Consonance

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Hi everyone!

We do what we do! Well, I do anyway…

I sometimes find myself questioning my work. Like, is it too complicated for the average reader? Does it come off as fluffy or at the opposite end of the spectrum, dense? And when my mind enters ‘the complex’, I literally have to stop what I’m thinking and revert to self-talk. I used to avoid self-talk for fear that it gave others the impression that I was crazy (my mouth might move too much when I’m thinking hard), but now I use it as a gentle form of therapy, to get me back on track to believing in myself. That’s why today, when I came across the word consonance, I felt blessed and it quickly resonated with my current circumstance. Anyway, here’s a bit on consonance as it relates to working and the whole job interview process thingamajigger.

Scott Olster, Ideas Editor at LinkedIn, wrote a brief article around “the idea of business trends, perspectives, and hot topics you need to know to work smarter”. He says –

Success can easily end up feeling hollow when it’s defined and measured by other people’s standards. For our work to have lasting personal value, author Laura Gassner Otting writes that we need to focus on developing what she refers to as consonance.

Laura is a writer for Harvard Business Review and she defines consonance as –

“Consonance is not just purpose writ large (and lofty). It’s your purpose, freely and clearly defined by you, and put into action through awareness of and alignment with your life’s plan. Consonance is when what you do matches who you are (or who you want to be).”

As I enter the interview zone, I will remember consonance as another word that can help me stay on track. Thank you for the opportunity, now I have something to say! And always remember: the value of the job is to you (Gassner Otting).

Do you relate to this? What is the interview process like for you? Easy? Intense? How do you prepare?

Transparency

 

Abstract: that this things work jeans hat

Hi everyone! Ready for some conceptual development? Let’s go!

Transparency is our ability to see through the madness. If you walk alongside an ad, a banner or a billboard, you are shuffling ahead, trying to get by the crowds surrounding your body and your spirit. This leaves you with little to no time to stop, to take a breath and to analyze what you see. But if you do have a moment, take it. Stop, breathe, then look. Let’s analyze this image as you would see it, if for example, you were walking through Burrard skytrain station (Vancouver, BC) trying to catch your ride home.

It’s so bold, you have to stop. Even if for 1 second. You’re wondering about the colours, the use of red + blue & light purple. Why would they do this? But look – a rabbit. It’s in the centre of the circle. I suppose we are trying to catch it, but it is getting away. That’s interesting! Softly positioned underneath, we see some text – A Technical Creative Company. Hmm. I guess this business is in the business of creating technical and creative things. And that is enough to think. A slight nod of his head, then he walks away.

From Wikipedia –

Hidden Markov Model (HMM) is a statistical Markov model in which the system being modeled is assumed to be a Markov process with unobservable (i.e. hidden) states.

In simpler Markov models (like a Markov chain), the state is directly visible to the observer, and therefore the state transition probabilities are the only parameters, while in the hidden Markov model, the state is not directly visible, but the output (in the form of data or “token” in the following), dependent on the state, is visible. Each state has a probability distribution over the possible output tokens. Therefore, the sequence of tokens generated by an HMM gives some information about the sequence of states; this is also known as pattern theory, a topic of grammar induction.

The adjective hidden refers to the state sequence through which the model passes, not to the parameters of the model; the model is still referred to as a hidden Markov model even if these parameters are known exactly.

Hidden Markov models are especially known for their application in reinforcement learning and temporal pattern recognition such as speechhandwritinggesture recognition,[7] part-of-speech tagging, musical score following,[8] partial discharges[9] and bioinformatics.[10]

Transparency. It is hard to see the writing, but I suppose this is a play on words. Let’s take a step aside to identify another idea that could possibly contribute to our exploration of transparency.

Shakespeare wrote –

All the world’s a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.

As an exercise for my readers, let’s remove ‘seven ages’ and replace it with ‘seven goals’, which we can create to incorporate more visuality into our practice. If you are a business owner, define these seven goals around the fields of branding, marketing and sales. And in case you were wondering about the word visuality, https://www.merriam-webster.com describes it as –

Definition of visuality

1the quality or state of being visual or visible VISIBILITY
2a mental image or picture VIEWGLIMPSE

So, seven goals to incorporate more visuality into my business (acting as a business owner for Blox. Communications) –

(Goals should relate to the quality or state of being visible, as in advertising/PR and should relate to a mental image or picture, as in HOW our customers perceive our business and our products/services.)

  1. Define 1 main logo and 1 main tag;
  2. Consistently promote ChonaBLOX. blog (with URL) across all social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter);
  3. Come up with a consistent slogan for each identity (BLOX, ChonaBLOX. and Blox. Communications);
  4. Ensure each project/document aligns with established goal attributes – transparency, accuracy and responsibility;
  5. Speak and write using vivid and bold description;
  6. Speak and write following a linear and logical pattern;
  7. Establish brand identity using colour + text as a visual tool across all platforms.

