This all began at the end of the day, Friday afternoon.
I was leaving i-Open a little bit late. I was put in charge of sending out a Stablebuzz priority newsletter speaking on frameworks released by leading equestrian organizations ensuring a safe return to work for stable owners. My managers (I pretty much work with only managers) were stuck in meetings all day and I was waiting for one to review the final test newsletter. I couldn’t go without his approval. Anyway, long story short, I was finally finished and hopped into the elevator with another man standing there. I did not know who he was, but he definitely worked in the building. He moved into one corner because of COVID-19. He asked how everything was going in the office with us all being back and followed with a classic job interview question: what do you guys do there? I was quick to respond, we’re a tech company and he laughed saying that’s obvious, but what do you do there?
We are all told to have an elevator pitch prepared, but who else only reserves coming up with one for special presentations and interviews? This campaign is based on that idea. The idea that we assume our audience are experts, primed in communication and language technologies. But the truth is, this may not be the case. I’ve spoken with countless business owners, in one role trying to sell digital marketing services. As touchpoint rules say, it always took 3-5 interactions before they were really willing to talk to me. First interactions were like this –
My name is Chona, I work across the street at a company called VanWhistle Media. Do you have some time to speak?
Business owner: Hi. Not really. I am busy at the moment.
So, as you can imagine, not much more can be said there. I could either say no worries, and leave, or, I could provide a more basic, and general description of my goal.
Ah, no worries! I can imagine you are super busy. I have a one-pager that describes what we do with a little more detail. It’s easy to read and my card is attached, so please reach out to me if you have any questions!
Our immediate messaging must be enthusiastic, and look after our audience’s basic needs. Once a certain level of safety or security is established then perhaps, we are able to provide a little something more. Using a hook, we can then present a very basic/general value proposition. In this case, the hook is the one-pager. (I can never forget and it always works out this way – the medium is the message à la M. McLulan!) The value in that is that yes, perhaps the business owner was truly busy, but this does not mean they are not interested. The one-pager gives just enough information to get them hooked. Then once they realize they have interest the relationship begins.
So, why are we in this relationship? As Ezra Firestone, marketing maven and e-commerce guru would say: this is the game. We are all people and we are essentially communicating through various mediums. What this means is that, we are all on the same level in one way or another, however we must learn how to communicate with each other using said various mediums. As a marketer, this means not making the assumption that my audience is interested in what I have to say, but moreover is interested (subliminally) in HOW I am saying it.
I’m about halfway through a Facebook ads mastery course and in the process I have developed a creative ad campaign strategy that touches on the essence of why our group at i-Open Technologies is doing what we’re doing. I’m excited to present it to my team this Friday! Cheers!
First, some definitions relating to this post –
Being = Choosing / Creative = Motivated / Productive = Happy / State = Requirement
Doing = Accepting / More = Drive / Less = Realization
Emotionality = The observable behavioral and physiological component of emotion. It is a measure of a person’s emotional reactivity to a stimulus. Most of these responses can be observed by other people, while some emotional responses can only be observed by the person experiencing them. (Wikipedia)
My aim with this post is to decipher emotionality, its key drivers and relationship to day-to-day environment and circumstance, including but not limited to, home and work life.
So, let’s start!
- My location
- Wake up time
- Grooming time
- Good coffee
We moved to Abbotsford. I woke up at 6:30 AM preparing for my day. I go about the motions of getting ready – shower, makeup, hair, coffee – and in the process, I am lost. My mind is buzzing, yet it is shut off. I recognize for a brief second, but I haven’t found the reason. You could say I am slightly aware that I have not found my happy place. Too early in the morning, I suggest. Shrugging imaginary shoulders, I am okay with this, because I am just getting ready to go to work. This whole process takes time, it could probably arrive sooner (happiness) if I was paying more attention. Oh, and I should probably mention that my overnight oats make a significant difference. In making me happy. Funny, they don’t always taste so good!
