Chapter 6 -The Train Naps

Daisy was gone for too long. She timidly arose from a nap and could feel her neck bent and sore from the left side. Rubbing it, she felt the temporary relief of coming back to Life after journeying tumultuously on the other side. The train was still moving across moist carpeted land with moss coloured greenery and trees that look like LEGO pieces. She didn’t quite understand when she transitioned back, but she was glad to be here smelling the faint stink of ham and cheese, quite possibly brie.

When you time travel you don’t require nourishment. You only need the specific ability to qualm emotions and transfer to and from sight and blindness. You don’t actually want to see the workings of Elevententeen, what’s behind there is extremely frightening. The framework is made up of spider-like grids, but when you see it, it moves and pulses like a living thing. Daisy shuddered at the mere thought of it. She quickly patted her yellow eyelet dress to ensure it was still in existence. Another way to halt the screams (screams occur when your brain computes the framework pulsing) was to enter Elevententeen with a very specific wardrobe, preferably containing bold colours, pattern and texture.

Sighing Daisy remembered what it was like in social media school to learn about plain old graphic art and design attributes. That stuff was existential now, it served no purpose. People only wanted multi-dimensional graphics, that breathed and pulsed and held meaning. I guess altering genetics in 2019 completely erased humans’ needs for new things and surprisingly technology. Technology also no longer occurred. It was too fickle and rambunctious, so nobody cared about it. It was only about Artha, Manipura and finding pure butter that could slip you back through the framework unnoticed and at a slippery pace.

Daisy shook her head fast and opened her eyes large. “I need to discern if this sandwich comes from land or the sea.” There were no humans on the train today, only empty seats and a refined beaver sipping quietly on Earl Grey. “Well, he looks. Dry relaxed, so I think this comes from the land.” The beaver heard her think and adjusted his frames while cocking his head North East. He wanted to see if he could grab the newspaper from thin air instead of having to hold it in his hands. Paper was so archaic, he thought. Daisy wasn’t sure if he noticed her. Her heart skipped a beat and stopped for a moment as he again adjusted himself out of what looked like discomfort. Inhaling a deep breath, they both fell deeply asleep.

The reflection on the mirror was blank.

TBC

Digital Presence – A Business Model

The feeling in the air is that, things are different. Everyone is on their phone and as you pass by, you can see the expressions on their faces. Sometimes it’s contentment, but you’re not so sure as you wonder if contentment is a valid emotion to have based on – the rush of Likes inundating future post foresight or the powerful reflection of light mixed in with saturated hues and shameless subject matters. Are you happy because of this? That is the argument.

As marketers, we want to talk about it. We want our clients to be aware, so they can responsibly and successfully integrate these days required channels and platforms into everyday business-oriented decision-making processes. In our minds, the easiest way to understand how this can work is to follow a simple model that outlines how the most crucial channels and platforms would operate when used as part of a digital marketing strategy.

Here’s a brief idea:

The Digital Presence Business Model simplifies the function of 4 core digital marketing services. The concepts are easily understood and done, so that your work can consider a greater capacity. What we harmoniously understand makes it easy to apply these services day-to-day. Used together, the services become intact, stable and strong. Your brand’s core attributes will be refined and you will begin to see fluidity and consistency throughout your total business approach.

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The 4 core services and their core concepts are –

  1. Web Development – IDENTITY (analytical, logical, objective)
  2. Social Media Management – IMAGE (intuitive, thoughtful, subjective)
  3. Branding – CORE (central, definite, overall)
  4. Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)

What are some examples you can think of how your services can relate to your company’s main concepts? I want your input! Please let me know! Talk soon!

VANWHISTLE MEDIA LOGO

This is my company logo. I am proud to be part of a team that honours our core concepts – Integrity, Simpler & Larger, Synergy and Digital Presence. You’ll be hearing a lot more about these things and my adventures working for a digital marketing startup! Stay tuned, we have our EYE on you!!!

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Recent Works 2018 – The Plastic Snip

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Pink plastic covered their heads. Depending on their current state, faces were also erased. The only way back to Being was to pretend. This was just a way to distract Manipura, who was often waiting for a green snake signal signifying re-entry into Life Space. And if one could count to a trillion, Artha would begin and re-introduce individual profit gain. Ah, the days had some outgrown runs in sunny, bright Elevententeen.

Blown Away / New Job Update

I thought long and hard about the reasons why I left. Did it have to do with change? I changed her, she wasn’t me. I was in reverse there, trying to impress a community that didn’t act on opportunities. Show them that I can be left-brained, I thought over and over again.

In the process, I gave up something very important – I couldn’t create. I think they were listening, but no one would make the sun shine. I suppose that’s a corporation these days.

She’s dressing for tomorrow, frantically preparing for what could be the start of something amazing. As soon as I’m free, I will quickly realize what reality is!

Ask me what I’m doing.

Ask me what I do for work.

(silence in the prison)

Use life as an opportunity to apply objective skills, then season with appropriate mentality.

Jump on potential, if that’s where you want to go. Though honestly you will need to steer with logic and practicality.

