Supporting Businesses Using Social Media Strategy – A Quick 5 Step Review

My work strategies always begin with my mission statement (or simple variations of it) – Simpler is Larger.

In other words, we must create work that is easy to understand, so that businesses can afford more time and apply more effort toward ‘larger’ things. 

Read this quick review on supporting businesses using social media strategy.

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1

When choosing clients, consider engaging with businesses that are focused on change or influence. Clients should be dedicated toward defining or refining their digital marketing plan.

  • An example of change could be increasing purchases of an item that has just entered the market and the business’ product list.
  • An example of influence could be supporting a new real estate development that gives back to Indigenous groups.

2

We should launch campaigns that matter to the community and foster promotions that persuade target audiences of the relative merits of a product, service, brand or issue”. Think objective and the answers to it. Will the audience (buyer) believe in what they see? Does it make sense? Does it make the business more approachable? Will the work and project parameters make us (seller) happy and productive?

  • An example of a campaign would be to recognize employees within a large organization. This matters because each employee plays a specific part in helping the company succeed. The employees represent community, because they live where they work and work where they live. Think local (global further down the line), sustainable, viable and profitable.
  • An example of a promotion would be to develop quick, one-minute videos showing customers a range of products and how they could be used at home. Imagine a household cleaning products line or sleek and modern furniture for the bedroom, then promote the best-selling features of the products in an environment where buyers dwell. Think top of mind, clear, fast and evergreen.
  • At the end of the campaign/promotion cycle, offer an appealing call to action like, “Our products are made with environmentally friendly, cruelty-free ingredients! Click here to see PROOF and we’ll send you a FREE antibacterial cloth!” Or, offer a discount on stale inventory like, “Receive a FREE eco-friendly table lamp with any purchase of a nightstand!” Think longevity, adaptability, convenience and action.

3

The next step is establishing or fine-tuning the objectives for presentation. We need to understand the business’ identity (more to do with the company itself) and image (more to do with their brand) to develop an effective expression of their work.

  • Some examples of identity aspects would be things like catch phrases (trendy sayings), slogans (company mottos), keywords (descriptions), tone (for example academic or casual), values, a mission statement and a vision. Identity aspects can be imbued in the work and are most likely to be effective in a post’s caption or ad copy.
  • Some examples of image aspects would be things like branded colour scheme (best to stick to one or two), a logo (optional), a tag (optional), branded typeface (best to stick to one or two) and style (for example, sleek and modern). Image aspects can change, it’s important to be flexible.

3

Next, true potential will be revealed via design elements, bringing everything together for the audience to capture. The best design elements to consider would be things like source (where is the content coming from – stock imagery or work from an artist), medium (what forms do they want to use – photography, graphic design, text-based, video etc.), composition (how will images be composed), pattern (what pattern will the posts follow) and grid utilization (applying creativity to posting layouts).

4

The main goal of a social media strategy is to achieve balance + harmony with the work itself and to find the ‘sweet spot’/the magic for HOW the work is done. You will know your goal has been met when 1 – both the Seller & Buyer are satisfied with the results; 2 – an efficient workflow has been put into place; and 3 – you have a good idea of HOW to put everything together for publishing. And with the right timing/scheduling and succinctly, yet artfully composed caption/copy, clients’ social media platforms will sing! Think always compete with the best.

5

Remember, if our work is easily understood and done, then the client’s business can consider a greater capacity (which in turn opens up new avenues for us!). Have metrics set up to evaluate the work. If businesses are wondering HOW to put together the required metadata (aspects and elements) / to successfully scale relevant data (the large scale attributes like brand image and company identity) / which in turn impacts the fluency and efficacy of their overarching campaigns and promotions / we can provide a concept kit in a simple and easy to read format.

If you’re enjoying this new listicle style I’ve been using lately, please let me know. I would be happy to produce more work this way.

Cool guys, have an amazing day!

5 Ways Social Media is Changing the Way We Communicate

Hey everyone! 

Let’s jump right into it. 