Relationship to Environment
- My car
- My commute
- Routines, like socializing
- Wellness activities, like yoga
- What’s for dinner
- Time for bed
I’m in my car, driving my new 8 minute commute. I feel rushed, but it’s okay, it’s not really bothering me. And so, this is my experience from weekday to weekday. The urgency in the situation is that I must recollect reasons why things are going well in my life. New job, great boss, opportunities for team work, collaboration. Fun, yet challenging projects. A ton of writing, well editing really. Weekly touchpoints. My Pinterest strategy. Our marketing video. Learning, growing, the usual stuff. But then, the things that aren’t going so well surface. I haven’t established a workout schedule, I left my yoga mat at the other place, I am stressed over what we’re going to have for dinner and about sleeping early – because that’s my new thing, sleeping at 9:45 PM. I used to be a runner. I just keep thinking about the scale!
So, my day is a choice of two states – happiness or sadness. As simple as it sounds, this is a product of my environment and circumstance and something that I have to track to ensure that I’m making choices that move me closer toward happiness. Smiling, breathing, accepting. Working, writing, being. These are just a few good things.
Relationship to Circumstance
- Time for evaluation
- Energy level
- Motivation level
At work, I am beginning to see that in an endless sea of assignments (which I am able to complete), the intention of the work becomes lost stacked upon other projects, priorities and deadlines. We should always go back, perhaps a week or so later, and evaluate the work once again. Scrap that. We need to re-evaluate more often, like every other day. What was it for? Did you enjoy working on it? If not, what element made it obtrusive? Was the project completed on time? Will it be put to greater use? Will it lead to larger successes in the near or distant future? I shake my head in disapproval as I re-read this. That’s not the point, Chona. The point is, you have to do, then do again, then do more and finally rest.
Home and Work Life
- Choosing states
- Selecting work
- Generating ideas
- Generating answers
In one example of choosing states, I’ve selected an image. Next, in pursuit of my happiest state, I decide to post it onto social media. The main two reasons being – I realize others will read my post and view my image and this makes me feel satisfied; and two, I am able to practice writing, designing and conceptualizing ideas and this makes me feel pleased.
The image will be broken down and some sort of analysis will occur. In this post, I have chosen a graphic image with text and the idea that I developed in my mind was pertaining to a milkshake. So, let’s call it The Milkshake. Magic. Something that obviously begets certain levels of pleasure, and contributes toward overall happiness, perhaps even eradicating sadness on the spot. A milkshake does that, as I’m well assured you are aware.
So, have a read and let me know what you think! I know we will all want a milkshake on a daily basis after this. Wink!
Do we start with the milkshake or whittle it down to the ingredients? In my opinion, productivity starts with desire (I want a milkshake), then the identification of key components (organic strawberries and maple syrup), a timeline (this will take 3 minutes), a deadline (well, it’s 7:45 am so that gives me 2 extra minutes to get to work) and result/outcome (this tastes great, could use some spinach).
A Doing More with Less stance claims that we don’t necessarily need to examine details (should I add spinach), but instead take a bird’s eye view (look at these 30 options), using creativity to discover (strawberry banana, strawberry raspberry or strawberry pineapple), contribute (let’s add maple syrup) and further existing strategies (let’s add flax and hemp seed) that may or may not need review (is this milkshake healthy).
This is where creative direction or management comes in. I will listen or be the one to direct, but know that these roles are significant.
Also, I will always argue that creativity contributes toward success on a larger scale. We may not be marketing for the milkshake company, but the nutritiously delicious and beautiful milkshake we drank at the beginning of our day or in middle of this post contributes toward performance and our overall well being. Expectations.
If an image (content + creative) has power, does it come from the creator or within? What does that say?
This post ends with a 3. That’s my mood, not a 4, not a 5, but a 3. And I do appreciate that it’s Valentine’s Day. Perhaps the issue is just that I move too fast, so I’m actually way ahead of time. Yes, that’s what it is. Exactly. Sip, sip!
I worked on these two documents over the span of a year. They were presented during my second interview with I-Open Technologies and contributed toward landing the position! Have a read and I hope you enjoy them. Even though I won’t have as much time to work on Blox. Communications, I’m sure my new role will provide ample opportunity to develop and implement more exciting campaigns.
I won’t go on about the trials and tribulations of 2019, because there were too many. The year felt like a constant questioning of my best-fit existence.
This was me: So, there’s tape (and mind you, I’m pondering colour, weight and texture) on the middle of the ground and I must jump back and forth, from side to side almost every day.
