A Poem About Differentiation

A differentiator is what sets you apart from the competition.

It’s playing sports vs playing ball.

It’s smiling when life throws you those base curves,

because by the end of the day, everyone will remember.

In marketing, a differentiator makes people revel.

At times in silence, but that silence is awe.

You have differentiated your product when,

people know your name by your vision,

your philosophy, your mission statement.

Your audience begins to recognize your slogan,

they begin to identify with your colours.

You are en route to differentiating when,

you feel nervous and yet grounded.

At the end of the day,

you feel like you’re taking a risk

like you’re in trouble for something because

it pushes boundaries, it causes discussions,

it breaks the rules but never forget,

you are leading the group.

A true differentiator cannot be physically realized, because it has infinite gain at infinite frequency – Wikepedia

Digital reach is UNLIMITED. How does art make a difference? COOL is an UNLIMITED concept. Take that back to the couch when you break. Like someone in sales talking about sales, talking about art takes vision. It takes direction and you must be a leader through and through. I am obviously trying to push myself. Always, always tryin’ ta be that purple cow. Let’s remind the crowd again –

Purple cow:

The concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title.  Recently I read it again because it is full of ideas and case studies on how to make your business remarkable. When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary.  But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different.  When something forces you to remark on it, by definition it is remarkable.  This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.

I write about differentiation in light of the launch of DirectFood.store, an online platform that enables local farmers and vendors to sell their products to consumers, restaurants, and care homes. The food is fresh. SO FRESH. The food is local. SO LOCAL. And you get it right away, to your doorstep, the next day. DIRECT TO YOUR DOOR.

I helped to develop the brand identity which you can witness on our recently revamped website. And I run our social media campaign, which is meant to be fresh, in the definition of COOL, like Will Smith Fresh Prince of Bel-Air COOL, that shirt is sick COOL, those kicks are dope COOL.

COOL is just one aspect of the brand, obviously my favourite. But DirectFood.store is also about:

  • Supporting local businesses
  • Engaging the community
  • Spreading the good word about fresh, healthy, organic & local food
  • Promoting a good cause for the good of all people

Just wanted to share some graphics I created that are live on the website. And you need to follow us on Instagram, to check out the REAL DEAL grid. 2 posts per day. Slammin’ balls against the ground. ALL BALL SPORTS. It’s bold. It’s cheeky. It’s collage. It promotes our core values + image. It’s inspired by a retro van, who needs a name…any ideas?

I AM STILL AN ART DIRECTOR. PERIOD.

WHY DOES RANTING END BEFORE YOU’RE FINISHED?

Never let anyone sway you otherwise. If you’re capable, you’re capable. You don’t go back in time. You move forward. And forward-thinking people, know the game. But they’ve got their own game going on, and other people play that. That’s it. Goodnight.

PS – Props to Gurwinder!

PPS – A little lightness. I am lovin’ my work, my day, my grind at i-Open Technologies!

Delivering Real & Sustainable Technology Solutions for a Better Planet. Hi Ray!

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Put ‘Em Up

blox (2)

What do we long for? Is it written in stone? Is it unattainable? It was once there. We obsess over its nature, it’s power and prowess. Can we return? Why sure, why not. However, what is it that stops us? Try something different? Go another route? I am tired of being tired and overrun by stopping. It’s time to pick up the gloves and pound out smashing. Use vigour. Use life. Use everything in your soul to carry you toward the light.

Tonight, we exercise!

That is so cheesy but true. A poem, or more like a manifesto for the one single thing that drives me to be a better person. Inside and out. Answer the questions in the poem above for your own good. What is it you’re struggling with and why? Can you overcome and how? Together, we can find the answers, one step at a time!

Exercise.

Yes.

No.

Yes.

Laziness.

Doing that.

Doing that too.

It matters. Shout it from the rooftop. Be dedicated. Be proud. Take that extra step, in your own time, to show them what you’re worth. Your excitement is often abated, and they most likely won’t bat an eye. But if you keep showing them, one day they will recognize. Your truth. Your ability. Your strength. Repeat it with me. Your truth. Your ability. Your strength.

I’m too obsessive.

I don’t know what I want.

I do, but I’m working toward it?

Damnit, this is difficult for me.

I can just go to sleep, but wake up mended.

Not defeated. You are healed in the morning.

You can do it, walk with me, hold my hand if you need to.

I will go where you need me to be.

I’m writing something important here.

So listen and be clear.

Top three things that make you tick:

What are they?

