Category: Artificial Intelligence

Learning Your ABCs – A Quick Guide to Effective Communication Practices

Effective communication is simple, straightforward, and accurate. 

a

b

c

It follows a linear path and is easy to digest. 

a a

b b

c c

Still, in its best forms, it can empower and inspire us to uncover new ways to respond to business demands and challenges. This is change!

a b c 

For example, by understanding what type of communication drives our customers to choose us over the competition and then using that data to promote growth, we can harness communication to cultivate opportunity.

a b c 

a b c 

Here are some things to consider:

  • Be self-aware and understand the need to adapt your message to your audience
  • Communicate what you are doing, why you are doing it and how you are going to get there
  • Build a system or process, then be accountable and track your progress
  • Focus on transparency, empathy and consistency to elevate trust 
  • Create opportunities for learning and development
  • Practice active listening to understand and feel the situation
  • Share your milestones, challenges, concerns and victories 

How do you develop an effective communication strategy? What are some important values that support your communicative work?

It’s Time!

(A poem about AI or conversely celebrating My New Job)

As cryptic as it may be, the time has arrived.

“Surprise!” it squeals with utter delight.

After all that hard work, you’ve finally made it here.

I’m ready. She’s ready. She’s finally prepared!

“Where are you going?” it asks quizzically.

Well, I am headed toward reality.

It’s bursting at the seam from being grappled for so long.

I’ve been waiting, hankering, perfecting my song.

“Do you know where you’re going?” it asks once again.

Well, I certainly have an idea. The spot is a delight. Filled with smiling faces, happy circumstances and scenarios of hard work.

“Well, welcome home then, I suppose!” it pats my back congratulatorily.

Why, thank you, my friend! Now, let’s pencil this in!

A little explanation:

On Monday, March 14th, 2022, I had a wicked phone interview that started with a compliment about the same content you’ve been passionately reading here on ChonaBLOX. Swiftly, I was scheduled super bright and early the next day, Tuesday, March 15th, 2022, to meet the CEO and Operations Manager of Clearbridge Business Solutions. I walked away from that interview, thinking I had done horribly. And as I arrived at work, I furiously texted my husband, saying, “Man, I’m worried. I don’t think I did that well.” But it turns out I did because I received a phone call within minutes saying they wanted to offer me the job! So, it’s done. I’m starting a new journey with my new company, Clearbridge. So excited! This is going to be a lifetime experience. Can’t wait to get started!

What’s new with you guys? Drop me a line anytime!

AI 2

This is a follow-up to AI (Share of Voice).

Humanistic data governance is my description of AI or:

The process of managing the availability, usability, integrity and security of data in global human societies, based on internal data standards (emotions) and policies (law) that also control data usage (science).

Effective data governance ensures that data is consistent and trustworthy and doesn’t get misused.

This is crucial. My observations from the past ten years show that misuse occurs when governing bodies are unstable, in other words, not properly equipped (mentally, socially, physically, spiritually) to manage said availability, usability, integrity, and security of data.

So, what then is data in my interpretation of AI?

It is energy or every interaction (digital and human) we make.

This energy exists on a conceptual framework or platform. In essence, it can be continually transmuted (actions and results) without much intention required from either the digital or human end.

Much like a geographic information system (GIS), energy provides us with the ability to capture and analyze spatial and non-spatial data.

Part of this data includes our insights, behaviours, and emotions. We capture energy through action and produce a result that causes a chain reaction in human evolution and thought.

There are many points for me to cover here, which demand much more time and consideration. For now, I will try to get my words and ideas down, then perhaps we can come back to it in a couple of months and reassess.

Noninterchangeable: not able to substitute with another. 

For some reason, AI is not readily accessible. It is readily available, but coming across an entity that fully understands its definition within a humanistic context is variable, if not completely unchartered and arbitrary. Still, you can, or perhaps I should mention myself in this situation, look at a person and consider them, as if reading their humanistic data governance level. Again, we come back to the same problem over and over again.