We all know things are different. We rarely use our phones to place calls anymore. Progressively, we are relying on different social media platforms to reach out – to friends, family, co-workers and customers. We can interact with more people at once. No need to place a phone call (unless you want to close a deal); we can send a snap using Snapchat, add tags to Instagram Stories or relay continuous messages via applications like Facebook Messenger. And think, we are doing this while doing the same thing with others. All at once. In synergy, together. Thing are really changing!

The following listicle written for Jelly Marketing, touches on this new ‘permanent impermanence’ or our ability to communicate in infinite ways via digital platforms, a.k.a. social media. Social media is here to stay. Read on to find out HOW social media maximizes communicative potential!

1 Creating New Sets of Social Skills

One of the most amazing ways communication has changed via social media, is in its integration of new sets of social skills or groups of attributes more focused on visual communication. The people we are interacting with are more inclined to be engaged, because they are constantly absorbing positive social imagery – videos, gifs, stickers, emojis and even colourful applications in the form of digital writing instruments like pencils and paintbrushes. Communication has become fun! It’s almost as if this function of elements has paved a way for our social skills to light up a space. Try using Canva to bring light to your brand, for example. In this space, our feelings and emotions are heightened, so as a result we are more likely to engage in this new way, time and time again. In our current adaptive environment, this may contribute toward new forms of success.

New York Behavioral Health emphasizes this idea stating –

“Our ability to process emotional cues is associated with personal, social and academic success (Knapp & Hall, 2010).”

2 Leading with Identity

Social media has provided us with ways to express ourselves, something that is more difficult to do in a short face-to-face encounter or during a mobile phone call. We can use all the different platforms to form our image & identity, then we can choose the ways we want to share this information with others. And the greatest thing about social media is that again, it is a 2-way communication channel, so we can interact with other individuals who have similar interests or attributes. This may increase our levels of self-image or esteem. Of course, there are many discussions that would argue against this, but the point of the matter is – it’s your identity and YOU can choose. We can start to pick apart our best features and develop them further using social media aspects like, a profile picture or Facebook cover photo. Even curating a group of boards showcasing who you are and what you like on Pinterest can help develop your identity!

Dr. Uğur Gündüz is an Associate Professor at Istanbul University for the Faculty of Communication and he wrote a research article published in 2017 for the Mediterranean Journal of Social Sciences on The Effect of Social Media on Identity Construction (www.degruyter.com).

Here is an excerpt relating to my idea of leading with identity –

Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves.

3 Adaptive Learning

The ways that we communicate via social media are vast. It is not only a means to communicate with other people in new and creative ways or for establishing a specific digital identity. It is a structural tool that can be used to learn, teach and educate ourselves and others by employing incentive and authoritative techniques. Take for example, Instagram. Today’s Social Media Coordinators put together detailed strategies while skillfully composing content + format. We are learning to use the left side of our brain by applying grids, patterns, permutations and combinations. On the other end of things, we are training the right side of our brain by developing context and adding visuality to the mix.

The future of Generation Z will rely on social media to communicate findings and research relating to topics that are impacting the world. A couple of examples are the state of the science behind climate change or evaluating mental health based on technological consumption. According to a recent study, more and more teachers and professors are incorporating social media into their classrooms to engage students and support their educational development, whether online or in person (Ashford University).

4 Critical Mass

In marketing, critical mass is the idea that one, small movement in the form of an idea or expression can expand the sheer power and capacity of digital media. This can work in two ways, one – it helps users become aware of today’s most pertinent topics, current events, trends and critical intelligence that affect the way we communicate and do work. We don’t need to rely on a newspaper, we can obtain various points of view on the same topic from several different sources. Then, we can cross-postulate for our own purposes or to share with others across platforms like a blog or company e-newsletter. We can even use the least amount of words to create sustainable influence and significant reach (Twitter). Sharing information has never been so easy! We need to take advantage of critical mass in that sense. The second way is – contributing toward HOW businesses communicate. This impacts brand awareness, brand loyalty and even methods for prospecting and retaining clients. Sellers and buyers can flaunt their understanding of today’s fluctuating market (not just stocks and bonds stuff) without having to depend on outside sources, if they are connected to social media. It’s a two way street and we’re giving each other high fives!

Merriam-Webster points out that, “Once these elements reach the size that enables a company to operate efficiently, it is said that a company has reached its critical mass. Critical mass is the point at which a company becomes profitable.”

