Elevate Your Marketing Approach

It’s been a while since we’ve presented. With everything going on – ‘the virus’ (as my daughter likes to say), working from home and adjusting to business challenged by a paused economy, we’ve put a hold on Marketing Training. To be honest with you, I’m just amazed to hear about some environmental happenings – jellyfish swimming in the Grand canal for example, just astonishing. Perhaps all this social distancing and staying at home will amount to noticeable improvements in our current climate. That’s something that actually matters today. I have a theory on how COVID-19 relates to AI, but that’s my vision, for now, have to figure out how to break it down first before I go off as I do, you know the gist. For now, here’s a presentation on elevating your marketing approach. Enjoy!

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Recent Work – Presentation

Hi everyone!

At my new job, we run group presentations every Friday. This is my first contribution, which talks about 2 useful acronyms that can be leveraged in content marketing. Let me know what you think!

 

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Final Documents

Hi everyone!

I worked on these two documents over the span of a year. They were presented during my second interview with I-Open Technologies and contributed toward landing the position! Have a read and I hope you enjoy them. Even though I won’t have as much time to work on Blox. Communications, I’m sure my new role will provide ample opportunity to develop and implement more exciting campaigns.

I won’t go on about the trials and tribulations of 2019, because there were too many. The year felt like a constant questioning of my best-fit existence.

This was me: So, there’s tape (and mind you, I’m pondering colour, weight and texture) on the middle of the ground and I must jump back and forth, from side to side almost every day.

In the end: I did make some spectacular connections (lol), some I hope will not expire AND I have exited on the other side (but which side of the tape, she said? L.) victorious, in my eyes.

Looking forward to fulfilling the role of Online & Digital Specialist for I-Open Technologies and their group of companies. Some keywords I hope to define and tackle – connection, automation and transformation … to the future everyone!

  1. Previous Documents Presentation
  2. Brand Strategy Presentation

 

#blocks Project

Hi everyone!

One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).

As I was thinking what to post on next, I read from a glance –

It’s important to show how the identity will perform in a variety of contexts.

This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).

Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –

  • BC Vision
  • BC Mission
  • BC Value
  • BC Mantra
  • BC Symbol
  • BC Perception
  • BC Stock Image
  • BC Logo
  • BC Quote
  • BC Label
  • BC Photograph
  • BC Influence
  • BC Panel
  • BC Grid
  • BC Magazine Cover
  • BC Digital Collaboration
  • BC Text
  • BC Album Cover

Note: can you guess which image belongs to what category?

Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.

Updating Brand Strategy

Hi everyone!

Brand strategy is my passion. What are you passionate about?

I compiled these images, which are re-designs (content has also been revised) of the original images in my post Brand Strategy and from the Recent Works – Direct Mail Proposal project I did in October. What do you think of the new design? It was inspired by mid-century modern graphic design. I did a whole series of work based on some images from a book titled, Mid-Century Modern Graphic Design by Theo Inglis. I will put together a #bloxbooks post about it soon. In the meantime, enjoy the work below. I am open to a discussion anytime, reach out!

Brand Strategy 1

Brand Strategy 2

Brand Strategy 3

Brand Strategy 4

Brand Strategy 5

Brand Strategy 6

Brand Strategy 7

Brand Strategy 8

Brand Strategy 9