#impromptus no. 2

Hey all,

It seems I’m always saying it’s been awhile…

This #impromptus was inspired by a late night stroll on social media. There are a ton of relevant ideas floating around LinkedIn and one particular video by Simon Sinek Inc. spoke about measuring success based on momentum. I relate to that idea, because my own work is based on the journey or process and the amount of energy, force, power or strength that can be gathered for my benefit or my clients’. Great value can be found when we step away for determined time frames, so that every element of the story can be reconsidered or put into context. For the type of artist that I am, I pound out content ad infinitum. So when I heard Simon hail momentum, I too thought – this is where I am. This past month, I’ve been learning to apply my work toward specific goals and a targeted audience, which is why I like defining my projects within campaigns. This allows me to compartmentalize content and I can begin to categorize my ideas. I’m sure in the future this will amount to greater output and ultimately quantifiable results, but for now it is accurate to say, I’m all about explorations.

_impromptus _ 11.16.2019 (1)

One thing’s for sure – if you’re losing sleep at night over your ideas, they are tied to your brain. Let them float away or they will never take full form or function.

With that said, goodnight!

Brand Strategy

Hi gang!

I was excited about creating these designs. The work was produced using Canva and took about 30 hours (including printing and assembling) to complete. I left out the personal part of my proposal, but I hope you can derive a positive sentiment from the style + tone I chose to go after!

This portion of the proposal defines a brand strategy in three parts – the social media aspect (WHAT), art direction aspect (HOW) and digital specialty aspect (WHY). At best, these aspects are shared and applied to a project equanimously in order create a sweet spot, ‘the magic’ or WHERE and WHEN true potential can emerge.

This whole concept is derived from Simon Sinek’s Golden Circle Theory which purports that great organizations create their foundation by addressing WHY they exist, HOW they go about their mission, and then finally, WHAT they do.

In my model, social media is used as a product or service we sell, however this can be changed to web development, SEO, email marketing etc.

The HOW is the people who are involved in the project. It is what sets us apart from the competition. It is what makes us unique and indispensable.

Lastly, WHY is the ultimate outcome. Very few organizations know WHY they do what they do. Why is not about making money. That’s a result. Why is a purpose, cause or belief. It’s the very reason your organization exists.

In synergy, any set of core values can be realized. In my model, I value belief, faith, trust and love. As a brand strategist, my ultimate outcome paints a beautiful picture for both the seller and buyer. The PICTURE is the agency differentiating itself from competitors. WHERE and WHEN this occurs impacts results – profitability, scalability and customer experience.

Have a look at this brief slideshow and let me know what you think –

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Remember, there is always room for further or greater interpretation. This is the sweetness of advertising. Branding is the #1 method we can use to portray our message, whether that message be creative, technical or both, a brand is responsible for defining who we are and what we do!

Talk soon!