A Poem About Differentiation

A differentiator is what sets you apart from the competition.

It’s playing sports vs playing ball.

It’s smiling when life throws you those base curves,

because by the end of the day, everyone will remember.

In marketing, a differentiator makes people revel.

At times in silence, but that silence is awe.

You have differentiated your product when,

people know your name by your vision,

your philosophy, your mission statement.

Your audience begins to recognize your slogan,

they begin to identify with your colours.

You are en route to differentiating when,

you feel nervous and yet grounded.

At the end of the day,

you feel like you’re taking a risk

like you’re in trouble for something because

it pushes boundaries, it causes discussions,

it breaks the rules but never forget,

you are leading the group.

A true differentiator cannot be physically realized, because it has infinite gain at infinite frequency – Wikepedia

Digital reach is UNLIMITED. How does art make a difference? COOL is an UNLIMITED concept. Take that back to the couch when you break. Like someone in sales talking about sales, talking about art takes vision. It takes direction and you must be a leader through and through. I am obviously trying to push myself. Always, always tryin’ ta be that purple cow. Let’s remind the crowd again –

Purple cow:

The concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title.  Recently I read it again because it is full of ideas and case studies on how to make your business remarkable. When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary.  But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different.  When something forces you to remark on it, by definition it is remarkable.  This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.

I write about differentiation in light of the launch of DirectFood.store, an online platform that enables local farmers and vendors to sell their products to consumers, restaurants, and care homes. The food is fresh. SO FRESH. The food is local. SO LOCAL. And you get it right away, to your doorstep, the next day. DIRECT TO YOUR DOOR.

I helped to develop the brand identity which you can witness on our recently revamped website. And I run our social media campaign, which is meant to be fresh, in the definition of COOL, like Will Smith Fresh Prince of Bel-Air COOL, that shirt is sick COOL, those kicks are dope COOL.

COOL is just one aspect of the brand, obviously my favourite. But DirectFood.store is also about:

  • Supporting local businesses
  • Engaging the community
  • Spreading the good word about fresh, healthy, organic & local food
  • Promoting a good cause for the good of all people

Just wanted to share some graphics I created that are live on the website. And you need to follow us on Instagram, to check out the REAL DEAL grid. 2 posts per day. Slammin’ balls against the ground. ALL BALL SPORTS. It’s bold. It’s cheeky. It’s collage. It promotes our core values + image. It’s inspired by a retro van, who needs a name…any ideas?

I AM STILL AN ART DIRECTOR. PERIOD.

WHY DOES RANTING END BEFORE YOU’RE FINISHED?

Never let anyone sway you otherwise. If you’re capable, you’re capable. You don’t go back in time. You move forward. And forward-thinking people, know the game. But they’ve got their own game going on, and other people play that. That’s it. Goodnight.

PS – Props to Gurwinder!

PPS – A little lightness. I am lovin’ my work, my day, my grind at i-Open Technologies!

Delivering Real & Sustainable Technology Solutions for a Better Planet. Hi Ray!

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Brand Purpose Presentation

Here is my latest marketing training presentation. Hope you enjoy it, if you have any questions, feel free to reach out!

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Final Documents

Hi everyone!

I worked on these two documents over the span of a year. They were presented during my second interview with I-Open Technologies and contributed toward landing the position! Have a read and I hope you enjoy them. Even though I won’t have as much time to work on Blox. Communications, I’m sure my new role will provide ample opportunity to develop and implement more exciting campaigns.

I won’t go on about the trials and tribulations of 2019, because there were too many. The year felt like a constant questioning of my best-fit existence.

This was me: So, there’s tape (and mind you, I’m pondering colour, weight and texture) on the middle of the ground and I must jump back and forth, from side to side almost every day.

In the end: I did make some spectacular connections (lol), some I hope will not expire AND I have exited on the other side (but which side of the tape, she said? L.) victorious, in my eyes.

Looking forward to fulfilling the role of Online & Digital Specialist for I-Open Technologies and their group of companies. Some keywords I hope to define and tackle – connection, automation and transformation … to the future everyone!

