WHAT YOU SEE IS WHAT YOU GET.
The user experience is steeped in education, culture and opinion. Design should provide a flexible channel for greater absorption and interpretation. So how do we reveal a customer that responds the way we want them to? We provide them with tools and outlets to increase participation propensity.
As an example, at VanWhistle Media we utilize the Hub Concept in web development or we apply systematic, stylized and graphical content in social media management. We tell the user they are enough. We teach the customer to buy what feels right. Design will always suggest a certain power and as marketers we should always incite wonder and change.