Digital Presence – A Business Model

The feeling in the air is that, things are different. Everyone is on their phone and as you pass by, you can see the expressions on their faces. Sometimes it’s contentment, but you’re not so sure as you wonder if contentment is a valid emotion to have based on – the rush of Likes inundating future post foresight or the powerful reflection of light mixed in with saturated hues and shameless subject matters. Are you happy because of this? That is the argument.

As marketers, we want to talk about it. We want our clients to be aware, so they can responsibly and successfully integrate these days required channels and platforms into everyday business-oriented decision-making processes. In our minds, the easiest way to understand how this can work is to follow a simple model that outlines how the most crucial channels and platforms would operate when used as part of a digital marketing strategy.

Here’s a brief idea:

The Digital Presence Business Model simplifies the function of 4 core digital marketing services. The concepts are easily understood and done, so that your work can consider a greater capacity. What we harmoniously understand makes it easy to apply these services day-to-day. Used together, the services become intact, stable and strong. Your brand’s core attributes will be refined and you will begin to see fluidity and consistency throughout your total business approach.

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The 4 core services and their core concepts are –

  1. Web Development – IDENTITY (analytical, logical, objective)
  2. Social Media Management – IMAGE (intuitive, thoughtful, subjective)
  3. Branding – CORE (central, definite, overall)
  4. Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)

What are some examples you can think of how your services can relate to your company’s main concepts? I want your input! Please let me know! Talk soon!

A Brand Name

If your brand delivers quality products and/or services, creates exceptional digital exposure and aligns with your customers’ values, then viewers will begin to associate your brand with positive emotions.

Wow, this website shows their products in a sensible order / the product descriptions are detailed and personalized / this makes me think of the wool bucket hats my Grandmother used to make in every colour / I want to contact the store tomorrow to see if they have this hat in stock and so on and so forth — the buyer’s process is attentive and resolute.

Timing differs on the other side, however. In marketing sales, process and planning may not always be aligned. We need to find ways to guarantee customer conversion, but how can this be done?

Like a beautiful calico print t-shirt you wore when you were thirteen or like a rain splattered window you peered out of on your way home from piano lessons, you developed their brand in the same way you developed your thought processes growing up. Hup 2 3 4, hup 2 3 4 and so on and so forth.

For example, viewers/buyers/customers are making the same, slow connections linking their own special life experience to what they are observing in your products and/or services. They will begin to recall your name and in the long-term, will remember who you are for what you produce. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in history.

This is the importance of material and conceptual brand development — once someone is able to automatically associate your brand name with positive emotions, they will become your friend for life.

VANWHISTLE MEDIA LOGO

This is my company logo. I am proud to be part of a team that honours our core concepts – Integrity, Simpler & Larger, Synergy and Digital Presence. You’ll be hearing a lot more about these things and my adventures working for a digital marketing startup! Stay tuned, we have our EYE on you!!!

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