Sabrina

Our continuation of #girlstories…

The epiphany rang.

There was an evil sinister coming to Elevententeen.

Do you have plans yet_.png

Sabrina sat up from her seat and left her lunch in the mist. She was mentally picturing her fuzzy, white sweater getting soaked from the rain and it made her livid. She was too embarrassed to adjust, people were observing. She trudged through, carrying a green umbrella.

Carrying books in a used plastic bag, she walked to her class. Virtuoso would be there. Her heart skipped a beat knowing that he would test her classically trained ear. He didn’t know she lost the ability. For this exam, she would pretend; she could not hear a thing.

Only black. Sabrina quickly glanced at her feet to see where she was, her red rain boots covered in dew drops. Then, she coughed and tiny gray particles with lavender pieces came shooting out of her mouth. She coughed again and the door opened.

She couldn’t hold onto her books anymore. They dropped down the silver lining. Her arms struggled to reach for something, anything to stop her from slipping. There were branches sticking out on each side of her, then suddenly she remembered.

She was Alice and Sabrina was the nightmare.

10 years ago.

She didn’t want to see it, she squeezed her eyes shut to ignore what was going to happen next. No, no, no! She cried, just leave me alone! Don’t let this happen, loyal judge, I will bring you the falcon! But whomever she was speaking to didn’t care. She looked down and could see her legs changing into wide tree trunks, covered with green frost and violet branches. She looked at her hands and they too were made of wood. The apple from her lunch pack floated in a thick orange residue, and she reached for it, but it just turned into mush with a face, laughing. Oh shit, this is it. The sounds around her went bleep.

Finally, kerplunk.

Sabrina landed on soft ground. It was ridiculous that a tree could wear a blue dress. Still, she patted down her pinafore and retied a green bow. Judge? She searched. Her crispy hands aimed for her head. She ducked down as she knew she wouldn’t be able to prune her braids. The ground became solid with tiny, little versions of signs propping up, one by one, all over the place. Everywhere was now everything.

She wore a black hat and had red-rimmed eyeglasses.

alice. (2)

She wore a purple jacket with dirt under her nail beds.

judge.

It was over.

They played a game to determine their next meal. They didn’t want to eat. They wanted to get out of here. A sinister laugh bellowed from the fog’s bounds and they knew Judge Judy was prepared. Prepared to assign Sabrina with her next task. Prepared to evaluate the worth of Alice’s size, since she was just going to be used at the tribune. And throughout the entire evaluation, neither girl could sit still.

What would become of Sabrina’s jacket?

 

 

Lost in Translation

Hey all,

Here’s a creative poem for your ears. Listen, don’t interpret. Let’s all take a break.

Do you think my life is perfect?

It’s not, it’s hard.

For all the time and energy I put into everything, and to have barely anything come back to me, that’s frightening.

It leaves me in a state of incredulity.

What did I do wrong?

Which turn didn’t work?

Can I move forward?

Everyone struggles with something, but we barely talk about it, because we’re supposed to be resilient, we’re supposed to be invincible to change.

How many more quotes do I need to read?

To feel strong?

To feel right?

To feel better?

What’s the difference these days?

And at the end of my scrutiny, I tell myself over and over again, it doesn’t matter.

Then what’s the point of it?

As long as you have family, she said. As long as you have friends, they rant.

But I’m tired.

That’s it?

That’s everything.

Is it possible that my brain might explode?

do you think my life is perfecy

Boom!

Dreams splayed everywhere.

Still. Contribute. BE.

Cheers guys!

 

 

 

#girlstories

Hey gang!

I forgot to post my ad for #girlstories, which launched a month or two ago.

The purpose of this campaign is to empower women from different demographics and psychographics to tell their personal stories using creativity to dispel fear, judgement, and other negative attributes that we may associate with categorization.

Wikipedia describes categorization as:

…something that humans and other organisms do: “doing the right thing with the right kind of thing.” The doing can be nonverbal or verbal. For humans, both concrete objects and abstract ideas are recognized, differentiated, and understood through categorization.

I’m learning about Facebook Ads right now and it just seems fitting to mention this topic today! I love being analytical, because I don’t have to worry about ‘categorization’, it’s just an ‘interest’ hey!

It’s as simple as this:

doing the right thing –> creating campaigns

with the right kind of thing –> Facebook advertising

Facebook’s mission for 2019 is Embrace Automation. Perhaps a further step towards developing AI…

“Using Dynamic Ads, advertisers can upload an entire product catalog and set their campaign time, and let Facebook do the rest. Working in conjunction with the Facebook Pixel, Facebook will automatically show the right products to users who have visited your website previously.” –  Ignite Visibility

It doesn’t sound so simple, but it can be!