 

 

 

Self-Portrait 2020

Purpose

A Story About Tripping Over Bread

As things have taken a doubtful turn, I race to the corner of the intersection, moving my head to the back to check for traffic turning right. I am mighty in this sweater I proclaim, not wearing it on my run, but in my head as I write about running. I cross over a slippery yellow grid and see three bright orange pylons. There is a construction site to my right, and a small mall with a Bell store and I always seem to think a Cobs, but there isn’t. This is the fastest I’ve gone in it must be over a year, I thought. I felt impressed with my speed but knew I still had a long way to go. Will there be a huge difference once my shoes stop blinking purple? The lights were slowly changing to green, then orange, then nothing. I could see the lavender bear making its way over the crest of Gladwin Rd, heading toward Mission, where the Vedder river was, and Chilliwack. My heart was in the that town for some reason. The bread? The bread would be over on Monday, so better start relying on something else for pleasure, I thought. I was already home, wiping the rain off my make-uped brow and scanning the kitchen for my pint of water. The bear’s cries could be heard, and thunder rang in the deep blue sky. RipnDip, I thought, taking my hoodie off. The scars on my back were getting better. It just took a little temper, and ignorance for it to heal itself back to smooth, normal skin. Vanity or was it purpose? What answer do you recommend?

Being Creative in a Productive State 

Hi everyone!

First, some definitions relating to this post –

Being = Choosing / Creative = Motivated / Productive = Happy / State = Requirement

Doing = Accepting / More = Drive / Less = Realization

Emotionality = The observable behavioral and physiological component of emotion. It is a measure of a person’s emotional reactivity to a stimulus. Most of these responses can be observed by other people, while some emotional responses can only be observed by the person experiencing them. (Wikipedia)

My aim with this post is to decipher emotionality, its key drivers and relationship to day-to-day environment and circumstance, including but not limited to, home and work life.

So, let’s start!

Key Drivers

    • My location
    • Wake up time
    • Grooming time
    • Good coffee
    • Food

We moved to Abbotsford. I woke up at 6:30 AM preparing for my day. I go about the motions of getting ready – shower, makeup, hair, coffee – and in the process, I am lost. My mind is buzzing, yet it is shut off. I recognize for a brief second, but I haven’t found the reason. You could say I am slightly aware that I have not found my happy place. Too early in the morning, I suggest. Shrugging imaginary shoulders, I am okay with this, because I am just getting ready to go to work. This whole process takes time, it could probably arrive sooner (happiness) if I was paying more attention. Oh, and I should probably mention that my overnight oats make a significant difference. In making me happy. Funny, they don’t always taste so good!

Relationship to Environment

    • My car
    • My commute
    • Routines, like socializing
    • Wellness activities, like yoga
    • What’s for dinner
    • Time for bed

I’m in my car, driving my new 8 minute commute. I feel rushed, but it’s okay, it’s not really bothering me. And so, this is my experience from weekday to weekday. The urgency in the situation is that I must recollect reasons why things are going well in my life. New job, great boss, opportunities for team work, collaboration. Fun, yet challenging projects. A ton of writing, well editing really. Weekly touchpoints. My Pinterest strategy. Our marketing video. Learning, growing, the usual stuff. But then, the things that aren’t going so well surface. I haven’t established a workout schedule, I left my yoga mat at the other place, I am stressed over what we’re going to have for dinner and about sleeping early – because that’s my new thing, sleeping at 9:45 PM. I used to be a runner. I just keep thinking about the scale!

So, my day is a choice of two states – happiness or sadness. As simple as it sounds, this is a product of my environment and circumstance and something that I have to track to ensure that I’m making choices that move me closer toward happiness. Smiling, breathing, accepting. Working, writing, being. These are just a few good things.

Relationship to Circumstance

    • Busyness
    • Priorities
    • Deadlines
    • Time for evaluation
    • Energy level
    • Motivation level

At work, I am beginning to see that in an endless sea of assignments (which I am able to complete), the intention of the work becomes lost stacked upon other projects, priorities and deadlines. We should always go back, perhaps a week or so later, and evaluate the work once again. Scrap that. We need to re-evaluate more often, like every other day. What was it for? Did you enjoy working on it? If not, what element made it obtrusive? Was the project completed on time? Will it be put to greater use? Will it lead to larger successes in the near or distant future? I shake my head in disapproval as I re-read this. That’s not the point, Chona. The point is, you have to do, then do again, then do more and finally rest.

Home and Work Life

    • Choosing states
    • Selecting work
    • Writing
    • Conceptualizing
    • Analyzing
    • Generating ideas
    • Generating answers

In one example of choosing states, I’ve selected an image. Next, in pursuit of my happiest state, I decide to post it onto social media. The main two reasons being – I realize others will read my post and view my image and this makes me feel satisfied; and two, I am able to practice writing, designing and conceptualizing ideas and this makes me feel pleased.

