Artist Flow

Hi everyone!

We want to fit into human experience, but in today’s digital reality, it can all seem false and confusing. Let’s explore the idea of illusion and how it relates to social marketing.

An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the act of taking a selfie.

The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.

Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?

Case Study

Label:

She is in a bikini showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.

Hypothesis:

Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.

Explanation:

Within our cultural/societal context, the labels identified in purple can impart a greater influence. (Note: influence is not always positive.) HOW? Cultural appropriation affects everyone using the same medium. As Marshall Mcluhan said, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the context of our individual situations. (Note: again, support can be positive or negative.) The more we relate to one another, the greater  influence can be.

Exploration:

What we want to know is – how then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”

Within our cultural/societal context, the labels identified in green impart an even greater influence on us. HOW? Cultural appropriation causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — Cultural integrity says that everybody can be included and be a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the context of our individual situations. The more we relate or contend with one another, the greater   influence will be.

How can we discern true ownership in a digital landscape riddled with illusion? Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter what the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.

Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.

The questions become:

WHY do we direct the flow of creation, messaging and communication (our omnichannel experience)? To impart change in the human experience? As a means to change negative thought processes? As an outlet to comprehend the difference between analog and digital thought?

To expand:

Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)

Conclusion:

Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and want to ask, how can we influence positive change in the human experience psyche using a digital mind frame? Can our platforms become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem) were put into place? Our society is up to speed. We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it. Is your perception bold enough to see outside of regular composition? If so, you can see more than the truth that the regular world presents to us. You can see an ideal, an ideal that is off the grid, and too good to conceive. Continue to imbue your force upon other forces, in this great way, wild things will occur. Changes guys, changes!

This journal (thesis development) is TBC. If you have any inquiries, please reach out – info@chonsfecanlas.com.

Sensory Marketing

Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!

Per @AlisteMarketing, sensory marketing is when we use our senses to sell products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections. 

For example, in web development and social media management you can combine the idea of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.

I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches everything. This won’t be fear based or avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.

So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon.  I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon buns? Our senses tell us what we want and what we don’t want.

Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on need, but desire.

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

Always-always – a cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming.

Being – relatable to id; associated with fire and the power of transformation; a lustrous gem

Artha – relatable to ego; meaning, sense, goal, purpose or essence; a place

Manipura – relatable to superego; the totality of currency, the conscience plus the ideal self; an animal