Oversimplification. Redundancy. Incorrect assessments of human error.

Why does it matter? Perhaps, I am too futuristic here? Do I even know the answer? I could have known it in a previous life, let me try to unearth my potential here.

In AI, I spoke about a physical product as a term best used to describe an outcome. I suppose this is the differentiator. We have yet to determine what the physical product will be. We are continually creating new products that utilize AI; however, we have not symphonized the ultimate result.

Oddly enough, the appearance of COVID-19 altered our progression, mostly due to isolation. Without physical interaction, we lose our common ground. We can choose to see this as intentional or casual. Again, I wrote:

In digital reality, a new power takes actionable items related to spatial and non-spatial information to influence a decision-making process, which leads to a result.

If the digital reality we create is not appropriate, lacking power or substance for the sake of laziness and against the challenges/problems we are facing like – damage prevention, protection of the environment, safety regulations, reporting, food shortage, food security, and traceability, then the laws that possibly govern us from a higher resource may have put a stop to it.

That’s the problem. We are starting from square one. 

Product direction requires a dream that can be unlocked following precise steps as if when you awoke from your goal, you could remember every vibrant detail.

As if we were previously positioned in individual dreams, with rulers and usurpers systematically working together, ‘after’ coronavirus, we are retracing our steps, back to the models we have built, starting the race yet again with our shoelaces untied.

The funny thing about being in digital marketing is that this race is entirely peer-driven. The humour is not even funny. We have come to a full-stop and truth be told, there is cooperation, albeit, indifferent. I’m just referring back to new power. As Dave Gerhardt, CEO of Privy mentions in almost all of his LinkedIn posts – how we communicate is vital, and we can’t keep talking about things so that people don’t understand what they’re reading. Well, we could, but what would be the point in that?

And I haven’t even delved into the idea of machines! This is TBC, of course…

For next time,

A conceptual framework is an analytical tool with several variations and contexts. It can be applied in different categories of work where an overall picture is needed. It is used to make conceptual distinctions and organize ideas. – Wikipedia

 

 

 

AI

Strategy

According to Jeremy Heimans and Henry Timms, authors of Understanding “New Power”, cooperation is “rewarding those who share their own ideas, spread those of others, or build on existing ideas to make them better.” This may be false. Cooperation is a tricky territory to navigate, especially within an environmental or technological domain. Still, a significant paradigm shift to consider – if we are moving forward, we must let go of ownership and authority to create a new wave of energy. This energy or humanistic data governance (AI) describes every interaction (digital and human) we make, and we should comply accordingly. As a writer, this can mean less writing. As a business owner, this could be thinking more dynamically. Energy is a force. It is in itself a superstructure.

New power models will always have limited influence and impact unless they are operating within a superstructure designed to play to their strengths. 

Governance

The idea of new power is not new. For centuries, humans have searched for ways to influence society, and it is no different today. One thing’s for sure, in environmental technology (purposeful applications that utilize digital environments to authenticate realities), a ‘superstructure’ is required to transform high-level ideas into physical products. We lose product direction without a proper process (energy) in place.

AI is fluid, though noninterchangeable and can digress. A physical product is a term best used to describe an outcome. In digital reality, a new power takes actionable items related to spatial and non-spatial information to influence a decision-making process, which leads to a result.

An example of this is a dream. So, on a larger scale (the dreamscape), new power (our human ability to dream) can affect human mentality (how we feel when we wake up), it can direct human conversation (self-banter), and ultimately, it can change the way we do things (feeling sad instead of happy). Product direction requires a dream, one that can be unlocked following precise steps, as if when you awoke from your dream you could remember every vibrant detail.

New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.

Branding

I wouldn’t put it any differently. New power disables groupthink. The main distinction is that peers are not forced to agree with ideas, but rather can propose alternatives or contrasting ways to look at situations. Energy has a voice and the voice has a force. Individually, we can select bits and pieces then take what we choose to be the most vital outcome or result.