And once you’ve been smooth sailing for about a year, you will begin to recognize — (Note: part of the experience is education, not avoiding judgement)

  •  Launching a startup company (developing timelines/time management using cutting edge software and applications ~ Pipedrive, Qwilr, Pomodoro, Canva, Basecamp, Ahrefs)
  •  Developing skills through hands on experience and learning (working directly with company CEO and team specialists)
  • Applying skills in creative and technical communication (ChonaBLOX. blog, emailing, prospecting, document creation)
  • Assisting clients with brand discovery and project scope (Letter of Engagement, Proposal I, II, III ~ budget based, VWM Digital Marketing Plan)
  • Establishing service features (VWM Complete Branding Package) and process (Sales Process & Original VWM Concepts documents)
  • Creating powerful and evocative copy (personal and professional Instagram accounts) for digital channels and platforms
  • Formulating core concepts (Simpler + Larger, Integrity, Synergy) and sales strategies (Insight Selling)
  • Spearheading idea development (Digital Presence presentation)
  • Editing (web content, all VWM content) and art direction (branding, document, marketing package and price sheet design)

These ideas will be further developed over the next 3 months. March itself will be a huge turning point. I have to prove myself, for making this radical change and as a main goal, will need to confirm that insight selling is an effective selling technique.

So, let’s go!

The Sales Process – From Start to Finish

BE ASSERTIVE.

An assertive approach is confident and direct. Assertive people know what they want and aren’t afraid to ask for it. They also respect the feelings and needs of others and are prepared to negotiate solutions that are acceptable to all parties. Once you’ve secured the first meeting (book same week, reply to email/call same day), arrive on time and with a smile on your face.

REPRESENT YOUR COMPANY.

Position yourself as knowledgeable and prepared. You must have a firm grasp of your services and an educated idea of the new client’s needs. Use the first meeting to gather ideas and take notes. Summarize the client’s words and confirm your interpretation is correct.

CONFIRM BUDGET.

It is better to establish this right from the get-go. If possible, provide a verbal offer based on the parties’ budget negotiation. Provide a Price Sheet. Some helpful questions – What is your price range? Our services cost this much, does that work for you? If not, what will work for your budget? What exactly are you looking for? Always position value over price. This is an investment because. Show evidence using a previous positive experience with another client, a relevant statistic or straight numbers. Ahrefs. Then, wrap up by scheduling your next meeting/proposal hand-off or provide vital closing points.

BUILDING RELATIONSHIPS.

From the beginning to the end of the cycle, you are creating connections with members of your community and/or potential clients. Try to understand where they are coming from. Show empathy – Everyone is affected by bad weather. Everyone has a bad day. Try to relate to them as if they were your friend.

Some other bad/good vibes – She just came in and shoved brochures in our faces or she wasn’t prepared and looked tired vs. She gracefully entered, looked around, then walked over with a smile or she explained her situation with ease and apologized for not being completely ready. 

Just like any strong friendship, you need to dedicate time and effort for the sales relationship to develop. The proof is always in the pudding, but you still need to commit 100% along the way. A door to door visit may be brief, but it also shows your energy, candor and confidence. A short, but powerful phone call shows commitment and integrity. Lead with your voice, tone and language.

WHEN ALL ELSE FAILS, DO AND DO AGAIN!

The sales cycle is often repetitive and lonesome. Believe in yourself, be extra creative and don’t worry. There are always other fish in the sea. You MUST fish however, and EVERY DAY. Every touchpoint counts no matter the brevity or weight, but treat each opportunity as your last. Don’t get down on that idea, use it to uplift your pursuits to greater and bigger things! He didn’t reply, well I’m going to contact this company instead. THEN DO IT. He didn’t seem that interested. Well, why? Maybe I can present it this way. You create openings and the universe responds, but you will need to take action to reap a reward!

BUILDING RAPPORT.

From the beginning to the end of the cycle, you are creating reasons to be in contact. Always enter and exit harmoniously. If you know there is a need, understand it and quickly establish intentions and validate awareness. Don’t be too pushy; utilize language to set a rhythm. Maintain a sense of harmony throughout your interactions. You want to ensure you’re both on the same side of the coin, otherwise differences (minor – your mood; timing or major – opinions, culture; we can’t afford this right now; we don’t need this) will build walls, making it harder for you to breakthrough.

Be empathetic and create a reason to bond. Friendly text messages, smart emails and substantive phone calls. Things don’t always have to relate back to the sale. Thoughtful comments and gestures. Hugs. Your verbal and nonverbal cues are tools for establishing rapport and should be used strategically and effortlessly. What could be awkward for you, is thoughtful to them, but potentially vice versa. Sooo, use your brain!

THE PHONE CALL IS ALWAYS THE BEST WAY TO GO.

Closing throughout the sales cycle is about competence. How hard will you work. Will you push until then end. From the beginning to the end of the cycle, you are envisioning the satisfaction of all parties. When will it happen, how will it happen, what will their reaction be, what small or large moves can I make to move us closer to winning? Things also occur naturally. If there are delays, the best approach is to ask more targeted questions and to use a timeframe. Simplify the offer, the budget or the project’s scope.

Many owners are still in the Discovery Stage. You might have to do some extra leg work to help them recognize their needs first before expecting them to jump onto an amazing proposal you spent days putting together. For questions, make them as unique as possible and avoid close-ended questions at this point. You should know each other well enough where open-ended questions work to your advantage. Still, don’t forget, we want to establish finality so confirm project duration, budget cost and start date.

Don’t walk away! Raise your hands up in the air!! It’s been done, you’ve made a happy customer!!!

Remember: YOU ARE STRONG. YOU ARE BRILLIANT. YOU WILL MAKE IT. YOU CAN DO IT.

Hope this helps in any way, take care & have a great weekend!!!

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