Tag: design

The Power of Infographics

Capturing imagery + text in an intertwined relationship is fascinating work. There’s something about mingling elements, contrasting colours, and purely expressing a message that excites me.

Infographics are a great example of this type of communication. Well done work leaves me breathless (in a good way). So, to jump right into it, here are some things to consider when creating powerful infographics.

First, a basic definition:

in·fo·graph·ic

/ˌinfōˈɡrafik/

noun

An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.

Why do we use them?

Infographics are a great way to communicate ideas quickly and effectively. They help to simplify the process of presenting a message or data and help to establish connections, patterns, and relationships that allow us, as the viewer, to gather specific information.

Why are they important?

Poor content incites boredom. What’s poor content?

Anything that’s too wordy, difficult to understand, or mind-numbingly full of roundabout detail. And it’s not about getting a quick fix. Some of us—me on occasion—enjoy digesting a mouthful of words. Still, no one can deny that pictures make everything easier to take in! 

In 2019, 74% of marketing content contained a visual element. That’s not surprising, considering a whopping 90% of all information transmitted to the brain is visual.

Leaving us to believe that when you come across visually appealing content, you are much more likely to retain it. You might even share it with someone else after you’ve frolicked in its delight. 

Shareability is huge.

Taking inspiration from that which is shareable is also a thing.

I often create based on how much I liked LOVED something. I am graphically illuminated so much easier these days with all the impressive infographics to learn from!

They’re important, guys, for so many different reasons. But to summarize—infographics are important because they help us tell a story in a way that’s accessible to our audience.

Just the words below will let you know why.

Words that your infographics should be –

What’s the blox. way to create infographics?

Follow these steps:

1 – Find an appropriate ‘chunk’ of content you would like to translate pictorially, or that is so dang interesting, it’s already sparking imagery in your head.

2 – Follow your brand guidelines—typeface, colour, spacing, tone etc.

3 – Create to your heart’s content but make sure each element flows into the next. Continuity is critical, or you risk altering the message or even worse, spreading an inconsistent idea.

4 – Aim to make your infographics attention-grabbing and playful. People are much more likely to engage if they’re looking at something that incites positive emotion.

5 – Incorporate text carefully and precisely The text you add should uplift and reinforce your main message. Make sure it supports the imagery you are using!

Now, the fun part.

Here are some infographics I created for Clearbridge Business Solutions.

I am so excited to share these because designing them was such an enjoyable experience. I feel like I achieved what I was going after—visually describing our work and what we want to be known for (our #bestwork). I hope you like them! If you have any suggestions for modifications, let me know, I am always happy to make things #better!

Yearning for more design content? Check out these blog posts:

A Design Thinking Process

Blogging Graphic Design Process

Logo Design

5 Ways to Differentiate Your Brand

In life, different is good. 

It’s about who we are and how we showcase ourselves to the world. 

In branding, it’s much the same. 

Although being different can be a challenge. 

Why?

We don’t want to clash with the norm. We want to be unique and memorable.

I came across an excellent article about brand differentiation and put together this quick presentation.

Let me know what you think!

Elevate Your Marketing Approach

It’s been a while since we’ve presented. With everything going on – ‘the virus’ (as my daughter likes to say), working from home and adjusting to business challenged by a paused economy, we’ve put a hold on Marketing Training. To be honest with you, I’m just amazed to hear about some environmental happenings – jellyfish swimming in the Grand canal for example, just astonishing. Perhaps all this social distancing and staying at home will amount to noticeable improvements in our current climate. That’s something that actually matters today. I have a theory on how COVID-19 relates to AI, but that’s my vision, for now, have to figure out how to break it down first before I go off as I do, you know the gist. For now, here’s a presentation on elevating your marketing approach. Enjoy!

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Recent Work – Presentation

Hi everyone!

At my new job, we run group presentations every Friday. This is my first contribution, which talks about 2 useful acronyms that can be leveraged in content marketing. Let me know what you think!

 

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Realm 3

Manipura Text

Manipura

This realm is Artha, meaning all those who enter come to find their purest sense, goal, purpose or essence depending on the context of their health and advantage. There are many activities and resources here to help enable a proprietary state. You will find your closest friends, pets and an environment that promotes correct strength and well-being. In this realm, religion does not exist. It was determined in 2020 to be a complacent form of currency and it has been replaced with essential forms of thought and listening.

What are you going to offer in Manipura?

Realm 1

Life Space Text

Life Space

This realm is Being, meaning all those who enter lose their bodily attachments and have the option to become either air or ether. In these states, one is able to increase intellectual capacity and reveal relationships with life forms that have always been present, but never acknowledged. In this realm, Western medicine does not exist. It was determined in 2020 to be an ancient technology and has been replaced with Space and Heaven medicine instead.

What are you going to invent in Life Space?

Brand Strategy

Hi gang!

I was excited about creating these designs. The work was produced using Canva and took about 30 hours (including printing and assembling) to complete. I left out the personal part of my proposal, but I hope you can derive a positive sentiment from the style + tone I chose to go after!

This portion of the proposal defines a brand strategy in three parts – the social media aspect (WHAT), art direction aspect (HOW) and digital specialty aspect (WHY). At best, these aspects are shared and applied to a project equanimously in order create a sweet spot, ‘the magic’ or WHERE and WHEN true potential can emerge.

This whole concept is derived from Simon Sinek’s Golden Circle Theory which purports that great organizations create their foundation by addressing WHY they exist, HOW they go about their mission, and then finally, WHAT they do.

In my model, social media is used as a product or service we sell, however this can be changed to web development, SEO, email marketing etc.

The HOW is the people who are involved in the project. It is what sets us apart from the competition. It is what makes us unique and indispensable.

Lastly, WHY is the ultimate outcome. Very few organizations know WHY they do what they do. Why is not about making money. That’s a result. Why is a purpose, cause or belief. It’s the very reason your organization exists.

In synergy, any set of core values can be realized. In my model, I value belief, faith, trust and love. As a brand strategist, my ultimate outcome paints a beautiful picture for both the seller and buyer. The PICTURE is the agency differentiating itself from competitors. WHERE and WHEN this occurs impacts results – profitability, scalability and customer experience.

Have a look at this brief slideshow and let me know what you think –

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Remember, there is always room for further or greater interpretation. This is the sweetness of advertising. Branding is the #1 method we can use to portray our message, whether that message be creative, technical or both, a brand is responsible for defining who we are and what we do!

Talk soon!