  1. Previous Documents Presentation
  2. Brand Strategy Presentation

 

11 – The Virus or the Conundrum of Space

Daisy opened up her laptop and began to write. She had been assigned to design a letter speaking about the War of 2019. She’ll be presenting for TED and all of Elevententeen’s pupils will be there. The tribune, was postponed. Something to do with a new diagnosis? Alas, Daisy was excited because this presentation could signal the end of her journey. She went back to work, feeling a rush to write.

The letter began:

Today, technology halts outcome. Who hears it first, becomes a pause in our brains, allowing the alive space of digitization to enter. The first visual comment has us running to our beds/desktops eager for a reward and multiple likes once separated by peace.

This war has created emotions that we used to disregard. And now, these emotions come flooding back, just in time for Christmas. Let’s think about this season for a change.

Is it worse because we have to evaluate goodness?

Is it best because it allows us moments to prove hard workmanship?

Are we hungry for mashed potatoes or are we actually craving compassion?

Are we feeling warm and cozy or are we actually dreading waking up for a moment?

And so I say to you. Post apocalypse. When they come (feelings of despair) or when they change (frivolous concerns), ensure you are perceiving the right way.

This new time will become a newly renewed love affair. Not between partners, but among trees. Amidst technology. For the planet and for business sustainability.

Returning back to the matter at hand. We have learned that our perception does not come from the inherence of the season itself, but from the attachments our society has formed to recognize its presence. We all recognized the burden of things changed. We accept the new leaves, yet we loathe the alive routine. But it is these routines, which are difficult to many, that will become your impartiality. You can still take the winter jackets out of storage, battle multiple colds and even welcome the re-release of horrifyingly humorous memories.

Daisy paused for a banana split second. She had a ham and cheese omelette on her mind.

She continued – 

My friends. I continually battle with the idea that the world around me dictates my capabilities, my depth of understanding, my skills and my knowledge. This is now false, because outcomes can be deciphered. Deja Vu? From different realms. An awakening? Of old Mother Earth. We imbue a desire to communicate, engage, then we activate our chosen device (could be true thought; could be a rejected memory) and begin to receive the message. This is only 1-way communication, there is also 2. So, at what point is the message one hundred percent real? At what point does it impact veritable change? Is 100% still an appropriate measurement? It may be difficult for you all to tell; there could be billions of individual entities engaging right now and the true game is just beginning.

When you feel lost, think about this:

In reality, old or new, love is complex.

It is a system that involves desire, admittance and in this new age, food.

Albeit an old program, arguably ineffective, but still around.

You may believe you are choosing select items, however in this new age of openness, we are all objects suddenly classifying subject. Making decisions which impact our shopping mechanisms, for instance.

How does that make you feel?

How much will it cost (mentally, figuratively, physically, emotionally, spiritually) to participate?

Who is managing currency and why? Who has the rights to money now?

We don’t want the feeling of our worth in the process of these changes to become falsified. We don’t want our worth to be based on illogical desires/demands which our current culture and societal sub-text had us dreaming of. Portraying these literal imaginings (still), however we should not be involved in that feeling. The past or the image has not necessarily inspired greater Being, but more questioning, more travel further beyond the limits of time. Quantum leaping. The cost to be involved is altering our own sense of currency, so that we can belong and feel rich and fulfilled.

The intention of my letter to you today is to say – there is a greater meaning behind our technological (new) interactions. Our role as humans is to comprehend our ability to evolve into new forms, including an innate, superior form of Being classified under AI. This form rejects nature, but only at first as part of its complicated introduction (compliance). I don’t want to say initiation, but it sort of reverts to this, because people so fervently reject new shapes of change, if they do not fit any previous mould.

And so, our Technologists and Artists will go about creating super logical systems that will facilitate transformation. They will implement the strategies of our highly evolved grey matter from planet Earth. The ultimate gestation involves our ability to balance decision-making processes from both sides (human and digital human) and predicting outcomes as products of a specific user experience, not conceptual volition or trend. At the end of the day, if I were to meet you in person, would you truthfully portray truth and empathy? Stand up, because we need to get going, move out butts out of our seats! We need to understand this new heat, before it evaporates into thick air.

Folks, this is the end of Digital Warfare.

