A grid, which features multiple images split into a visually appealing frame, is one way to brand your business on Instagram.
Three benefits (that connect in the end) –
- Command attention: make a lasting first impression; if a viewer’s average attention span is about eight seconds, they will have some time to absorb what you have to present to them.
- Stand out: imprint your audience’s mind with a quick taste of your identity; give them immediate access to your information and interests while establishing credibility and authority.
- Tell a targeted story: communicate who you are to your existing and potential followers while stimulating emotions, and on a practical side, organizing the layout of your images into a narrative.
I created these grids when reviewing the masses of content I have made over the past year for DirectFood. store’s email marketing strategy (a whole other topic on its own). I like how the colours and shapes seem to speak to one another, and the creative copy helps deliver a message in tune with the selected graphics and photographs.
If you like this sort of work, let me know. I’m happy to share more impromptu design posts here for you!