A Work in Progress

Hi everyone! People always wonder. About what I do, why I do it and for whom. Here is a profile on Blox and some ideas pertaining to the business model I have been developing for Blox. Communications. 

When I left Bell Mobility, I came up with three words to define my new creative journey –

  1. RESOLVE (be the best I can be);
  2. CONFIDENCE (be confident and capable, because everything is possible);
  3. SOBRIETY (be proud for what I have accomplished without dwelling on the past).

These words keep me on track and instill a sense of value in my pursuits. I’m excited to share my ideas with you and welcome all comments!

Blox is:

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative and technical work embodying branding, marketing and sales. Recently, she completed a 6 month contract for a digital marketing agency in  startup phase, VanWhistle Media. During this time, Chona helped to develop their brand strategy, as well as, the marketing and sales collateral that was used to prospect new clients. With several projects underway, she decided to work on an idea where she could provide customized content solutions to businesses aiming to define their brand. Chona was inspired by the freedom VanWhistle Media founder, Charles Yun gave her in terms of creating from the bottom up, and dedicating countless hours towards growing her writing, designing and marketing skills. By now, Blox. Communications had become a working concept. Chona’s long term (5-10 years) goal is to work with global creatives, transforming the corporate landscape from what it is today. She aims for Blox. Communications to become an international conglomerate. For the next year, Chona’s goal is to elevate her educational background through formal training (Jelly Marketing Academy, BCIT) and hopefully earn a bootcamp placement with a reputable agency like, Crew (Surrey, BC) or Jelly Marketing (Langley, BC).

Founder:

Chona creates powerful content poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales.

Company:

Blox. Communications provides customized content solutions, concept development & sales strategies to businesses across the globe. We help to establish your brand identity by focusing on the process of creating, developing, and communicating ideas which are abstract, concrete, written and/or visual. This process includes the action of discovery, innovating the concept, developing a process for execution, and bringing the concept to reality.

Goals:

  1. To develop BRAND IDENTITY via transparent, accurate & responsible communication.
  2. To promote GROWTH + ATTENTION using state of the art processes and techniques.
  3. To cultivate COMPREHENSION of your digital presence using a Simpler & Larger approach.

Mission:

Simpler & Larger – To produce work that is easily understood and done, so that the business can consider a greater capacity.

Values:

  1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
  2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy into communications where multiple parties are involved.
  3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

Focuses:

Social media management strategy, brand concept kit, complete branding package, creative/technical writing, idea development, art/creative direction, photography, design and collaboration.

That’s it for now! For questions, please comment or email – info@chonafecanlas.com.

LET’S MAKE CHANGE HAPPEN TODAY!

Hub Concept

Hi everyone! This post applies mainly to web design. Find fortitude in your layout and structure using the Hub Concept.

The Hub Concept is a compositional structure that creates an effective visual centre of information. By strategically composing numerous content and design elements in a way that reflects the brand’s motives, viewers can become a part of a total, encompassing experience. At VanWhistle Media, this concept was used to develop the website of a long-term customer, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to parallel  their mission by ensuring the structure of their website was also an effective visual centre of information. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase viewer satisfaction.

The Hub Concept can be applied to other areas of digital marketing, for example  banner design or social media post formats. Do you have other examples of this idea put to work?

Let’s hear about it! 

 

 

Brand Names

Hi everyone! Branding is about consistency. Consistency in the words and language used to describe what you sell and what you do. If we can make personal connections with our messaging and communication, you will do better. Trust me!

If your brand delivers quality products and/or services, creates exceptional digital exposure and aligns with your customers’ values, then we will begin to associate your brand with positive emotions.

Wow, this website shows their products in a sensible order / the product descriptions are detailed and personalized / this makes me think of the wool bucket hats my Grandmother used to make in every colour / I want to contact the store tomorrow to see if they have this hat in stock and so on and so forth — the buyer’s process is attentive. But what about resolute?

Timing differs from various perspectives. In marketing sales, process and planning may not always be aligned. We need to find ways to guarantee customer conversion, but how can this be done?

Like a beautiful calico print t-shirt you wore when you were thirteen or like a rain splattered window you peered out of on your way home from piano lessons, you developed their brand in the same way you developed your thought processes as a child. Hup 2 3 4, hup 2 3 4 and so on and so forth.

For example, we make the same, dedicated  connections when observing a special life experience. This can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you produce. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in history.

This is the importance of material and conceptual brand development — once we can automatically associate your brand name with positive emotions, we become your friend for life!

Sensory Marketing

Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!

Per @AlisteMarketing, sensory marketing is when we use our senses to sell products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections. 

For example, in web development and social media management you can combine the idea of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.

I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches everything. This won’t be fear based or avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.

So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon.  I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon buns? Our senses tell us what we want and what we don’t want.

Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on need, but desire.

Sensational Language

Hi everyone! What you see is what you get. 

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Design will always suggest a certain power. As marketers, attempt to incite wonder and change. Use words, use language. Have us look, have us see. Sensational marketing. What would it be?

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

Always-always – a cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming.

Being – relatable to id; associated with fire and the power of transformation; a lustrous gem

Artha – relatable to ego; meaning, sense, goal, purpose or essence; a place

Manipura – relatable to superego; the totality of currency, the conscience plus the ideal self; an animal

 

Awareness

She positioned her face in the centre of the shot and when I saw it, my heart strings pulled for the very first time in long while. For the very first time in a long while, I felt proud to be alive, healthy and moving in a new direction.

Marketers run campaigns for many incentives. Whether to motivate and encourage or to stimulate an investment, what matters today is that campaigns produce an intrinsic value that over time will impact the course of history.

I know now, I could never be alone. I wish I remembered the elation I felt when I was offered the position. That feeling has gone somewhere on retreat and I don’t have the energy to take it back.

It feels like a giant culmination of effort, he said. We came out of the theatre and I heard him sniffle. He asked me if I liked it and I answered, it felt depressing. Only time will tell, should we just countdown the days? I counted down the days until then.