In this case, the elements are social platforms which provide new hubs of information that can make or break a company’s profitability. Social media has truly become a vital and crucial form of business development. Businesses cannot thrive without it. We communicate and work with it. Period.

Check out this article for more information – Social Media: The World’s Newest Source of Profit

5 Communicating Your Vision

In an era prior to social media, how did we figure out or map our goals? Probably with a vision board, a thought bubble written down on paper or by simply sitting down, daydreaming about what we could accomplish. This has changed so much today. Now, we can objectify our goals and visions using platforms like LinkedIn. Here, you have ample space in the About section to describe your ideas. It becomes a part of your LinkedIn profile, so other people, including employers, can see what you’re all about. But what’s even better is, you can use this section to produce timely updates relating to your journey. Others are watching and they can see the progression.

Instagram alone has become an indispensable tool for business owners. Through thoughtful curation and strategy, businesses can be portrayed in a respectable light that touches on what they offer, how they care about their customers, and in other words, what they do best. Think – campaigns that reflect a company’s core values, promotional posts that keep customers interested in products and services or spotlights on employees and company best practices, so customers can really know what they’re putting their money toward.

The hope for today is that we may collaboratively succeed using our most innovative tools (social media) and techniques (social media strategy), to communicate with others from all facets of life.

Jelly Marketing is an award-winning Digital Marketing & PR firm providing digital ads, social media, SEO, & public relations services to brands in Vancouver and the Fraser Valley. Their case studies explore various client objectives and the innovative + mainstream ways we can produce results by catering toward communicating vision. Have a look!

That’s it for today and remember everyone, always think of PRAC and are you living it today – Popularity, Relevance, Authority & Credibility.

The power is in us to incite wonder and change!

Talk soon!

Launching #bloxbooks Sept. 17/19

Hey gang!

I’m starting a new regular topic called #bloxbooks.

It will showcase any recent books I’ve read and extracted elements that I believe are relevant to changing career paths or approaching life in a more creative + technical way.

My first book for this campaign is, Emergent Strategy by Adrienne Maree Brown.

Photo of book Emergent Strategy by Adrienne Maree Brown

The quote below is actually taken from the author’s blog. I find it ultra relevant as I search for the right company culture to work with.

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals. – Definition from www.thebalancecareers.com

Brown’s post resonates with me, because it is primarily focused on trust and in my interpretation, what we should experience as Sellers & Buyers in the marketing, advertising and public relations industry.

Have a read and please let me know what you think!

trust the people who move towards you and already feel like home.

trust the people to let you rest.

trust the people to do everything better than you could have imagined.

trust the people and they become trustworthy.

trust that the people are doing their work to trust themselves.

trust that each breach of trust can deepen trust or clarify boundaries.

trust the people who revel in pleasure after hard work.

trust the people who let children teach/remind us how to emote, be still, and laugh.

trust the people who see and hold your heart.

trust the people who listen to the whales.

trust the people and you will become trustworthy.

trust the people and show them your love.

trust the people.

My favorite is: Trust the people who listen to the whales.

Psychology Today says, “Creativity comes through personal ecstatic experience, play, and a kind of osmosis: “Research conducted at the University of Kansas concludes that people from all walks of life show startling cognitive improvement — for instance, a 50 percent boost in creativity — after living for a few days steeped in nature.”

Do YOU believe in this? Why don’t we try?!

Organize a nature retreat for your team, or implement weekly yoga classes set outdoors. I remember when things got tough at my previous corporate job, I would schedule 5K runs at lunch to clear my brain and reset my mind to returning to a high performance environment (my job was that demanding).

I can usually say, if my body demands more exercise, it may be a sign of burnout, so it is imperative to carve out physical, mental and spiritual time to take care of yourself.

Do you feel this way when you’re overworked? Books can help, no?

The power is in us to incite wonder and change! 

Talk soon!

Passion & Efficiency

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Visual Transparency

Hi everyone!

Today’s topic is SMART Goals.

A brief definition of each objective and an example of how each objective can be applied to achieve an effective creative technical writing style.

