Artist Flow

Hi everyone!

We want to fit into human experience, but in today’s digital reality, it can all seem false and confusing. Let’s explore the idea of illusion and how it relates to social marketing.

An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the act of taking a selfie.

The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.

Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?

Case Study

Label:

She is in a bikini showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.

Hypothesis:

Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.

Explanation:

Within our cultural/societal context, the labels identified in purple can impart a greater influence. (Note: influence is not always positive.) HOW? Cultural appropriation affects everyone using the same medium. As Marshall Mcluhan said, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the context of our individual situations. (Note: again, support can be positive or negative.) The more we relate to one another, the greater  influence can be.

Exploration:

What we want to know is – how then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”

Within our cultural/societal context, the labels identified in green impart an even greater influence on us. HOW? Cultural appropriation causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — Cultural integrity says that everybody can be included and be a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the context of our individual situations. The more we relate or contend with one another, the greater   influence will be.

How can we discern true ownership in a digital landscape riddled with illusion? Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter what the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.

Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.

The questions become:

WHY do we direct the flow of creation, messaging and communication (our omnichannel experience)? To impart change in the human experience? As a means to change negative thought processes? As an outlet to comprehend the difference between analog and digital thought?

To expand:

Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)

Conclusion:

Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and want to ask, how can we influence positive change in the human experience psyche using a digital mind frame? Can our platforms become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem) were put into place? Our society is up to speed. We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it. Is your perception bold enough to see outside of regular composition? If so, you can see more than the truth that the regular world presents to us. You can see an ideal, an ideal that is off the grid, and too good to conceive. Continue to imbue your force upon other forces, in this great way, wild things will occur. Changes guys, changes!

This journal (thesis development) is TBC. If you have any inquiries, please reach out – info@chonsfecanlas.com.

A Work in Progress

Hi everyone! People always wonder. About what I do, why I do it and for whom. Here is a profile on Blox and some ideas pertaining to the business model I have been developing for Blox. Communications. 

When I left Bell Mobility, I came up with three words to define my new creative journey –

  1. RESOLVE (be the best I can be);
  2. CONFIDENCE (be confident and capable, because everything is possible);
  3. SOBRIETY (be proud for what I have accomplished without dwelling on the past).

These words keep me on track and instill a sense of value in my pursuits. I’m excited to share my ideas with you and welcome all comments!

Blox is:

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative and technical work embodying branding, marketing and sales. Recently, she completed a 6 month contract for a digital marketing agency in  startup phase, VanWhistle Media. During this time, Chona helped to develop their brand strategy, as well as, the marketing and sales collateral that was used to prospect new clients. With several projects underway, she decided to work on an idea where she could provide customized content solutions to businesses aiming to define their brand. Chona was inspired by the freedom VanWhistle Media founder, Charles Yun gave her in terms of creating from the bottom up, and dedicating countless hours towards growing her writing, designing and marketing skills. By now, Blox. Communications had become a working concept. Chona’s long term (5-10 years) goal is to work with global creatives, transforming the corporate landscape from what it is today. She aims for Blox. Communications to become an international conglomerate. For the next year, Chona’s goal is to elevate her educational background through formal training (Jelly Marketing Academy, BCIT) and hopefully earn a bootcamp placement with a reputable agency like, Crew (Surrey, BC) or Jelly Marketing (Langley, BC).

Founder:

Chona creates powerful content poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales.

Company:

Blox. Communications provides customized content solutions, concept development & sales strategies to businesses across the globe. We help to establish your brand identity by focusing on the process of creating, developing, and communicating ideas which are abstract, concrete, written and/or visual. This process includes the action of discovery, innovating the concept, developing a process for execution, and bringing the concept to reality.

Goals:

  1. To develop BRAND IDENTITY via transparent, accurate & responsible communication.
  2. To promote GROWTH + ATTENTION using state of the art processes and techniques.
  3. To cultivate COMPREHENSION of your digital presence using a Simpler & Larger approach.

Mission:

Simpler & Larger – To produce work that is easily understood and done, so that the business can consider a greater capacity.

Values:

  1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
  2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy into communications where multiple parties are involved.
  3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

Focuses:

Social media management strategy, brand concept kit, complete branding package, creative/technical writing, idea development, art/creative direction, photography, design and collaboration.

That’s it for now! For questions, please comment or email – info@chonafecanlas.com.

LET’S MAKE CHANGE HAPPEN TODAY!

8 – Swimming

The chlorinated water stung her eyes. Daisy continued to grimace, holding her breath and paddling her arms amid graphic stingrays and intermittently exiting bobbing jellyfish. The clock’s numbers were vibrantly green and for everyone waiting in the pool hall, silence waiting for Daisy to come up again.

That should do it. One red bling and one blue, right? She dove down deep to retrieve the metaphysics, opened her sight side and slipped each bling around one elbow at a time. She started to feel pressure building up and the water was shifting to purple. She knew, she only had so long to carry herself back to the top.

The audience gasped. Would she make it up in time? Nothing was blinging. The tiny green flags that sporadically twitched began releasing scents of star anise. The animals started to exit. They’ve seen enough of this to know, they had won once again. Even Shady and Slime left carrying newspapers and bamboo fibre mugs filled with nothing.

Daisy was officially up and her yellow-lime green suit still had a bit of light going off. She carefully pruned her wet hair and felt a bit of black grease on the surface of her fingers, making her starved. Is someone going to bring me a ham and cheese biscuit? It didn’t seem like it. It seemed freezing. Off-putting, really. She shook her head in a frenzy.

