I wanted to share some recent social media work I developed for DirectFood.store. Check it out and let me know what you think!
One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).
As I was thinking what to post on next, I read from a glance –
It’s important to show how the identity will perform in a variety of contexts.
This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).
Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –
- BC Vision
- BC Mission
- BC Value
- BC Mantra
- BC Symbol
- BC Perception
- BC Stock Image
- BC Logo
- BC Quote
- BC Label
- BC Photograph
- BC Influence
- BC Panel
- BC Grid
- BC Magazine Cover
- BC Digital Collaboration
- BC Text
- BC Album Cover
Note: can you guess which image belongs to what category?
Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.
Back into the swing of things.
This project may seem simple to you, but it challenges the idea of giving and receiving. In our digital space, we give constantly. And is the return of our efforts (ROE) measured through digital collaboration (DC) enough? Think: total impact of IQ + EQ + PQ or a new notion ascertaining digital quotient (DQ) / digital equilibrium (DE) / digital aspect ROI (DAROI). *I will explore these ideas in a future post.
When my mother received letters from her suitors (a common practice in her time), she did not write back. She kept each letter as if to say, I realize you are all interested, however I will hold in my heart, the one who is right. Is this action right? Is it just? We observe a similar practice in Japanese culture. The ritual is gift-giving (action), rather than the gift itself. Huffpost.com describes it in three steps – the reveal, the denial and the recognition. Or, revelation of intelligence + denying impact of emotionality + recognition of our role and place in digital space.
Using this interpretation, I could say that this project was aimed to reveal part of my identity/intelligence (I now question its visual and linguistic legitimacy in my current digital explorations), to reflect my denial of attaching emotion to the act of giving and receiving, and finally to sustain 2-way recognition/communication (between seller and buyer in this case) of the journey (action) itself – “For the Japanese, gratitude is a battle of endurance.”
We need to evaluate the tone and style of our expressions (gratitude being relevant today) as we delve further and further into a state of digital collaboration. We are impacted and at what point are we actually bringing more clarity to situations and circumstance? This is sort of the concept of ‘niceties’ and because I aim to maintain a certain level of accuracy in my work, details are important, but should my actions impose more or less scrutiny in regards to how my audience receives my message? This ties everything back to: total impact of IQ + EQ + PQ or a new notion ascertaining digital quotient (DQ) / digital equilibrium (DE) / digital aspect ROI (DAROI).
As you make your way through the below, try to remove feelings of assumption or judgement. Art is for everyone. Despite my specific approach, there’s a core selection from each demographic (Baby Boomer to Gen Z) that relates to my work in its simplest form, in other words – the visual and the language. For this project, I give it back to them!
Abstract – slash / roboto / elephant
This project started out with a photoshoot. I was dressed as Wenda (Where’s Waldo’s girlfriend) and my friend Allegra and I captured a series of images in and around Horseshoe Bay, British Columbia, Canada. There was lunch at Troll’s (fish and chips of course) and a brief introduction/chat with family business owner Ab Troll. Then, tea at another local establishment Flour Bakery and the final shot – me peering over … The Giant Hedge.
I developed the concept around a youthful, graffiti-inspired (old BLOX style) rendering of sweetness or the sweet spot/’magic’ that we often search for in our interactions with brands and art projects in general. My old style was always striking, vibrant and street culture inspired. Think – Keith Haring meets baby Andy Warhol.
The first portion centres around strategy, the next on my Social Seller & Social Buyer personas and finally, the Wenda portion (introducing myself within a specific context) finalizes the presentation. I printed the images on glossy card stock and hand-cut each one with a paper cutter. The final presentation resembled 7-inch vinyl singles and are displayed most effectively in a stack, layed out as placards on a table or mounted onto a wall with colourful binder clips (yellow, purple or stainless steel would work).
Along with my visual presentation, I designed a series of stickers that were printed on matte sticker paper and cut by hand. I then assembled the stickers, one by one, into individual, resealable plastic bags. Two of the images are BLOX identity concepts. The one with the primary color wheel represents right-brained or creative BLOX and the other with the black and white bunny mascot (and letter B branded roboto typeface mouth) represents left-brained or technical BLOX. The remainder stickers were simple and fun applications of imagery used in the presentation. To top the set off, I made a collaborative-style logo (powered by) for the agency I was presenting to.