Here, I am writing about visual transparency as it relates to an image I designed for Blocks, my first and ongoing social media management strategy. Blocks aims to explore left and right-brained thinking and our ability to control destiny (or in simpler terms, improve issues of self-image or esteem.) Note: Initially, I was going to include the image in this post, but the relevance of my imagery is too swift. I will always include my most recent works to keep you up-to-date with my current visual style and tone.

As an extra creative exercise, try to imagine a fruit to attach to each objective. How does it relate to the SMART goal and our definition of visual transparency? Could you affix these tasty symbols to a billboard? What would be the significance? How effective would say, a giant teal apple be at communicating a specific message?

I will post the fruits on my next post tomorrow!

BEGIN

HEADING: The heading is the text indicating the nature of the article below it. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. (Wikipedia)

WILL IT ENTICE YOU IN A GLANCE?

SUBHEADING: For documents longer than 3 or 4 paragraphs, subheadings are an important usability and accessibility strategy to help readers both determine the overall outline of the document and to navigate to specific information on the page.

VISUAL TRANSPARENCY AS A COMMUNICATIONS STRATEGY

SPECIFIC: Goals that are specific have a significantly greater chance of being accomplished. It should be well-defined, clear, and unambiguous. Essentially a definition of your idea that allows your audience to understand your topic more accurately. (CFI)

Visual transparency, from an artist’s standpoint, is a form of contextual openness that allows viewers to become engaged on a more subconscious or subliminal level.

MEASURABLE: Goals that are measurable have criteria for measuring progress. Criteria can be in line with your vision, mission, values etc. The point is to measure your progress somehow, for example, how would you measure engagement or participation? Is the action itself significant enough? In writing, a statement of intent is a great way to achieve a sense of measurability. (CFI)

As a writer and digital specialist, the goal is to be transparent, accurate and responsible. As an artist, I simply want to be engaged with my work and for my viewers to participate. Note: professional transparency has more to do with how others perceive you and what your actions say about your brand.

ATTAINABLE: Goals that are attainable help you figure out ways you can realize an objective and work towards it. The achievability of the goal should be stretched to make you feel challenged, but defined well enough that you can actually achieve it. It would be a good time to insert your call to action here. (CFI)

With all of the outlets available, viewers can participate using whichever preferred medium they desire. And they don’t need to be 100% engaged for it to matter. For example, your interaction with a billboard might only last 5 seconds, so the argument could be that visual transparency is actually quite critical.

RELEVANT: Goals that are relevant must be realistic given the available resources and your timeline. What would be the innovative or mainstream approach? What are pertinent examples you can showcase? What will be the outcome? Ideal or realistic? Your exploration should be relevant to your life’s or work’s purpose. (CFI)

This is who we are today. We embrace a fast and furious approach to everything and criticize the results. From placing mobile food orders to providing subscribers with a mere minute to execute a successful Instagram (video) campaign – the faster we engage our viewers while applying visual transparency, the more likely we can succeed in delivering our message.

TIME-BOUND: Goals that are time-bound must have a sense of a start and finish date. What is it like today, what will it be like in the future? If the goal is not time constrained, there will be no sense of urgency or motivation to achieve the goal. What is causing the urgency for action? Are we in a position to answer or question? (CFI)

Perhaps one day it will be different, but for now artists and marketers must adapt to these swift modes of communication. Visual transparency will become the norm, then who knows what will be next…

END

Does using the SMART goal technique help you? I believe that it is a great stepping stone towards achieving a more clear and linear style of communication. Test it out!

Meanwhile, dear Alice is still falling…

down?

below?

towards?

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Blogging Graphic Design Process

Hi everyone!

Using simple applications to turn out wicked images is fun. Sort of like the gamification of graphic design (what blogging is like to me). Gaming is portable these days, right? Here’s an interesting article on the history of gaming, maybe you can check for me!

The History Of Gaming: An Evolving Community by Riad Chikhani

Back to the matter at hand…

Here are 3 versions of an image I developed for a post (Start). I’ll try to share my process with you (unedited) about how it came together in a time frame of about 15 minutes.