Down at the disco tech, animals mingled with Others and creatures of all kinds. This particular store had been up since 1915, although only known to mankind since 2020. It became an entranceway for exportation. Stuff like new bed reclines or barbecued pork chop muffin tins. A disco tech was not so much for dancing anymore. It was a space for replacing products and services that required an elevated case.

Daisy only visited once a year. She brought two blings, hoping to exchange them for sweet lemons and grass seed. When she would be able to return home, she hoped to plant both, growing an aromatic space conducive to Each Other showing their faces once again. She missed them. When they left there were no more sarcastic antics, there was no more commenting.

Seventeen clutched her way through the jungly roughage, trying to bring sight back to her millions, in a way so they could both understand. Their relationship was deep, so deep that they barely communicated anymore. Thoughts were transmuted through IT or in sets of threes (the three most dominant voices in Daisy’s mind – Being, Artha and Manipura). It was hard to decipher love during digital warfare. She was right across from him, but they were a thousand years apart. He looked away, confused and horrified.

She sweated once. The mirror sang. They both waited for the reflection of Being; the union of Elevententeen.

Fighting is not complicated, it’s wrong. We should not resort to id. So, where does our ego belong?

6 – The Train Naps

Daisy was out, then she arose. She could feel the left side of her neck, bent out of shape and sore from sleeping on it bent. And the train was still moving across moist carpeted land or moss coloured greenery, however you wanted to see it. The trees, they looked like LEGO pieces. She didn’t quite understand when she transitioned back, but she was glad to be here smelling the faint stink of a ham and cheese biscuit.

You don’t actually want to see the workings of Elevententeen. What’s behind it is extremely frightening. The framework is made up of spider-like grids, when you see it, they move and pulse like a living thing. Daisy shuddered just at the mere thought of it. She quickly patted her yellow eyelet dress to ensure it was still in existence. Another way to halt the screams (screams occurred when your brain computed the framework) was to enter Elevententeen with a very specific wardrobe, preferably containing bold colours, patterns and texture.

Sighing, Daisy remembered what it was like in social media school learning about plain stuff. Graphic art and design attributes were existential now, they served no purpose. People only wanted multi-dimensional graphics, that breathed and pulsed and held meaning. I guess altering genetics in 2019 completely erased the human need for new things and surprisingly,  technology. It no longer occurred. It was too fickle and rambunctious; nobody cared. It was now about Artha, Manipura and finding pure bling that could get you back through the framework unnoticed.

There were no humans on the train today, only empty seats and a refined beaver quietly sipping his Earl Grey. “Well, he looks…dry and  relaxed, so he must have come from the land.” The beaver heard and adjusted his frames while cocking his head North East. He wanted to see if he could grab the newspaper from thin air instead of having to hold it in his hands. Paper was so archaic, he thought. Daisy wasn’t sure if he noticed her. Her heart skipped a beat and stopped for a moment as he again adjusted himself out of what looked like discomfort. Inhaling a deep breath, they both fell deeply asleep. The reflection on the mirror was blank. Someone had switched time and space again. What was going to happen?

Logo Design

Hi everyone! Here are a couple of funky collages containing recent logo work developed for Blox/Blox. Communications. Which is your favorite? What type of imagery would you like to see? Colours?

 

collage (13)

collage (9)

Hub Concept

Hi everyone! This post applies mainly to web design. Find fortitude in your layout and structure using the Hub Concept.

The Hub Concept is a compositional structure that creates an effective visual centre of information. By strategically composing numerous content and design elements in a way that reflects the brand’s motives, viewers can become a part of a total, encompassing experience. At VanWhistle Media, this concept was used to develop the website of a long-term customer, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to parallel  their mission by ensuring the structure of their website was also an effective visual centre of information. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase viewer satisfaction.

The Hub Concept can be applied to other areas of digital marketing, for example  banner design or social media post formats. Do you have other examples of this idea put to work?

Let’s hear about it! 

 

 

Digital Presence

Hi everyone! Let’s get right to it!

Digital  presence. As marketers, we want to talk about it. We want our clients to be aware, so they can be responsible for their own success. We want to give them a model to follow so that they can apply their ideas, optimize process and make streamlined business decisions more effectively. One way to understand how this can work, is to follow a simple model that outlines four core digital marketing services + concepts, working alongside a digital marketing strategy (Digital Presence Business Model).

Here’s a brief synopsis –

The Digital Presence Business Model simplifies the functionality of four core digital marketing services. When I developed this model for VanWhistle Media, the four core services used were – web development, social media management, SEO and branding. Following another model I created called Simpler & Larger, we pair the services to their concepts as a reminder of what should be the primary focus. Simpler & Larger is the basic idea that work should be easily understood and done, so that the business can consider a greater capacity. The harmony between concept and functionality makes it easy to apply the services each step of the way. And used together, the services become intact, stable and strong. Your brand’s core attributes will become more refined and you will begin to see fluidity and consistency throughout your total business approach.

image

The 4 core services and their core concepts are:

  1. Web Development – IDENTITY (analytical, logical, objective)
  2. Social Media Management – IMAGE (intuitive, thoughtful, subjective)
  3. Branding – CORE (central, definite, overall)
  4. Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)

My ultimate goal would be to develop this model into something specifically geared towards social media marketing. I would like to perform an analysis on whether or not social media could be used as a tool to establish brand identity and equalize the impressions we create based on our personalities and emotional predispositions. This is in development, but if you would like to hear more about it let me know!