As a fun treat and tribute to the jam jar (featured in several of the images), I filled a couple of clear canisters with bright fruit candy (I once had a banana necklace) to match the colour theme and concept of sweetness. I also included a book containing 85 pages of work samples and creative/technical resources – collateral, white papers and articles. The book was bound using the specifications below:
8.5″ x 11″
Double Sided, Colour
Colour Laser, 98 Bright, 32-lb.
Binding – Wireless Binding – Black
Standard front cover
Pastel Yellow, 90-lb. Index
Standard back cover
Pastel Yellow, 90-lb. Index
The final products were wrapped in colourful confetti paper and fastened with two Jelly Marketing stickers. Everything was arranged bento-style in an unobtrusive Staples box with a package of fun pastel highlighters and a final ‘hello’ letter placed on top.
I am eternally dedicated to my work and process. This project was a homage to my academic background as a printmaker and street identity as a writer. When I was practicing regularly, the art forms themselves took shape. There was no plan, just creation. I would compare it to writing and reading classical music. I can’t really compare it to anything else. But my efforts today are different. They are positioned around understanding and fully utilizing the creative + technical aspects of my brain. So, now there is a need to plan and there is a need to create, but by having a specific outcome in mind.
At the end of it all, this has generated the foundation of A Brand Strategy. You will hear more about this in the coming year.
A few quick work goals for 2020 –
- Find a job that I’m happy about
- Develop Digital Presence business model
- Develop A Brand Strategy
Next up: who’s down for white, black and corporate-friendly? Is it time to revisit my Digital Presence business model? Yes/No?
The question remains – To mail or not to mail? To give or not to give? To receive or not to receive? What matters most? Having or expecting? Waiting or forgetting? Are you a yes-man or a no-sayer? Check back guys!
Let me know what you think of this project!
In my next few posts, I will showcase elements extracted from a direct mail proposal I created about brand strategy. The images below are a continuation of my Seller & Buyer persona study (also see image description in Previous Projects) and comment on the social aspect of selling and buying in the marketing industry.
Here is a pertinent excerpt from another relatable post Brand Names –
For example, we (Sellers & Buyers) make the same, dedicated connections when observing a special life experience. Then, this can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you can bring to the table. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in time.
The original document was printed on glossy cardstock and sized like a 10″ vinyl record cover. They were presented in a stack, so that the viewer could lay them out on a table and take in a visual and sensory experience.
I placed a variation of the BLOX rabbit mascot in the bottom right hand corner of the images, the seller mascot wearing the creative BLOX logo and the buyer mascot wearing the technical BLOX logo. I’ve just recently defined this aspect of my brand and have much more to explore regarding it in the future.
Here’s an interesting article you should read – Why people focus on the right-hand side of a design taken from creativebloq.com.
I am futuristic and that’s final. My mind lives in the future. Theoretically, I train envisioning that we can live in an entirely digital space. Practically, we live in this space doing regular things, but we also fend for ourselves using our brains. Oh, so this is life! Let’s put a couple of examples into perspective. Note: this post is starting to examine the concept of ‘internet of things’.
Abstract – thing / being / human / agreeance / motion
We live on a physical planet where issues like climate change are just beginning to surface. This a real and serious thing. A 16-year-old climate change activist from Sweden, Greta Thunberg is fighting with global politicians pleading, “How dare you!” Her statement is full of impatience. Does this quantify or qualify the time it has taken to have a crisis like climate change in focus? Now envision, in an utmost technologically advanced society, affecting the outcome of global issues via thought. Think about this – do Thunberg’s words permeate:
an action / integrity / longevity (experience) *creativity +strength
a brand / transparency / visuality (capability) *productivity -weakness
In certain applications that are already in place, we could debate the efficacy of an activist’s approach. However, would there be more power in advertising or marketing a cause if the objective considered certain design elements or art attributes? How do we implicate values like belief, trust and faith into a balanced and harmonious solution? And what would be the outcome of such an act? More opportunities? Less threats?
Think ads, television, movies, radio, books.
If those in charge of operating the goods either 1 – don’t fully comprehend new technologies due to incumbent roles and desires of maintaining diplomatic consensus or 2 – need to allocate funds to get everything in place, this does not mean they’re not participating in or understanding at all. And I’m talking highly established and evolved grey matter here! Executives of all sorts know, but the argument could be that we may potentially lack tacit knowledge and this is required to engage with younger generations or for that matter, older ones too. Throes of people that might already comprehend digitization (including all levels of being – thing, human etc.) are waiting for two things – a revolution and massive change. How is it going to pan out?