If we take this notion and apply it to a creative + technical writing style (see my first paragraph), we can attempt to mimic the theory and eliminate a need for keywords, bringing us one step closer to attributing right-brained thinking to adaptive modes of learning.

Check out this interesting article, A Glance at the Past & Future of Keyword Research on Semper Plugins.

In place of keywords, we can utilize Facebook Ad concepts like targeting, audiences and insights.

But, who is the pixel? Or, shall I say: who is Pixel? 😉

Okay, that’s my concept exploration for the day! Back to the matter at hand…

When crafting my ideas, I stay true to (what I believe is) the genuine nature of short story telling: condensed length + resisting the sense of obligation to apply edits to the original draft.

Okay, but I still run a wee minor check before I post – always!

This speaks to the campaign’s purpose – revealing our true self (it ends up being paradoxical at times – think: can we express truth condensed?) while maintaining the raw and gritty nature of our human existence.

At the end of the hour, we remain women (and men), powerful regardless of what we know, how we advertise ourselves and why we do it!

#girlstories Girl Stories is a series of creative, short stories focused on empowering creativity in women

These stories will be posted at least once per month. I hope you enjoy them and if you have any ideas for new character names, I’m all ears!

Launching #bloxbooks Sept. 17/19

Hey gang!

I’m starting a new regular topic called #bloxbooks.

It will showcase any recent books I’ve read and extracted elements that I believe are relevant to changing career paths or approaching life in a more creative + technical way.

My first book for this campaign is, Emergent Strategy by Adrienne Maree Brown.

Photo of book Emergent Strategy by Adrienne Maree Brown

The quote below is actually taken from the author’s blog. I find it ultra relevant as I search for the right company culture to work with.

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals. – Definition from www.thebalancecareers.com

Brown’s post resonates with me, because it is primarily focused on trust and in my interpretation, what we should experience as Sellers & Buyers in the marketing, advertising and public relations industry.

Have a read and please let me know what you think!

trust the people who move towards you and already feel like home.

trust the people to let you rest.

trust the people to do everything better than you could have imagined.

trust the people and they become trustworthy.

trust that the people are doing their work to trust themselves.

trust that each breach of trust can deepen trust or clarify boundaries.

trust the people who revel in pleasure after hard work.

trust the people who let children teach/remind us how to emote, be still, and laugh.

trust the people who see and hold your heart.

trust the people who listen to the whales.

trust the people and you will become trustworthy.

trust the people and show them your love.

trust the people.

My favorite is: Trust the people who listen to the whales.

Psychology Today says, “Creativity comes through personal ecstatic experience, play, and a kind of osmosis: “Research conducted at the University of Kansas concludes that people from all walks of life show startling cognitive improvement — for instance, a 50 percent boost in creativity — after living for a few days steeped in nature.”

Do YOU believe in this? Why don’t we try?!

Organize a nature retreat for your team, or implement weekly yoga classes set outdoors. I remember when things got tough at my previous corporate job, I would schedule 5K runs at lunch to clear my brain and reset my mind to returning to a high performance environment (my job was that demanding).

I can usually say, if my body demands more exercise, it may be a sign of burnout, so it is imperative to carve out physical, mental and spiritual time to take care of yourself.

Do you feel this way when you’re overworked? Books can help, no?

The power is in us to incite wonder and change! 

Talk soon!

Redux – A Work in Progress

(Title inspiration: Reduxwood West)

Hi everyone!

You can find the original blog post under the name A Work in Progress (you can also find it under Technical Work on my homepage).

Since determining that my actual most fit vocation is art/creative direction (yay!), I had to update the original post for transparency and accuracy. I guess the act of doing that is responsible!

Another thing to clarify – saying ‘customized content solutions’ is just a more ambiguous way of saying art/creative direction. And, saying ‘define or refine your brand’ is my way of slowly dissecting the meaning of Digital Presence and how it can impact a business’ success. Is it not crazy to think only half a year ago I didn’t respect my artistry (and 20+ years of it)?! INSANE!

Imagine this graphic in a movie’s title credit (inspired by Star Wars).

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona's creative and technical work embodying explorations of (a concept she developed called) Digital Pre

 

Tweedle Seller & Buyer Lookin’ Right

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Passion & Efficiency

a.k.a. passion & efficiency (2)