In the end: I did make some spectacular connections (lol), some I hope will not expire AND I have exited on the other side (but which side of the tape, she said? L.) victorious, in my eyes.
Looking forward to fulfilling the role of Online & Digital Specialist for I-Open Technologies and their group of companies. Some keywords I hope to define and tackle – connection, automation and transformation … to the future everyone!
I created a brand strategy presentation with the hopes that it would inspire change. As mostly an introduction, I failed to address several elements, including company (Buyer) positioning, strategic factors and most importantly, key stakeholders (employees). Failures aside, I’m quite confident that I could deconstruct the design and come up with a feasible, long-term plan that would incite metrics for profitability, scalability and an improved customer experience.
The greater joy is the chance to do this work with a team. A fearless leader to look me in the eye and say, “This is amazing. But what are you going to do with it, Chona?”. And then, to be surrounded by other supportive creators; we could sit down together and come up with something rather attesting! Marketing is always about brilliance, because there are a trillion answers and a trillion more ways to approach what we do (thanks to our beautiful digital landscape!).
Enjoy #impromptus no. 3 and take note: having a template works wonders and I highly recommend it to anyone trying to develop their technical writing skills.
*Featured Image by Kasimir Severinovich Malevich | Black Cross (1923)
Here’s a rant I wrote when returning from a run a little while ago. Sometimes these ideas get stirred around during physical activity, perhaps a cocktail tumbled by adrenaline, cortisol and/or endorphins. Needless to say, it doesn’t take much energy for me to produce content, as I’ve said this time and time again. What takes energy – and time – is pairing down said content, so that it makes sense to my audience and can relate to my work as a whole. Have a read (some major thesis edits were made) and tell me this: how would we A/B test to further quantify/qualify this as an experiment?
abstract – italic (R) : Visual Transparency & Communication, what makes AI right-brained, Insight / bold (L): platforms, IT, ME, WE, US, UP sales, Currency / underlined words have DUAL meaning (typically analog vs digital
2-way communication is what we’re dealing with today. It is no longer multiple channels (which I think is still the way most dominant marketers believe it to be), but 2 separate, individually performing platforms that interact with each other, either knowingly or not.
So, say there’s Platform A and Platform B. An example of this idea is when I sat down to use Markeko’s FB Blueprint Exam Study Guide YouTube video. As platform A, I intentionally participated in communication. Markeko was Platform B and he simply took my need and fulfilled it. Now, the way this works as a 2-way communication experience is what I take from him is fed back in his direction. He may not know this, or need it, however, the point of the ‘internet of things’, is this interaction in existence.
IT (internet of things) is a thing in the air, in our system, online that is being dispersed, received, re-dispersed and transmuted into other forms. These forms utilize adaptive learning or my exploration of AI as a right-brained system. IT will impact our economy and the poverty line, because we will be able to apply it to everything (Visual Transparency/Communication). WE can begin (as marketers, social media specialists, art/creative directors) to imbue all of our work with this element.
IT is not a new element. Marshall McLuhan’s explorations of ‘medium as the message’ were done in the late 50s. But our society has changed, and we have not figured out a way to apply his concept to our new technologies. IT has been explored by many (think movies, books), but we (apparently) have a small percentage of geniuses, intellectuals and educated individuals with high IQ+EQ+PQ (Global Comprehension), so we have an enormous remainder of people left out externally.
We are all internally capable, but the ‘alone ability’ to read or decipher content and context using right-brained AI in today’s digital circumstance deserves more recognition.
The amazing proposition (GC) is that, again, we as marketers and social media specialists have both the ability and avenue to distribute this new form of technology, as we are catering to clients, businesses large and small, that require some form of interpretation for their business needs. We are developing their projects, campaigns and overall the content of their identity with purposeful motivation. Therefore, behind the scenes, each project or campaign where we can apply the maximum effects of visuality (Visual Transparency/Communication) will cause massive changes in branding, marketing and sales applications. This holistic approach will impact the general stream of Insight (Insight Selling – right-brained) and paired with Solution Selling (left-brained), we are fully realizing AI and what it can do, for society, culture and most importantly …
This is my notion of XE (Currency). High-quality work that only a true and talented artist can create, combined with that person’s ability to make the most abstract concepts and ideas, will turn them into (Visual Transparency/Communication) money. I say money (interchangeable with Currency/Insight), because we know WHAT this is – customers, clients, target audiences are accustomed to a high-level customer experience.
