Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!
Per @AlisteMarketing, sensory marketing is when we use our senses to sell products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections.
For example, in web development and social media management you can combine the idea of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.
I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches everything. This won’t be fear based or avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.
So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon. I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon buns? Our senses tell us what we want and what we don’t want.
Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on need, but desire.