Can you come up with something like this for your own business? For myself, transparency is creating an abstract concept, breaking it down for my reader, so that they can begin to understand the ways we see and interpret visual and/or written data, using innovative + mainstream techniques. This is a skill and it must be honed. If you are trying to establish or refine your brand, your marketing strategy or your sales approach, comprehension of innovative + mainstream ideas is imperative, especially in a visual state. Do you agree with this?

Back to our analysis…

(Ask yourself, can we jump from paragraph to paragraph? Does it distort the message?)

And it relates to the two images, because the first one is bold and the second one is more transparent. However, messaging does not exist along the same plane. Which image has more popularity? More relevance? More authority? More credibility? (These are SEO metrics to keep in mind.) The man, who I forgot to mention, wears a khaki-coloured trench coat and matching hat. He takes 5 steps back to re-read the word ‘transparency’. He quickly glances further back at the bolder image, then walks forward 8 steps to be faced directly with the more transparent image.

We have engaged our viewer. Transparency is a particular context that comments on HOW things work. Transparency, which lexico.com defines as – an image, text, or positive transparent photograph printed on transparent plastic or glass – is able to be viewed using a projector. Just as a frosted window engages its audience to peer in closer, these images encourage the same experience. Perhaps if the man looks closer, deeper, further into, he will begin to question HOW the messaging is working, while still taking in a normative meaning that most average ads, banners or billboards intend.

And visually speaking, the projector has imprinted the image in our minds, in our short and long term memory. In our digital collaborative state, the aim is to be able to study another’s work and run a real-time comparison to understand how someone else’s chosen elements could apply to and improve our chosen modes of communication. Again and again, we see that the stage is experiential and we must involve ourselves with interest and intention to reap any benefits for our business and our customers.

Members of the advertising discipline are playing many intentional ‘games’ that are designed to engage, enrapture and captivate a specific, targeted audience. Would you want your audience to be enthralled? Are there any downsides to this type of engagement? Is the experience itself enough?

Welcome

Hi everyone!

What type of woman would you hire to help brand your business? What marketing skills should she hold? What type of sales personality will she have? Is she strong, independent and willing to change in order to meet and exceed current industry objectives?

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A Work in Progress

Hi everyone! People always wonder. About what I do, why I do it and for whom. Here is a profile on Blox and some ideas pertaining to the business model I have been developing for Blox. Communications. 

When I left Bell Mobility, I came up with three words to define my new journey –

  1. RESOLVE (be the best I can be);
  2. CONFIDENCE (be confident and capable, because everything is possible);
  3. SOBRIETY (be proud of what I have accomplished without dwelling on the past).

These words keep me on track and instill a sense of value in my pursuits. I’m excited to share my ideas with you (in third person) and welcome your comments!

ABOUT BLOX

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative and technical work embodying branding, marketing and sales. Chona recently completed a 6-month contract for a digital marketing agency in its startup phase, VanWhistle Media (New Westminster, BC). During this time, Chona helped to develop an entrant brand strategy, as well as, the marketing and sales collateral used to woo prospective clientele. With several projects underway, she decided to develop an idea where she could provide customized content solutions to businesses aiming to either define or refine their brand. In order to present something fluent for her customers to read, Chona dedicated countless hours towards expanding her writing, designing and marketing skills.

FAST-FORWARD TO TODAY

Chona’s long-term goal (5-10 years) is to work with other global creatives and to influence the corporate landscape, impacting how companies use art, communication and language in advertising and design. For the next year or two, Chona’s goal is to elevate her educational background through formal training (Jelly Marketing Academy, BCIT). Today, Blox. Communications is a business entity that helps create objective goals for Creative Engine & Digital Specialist, Chona Fe Canlas (BLOX).

BLOX makes content, concepts & strategies to help businesses advance in branding, marketing and sales. She focuses on the process of creating, developing, and communicating ideas that are abstract, concrete, written and/or visual. This process includes the action of discovery, innovating the concept, developing a process for execution, and bringing it all to reality. Her experience and unique approach leaves a strong mark across all digital mediums today.

She will always ask: What does your business need help with today? How can we improve your Digital Presence?

ABOUT GOALS

a) To develop BRAND IDENTITY via transparent, accurate & responsible communication.
b) To promote GROWTH + ATTENTION using state of the art processes and techniques.
c) To cultivate COMPREHENSION of digital presence using a Simpler & Larger approach.

ABOUT MISSION

Simpler & Larger – To produce work that is easily understood and done, so that business (as a whole entity) can consider a greater capacity.