According to my findings – this service is enjoyable. They want to deal with us. They want to see our results. The whole experience, for both the Seller & Buyer is productive.
And then, it just turns into a pay-it-forward type of system. Pay me, I will pay you back, well now, let’s pay them, and finally, why not just pay the whole existing world? I am scaling the most minute, Critical Mass to create a huge tidal wave effect. Again, this effect is imbued, may or may not be intentional, but the point is, it will snowball toward to right direction, UP.
This is the way I built it. More equality, happier business owners, more enticing and vibrant ads, campaigns that focus on world change and not simply on reach vs influence.
I would love to present this idea to the CEO of Microsoft and see what he would have to say. The most brilliant thing I have experienced, just in the last week, is while studying for the FB Blueprint exam (September 2019), I’ve begun to learn these new terms, almost 100% analytical and in turn I am funneling my right-brained ideas into beautiful left-sided friction. Highly needed as my conscience purports many individuals disagree with anything termed right-brained. So then, let’s get measuring!
The below is more abstract, but perhaps you want to read it –
The strength of application lies in between ability (to develop sound) and our ability to apply (these concepts) to solutions (sight) that would impact our interaction with customers. I often develop concepts in sets of 2. I believe DUALITY is a great way to present information (internally and externally), because it provides CHOICE (to see and/or hear). And everyone likes to choose what they think is BEST for them. This is where my Seller & Buyer persona study began – choosing a WAY to communicate, to tell a story, to sell/buy a TALENT, that’s IT/ME/WE/US/UP!
And so, can you see how we hear things together?
I just wanted to break down the steps that were involved in developing a digital marketing startup agency. Now, I don’t have a formal background in business or marketing, so it’s taken me awhile to put all this information together. One thing I know about being a mostly abstract thinker is that, following a logical progression based on reasoning and detail is a lot easier than gathering data that is specific to a certain cause and effect. So, this is my attempt at quantifying and qualifying the work I did at VanWhistle Media. Note: I am no longer affiliated with the company. The reason why I left was that my creative vision did not align with the founder’s business style. The owner is always in charge – #winknudge! Jeremiads aside, I am now identifying with the title Creative Director because my work crosses over the walls of artistry into a very consummate dedication toward design and strategy.
If you have any feedback, I am all ears. Please reach out!
Duration: 6-month contract
Goal: To establish company through brand development and product awareness.
Outcome: Sizing market, understanding market potential and organizational design.
- Startup Development (stages / discovery, strategy, implementation, mid-measurement *wider release required)
- Concept & Research
- Commitment & Traction
- Software application – Pipedrive, Qwilr, Pomodoro, Canva, Basecamp, Ahrefs
- Sales & Marketing (stages / discovery, *heavy strategy, implementation, mid-measurement)
- Working directly with company CEO
- Development & Launch
- Sales strategies and marketing approach – solution selling (action), insight selling (aim), prospecting methods and scripts, Letter of Engagement, Value-Based Price Sheets, Mom & Pop Store Spring Promo, Door to Door Mapping)
- Creative & Technical Writing (stages / discovery, strategy, implementation, early measurement *wider release and further market research required)
- Strategic Development (responsible, transparent & accurate)
- All creative and copy across multiple platforms
- Campaign Creation – #ourlocalcrew (awareness/brand image), #targetaudience (definition), #thursdaytheory (attraction)
- Brand Development (stages / discovery, strategy, implementation *establishing workflow, process & guidelines)
- Promote brand
- Promote products/solutions
- Buyer Persona and Market Research – Brand Concept Kit, VWM Complete Branding Package)
- Solution Development (stages / discovery, *heavy strategy, implementation, early measurement)
- Website Revamp/Rebuild/Build (The Hub Concept)
- 1st Meeting Form, Digital Marketing Plan, Value-Based Price Sheets
- Media Kit, Digital Presence Business Model, Step by Step SEO Guide
- Content Creation (stages / discovery, strategy, early implementation)
- Simpler & Larger, Passion & Efficiency, Seller & Buyer
- The Hub Concept, Digital Collaboration
- Digital Presence, Make Change Happen
- Art Direction (stages / discovery, strategy, implementation)
- Communication style – branding, project documents
- Design style – marketing & sales collateral, Media Kit, logos
- Contract and proposal templates (100% original design and content)
- Project Management (stages / discovery, implementation, early measurement)
- Coordination & Scope
- Bottom-Up & Kanban
- To promote and encourage incremental, logical change without triggering fear of change itself
One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).