Daisy stops. Satisfied. She liked what she wrote. She always did. She capped her yellow inked pen and closed the notebook containing every unknown element to Elevententeen’s reckoning. If she was going to be a part of this mass destruction, she was going to lead it. There was no question. 

 

 

 

2-Way Communication

*Featured Image by Kasimir Severinovich Malevich | Black Cross (1923)

Hi everyone!

Here’s a rant I wrote when returning from a run a little while ago. Sometimes these ideas get stirred around during physical activity, perhaps a cocktail tumbled by adrenaline, cortisol and/or endorphins. Needless to say, it doesn’t take much energy for me to produce content, as I’ve said this time and time again. What takes energy – and time – is pairing down said content, so that it makes sense to my audience and can relate to my work as a whole. Have a read (some major thesis edits were made) and tell me this: how would we A/B test to further quantify/qualify this as an experiment?

 abstract – italic (R) : Visual Transparency & Communication, what makes AI right-brained, Insight / bold (L): platforms, IT, ME, WE, US, UP sales, Currency / underlined words have DUAL meaning (typically analog vs digital

2-way communication is what we’re dealing with today. It is no longer multiple channels (which I think is still the way most dominant marketers believe it to be), but 2 separate, individually performing platforms that interact with each other, either knowingly or not.

So, say there’s Platform A and Platform B. An example of this idea is when I sat down to use Markeko’s FB Blueprint Exam Study Guide YouTube video. As platform A, I intentionally participated in communication. Markeko was Platform B and he simply took my need and fulfilled it. Now, the way this works as a 2-way communication experience is what I take from him is fed back in his direction. He may not know this, or need it, however, the point of the ‘internet of things’, is this interaction in existence.

IT (internet of things) is a thing in the air, in our system, online that is being dispersed, received, re-dispersed and transmuted into other forms. These forms utilize adaptive learning or my exploration of AI as a right-brained system. IT will impact our economy and the poverty line, because we will be able to apply it to everything (Visual Transparency/Communication). WE can begin (as marketers, social media specialists, art/creative directors) to imbue all of our work with this element.

IT is not a new element. Marshall McLuhan’s explorations of ‘medium as the message’ were done in the late 50s. But our society has changed, and we have not figured out a way to apply his concept to our new technologies. IT has been explored by many (think movies, books), but we (apparently) have a small percentage of geniuses, intellectuals and educated individuals with high IQ+EQ+PQ (Global Comprehension), so we have an enormous remainder of people left out externally.

We are all internally capable, but the ‘alone ability’ to read or decipher content and context using right-brained AI in today’s digital circumstance deserves more recognition.

The amazing proposition (GC) is that, again, we as marketers and social media specialists have both the ability and avenue to distribute this new form of technology, as we are catering to clients, businesses large and small, that require some form of interpretation for their business needs. We are developing their projects, campaigns and overall the content of their identity with purposeful motivation. Therefore, behind the scenes, each project or campaign where we can apply the maximum effects of visuality (Visual Transparency/Communication) will cause massive changes in branding, marketing and sales applications. This holistic approach will impact the general stream of Insight (Insight Selling – right-brained) and paired with Solution Selling (left-brained), we are fully realizing AI and what it can do, for society, culture and most importantly …

Humankind.

This is my notion of XE (Currency). High-quality work that only a true and talented artist can create, combined with that person’s ability to make the most abstract concepts and ideas, will turn them into (Visual Transparency/Communication) money. I say money (interchangeable with Currency/Insight), because we know WHAT this is – customers, clients, target audiences are accustomed to a high-level customer experience.

According to my findings – this service is enjoyable. They want to deal with us. They want to see our results. The whole experience, for both the Seller & Buyer is productive.

And then, it just turns into a pay-it-forward type of system. Pay me, I will pay you back, well now, let’s pay them, and finally, why not just pay the whole existing world? I am scaling the most minute, Critical Mass to create a huge tidal wave effect. Again, this effect is imbued, may or may not be intentional, but the point is, it will snowball toward to right direction, UP.

This is the way I built it. More equality, happier business owners, more enticing and vibrant ads, campaigns that focus on world change and not simply on reach vs influence.