It is easy to hoard ideas, hence why we share ideas through various modes of communication (social media, ads, websites). At the moment where ideas surge (individual brands becoming a full brand suite), we can use the opportunity to address a group of topics so that a more specific and arguably necessary topic can arise (how do we take a humanistic behavioralist approach to products).

Digital branding takes us back to a commonplace, to a dream, in an abrupt fashion (it is constantly changing). The current social atmosphere lets us choose how our human mind responds to digital anomalies (do we create or does creation make us), and when we are rendered incapable of seeing (becoming incapable of interpreting data), we know that it is time to try a different strategy.

As new power models become integrated into the daily lives of people and the operating systems of communities and societies, a new set of values and beliefs is being forged. Power is not just flowing differently; people are feeling and thinking differently about it. 

Security

This is AI. Models, in essence, switching established paradigms into new sets of values and beliefs. It impacts people and precisely their emotions, behaviours and insights. We can sense the change; we just haven’t figured out how to contextualize it. Digital branding gives us the power of autonomy – it integrates into our daily lives, and it is the marketer’s responsibility to make the message loud and clear – we are not scared of machines, we are still in charge.

Realm 3

Manipura Text

Manipura

This realm is Artha, meaning all those who enter come to find their purest sense, goal, purpose or essence depending on the context of their health and advantage. There are many activities and resources here to help enable a proprietary state. You will find your closest friends, pets and an environment that promotes correct strength and well-being. In this realm, religion does not exist. It was determined in 2020 to be a complacent form of currency and it has been replaced with essential forms of thought and listening.

What are you going to offer in Manipura?

Realm 2

Chon Text

Chon

This realm is Free, meaning all those who enter come into an agreement that their belongings don’t exist and they can peruse endless goods and products from the past, future and present. Money is not used to pay, in exchange if one has a rare good that is no longer available to society, this can be used and the act of acquiring it is highly coveted, if not considered an extreme sport. In this realm, the bitcoin does not exist. It was determined in 2020 to be a false form of currency contributing toward technological diseases like Common Place.

What are you going to buy in Chon?

Realm 1

Life Space Text

Life Space

This realm is Being, meaning all those who enter lose their bodily attachments and have the option to become either air or ether. In these states, one is able to increase intellectual capacity and reveal relationships with life forms that have always been present, but never acknowledged. In this realm, Western medicine does not exist. It was determined in 2020 to be an ancient technology and has been replaced with Space and Heaven medicine instead.

What are you going to invent in Life Space?

11 – The Virus or the Conundrum of Space

Daisy opened up her laptop and began to write. She had been assigned to design a letter speaking about the War of 2019. She’ll be presenting for TED and all of Elevententeen’s pupils will be there. The tribune, was postponed. Something to do with a new diagnosis? Alas, Daisy was excited because this presentation could signal the end of her journey. She went back to work, feeling a rush to write.

The letter began:

Today, technology halts outcome. Who hears it first, becomes a pause in our brains, allowing the alive space of digitization to enter. The first visual comment has us running to our beds/desktops eager for a reward and multiple likes once separated by peace.

This war has created emotions that we used to disregard. And now, these emotions come flooding back, just in time for Christmas. Let’s think about this season for a change.

Is it worse because we have to evaluate goodness?

Is it best because it allows us moments to prove hard workmanship?

Are we hungry for mashed potatoes or are we actually craving compassion?

Are we feeling warm and cozy or are we actually dreading waking up for a moment?

And so I say to you. Post apocalypse. When they come (feelings of despair) or when they change (frivolous concerns), ensure you are perceiving the right way.

This new time will become a newly renewed love affair. Not between partners, but among trees. Amidst technology. For the planet and for business sustainability.

