Logo Design

Hi everyone! Here are a couple of funky collages containing recent logo work developed for Blox/Blox. Communications. Which is your favorite? What type of imagery would you like to see? Colours?

 

collage (13)

collage (9)

Brand Names

Hi everyone! Branding is about consistency. Consistency in the words and language used to describe what you sell and what you do. If we can make personal connections with our messaging and communication, you will do better. Trust me!

If your brand delivers quality products and/or services, creates exceptional digital exposure and aligns with your customers’ values, then we will begin to associate your brand with positive emotions.

Wow, this website shows their products in a sensible order / the product descriptions are detailed and personalized / this makes me think of the wool bucket hats my Grandmother used to make in every colour / I want to contact the store tomorrow to see if they have this hat in stock and so on and so forth — the buyer’s process is attentive. But what about resolute?

Timing differs from various perspectives. In marketing sales, process and planning may not always be aligned. We need to find ways to guarantee customer conversion, but how can this be done?

Like a beautiful calico print t-shirt you wore when you were thirteen or like a rain splattered window you peered out of on your way home from piano lessons, you developed their brand in the same way you developed your thought processes as a child. Hup 2 3 4, hup 2 3 4 and so on and so forth.

For example, we make the same, dedicated  connections when observing a special life experience. This can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you produce. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in history.

This is the importance of material and conceptual brand development — once we can automatically associate your brand name with positive emotions, we become your friend for life!

Sensory Marketing

Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!

Per @AlisteMarketing, sensory marketing is when we use our senses to sell products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections. 

For example, in web development and social media management you can combine the idea of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.

I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches everything. This won’t be fear based or avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.

So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon.  I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon buns? Our senses tell us what we want and what we don’t want.

Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on need, but desire.

Gadgets

A digital object is checking gadgets. Tiny beads and shards. Daisy felt fuzzy and warm. Life Space smelled like a contradiction. Did you see it? Wait! Come back! You didn’t even ask! Daisy runs past in a fluff. Ugh, what is this stuff?1704E55B-54C3-4A4A-A095-F94906EA87D0

Snippets

Pink plastic covered their heads. Depending on the nature of their state, faces could also be erased. The way back to Being was a way to Manipura. And if one could count, it would be to Artha. To be found: sunny and bright Elevententeen.

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