An example of Global Comprehension at work –
Do you remember when Facebook’s Mark Zuckerberg endured a 2-day congressional inquisition on the possibility that his company helped to fix Trump’s election campaign by intentionally (or unintentionally) releasing Facebook user data?
- What was that all about?
- How would you explain it to a Baby Boomer, Millennial or Digital Native?
- How did this issue affect us in terms of technology?
- How did this issue affect us in terms of marketing and advertising?
- How did this issue affect us in relation to design?
- Does it bear any importance?
- How do we begin to explain these types of situations without being merely journalistic or too afraid to elaborate in a caption?
- Should it matter and why?
We are honourably asking, what does Facebook incentivize and why? Personally, I think they are doing something amazing and are truly planning for our future.
In spite of everything, both Thunberg and Zuckerberg bear weight and responsibility representing modern dilemmas that many people don’t want to talk about. Or perhaps won’t or can’t.
Q: So, what are these dilemmas that require Global Comprehension?
A: Critical mass (Thunberg example) and artificial intelligence (Zuckerberg example)
Hypothetical Solution: recognizing power in unanimity (Thunberg example/things in agreeance) and leading with a ‘Productive Creative’ brain (Zuckerberg example/things in motion)
Note: the term Productive Creative is explored in Hustle & Float, a book by Rahaf Harfoush, a strategist, digital anthropologist, best-selling author and Executive Director of the Red Thread Institute of Digital Culture. She also teaches “Innovation & Emerging Business Models” at SciencesPo in Paris. This quote explains Productive Creative further –
But what happens when the product or service we are providing becomes more intangible in nature? The economy’s gradual shift to include more knowledge work meant that creativity was suddenly a highly desirable trait. That’s where the Productive Creatives came in: to stay relevant and profitable in a rapidly evolving economy, companies desperately needed problem solvers, strategic thinkers, and idea generators. This new type of work created a ripple within traditional workplaces, which now struggled to apply the same clear-cut approach to the creative class. Organizations had to adapt the decades-old systems that developed standardized organizational capabilities to ones that cultivated individual experts who could respond to market conditions with agility.
It would be time to show people – from all walks of life – what is actually going on. There is no need to be livid or paranoid or just plain complacent; if we just had Global Comprehension in place!
So let us say that today, we have the power, we have the goods, and we most definitely have the stage to set our differences aside and come up with new and inventive ways to approach our problems. So, the question becomes – can we altruistically and artificially fix problems like climate change? Could all the world’s brains come together and compute a solution that’s entirely technical (it could just be code of us walking around – engineering a practical application of semantics and proxemics really), but that would emote a creative shift in the planet’s thought processes, all things included? Without the desire to push our creative and technical limits, we will not progress. We will not move forward with fundamental ideas like artificial intelligence or critical mass.
If we can understand the essential framework of these new systems, future generations can develop and implement changes. Gen Y will test and research, then together, all generations can draw some very much needed transparent, accurate and responsible conclusions. The funny thing is, when the revolution (arguably renaissance even) is over and done with, what will be left? In other words, if there is no dilemma, did the dilemma even exist in the first place? This is my theory on Practicality – one planet, 1 human!
Today, let’s be practical (according to http://www.dictionary.com):
- relating to practice or action
- consisting of, involving, or resulting from practice or action
- of, relating to, or concerned with ordinary activities, business, or work
- adapted or designed for actual use; useful
- engaged or experienced in actual practice or work
- inclined toward or fitted for actual work or useful activities
This is a timely discussion and we are all a part of it. How does this make you feel? Worried, scared, unusual? Would you be interested in exploring these ideas further if they were presented differently? As a note, I am always speaking to a mainstream audience. I think connections need to be made for each and every one of us, not only for those residing in an academic pool.
Great work, talk soon!
We do what we do! But without our mind getting in the way?
I sometimes find myself questioning my work. I ask myself – is it too ‘complicated’ for the ‘average’? Does it come off as ‘fluffy’ or ‘dense’? These words mean too many things, but we get used to one meaning, and that is not right.
And when our minds enter ‘the complex’, we should stop and perform self-talk. People avoid self-talk for fear that it gives others the impression that we’re ‘crazy’. I mean, my mouth moves when I’m thinking too hard! So what! Okay, it might just look ‘odd’. But nowadays, self-talk should be used as a positive, gentle form of therapy to get us back on track to believing in the idea of original intention. Google explores this concept readily, when it comes to understanding how people surf the internet. That being said, why is it today, that we feel an attachment to guilt, pity or shame when it comes to feeling a different way about something? Well, it could be ‘different’ things – an idea of interdependence, requirement or necessity.
