How Art on Food Packaging Affects Decision-Making

Oldhand Coffee

Koichi Kiyono

Process

Luna Coffee

ChonaBLOX Graphics

Hey everyone!

What a whirlwind of week it’s been!

Between studying like a madwoman and trying to maintain a consistent posting schedule, I’ve designed some quick, quirky graphics for various topics up on The ChonaBLOX Blog.

Right now, they are being shared across multiple platforms (remember, have you had your FILPTS today?) and I will present them in one swift punch once my colour scheme (rainbow, of course) has had its say.

I suppose it would be my most current body of work, should any amazing agencies in the air desire a digital marketer with an artistic penchant to boot!

For now, here’s a sample. A graphic designed today for my latest #girlstories post – her name is SABRINA and she is a…GHOST!

Check out her story as it relates to two other Elevententeen characters, Judge Judy (I know, and yes, on purpose) and Alice from Wonderland.

new #girlstories sabrina (1)

And last thing, two very important marketing terms that I’ve come across lately and seem to apply to my work – top of mind and evergreen. Here are a couple of simple definitions.

First, per Wikipedia –

In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category. … At the market level, top-of-mind awareness is more often defined as the “most remembered” or “most recalled” brand names.

And second –

Evergreen content is content that is always relevant – much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines (The Balance Careers).

As we enter the beginning of Q4 or reach the end of the year, I want to consider these definitions as they relate to my brand and marketing strategy. How have these terms applied to your business? Do you think they are relevant and does applying these concepts to your work produce less disparity between yourself and your audience? Let’s have a brainstorm!

Cheers y’all!

PS – Halloween is just around the corner, what are your plans?

PPS – FILPTS is a BLOX acronym standing for Facebook, Instagram, LinkedIn, Pinterest, Twitter & Snapchat.

PPPS – I gotta up my Snapchat game! Any cool tips or tricks my friends?

Latest Banner/Billboard

Hey everyone!

2 down, 1 to go. #continuouslearning

Abstract – work / power / size / EQ / PQ / IQ

I designed a banner/billboard while studying the last bits of the Hootsuite Social Marketing Certification course. I usually take 5 minute breaks here and there, to do something creative. I find it helps with my focus and energy.

Find more focusing tips here – How to Stay Sharp During Exam Preparations

When designing work intended for large scale applications (think brand loyalty + awareness), consider an art theory I will call ‘Fever’ (see this post for more background). Note: You’ll have to dig around your mind to figure out the connections there!

But back to the theory…

Say you were looking through a 3000 page art history book. You see a tiny, little thumbnail image of a painting. Now, in your mind you’re imagining a massive piece of art, covering half of a wall in a prodigious art gallery. Fast forward to a trip you decide to take to England, where you’ve scheduled 4 museum visits per day. When you finally arrive at Tate St Ives (Art Fund Museum of the Year 2018 Winner) in Porthmeor Beach, St Ives, Cornwall, you come across Piet Mondrian’s Composition with Yellow, Blue and Red (1937-42). You can’t believe your mind!

It’s…so…SMALL!

How can that be, you think. Well, that is the theory.

I’m sure someone has written about this before, but my version entails –

Any work (work = image + subject matter) that produces reactionary propensity (influence) via media outside of the original source (appropriation). This may be based on an ability (equanimous object + subject or audience mental equilibrium) or on the evidence of power or size in the creator’s or audience’s interpretation. In other words, the work generates a sense of power or size, partly because of the artist’s or audience’s ability (talent) and partly from the image + subject matter itself (content). The work, creator and audience can choose how to participate, which results is an unintentional, yet intentional amplification of ‘grandeur’.

Believe me, I’ve tested out this theory with many works throughout my life. It is so cool!

Power of the work. Power of the people. Power of the experience.

So, coming back to the matter at hand. When creating work on a small scale, it is important to preview the work and to evaluate its ‘power’ as a billboard placed on a busy street or a light box advertisement hung over a retail store’s checkout space. We should advertise both the company and the ‘size’ or capacity of the image + subject matter itself. If everything checks out (sorry I’m punny), you should proceed to the checkout with the work’s development. Note: your work should imbue a positive force. Make the choice, because you have it!

Example of positive force –

I remember standing in line once at Sephora and just staring at the large and beautiful space directly above the cashiers’ heads. I daydreamed about covering that space with something amazing. At the time I envisioned graffiti, but today it would be a lot more reminiscent of this post’s featured image. I might just have to keep the slogan too!

The power is in us to incite change and wonder!

The power is in us to incite wonder and change! (1)

Hope everyone has a spectacular weekend! See y’all next week.

And remember, we stay on top!

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PS – The topic of Fever could imbue significant change in Western medicine.