ABOUT VALUES

1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy to communication where multiple parties are involved.
3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

ABOUT FOCUSES

Brand conceptualization, brand identity, creative/technical writing, idea/concept development, art/creative direction, photography, graphic art/design, discourse, communication, campaign creation, white papers, adaptive learning, analytics & AI.

Chona is currently seeking employment with a creative design studio/digital marketing agency in Metro Vancouver (BC).

That’s it! Repetition is the best form of flattery, and always in twos or threes! For questions, please comment or email – info@chonafecanlas.com.

LET’S MAKE CHANGE HAPPEN TODAY!

7 – Breathe Life

The train made its usual stop at Chon. Chon was the last remaining urban centre, where transforming humans dabbled in post-consumerist delights like colourful French macarons and antique Balenciaga dad pants. It was a place for fun and rest.

Daisy sat up. She was awake for the last little while, finishing her sandwich and still wondering about Mr. Beaver in the hat. He was gone, probably somewhere between Life Space and Elevententeen. She was happy to be at Chon. She wondered if her best friend from Calgary was there. It was Linz, she worked for WestJet, a now defunct flight carrier that was sold off to Indigo, a distributor of Paradise Colours. Really, the world was so different now. The practice of social media marketing was a language in and of itself. Depending on one’s digital cognition, it could provide sustenance to an audience or increase the relativity of binary disease. After all this time, survival of the fittest was still the game. Humans didn’t want to be sick. They didn’t want to be dead or alive. They wanted to be living, breathing real air and doing regular chores.

As she stepped off the bus (she’s been off the train for A Day now), Daisy headed to the Nike outlet, so she could change her clothes into something more beguiling. Her mind thought of lime green, neon orange polka dots and always-always white eyelet lace. Daisy picked something out. While waiting, she made her third eye blind to prevent identity thieves from crushing her steez, then headed to the wall of bags to pick something out to put it all in.

Afterwards, she stopped at Yoga Passage. It was that time of day again to reset and recharge. Yoga was literally a moment to decompress. Everything left your body as your soul lay suspended in a hue of neon pink. Rearranging locations and transformations, so you could see properly. Daisy practiced yoga once, when she was young and did not finish her teacher training practice. Alice from Wonderland stopped a sour pursuit of a man named Justin Patterson, as he would have led her to full-fledged inebriation. The relationship was stopped by a major car alternative.

Lying in Savasana, Daisy fondled her mat, remembering that life filled with creativity and ideas can shut places to smithereens. She closed her lids and drifted off into space. She could see letter z’s italicized, drifting into time followed by baby emoji apples and puffy digital rainbows. It was the stuff of her man-made dreams. Visions, they come in Elevententeen.

Do you see orange or blue?

The Homeless Men

Hi everyone! Sometimes you just have to use your own voice!

I shall embark on this challenge to pull myself out of slumber…

(Seth Godin’s challenge consisted of 100 blog posts a day – this story is a post about 50 homeless men having one conversation…)

TODAY

My vigor is lost and it must be reinstated. So, here goes two months-ish of creative and technical credit. Perhaps some continuation of Daisy’s adventures in. Or should I say, at Elevententeen? Some free photos, you know. For days when I’m feeling too lazy. And what about samples of graphic art? Is there anything else worth more? I’ve been developing at the rate of a rabbit, gosh darn it!

I’ve been introduced to a multitude of applications, which seem to be more about bunnies reproducing. Interesting? Practice. And concepts (of principles and ideations). It’s effective. This is the glory of creation! Making things to build things; systems to make duties simpler (they do that though). I will also be throwing in my work (templates, sales documents and the sort), which I may add, are becoming more and more succinct every day. La la. So keep working, they’re supposed to evolve and eventually become fit!

2 DAYS PRIOR

I am still testing things out and I’m not really sure insight selling is working. But maybe it is? I will give it another year or so to see. Theoretically, it should take minutes to develop. Sort of like walking away. If you are telling me you’re in, that’s what I’m saying! And, I’m sorry if I come across negatively, it’s my army suit and optimism. Let’s start one thing, here goes something!

MAKE SOMETHING EVERYDAY

The outcome of this assignment will be –

  • Improved voice in messaging
  • Happier disposition
  • Greater appreciation of my worth

PS – My intention with this post was to work on said skills above, but it is now (August 15, 2019) to express the right in the right should the right come through. What I mean to say is: Universe, you sure throw a lot of coincidences and happy lookin’ faces my way. Is there a proprietary patent pending that I’ve developed, developing? Sunshine and 80s music all the way?

That is, creative writing. Delving into the unknown, because you know it like the back of your hand. It’s confusing, but works well for developing a screenplay!

Ta-ta for now!