In life, different is good.
It’s about who we are and how we showcase ourselves to the world.
In branding, it’s much the same.
Although being different can be a challenge.
We don’t want to clash with the norm. We want to be unique and memorable.
I came across an excellent article about brand differentiation and put together this quick presentation.
Let me know what you think!
Let me know what you think of this project!
In my next few posts, I will showcase elements extracted from a direct mail proposal I created about brand strategy. The images below are a continuation of my Seller & Buyer persona study (also see image description in Previous Projects) and comment on the social aspect of selling and buying in the marketing industry.
Here is a pertinent excerpt from another relatable post Brand Names –
For example, we (Sellers & Buyers) make the same, dedicated connections when observing a special life experience. Then, this can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you can bring to the table. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in time.
The original document was printed on glossy cardstock and sized like a 10″ vinyl record cover. They were presented in a stack, so that the viewer could lay them out on a table and take in a visual and sensory experience.
I placed a variation of the BLOX rabbit mascot in the bottom right hand corner of the images, the seller mascot wearing the creative BLOX logo and the buyer mascot wearing the technical BLOX logo. I’ve just recently defined this aspect of my brand and have much more to explore regarding it in the future.
Here’s an interesting article you should read – Why people focus on the right-hand side of a design taken from creativebloq.com.