Returning back to the matter at hand. We have learned that our perception does not come from the inherence of the season itself, but from the attachments our society has formed to recognize its presence. We all recognized the burden of things changed. We accept the new leaves, yet we loathe the alive routine. But it is these routines, which are difficult to many, that will become your impartiality. You can still take the winter jackets out of storage, battle multiple colds and even welcome the re-release of horrifyingly humorous memories.

Daisy paused for a banana split second. She had a ham and cheese omelette on her mind.

She continued – 

My friends. I continually battle with the idea that the world around me dictates my capabilities, my depth of understanding, my skills and my knowledge. This is now false, because outcomes can be deciphered. Deja Vu? From different realms. An awakening? Of old Mother Earth. We imbue a desire to communicate, engage, then we activate our chosen device (could be true thought; could be a rejected memory) and begin to receive the message. This is only 1-way communication, there is also 2. So, at what point is the message one hundred percent real? At what point does it impact veritable change? Is 100% still an appropriate measurement? It may be difficult for you all to tell; there could be billions of individual entities engaging right now and the true game is just beginning.

When you feel lost, think about this:

In reality, old or new, love is complex.

It is a system that involves desire, admittance and in this new age, food.

Albeit an old program, arguably ineffective, but still around.

You may believe you are choosing select items, however in this new age of openness, we are all objects suddenly classifying subject. Making decisions which impact our shopping mechanisms, for instance.

How does that make you feel?

How much will it cost (mentally, figuratively, physically, emotionally, spiritually) to participate?

Who is managing currency and why? Who has the rights to money now?

We don’t want the feeling of our worth in the process of these changes to become falsified. We don’t want our worth to be based on illogical desires/demands which our current culture and societal sub-text had us dreaming of. Portraying these literal imaginings (still), however we should not be involved in that feeling. The past or the image has not necessarily inspired greater Being, but more questioning, more travel further beyond the limits of time. Quantum leaping. The cost to be involved is altering our own sense of currency, so that we can belong and feel rich and fulfilled.

The intention of my letter to you today is to say – there is a greater meaning behind our technological (new) interactions. Our role as humans is to comprehend our ability to evolve into new forms, including an innate, superior form of Being classified under AI. This form rejects nature, but only at first as part of its complicated introduction (compliance). I don’t want to say initiation, but it sort of reverts to this, because people so fervently reject new shapes of change, if they do not fit any previous mould.

And so, our Technologists and Artists will go about creating super logical systems that will facilitate transformation. They will implement the strategies of our highly evolved grey matter from planet Earth. The ultimate gestation involves our ability to balance decision-making processes from both sides (human and digital human) and predicting outcomes as products of a specific user experience, not conceptual volition or trend. At the end of the day, if I were to meet you in person, would you truthfully portray truth and empathy? Stand up, because we need to get going, move out butts out of our seats! We need to understand this new heat, before it evaporates into thick air.

Folks, this is the end of Digital Warfare.

Daisy stops. Satisfied. She liked what she wrote. She always did. She capped her yellow inked pen and closed the notebook containing every unknown element to Elevententeen’s reckoning. If she was going to be a part of this mass destruction, she was going to lead it. There was no question. 

 

 

 

2-Way Communication

*Featured Image by Kasimir Severinovich Malevich | Black Cross (1923)

Hi everyone!

Here’s a rant I wrote when returning from a run a little while ago. Sometimes these ideas get stirred around during physical activity, perhaps a cocktail tumbled by adrenaline, cortisol and/or endorphins. Needless to say, it doesn’t take much energy for me to produce content, as I’ve said this time and time again. What takes energy – and time – is pairing down said content, so that it makes sense to my audience and can relate to my work as a whole. Have a read (some major thesis edits were made) and tell me this: how would we A/B test to further quantify/qualify this as an experiment?

 abstract – italic (R) : Visual Transparency & Communication, what makes AI right-brained, Insight / bold (L): platforms, IT, ME, WE, US, UP sales, Currency / underlined words have DUAL meaning (typically analog vs digital

2-way communication is what we’re dealing with today. It is no longer multiple channels (which I think is still the way most dominant marketers believe it to be), but 2 separate, individually performing platforms that interact with each other, either knowingly or not.