As I was thinking what to post on next, I read from a glance –
It’s important to show how the identity will perform in a variety of contexts.
This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).
Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –
- BC Vision
- BC Mission
- BC Value
- BC Mantra
- BC Symbol
- BC Perception
- BC Stock Image
- BC Logo
- BC Quote
- BC Label
- BC Photograph
- BC Influence
- BC Panel
- BC Grid
- BC Magazine Cover
- BC Digital Collaboration
- BC Text
- BC Album Cover
Note: can you guess which image belongs to what category?
Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.
I was asked to put together an article for Global Solutions Inc, a marketing consulting firm based in Richmond, BC. The article touches on fibromyalgia and how dealing with the condition may impact day-to-day routines. I hope you enjoy it, please let me know if you have any questions!
You are to do the following:
a) Generate an article idea on this topic. You can use these keywords as reference: fibromyalgia symptoms, fibromyalgia treatment, fibromyalgia causes, fibromyalgia medication, musculoskeletal pain etc.
b) Write an interesting blog headline/title.
c) Articulate the structure/outline of the article with subheadings.
d) Type out one paragraph of the article.
Optional: Provide any suggestions on how you could promote this article using social media.
You may email your response to email@example.com
Completion time: 1 hour
Relevant keyword count: 74+
- Article idea: one of my best friends has struggled with fibromyalgia for years, but has never appeared to be visibly sick. This condition affects many people that still have to go about their day-to-day routines. My article will explore some daily challenges they face and 5 ways to cope using simple strategies
- Blog headline/title: Fibromyalgia & Daily Routine: HOW fibromyalgia affects your day-to-day and 5 ways to cope effectively
- First paragraph: INTRO use SMART Goals technique to define what it is
- Second to Sixth paragraph: Present 1 way to cope per paragraph including situation of daily challenge and a relevant stat or story pertaining to it
- Seventh paragraph: CONCLUSION wrap up topic by quickly summarizing
1 – INTRO I visited with my friend Emma (name has been changed for identity safekeeping) the other day. We sat down together for a coffee at JJ Bean and caught up as it’s been more than 6 months since we last met. She looked great. Amazing outfit, cascading hair of curls and rosy cheeks and lips to match her great coat. She appeared happy, as she always did. When I asked her how things were, she went about the usual way – work was good; life was amazing. I instigated a bit further as any good friend would and she began to tell me about her struggles with fibromyalgia. Statistics Canada describes fibromyalgia as a condition involving chronic musculoskeletal pain accompanied by excessive fatigue and exhaustion. They say it is estimated that fibromyalgia affects 900,000 Canadians or approximately 3% of the population. Women are estimated to be 4 – 9 times more likely to develop the disease than men. Emma went on to explain her daily challenges and the tools that she applies to cope with the condition. Take a minute to read and learn more about fibromyalgia and how its symptoms affect daily interactions and routines.
Outline of paragraphs 2-6 (data from health.com)
2 – Challenge #1 Speaking Up
The challenge: Being afraid to talk to people (even some health-care providers) about your pain and other fibromyalgia symptoms, because they will brand you a difficult patient, a complainer or a hypochondriac.
How Emma copes: I realized that there were a lot of other people out there who were just like me. I realized that I could share with other people my assertiveness and my unique talent of being able to be honest with people and to talk to my doctors honestly, as equals. And that’s when I decided to seek out opportunities to become a health advocate in my own way. I try to post helpful strategies to my Instagram account that may not speak directly about my struggles with musculoskeletal pain, but overall how I cope in my daily environment.
