Hey everyone! My gosh, has it been a long time! I’ve been so busy working on my career that I haven’t had two seconds to post on my personal website. Transparency aside, I wanted to share a new series based on a weekly project I run at work called Social Media Update. In this series, I touch on social media and general marketing strategy, and I thought it would be great to share it with you all.
I’ll work my way back to when I started at Longboard, so here is our first instalment! Have fun with it, and if you have any questions, feel free to reach out at firstname.lastname@example.org.
Finding the ‘intriguing angle’ is the idea that we can focus on big-picture topics like our core aspects (innovation, sustainability, quality) to create compelling content that impacts our target audiences.
When creating social media content, we can ask and answer a couple of questions:
Q: What is a significant concern for our business and other businesses today?
A: Our audience demands a greater understanding of where and how our products are sourced and manufactured.
Q: What approach can we take?
A: We can and should comment on sustainability by promoting a transparent and traceable approach. This entails a mix of carefully curated messaging that effectively positions our differentiators while driving an emotional reaction from our audience.
For example, we could share that all production is on-site and that we have an incredible production team that helps to build our premium products. We would also mention that we pursue responsible consumption and production, which helps create sustainable architecture that positively impacts the environment and the communities around us.
Our team is mindful that we must not fall into the trap of hoping word will get out and the customers will come. Through proactive and strategic messaging, we can understand why we do what we do, and share that message with the world.
So, what did you think of that? Do you feel inspired to identify some core aspects of your business, then do a deep dive into how they can impact your target audience? Please share your thoughts!