When I came across the word consonance, I felt blessed and it quickly resonated with my current circumstance, because it challenges the notion of sleep (figure it out). Like take a break here and there, not everyone hates you, if anything shout it off the tallest rooftop – you are loved everywhere! Just go in with that attitude anyway, smile until it hurts. Find the humour in everything and go ‘nuts’, it’s not going to kill you to have fun! Here’s a bit on consonance as it relates to working and the whole job interview process thingamajigger.
Scott Olster, Ideas Editor at LinkedIn, wrote a brief article around “the idea of business trends, perspectives, and hot topics you need to know to work smarter”. He says –
Success can easily end up feeling hollow when it’s defined and measured by other people’s standards. For our work to have lasting personal value, author Laura Gassner Otting writes that we need to focus on developing what she refers to as consonance.
Laura is a writer for Harvard Business Review and she defines consonance as –
“Consonance is not just purpose writ large (and lofty). It’s your purpose, freely and clearly defined by you, and put into action through awareness of and alignment with your life’s plan. Consonance is when what you do matches who you are (or who you want to be).”
As I enter the interview zone, I will remember alignment with your life’s plans as another tip that will help me remember why this is taking so long. I’m dying here guys!
Hello. Thank you for the opportunity, now I have something to say…
Do you relate to this? What is the interview process like for you? Easy? Intense? How do you prepare?
What type of woman would you hire to help brand your business? What marketing skills should she hold? What type of sales personality will she have? Is she strong, independent and willing to change in order to meet and exceed current industry objectives?
We want to fit into the human experience, but in today’s digital condition, it can all seem very confusing. Let’s explore the idea of illusion and HOW it relates to social media marketing.
An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the selfie.
The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.
Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?
She is in a bikini, showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.
Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.
Within our cultural/societal context, the labels identified in pink can impart a greater influence on ourselves and others. (Note: influence does not always have a positive effect/affect.) HOW? Cultural appropriation (in visual arts, to appropriate means to properly adopt, borrow, or recycle) effects/affects everyone using the same medium. Marshall Mcluhan, considered by many to be the first father and leading prophet of the electronic age (leaderu.com) argued that, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the content of our individual situations (message). (Note: again, support can have a positive or negative effect/affect.) The more we relate to one another, the greater influence can be.
What we want to know is – HOW then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across channels and platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life, she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”
Within our cultural/societal context, the labels identified in red impart an even greater influence on ourselves and others. HOW? Cultural integrity causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — cultural appropriation says that everybody can be included and is a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the content of our individual situations (message). The more we relate or contend with one another, the greater influence will be.
So, how can we discern true ownership in a digital condition riddled with illusion?
Cultural appropriation: to explore further
Cultural integrity: to explore further
Effect: to explore further
Affect: to explore further
Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter WHAT the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.
Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.
The questions become:
WHY do we choose to direct the flow of creation, messaging and communication (our omnichannel experience)? To change the human experience? To change negative thought processes? As an outlet to comprehend the difference between analog and digital meaning? To explore our digital condition? To belong to a revolution? To simply participate?
Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)
Conclusion (for now):
Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and we want to ask: HOW can we influence positive change in the human experience psyche using a digital mind frame? Can our channels become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem, rather than self-image) were put into place? Can our platforms be used for something other than self-promotion? This competitive nature that we rarely talk about, it is happening and what is it serving us? Do we need to adopt digital minimalism? Studies show anxiety among youths has skyrocketed and Generation Z is suffering the consequence with increased cases of depression, attention deficit hyperactivity disorder (ADHD), impulsive disorder, problems with mental functioning, paranoia, and loneliness (adaa.org). Needless to say, our society is up to speed. We know this is going on, but WHAT are we going to do to change it?
Worry is a false attribute. That is the argument – that our involvement in the digital condition is impacting the human experience, our psyche, modes of thinking and ways of communicating messages. We can choose to negate the entire experience, or we can believe that change is already happening. And, for the better.
We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it. Your perception is bold enough to see outside of regular composition. You can see more than the truth that the regular world presents to us. You see an ideal, an ideal that is off the grid and too good to conceive. So, it is a matter of comprehension. HOW will we bring the world together in our new digital condition? Can we teach youth HOW to go beyond apparent teachings? Can humankind collectively push the boundaries of medicine and science (through art and language), so that our human experience can be brought into a new time frame that will change the very aspects of our health and wellness?
