Artist Flow

Hi everyone!

We want to fit into human experience, but in today’s digital reality, it can all seem false and confusing. Let’s explore the idea of illusion and how it relates to social marketing.

An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the act of taking a selfie.

The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.

Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?

Case Study

Label:

She is in a bikini showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.

Hypothesis:

Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.

Explanation:

Within our cultural/societal context, the labels identified in purple can impart a greater influence. (Note: influence is not always positive.) HOW? Cultural appropriation affects everyone using the same medium. As Marshall Mcluhan said, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the context of our individual situations. (Note: again, support can be positive or negative.) The more we relate to one another, the greater  influence can be.

Exploration:

What we want to know is – how then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”

Within our cultural/societal context, the labels identified in green impart an even greater influence on us. HOW? Cultural appropriation causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — Cultural integrity says that everybody can be included and be a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the context of our individual situations. The more we relate or contend with one another, the greater   influence will be.

How can we discern true ownership in a digital landscape riddled with illusion? Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter what the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.

Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.

The questions become:

WHY do we direct the flow of creation, messaging and communication (our omnichannel experience)? To impart change in the human experience? As a means to change negative thought processes? As an outlet to comprehend the difference between analog and digital thought?

To expand:

Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)

Conclusion:

Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and want to ask, how can we influence positive change in the human experience psyche using a digital mind frame? Can our platforms become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem) were put into place? Our society is up to speed. We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it. Is your perception bold enough to see outside of regular composition? If so, you can see more than the truth that the regular world presents to us. You can see an ideal, an ideal that is off the grid, and too good to conceive. Continue to imbue your force upon other forces, in this great way, wild things will occur. Changes guys, changes!

This journal (thesis development) is TBC. If you have any inquiries, please reach out – info@chonsfecanlas.com.

7 – Breathe Life

The train made its usual stop at Chon. Chon was the last remaining urban centre, where transforming humans dabbled in post consumerist delights like colourful French macarons and antique Balenciaga dad pants. It was a place for fun and rest.

Daisy sat up. She was awake for the last little while finishing her sandwich and still wondering about Mr. Beaver in the hat. He was gone, probably somewhere between Life Space and Elevententeen. She was happy to be at Chon. She wondered if her best friend from Calgary was there, Linz. Linz worked for WestJet, a now defunct flight carrier that was sold off to Indigo, a distributor of Paradise Colours. Really, this world was so different now. The practice of social marketing was a language in and of itself. Depending on one’s digital cognition, social marketing could provide sustenance to an audience or increase the relativity of binary disease. After all this time, survival of the fittest was still the game. Humans don’t want to be sick. They don’t want to be dead or living. They want to breath and do regular things.

As she stepped off the bus (she’s been off the train for A Day now), Daisy headed to the Nike outlet so she could change her clothes into something more beguiling. Her mind thought of lime green, neon orange polka dots and always-always white eyelet lace. Daisy picked something out. While waiting, she made her third eye blind to prevent identity thieves, then headed to the wall of bags to pick something to put everything in.

Her next stop was Yoga Passage. It was time to reset and recharge. Yoga these days was literally a moment to decompress. Everything left your body as your soul lay suspended in a hue of neon pink. Rearranging locations and transformations, so you could see properly. Daisy practiced yoga once, when she was young and did not finish her teacher training practice. Alice from Wonderland stopped a sour pursuit of a man named Justin Patterson as he would have led her to a full-fledged intoxicated state. The relationship was stopped by a major car alternative. Laying in Savasana, Daisy fondled her mat, remembering that life filled with creativity and ideas that could have shut this place to smithereens. She closed her lids and drifted off into space. She could see letter zs italicized, drifting into time followed by baby emoji apples and puffy digital rainbows. It was the stuff of her man-made life.

Do you see blue or yellow?

Logo Design

Hi everyone! Here are a couple of funky collages containing recent logo work developed for Blox/Blox. Communications. Which is your favorite? What type of imagery would you like to see? Colours?

 

collage (13)

collage (9)

Sensational Language

Hi everyone! What you see is what you get. 

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Design will always suggest a certain power. As marketers, attempt to incite wonder and change. Use words, use language. Have us look, have us see. Sensational marketing. What would it be?

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

Always-always – a cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming.

Being – relatable to id; associated with fire and the power of transformation; a lustrous gem

Artha – relatable to ego; meaning, sense, goal, purpose or essence; a place

Manipura – relatable to superego; the totality of currency, the conscience plus the ideal self; an animal

 

Snippets

Pink plastic covered their heads. Depending on the nature of their state, faces could also be erased. The way back to Being was a way to Manipura. And if one could count, it would be to Artha. To be found: sunny and bright Elevententeen.

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