Hi everyone! Branding is about consistency. Consistency in the words and language used to describe what you sell and do. Plus, if we can make personal connections to our messaging (visual communication), our audience will see better (think Visual Transparency).
Okay, let’s ride.
If your brand delivers quality products and/or services, creates exceptional digital exposure and aligns with your customers’ values, then we will begin to associate your brand with positivity (reciprocal awareness, ideology, experience, emotion etc.).
Wow, this website shows their products in a sensible order / the product descriptions are detailed and personalized / this makes me think of the wool bucket hats my Grandmother made / I want to contact the store right now to see if they have the hats in stock. And so on and so forth. The buyer’s process is attentive. What we need to ask is – is the seller’s process absolute?
Timing differs from various perspectives. In marketing sales, process and planning may not always be aligned. We need to find ways to guarantee customer conversion, but how can this be done?
Like the beautiful calico print top you wore when you were three or like the rain splattered window you peered out of on your way home from piano lessons, our audience develops brand identity in the same way we develop thought processes. Hup 2 3 4, hup 2 3. I would even argue that the buyer’s process is creative and the seller’s process is technical.
Can we then leverage creativity in a technical way to ensure customer conversion? Perhaps a topic for Kevin David!
For example, we (Sellers & Buyers) make the same, dedicated connections when observing a special life experience. Then, this can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you can bring to the table. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in time.
Time is of the essence and proves that business can have longevity! Seems really obvious, but it isn’t.
This is the importance of material and conceptual brand development (transparency) — when our audience can automatically associate a brand name with positive things, they become our friends for life! And that’s the brand speaking. This is the beginning of things of ‘internet of things’ (IOT) or one aspect of artificial intelligence (AI) – visual communication, visual transparency and straight-up old transparency.
Post brought to you by the McDonald’s and Tim Hortons billboards on McBride Ave (heading north).