Elevate Your Marketing Approach

It’s been a while since we’ve presented. With everything going on – ‘the virus’ (as my daughter likes to say), working from home and adjusting to business challenged by a paused economy, we’ve put a hold on Marketing Training. To be honest with you, I’m just amazed to hear about some environmental happenings – jellyfish swimming in the Grand canal for example, just astonishing. Perhaps all this social distancing and staying at home will amount to noticeable improvements in our current climate. That’s something that actually matters today. I have a theory on how COVID-19 relates to AI, but that’s my vision, for now, have to figure out how to break it down first before I go off as I do, you know the gist. For now, here’s a presentation on elevating your marketing approach. Enjoy!

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Recent Work – Presentation

Hi everyone!

At my new job, we run group presentations every Friday. This is my first contribution, which talks about 2 useful acronyms that can be leveraged in content marketing. Let me know what you think!

 

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#brand Campaign

Hey all!

Do we all love Grinch green? The original green colouring of the Grinch was inspired by a rental car. This reminds us that inspiration can strike from anything, that’s how easy it is to come up with new and innovative ideas. Just look, see & apply!

Started a new project focused on communicating some mainstay ideas relating to my business entity Blox. Communications. My aim is to further develop my use of transparent, accurate and responsible language. Hope you like this content, let me know what you think!

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Supporting Businesses Using Social Media Strategy – A Quick 5 Step Review

My work strategies always begin with my mission statement (or simple variations of it) – Simpler is Larger.

In other words, we must create work that is easy to understand, so that businesses can afford more time and apply more effort toward ‘larger’ things. 

Read this quick review on supporting businesses using social media strategy.

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1

When choosing clients, consider engaging with businesses that are focused on change or influence. Clients should be dedicated toward defining or refining their digital marketing plan.

  • An example of change could be increasing purchases of an item that has just entered the market and the business’ product list.
  • An example of influence could be supporting a new real estate development that gives back to Indigenous groups.

2

We should launch campaigns that matter to the community and foster promotions that persuade target audiences of the relative merits of a product, service, brand or issue”. Think objective and the answers to it. Will the audience (buyer) believe in what they see? Does it make sense? Does it make the business more approachable? Will the work and project parameters make us (seller) happy and productive?

  • An example of a campaign would be to recognize employees within a large organization. This matters because each employee plays a specific part in helping the company succeed. The employees represent community, because they live where they work and work where they live. Think local (global further down the line), sustainable, viable and profitable.
  • An example of a promotion would be to develop quick, one-minute videos showing customers a range of products and how they could be used at home. Imagine a household cleaning products line or sleek and modern furniture for the bedroom, then promote the best-selling features of the products in an environment where buyers dwell. Think top of mind, clear, fast and evergreen.
  • At the end of the campaign/promotion cycle, offer an appealing call to action like, “Our products are made with environmentally friendly, cruelty-free ingredients! Click here to see PROOF and we’ll send you a FREE antibacterial cloth!” Or, offer a discount on stale inventory like, “Receive a FREE eco-friendly table lamp with any purchase of a nightstand!” Think longevity, adaptability, convenience and action.

3

The next step is establishing or fine-tuning the objectives for presentation. We need to understand the business’ identity (more to do with the company itself) and image (more to do with their brand) to develop an effective expression of their work.

  • Some examples of identity aspects would be things like catch phrases (trendy sayings), slogans (company mottos), keywords (descriptions), tone (for example academic or casual), values, a mission statement and a vision. Identity aspects can be imbued in the work and are most likely to be effective in a post’s caption or ad copy.
  • Some examples of image aspects would be things like branded colour scheme (best to stick to one or two), a logo (optional), a tag (optional), branded typeface (best to stick to one or two) and style (for example, sleek and modern). Image aspects can change, it’s important to be flexible.

3

Next, true potential will be revealed via design elements, bringing everything together for the audience to capture. The best design elements to consider would be things like source (where is the content coming from – stock imagery or work from an artist), medium (what forms do they want to use – photography, graphic design, text-based, video etc.), composition (how will images be composed), pattern (what pattern will the posts follow) and grid utilization (applying creativity to posting layouts).

4

The main goal of a social media strategy is to achieve balance + harmony with the work itself and to find the ‘sweet spot’/the magic for HOW the work is done. You will know your goal has been met when 1 – both the Seller & Buyer are satisfied with the results; 2 – an efficient workflow has been put into place; and 3 – you have a good idea of HOW to put everything together for publishing. And with the right timing/scheduling and succinctly, yet artfully composed caption/copy, clients’ social media platforms will sing! Think always compete with the best.

5

Remember, if our work is easily understood and done, then the client’s business can consider a greater capacity (which in turn opens up new avenues for us!). Have metrics set up to evaluate the work. If businesses are wondering HOW to put together the required metadata (aspects and elements) / to successfully scale relevant data (the large scale attributes like brand image and company identity) / which in turn impacts the fluency and efficacy of their overarching campaigns and promotions / we can provide a concept kit in a simple and easy to read format.

If you’re enjoying this new listicle style I’ve been using lately, please let me know. I would be happy to produce more work this way.

Cool guys, have an amazing day!