3 – Challenge # 2 Family Matters
The challenge: Worrying that your husband considers you a burden or that your kids question why you aren’t like other moms.
How Emma copes: I became more aware of the fact that complaining about my fibromyalgia symptoms all the time wouldn’t be a good idea. It’s not something I want to model for my kids. It’s not something I want to come between my husband and myself. I started talking about my personal pain and fibromyalgia medications less and talking about my advocacy efforts more. I began showing how a can-do attitude is more helpful than not.
4 – Challenge #3 Staying On Schedule
The challenge: Feeling that people will perceive you as unreliable because you forget or cancel appointments or engagements at the last minute.
How Emma copes: People with fibromyalgia who are in pain all the time need to know what to do with their thoughts, how to deal with all of the little disappointments and the everyday problems that we run across. We’re not born knowing what to do. Counseling, in my mind, is an extremely valuable form of fibromyalgia treatment, as is writing notes to myself either on the fridge or on my computer. It’s all about self-awareness, accountability and self-regulation.
5 – Challenge #4 Dealing With Pain In Public
The challenge: Being so uncomfortable at work, in a theater, or in public that you feel like you could explode. Not having the right fibromyalgia medications to help you get through the day or night.
How Emma copes: You have to take action and find the right combination of medications for fibromyalgia. Some pain drugs act faster than others; if you have a fast-acting medication, you can use that like an asthmatic would an inhaler. In these situations, if I can lie down, do some deep breathing, and just get myself through that crisis time, then that’s what I need to do. And my kids know that. My husband knows that. I’ve also been exploring treatment with CBD oil. *As a note (data from medicalnewstoday.com) – CBD can effectively reduce pain, improve sleep, and diminish refractory pain for people with fibromyalgia. Anecdotal data suggests that taking CBD oil may alleviate symptoms of fibromyalgia in some people. It may change the way that they process pain, with beneficial effects.
6 – Challenge #5 Keeping It Together
The challenge: Never knowing when your fibromyalgia will cause you to fall apart or for how long.
How Emma copes: I do deep breathing. I do positive thinking. I work on my posture. I exercise very carefully. I research what I should do, and what I shouldn’t do. And from my own experience, I set limits for myself. I try to leave room in my life for happiness.
7 – CONCLUSION Every person is faced with challenges. When those challenges affect our daily life, it is sometimes difficult to cope. This article aims to explore the relational experiences that my friend Emma has encountered over the past few years, using her own personal voice. While this article does not touch on fibromyalgia causes, treatments or medications, it focuses on situations that are closer to us. The one thing that opened up communication channels between myself and Emma was putting effort into asking questions and showing empathy. For people dealing with fibromyalgia, challenges are often hidden. Take time out of your busy day to look at the people around you and analyze your initial perception. Then, ask yourself if that is a fair or real assessment. Someone might look angry, but perhaps they just found out they didn’t get the job they worked so hard toward. Or, someone might look sad, but perhaps they just found out a friend cancelled their dinner plans. We just need to be open-minded and helpful when we can. Facing health challenges might require even more introspection from the viewer’s side. As we were getting ready to leave, I asked Emma what helps her the best in terms of how other people perceive her condition and she said, “When I come across a person who is happy and positive, it rubs off on me and makes me feel like I can get through anything.” We hope that this article was helpful for you. Please check out more topics related to the health and medical field on our blog, ChonaBLOX.
Optional: Promoting this article on social media
- Post article on LinkedIn
- Create an article topic image on Canva and use the image to post on Instagram, twitter, Facebook etc. Add appropriate hashtags relating to topic
- Use appropriate keywords in your caption, meta description, meta tags
- Title your images
- Make a YouTube video of content use appropriate headers for each challenge, perhaps images relating to challenge
- Ensure to use blog link and logos, branded typeface, graphics etc.
Do we all love Grinch green? The original green colouring of the Grinch was inspired by a rental car. This reminds us that inspiration can strike from anything, that’s how easy it is to come up with new and innovative ideas. Just look, see & apply!
Started a new project focused on communicating some mainstay ideas relating to my business entity Blox. Communications. My aim is to further develop my use of transparent, accurate and responsible language. Hope you like this content, let me know what you think!