct. For Blox. Communications, those two words keep coming up and will likely become an important part of my vision and mission statement. Soon to come!
If you’re interested in having a read and becoming a part of our editing process, here is the VanWhistle Media Media Kit prototype – MarketingPkg2019
If you have any feedback, please share! I’d love to start a conversation about your favorite headers and why they were effective!
Engaging the senses to sell products is called sensory marketing – marketing that influences consumers’ perception of brands using multi-sensory experiences to establish positive emotional connections with them.
https://alistemarketing.com/blog/5-senses-sensory-marketing/ via @AlisteMarketing
For example, in web development & social media management you can combine THE IDEA of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.
I say IDEA because the future of branding removes the literal association. It won’t be required in our digital age. All we need is an idea and on the other end, a way to serve up that idea and born is marketing that encroaches everything. This does not have to be fear based or avoided, marketers will simply use the most base and recognized forms of digitization to attract its target audience. These digitizations are VanWhistle Media’s core digital marketing solutions.
So to reiterate, a sense will become, REAL. As in, AI, a sense is a cue to find a greater idea. But finding as well, will become redundant. How do we know what we want and what we don’t want? Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate goal of branding is remove attachment and just become ubiquitous. There. When you need me. But not based on need or desire. Just based on a commonplace goal. A goal of feeding my daughter a burger. Grabbing myself a coffee. Killing 45 minutes until the library opens up. I will spend money with you because you are there.
WHAT YOU SEE IS WHAT YOU GET.
The user experience is steeped in education, culture and opinion. Design should provide a flexible channel for greater absorption and interpretation. So how do we reveal a customer that responds the way we want them to? We provide them with tools and outlets to increase participation propensity.
As an example, at VanWhistle Media we utilize the Hub Concept in web development or we apply systematic, stylized and graphical content in social media management. We tell the user they are enough. We teach the customer to buy what feels right. Design will always suggest a certain power and as marketers we should always incite wonder and change.