I would love to present this idea to the CEO of Microsoft and see what he would have to say. The most brilliant thing I have experienced, just in the last week, is while studying for the FB Blueprint exam (September 2019), I’ve begun to learn these new terms, almost 100% analytical and in turn I am funneling my right-brained ideas into beautiful left-sided friction. Highly needed as my conscience purports many individuals disagree with anything termed right-brained. So then, let’s get measuring!

The below is more abstract, but perhaps you want to read it –

The strength of application lies in between ability (to develop sound) and our ability to apply (these concepts) to solutions (sight) that would impact our interaction with customers. I often develop concepts in sets of 2. I believe DUALITY is a great way to present information (internally and externally), because it provides CHOICE (to see and/or hear). And everyone likes to choose what they think is BEST for them. This is where my Seller & Buyer persona study began – choosing a WAY to communicate, to tell a story, to sell/buy a TALENT, that’s IT/ME/WE/US/UP!

And so, can you see how we hear things together?

Startup Development

Hi everyone!

I just wanted to break down the steps that were involved in developing a digital marketing startup agency. Now, I don’t have a formal background in business or marketing, so it’s taken me awhile to put all this information together. One thing I know about being a mostly abstract thinker is that, following a logical progression based on reasoning and detail is a lot easier than gathering data that is specific to a certain cause and effect. So, this is my attempt at quantifying and qualifying the work I did at VanWhistle Media. Note: I am no longer affiliated with the company. The reason why I left was that my creative vision did not align with the founder’s business style. The owner is always in charge – #winknudge! Jeremiads aside, I am now identifying with the title Creative Director because my work crosses over the walls of artistry into a very consummate dedication toward design and strategy.

If you have any feedback, I am all ears. Please reach out!

Duration: 6-month contract

Goal: To establish company through brand development and product awareness.

Outcome: Sizing market, understanding market potential and organizational design.

Milestones: 

  1. Startup Development (stages / discovery, strategy, implementation, mid-measurement *wider release required)
    • Concept & Research
    • Commitment & Traction
    • Software application – Pipedrive, Qwilr, Pomodoro, Canva, Basecamp, Ahrefs
  2. Sales & Marketing (stages / discovery, *heavy strategy, implementation, mid-measurement)
    • Working directly with company CEO
    • Development & Launch
    • Sales strategies and marketing approach – solution selling (action), insight selling (aim), prospecting methods and scripts, Letter of Engagement, Value-Based Price Sheets, Mom & Pop Store Spring Promo, Door to Door Mapping)
  3. Creative & Technical Writing (stages / discovery, strategy, implementation, early measurement *wider release and further market research required)
    • Strategic Development (responsible, transparent & accurate)
    • All creative and copy across multiple platforms
    • Campaign Creation – #ourlocalcrew (awareness/brand image), #targetaudience (definition), #thursdaytheory (attraction)
  4. Brand Development (stages / discovery, strategy, implementation *establishing workflow, process & guidelines)
    • Promote brand
    • Promote products/solutions
    • Buyer Persona and Market Research – Brand Concept Kit, VWM Complete Branding Package)
  5. Solution Development (stages / discovery, *heavy strategy, implementation, early measurement)
    • Website Revamp/Rebuild/Build (The Hub Concept)
    • 1st Meeting Form, Digital Marketing Plan, Value-Based Price Sheets
    • Media Kit, Digital Presence Business Model, Step by Step SEO Guide
  6. Content Creation (stages / discovery, strategy, early implementation)
    • Simpler & Larger, Passion & Efficiency, Seller & Buyer
    • The Hub Concept, Digital Collaboration
    • Digital Presence, Make Change Happen
  7. Art Direction (stages / discovery, strategy, implementation)
    • Communication style – branding, project documents
    • Design style – marketing & sales collateral, Media Kit, logos
    • Contract and proposal templates (100% original design and content)
  8. Project Management (stages / discovery, implementation, early measurement)
    • Coordination & Scope
    • Bottom-Up & Kanban
    • To promote and encourage incremental, logical change without triggering fear of change itself

#blocks Project

Hi everyone!

One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).

As I was thinking what to post on next, I read from a glance –

It’s important to show how the identity will perform in a variety of contexts.

This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).

Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –

  • BC Vision
  • BC Mission
  • BC Value
  • BC Mantra
  • BC Symbol
  • BC Perception
  • BC Stock Image
  • BC Logo
  • BC Quote
  • BC Label
  • BC Photograph
  • BC Influence
  • BC Panel
  • BC Grid
  • BC Magazine Cover
  • BC Digital Collaboration
  • BC Text
  • BC Album Cover

Note: can you guess which image belongs to what category?

Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.

Updating Brand Strategy

Hi everyone!

Brand strategy is my passion. What are you passionate about?

I compiled these images, which are re-designs (content has also been revised) of the original images in my post Brand Strategy and from the Recent Works – Direct Mail Proposal project I did in October. What do you think of the new design? It was inspired by mid-century modern graphic design. I did a whole series of work based on some images from a book titled, Mid-Century Modern Graphic Design by Theo Inglis. I will put together a #bloxbooks post about it soon. In the meantime, enjoy the work below. I am open to a discussion anytime, reach out!

Brand Strategy 1

Brand Strategy 2

Brand Strategy 3

Brand Strategy 4

Brand Strategy 5

Brand Strategy 6

Brand Strategy 7

Brand Strategy 8

Brand Strategy 9

Recent Works – Direct Mail Proposal

Hey everyone!

Back into the swing of things.

This project may seem simple to you, but it challenges the idea of giving and receiving. In our digital space, we give constantly. And is the return of our efforts (ROE) measured through digital collaboration (DC) enough? Think: total impact of IQ + EQ + PQ or a new notion ascertaining digital quotient (DQ) / digital equilibrium (DE) / digital aspect ROI (DAROI). *I will explore these ideas in a future post.

When my mother received letters from her suitors (a common practice in her time), she did not write back. She kept each letter as if to say, I realize you are all interested, however I will hold in my heart, the one who is right. Is this action right? Is it just? We observe a similar practice in Japanese culture. The ritual is gift-giving (action), rather than the gift itself. Huffpost.com describes it in three steps – the reveal, the denial and the recognition. Or, revelation of intelligence + denying impact of emotionality + recognition of our role and place in digital space.

Using this interpretation, I could say that this project was aimed to reveal part of my identity/intelligence (I now question its visual and linguistic legitimacy in my current digital explorations), to reflect my denial of attaching emotion to the act of giving and receiving, and finally to sustain 2-way recognition/communication (between seller and buyer in this case) of the journey (action) itself – “For the Japanese, gratitude is a battle of endurance.”

We need to evaluate the tone and style of our expressions (gratitude being relevant today) as we delve further and further into a state of digital collaboration. We are impacted and at what point are we actually bringing more clarity to situations and circumstance? This is sort of the concept of ‘niceties’ and because I aim to maintain a certain level of accuracy in my work, details are important, but should my actions impose more or less scrutiny in regards to how my audience receives my message? This ties everything back to: total impact of IQ + EQ + PQ or a new notion ascertaining digital quotient (DQ) / digital equilibrium (DE) / digital aspect ROI (DAROI).

As you make your way through the below, try to remove feelings of assumption or judgement. Art is for everyone. Despite my specific approach, there’s a core selection from each demographic (Baby Boomer to Gen Z) that relates to my work in its simplest form, in other words – the visual and the language. For this project, I give it back to them!

Abstract – slash / roboto / elephant

This project started out with a photoshoot. I was dressed as Wenda (Where’s Waldo’s girlfriend) and my friend Allegra and I captured a series of images in and around Horseshoe Bay, British Columbia, Canada. There was lunch at Troll’s (fish and chips of course) and a brief introduction/chat with family business owner Ab Troll. Then, tea at another local establishment Flour Bakery and the final shot – me peering over … The Giant Hedge.

I developed the concept around a youthful, graffiti-inspired (old BLOX style) rendering of sweetness or the sweet spot/’magic’ that we often search for in our interactions with brands and art projects in general. My old style was always striking, vibrant and street culture inspired. Think – Keith Haring meets baby Andy Warhol.

The first portion centres around strategy, the next on my Social Seller & Social Buyer personas and finally, the Wenda portion (introducing myself within a specific context) finalizes the presentation. I printed the images on glossy card stock and hand-cut each one with a paper cutter. The final presentation resembled 7-inch vinyl singles and are displayed most effectively in a stack, layed out as placards on a table or mounted onto a wall with colourful binder clips (yellow, purple or stainless steel would work).