So, say there’s Platform A and Platform B. An example of this idea is when I sat down to use Markeko’s FB Blueprint Exam Study Guide YouTube video. As platform A, I intentionally participated in communication. Markeko was Platform B and he simply took my need and fulfilled it. Now, the way this works as a 2-way communication experience is what I take from him is fed back in his direction. He may not know this, or need it, however, the point of the ‘internet of things’, is this interaction in existence.

IT (internet of things) is a thing in the air, in our system, online that is being dispersed, received, re-dispersed and transmuted into other forms. These forms utilize adaptive learning or my exploration of AI as a right-brained system. IT will impact our economy and the poverty line, because we will be able to apply it to everything (Visual Transparency/Communication). WE can begin (as marketers, social media specialists, art/creative directors) to imbue all of our work with this element.

IT is not a new element. Marshall McLuhan’s explorations of ‘medium as the message’ were done in the late 50s. But our society has changed, and we have not figured out a way to apply his concept to our new technologies. IT has been explored by many (think movies, books), but we (apparently) have a small percentage of geniuses, intellectuals and educated individuals with high IQ+EQ+PQ (Global Comprehension), so we have an enormous remainder of people left out externally.

We are all internally capable, but the ‘alone ability’ to read or decipher content and context using right-brained AI in today’s digital circumstance deserves more recognition.

The amazing proposition (GC) is that, again, we as marketers and social media specialists have both the ability and avenue to distribute this new form of technology, as we are catering to clients, businesses large and small, that require some form of interpretation for their business needs. We are developing their projects, campaigns and overall the content of their identity with purposeful motivation. Therefore, behind the scenes, each project or campaign where we can apply the maximum effects of visuality (Visual Transparency/Communication) will cause massive changes in branding, marketing and sales applications. This holistic approach will impact the general stream of Insight (Insight Selling – right-brained) and paired with Solution Selling (left-brained), we are fully realizing AI and what it can do, for society, culture and most importantly …

Humankind.

This is my notion of XE (Currency). High-quality work that only a true and talented artist can create, combined with that person’s ability to make the most abstract concepts and ideas, will turn them into (Visual Transparency/Communication) money. I say money (interchangeable with Currency/Insight), because we know WHAT this is – customers, clients, target audiences are accustomed to a high-level customer experience.

According to my findings – this service is enjoyable. They want to deal with us. They want to see our results. The whole experience, for both the Seller & Buyer is productive.

And then, it just turns into a pay-it-forward type of system. Pay me, I will pay you back, well now, let’s pay them, and finally, why not just pay the whole existing world? I am scaling the most minute, Critical Mass to create a huge tidal wave effect. Again, this effect is imbued, may or may not be intentional, but the point is, it will snowball toward to right direction, UP.

This is the way I built it. More equality, happier business owners, more enticing and vibrant ads, campaigns that focus on world change and not simply on reach vs influence.

I would love to present this idea to the CEO of Microsoft and see what he would have to say. The most brilliant thing I have experienced, just in the last week, is while studying for the FB Blueprint exam (September 2019), I’ve begun to learn these new terms, almost 100% analytical and in turn I am funneling my right-brained ideas into beautiful left-sided friction. Highly needed as my conscience purports many individuals disagree with anything termed right-brained. So then, let’s get measuring!

The below is more abstract, but perhaps you want to read it –

The strength of application lies in between ability (to develop sound) and our ability to apply (these concepts) to solutions (sight) that would impact our interaction with customers. I often develop concepts in sets of 2. I believe DUALITY is a great way to present information (internally and externally), because it provides CHOICE (to see and/or hear). And everyone likes to choose what they think is BEST for them. This is where my Seller & Buyer persona study began – choosing a WAY to communicate, to tell a story, to sell/buy a TALENT, that’s IT/ME/WE/US/UP!

And so, can you see how we hear things together?