Brand Strategy

Hi gang!

I was excited about creating these designs. The work was produced using Canva and took about 30 hours (including printing and assembling) to complete. I left out the personal part of my proposal, but I hope you can derive a positive sentiment from the style + tone I chose to go after!

This portion of the proposal defines a brand strategy in three parts – the social media aspect (WHAT), art direction aspect (HOW) and digital specialty aspect (WHY). At best, these aspects are shared and applied to a project equanimously in order create a sweet spot, ‘the magic’ or WHERE and WHEN true potential can emerge.

This whole concept is derived from Simon Sinek’s Golden Circle Theory which purports that great organizations create their foundation by addressing WHY they exist, HOW they go about their mission, and then finally, WHAT they do.

In my model, social media is used as a product or service we sell, however this can be changed to web development, SEO, email marketing etc.

The HOW is where I come in. It is what sets us apart from the competition. It is what makes us special.

Lastly, WHY is the ultimate outcome. Very few organizations know WHY they do what they do. Why is not about making money. That’s a result. Why is a purpose, cause or belief. It’s the very reason your organization exists.

In synergy, any set of core values can be realized. In my model, I value belief, faith, trust and love. As a branding strategist, my ultimate outcome paints a beautiful picture for both the seller and buyer. The PICTURE is the agency differentiating itself from competitors. WHEN and WHERE this occurs impacts results – profitability, scalability and customer experience.

Have a look at this brief slideshow and let me know what you think –

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Remember, there is always room for further or greater interpretation. This is the sweetness of advertising. Branding is the #1 method we can use to portray our message, whether that message be creative, technical or both, a brand is responsible for defining who we are and what we do!

Talk soon!

The Social Seller & Social Buyer

Hi gang!

Let me know what you think of this project!

In my next few posts, I will showcase elements extracted from a direct mail proposal I created about brand strategy. The images below are a continuation of my Seller & Buyer persona study (also see image description in Previous Projects) and comment on the social aspect of selling and buying in the marketing industry.

Here is a pertinent excerpt from another relatable post Brand Names

For example, we (Sellers & Buyers) make the same, dedicated connections when observing a special life experience. Then, this can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you can bring to the table. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in time.

The original document was printed on glossy cardstock and sized like a 10″ vinyl record cover. They were presented in a stack, so that the viewer could lay them out on a table and take in a visual and sensory experience.

I placed a variation of the BLOX rabbit mascot in the bottom right hand corner of the images, the seller mascot wearing the creative BLOX logo and the buyer mascot wearing the technical BLOX logo. I’ve just recently defined this aspect of my brand and have much more to explore regarding it in the future.

Here’s an interesting article you should read – Why people focus on the right-hand side of a design taken from creativebloq.com.

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ChonaBLOX Graphics

Hey everyone!

What a whirlwind of week it’s been!

Between studying like a madwoman and trying to maintain a consistent posting schedule, I’ve designed some quick, quirky graphics for various topics up on The ChonaBLOX Blog.

Right now, they are being shared across multiple platforms (remember, have you had your FILPTS today?) and I will present them in one swift punch once my colour scheme (rainbow, of course) has had its say.

I suppose it would be my most current body of work, should any amazing agencies in the air desire a digital marketer with an artistic penchant to boot!

For now, here’s a sample. A graphic designed today for my latest #girlstories post – her name is SABRINA and she is a…GHOST!

Check out her story as it relates to two other Elevententeen characters, Judge Judy (I know, and yes, on purpose) and Alice from Wonderland.

new #girlstories sabrina (1)

And last thing, two very important marketing terms that I’ve come across lately and seem to apply to my work – top of mind and evergreen. Here are a couple of simple definitions.

First, per Wikipedia –

In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category. … At the market level, top-of-mind awareness is more often defined as the “most remembered” or “most recalled” brand names.

And second –

Evergreen content is content that is always relevant – much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines (The Balance Careers).

As we enter the beginning of Q4 or reach the end of the year, I want to consider these definitions as they relate to my brand and marketing strategy. How have these terms applied to your business? Do you think they are relevant and does applying these concepts to your work produce less disparity between yourself and your audience? Let’s have a brainstorm!

Cheers y’all!

PS – Halloween is just around the corner, what are your plans?

PPS – FILPTS is a BLOX acronym standing for Facebook, Instagram, LinkedIn, Pinterest, Twitter & Snapchat.

PPPS – I gotta up my Snapchat game! Any cool tips or tricks my friends?