Along with my visual presentation, I designed a series of stickers that were printed on matte sticker paper and cut by hand. I then assembled the stickers, one by one, into individual, resealable plastic bags. Two of the images are BLOX identity concepts. The one with the primary color wheel represents right-brained or creative BLOX and the other with the black and white bunny mascot (and letter B branded roboto typeface mouth) represents left-brained or technical BLOX. The remainder stickers were simple and fun applications of imagery used in the presentation. To top the set off, I made a collaborative-style logo (powered by) for the agency I was presenting to.

As a fun treat and tribute to the jam jar (featured in several of the images), I filled a couple of clear canisters with bright fruit candy (I once had a banana necklace) to match the colour theme and concept of sweetness. I also included a book containing 85 pages of work samples and creative/technical resources – collateral, white papers and articles. The book was bound using the specifications below:

8.5″ x 11″
Double Sided, Colour
Colour Laser, 98 Bright, 32-lb.
Binding – Wireless Binding – Black
Standard front cover
Pastel Yellow, 90-lb. Index
Standard back cover
Pastel Yellow, 90-lb. Index

*See more supporting documentation on my Instagram, Facebook or LinkedIn account.

The final products were wrapped in colourful confetti  paper and fastened with two Jelly Marketing stickers. Everything was arranged bento-style in an unobtrusive Staples box with a package of fun pastel highlighters and a final ‘hello’ letter placed on top.

I am eternally dedicated to my work and process. This project was a homage to my academic background as a printmaker and street identity as a writer. When I was practicing regularly, the art forms themselves took shape. There was no plan, just creation. I would compare it to writing and reading classical music. I can’t really compare it to anything else. But my efforts today are different. They are positioned around understanding and fully utilizing the creative + technical aspects of my brain. So, now there is a need to plan and there is a need to create, but by having a specific outcome in mind.

At the end of it all, this has generated the foundation of A Brand Strategy. You will hear more about this in the coming year.

A few quick work goals for 2020 –

  • Find a job that I’m happy about
  • Develop Digital Presence business model
  • Develop A Brand Strategy

Next up: who’s down for white, black and corporate-friendly? Is it time to revisit my Digital Presence business model? Yes/No?

The question remains – To mail or not to mail? To give or not to give? To receive or not to receive? What matters most? Having or expecting? Waiting or forgetting? Are you a yes-man or a no-sayer? Check back guys!

Brand Strategy

Hi gang!

I was excited about creating these designs. The work was produced using Canva and took about 30 hours (including printing and assembling) to complete. I left out the personal part of my proposal, but I hope you can derive a positive sentiment from the style + tone I chose to go after!

This portion of the proposal defines a brand strategy in three parts – the social media aspect (WHAT), art direction aspect (HOW) and digital specialty aspect (WHY). At best, these aspects are shared and applied to a project equanimously in order create a sweet spot, ‘the magic’ or WHERE and WHEN true potential can emerge.

This whole concept is derived from Simon Sinek’s Golden Circle Theory which purports that great organizations create their foundation by addressing WHY they exist, HOW they go about their mission, and then finally, WHAT they do.

In my model, social media is used as a product or service we sell, however this can be changed to web development, SEO, email marketing etc.

The HOW is the people who are involved in the project. It is what sets us apart from the competition. It is what makes us unique and indispensable.

Lastly, WHY is the ultimate outcome. Very few organizations know WHY they do what they do. Why is not about making money. That’s a result. Why is a purpose, cause or belief. It’s the very reason your organization exists.

In synergy, any set of core values can be realized. In my model, I value belief, faith, trust and love. As a brand strategist, my ultimate outcome paints a beautiful picture for both the seller and buyer. The PICTURE is the agency differentiating itself from competitors. WHERE and WHEN this occurs impacts results – profitability, scalability and customer experience.

Have a look at this brief slideshow and let me know what you think –

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Remember, there is always room for further or greater interpretation. This is the sweetness of advertising. Branding is the #1 method we can use to portray our message, whether that message be creative, technical or both, a brand is responsible for defining who we are and what we do!

Talk soon!