Continue to imbue your force upon other forces. In this great way, wild things will occur. Changes guys, changes!
This journal (thesis development) is TBC. If you have any inquiries, please reach out – email@example.com.
People wonder what I do, how I do it and why (golden circle). My blog provides answers to these questions.
To get you started, here is a profile and business model that I have been developing for BLOX/Blox. Communications.
As BLOX –
- I do writing, art and design.
- I do it for enjoyment, for education and for the development of my brain.
- My work targets a specific niche that caters to creative and technical authors, digital artists and designers who are innovative yet mainstream, and who work passionately and effectively in their particular domains.
As Blox. Communications –
- I do branding, marketing and sales.
- I do it for guidance, for learning and for the development of my ideal customer/source audience (1000 followers on Instagram by September 2020).
- My work targets a specific niche that caters to brand experts, marketers and digital specialists who are innovative yet mainstream, and who work passionately and efficiently in their particular domains.
I’m excited to share this information with you and welcome any comments.
Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative + technical work embodying explorations of (a concept called) Digital Presence. She explores its relationship to topics surrounding the business and execution of art in digital marketing.
It is important to focus on our direct connection to customer needs, emotions and competitive environments. Selling is often an important feature and for success, we should present fluent work for customers to engage with.
As a creative director, Chona dreams of influencing the corporate landscape, impacting HOW and WHY companies use art in digital marketing applications. For the next year or so, she plans to either upgrade her educational background or find a permanent position with an agency open to art, growth and creation.
In order to breed success, I understand that I must learn the ins and outs of working in an ad environment, how to manage marketing clients and how to fit in with the demands of a competitive and ever-changing industry.
This business model creates objective goals for my work as a digital specialist, social media/brand strategist and creative director focused on Digital Presence. I would like to create projects that incite wonder, plus change. I believe my experience and approach can create long-term impact for clients engaged with today’s latest digital platforms.
I will ask you this about your business:
- How did it all begin?
- What does your business need help with today?
- What is the spirit of your company?
- How can we improve your Digital Presence?
a) To develop BRAND IDENTITY via transparent, accurate & responsible communication.
b) To promote GROWTH + ATTENTION using state of the art processes and techniques.
c) To cultivate COMPREHENSION of digital presence using a Simpler & Larger approach.
Simpler & Larger – To produce work that is easily understood and done, so that businesses can consider a greater capacity.
1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy to communication where multiple parties are involved.
3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.
I approach my work with professionalism, courage and open-mindedness. I break it down this way –
I) Be professional; make a statement.
II) Have courage to make large moves; understand the difference between path and journey.
III) Be optimistic; express gratitude – open-mindedness can create a tidal wave effect.
The Customer Journey
This document is updated regularly, if you have any questions, please don’t hesitate to ask.
Hi everyone! Here are a couple of funky collages containing recent logo work designed for Blox (Blox. Communications requires a corporate image, so more on that later).
The Blox logo is a study on minuscule composition, where the subject matter is paradoxically enlarged in comparison to the traditional meanings we normatively attach to logos. Each logo is a project in itself, undertaken with massive charisma as the final piece must speak to the idea of liberty in design and the humour found in the seriousness of brand identification.
A logo thus indicates fun. Why does it have to be the same every time? Can our audience begin to understand the concept of change? And can this change be something ethereal and definitive, because gosh darn, it compels you to say, “I don’t understand?”
So then, we must connect our audience to basic things that work underneath context to bear a logo with simplistic meaning. Visual design elements are a foundation to understanding the essence of a statement. The viewer will say, “Oh, that green and that red are complimentary. This works for me.” Or, “That paint pouring down resembles the shape of that banana. Why is there a banana in this?” WHY is there a banana in this logo? Peel. Peel away the layers, to find a tasty meaning. “The peony, is it for me?” Well, doesn’t that make you feel nice?
We must find ways to evolve harmlessly. It doesn’t hurt anyone to have fun. But it hurts to see thoughtless design. But, who am I to judge? The show must go on (onto the next logo) and the work will still appear on a van. Have a look and edit it in your mind. Make it better. Make it run and most importantly, try to consider a logo as a gift from the world of design.
Which is your favorite? What type of imagery would you like to see? Colours?