The image will be broken down and some sort of analysis will occur. In this post, I have chosen a graphic image with text and the idea that I developed in my mind was pertaining to a milkshake. So, let’s call it The Milkshake. Magic. Something that obviously begets certain levels of pleasure, and contributes toward overall happiness, perhaps even eradicating sadness on the spot. A milkshake does that, as I’m well assured you are aware.

So, have a read and let me know what you think! I know we will all want a milkshake on a daily basis after this. Wink!

The Milkshake

Do we start with the milkshake or whittle it down to the ingredients? In my opinion, productivity starts with desire (I want a milkshake), then the identification of key components (organic strawberries and maple syrup), a timeline (this will take 3 minutes), a deadline (well, it’s 7:45 am so that gives me 2 extra minutes to get to work) and result/outcome (this tastes great, could use some spinach).

A Doing More with Less stance claims that we don’t necessarily need to examine details (should I add spinach), but instead take a bird’s eye view (look at these 30 options), using creativity to discover (strawberry banana, strawberry raspberry or strawberry pineapple), contribute (let’s add maple syrup) and further existing strategies (let’s add flax and hemp seed) that may or may not need review (is this milkshake healthy).

This is where creative direction or management comes in. I will listen or be the one to direct, but know that these roles are significant.

Also, I will always argue that creativity contributes toward success on a larger scale. We may not be marketing for the milkshake company, but the nutritiously delicious and beautiful milkshake we drank at the beginning of our day or in middle of this post contributes toward performance and our overall well being. Expectations.

If an image (content + creative) has power, does it come from the creator or within? What does that say?

This post ends with a 3. That’s my mood, not a 4, not a 5, but a 3. And I do appreciate that it’s Valentine’s Day. Perhaps the issue is just that I move too fast, so I’m actually way ahead of time. Yes, that’s what it is. Exactly. Sip, sip!

Thanks guys!

Realm 3

Manipura Text

Manipura

This realm is Artha, meaning all those who enter come to find their purest sense, goal, purpose or essence depending on the context of their health and advantage. There are many activities and resources here to help enable a proprietary state. You will find your closest friends, pets and an environment that promotes correct strength and well-being. In this realm, religion does not exist. It was determined in 2020 to be a complacent form of currency and it has been replaced with essential forms of thought and listening.

What are you going to offer in Manipura?

Realm 2

Chon Text

Chon

This realm is Free, meaning all those who enter come into an agreement that their belongings don’t exist and they can peruse endless goods and products from the past, future and present. Money is not used to pay, in exchange if one has a rare good that is no longer available to society, this can be used and the act of acquiring it is highly coveted, if not considered an extreme sport. In this realm, the bitcoin does not exist. It was determined in 2020 to be a false form of currency contributing toward technological diseases like Common Place.

What are you going to buy in Chon?

Realm 1

Life Space Text

Life Space

This realm is Being, meaning all those who enter lose their bodily attachments and have the option to become either air or ether. In these states, one is able to increase intellectual capacity and reveal relationships with life forms that have always been present, but never acknowledged. In this realm, Western medicine does not exist. It was determined in 2020 to be an ancient technology and has been replaced with Space and Heaven medicine instead.

What are you going to invent in Life Space?

12 – The Story

Daisy finally returned from Being. The train ride was the same old Opportunity – benign and forgiveness. Either way, she got what she was looking for, a daisy yellow briefcase containing several shards of teal blue wisps and something else she was planning on using at the brief. Daisy got off the train, gathered her things – a brown leather lawyer bag, candies from Chon (scented like pastel pasties) and the most important thing, a blue ty bear wearing a velour ribbon which was actually made of rare DNA. She forgot to say her sister was dead. She wasn’t involved in the murder, but she knew it happened. Starved, she headed to the only standing Canadian burger shack left in Heaven. It was called Burger Heaven and she knew, they now carried special milkshakes that assisted with technological diseases like Common Place. As soon as she arrived, she messaged her best friend (other best friend) Fe. Fe was currently running Manipura and she knew they would have a great dinner together, talking about heros. She flipped open the menu and could not believe what she saw. The whole room changed colour and suddenly everything was white and black. The waitress cunningly interrupted, but it wasn’t the usual gal, it was Shady! Daisy was confused. What the heck was a frog – part of a frog at that – doing waitressing? He slipped his cartilage hands into the opening of his apron and pulled out a knife. “You’ve made it just in time Daisy lady. Is there something I can bring you?” She shot back, completely confident, “Is there something you have for me?”

Yellow Briefcase