Step 1 – Select a major topic from blog content. (the plague)

Step 2 – Decide if primary message will focus on an image or text. (text)

Step 3 – Decide on a colour palette. (complementary colours blue and orange)

Step 4 – For this image, I decided on text, so the next step was to figure out wording. Wording should be based on the blog’s content, and is usually more effective if it provides the viewer with a direct parallel or bold contrast to the primary message. (the plague)

Step 5 – Pair text with secondary element – image or text. For example, the post’s title is ‘Start’, so I looked for an image of a ‘start button’. (image)

Step 6 – Publish the featured image. Go back to the website to see if it’s effective. In most cases, the image will be cropped, so you may have to edit to ensure the desired elements you want to showcase show up in the frame. (edit to fix)

Step 7 – For this image, I didn’t like the way it was cropped. So, I asked myself – to add or remove? In this case, I decided to add another element in the centre area where visual weight was lacking. (edit for composition)

Step 8 – Again, return to your website and check to see if the image is effective. Still in this case, there was a lack of balance in the top left side corner. I decided to add a pop of colour to provide an additional element of contrast. (edit for graphic design elements)

Step 9 – Check the image on your website. If it works, you will be aesthetically pleased with its presentation or you have found a balance between image – text – colour. (satisfaction)

Step 10 – Double-check to see if there were any cropping issues, spelling or grammar mistakes. Ensure each element of the design is balanced and harmonious. And, you’re finished! (completion)

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What’s your graphic design process like? Do you create your own images for your blog? If you could write 10 steps to finalizing an image for a post, what would it entail?

A Work in Progress

Hi everyone!

People wonder what I do, how I do it and why (golden circle). My blog provides answers to these questions.

To get you started, here is a profile and business model I have been developing for Blox/Blox. Communications.

As BLOX –

  1. I do writing, art and design.
  2. I do it for enjoyment, for education and for the development of my brain.
  3. My work targets a specific niche, namely one that caters to creative and technical authors, digital artists and designers who are innovative yet mainstream, and who work passionately and efficiently in their particular domains.

As Blox. Communications –

  1. I do branding, marketing and sales.
  2. I do it for guidance, for learning and for the development of my ideal customer/source audience (1000 followers by September 2020).
  3. My work targets a specific niche, namely one that caters to brand experts, marketers and social media specialists who are innovative yet mainstream, and who work passionately and efficiently in their particular domains.

I’m excited to share this information with you and welcome any comments.

Let’s start!

PROFILE

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative + technical work embodying explorations of (a concept called) Digital Presence. She explores its relationship to topics surrounding the business and execution of art in digital marketing.

It is important to focus on our direct connection to customer needs, emotions, and competitive environments. Selling is often an important feature and for success, we should present fluent work for customers to engage with.

As an art director, Chona dreams of influencing the corporate landscape, impacting HOW and WHY companies use art for digital marketing applications.

For the next year or two, Chona would like to elevate her educational background through formal training and by earning a full-time position with a reputable agency open to art, growth and innovation.

In order to breed success, Chona understands that she must learn the ins and outs of working in an ad environment, how to manage marketing clients and how to fit in with the demands of a competitive and ever changing industry.

She will use her business model to help create objective goals for various roles as a digital specialist, social media strategist and art director focused on Digital Presence.

She would like to create projects that incite wonder, plus change. She believes her experience and approach can create long-term impact for all digital platforms.

BUSINESS MODEL

  1. What do businesses need help with today?
  2. How can we improve Digital Presence?

GOALS

a) To develop BRAND IDENTITY via transparent, accurate & responsible communication.
b) To promote GROWTH + ATTENTION using state of the art processes and techniques.
c) To cultivate COMPREHENSION of digital presence using a Simpler & Larger approach.

MISSION

Simpler & Larger – To produce work that is easily understood and done, so that businesses can consider a greater capacity.

VALUES

1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy to communication where multiple parties are involved.
3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

FOCUSES

Brand awareness/identity, customer engagement/experience, social media coordination/strategy, creative/technical writing, idea/concept development, art/creative direction, photography, graphic art/design, discourse, brainstorms, team-building exercises, creative presentations, corporate communication, client education, team training, campaign building, adaptive learning, analytics & artificial intelligence.

This document is updated regularly, if you have any questions, please don’t hesitate to ask.