The train made its usual stop at Chon. Chon was the last remaining urban centre, where transforming humans dabbled in post consumerist delights like colourful French macarons and antique Balenciaga dad pants. It was a place for fun and rest.
Daisy sat up. She was awake for the last little while finishing her sandwich and still wondering about Mr. Beaver in the hat. He was gone, probably somewhere between Life Space and Elevententeen. She was happy to be at Chon. She wondered if her best friend from Calgary was there, Linz. Linz worked for WestJet, a now defunct flight carrier that was sold off to Indigo, a distributor of Paradise Colours. Really, this world was so different now. The practice of social marketing was a language in and of itself. Depending on one’s digital cognition, social marketing could provide sustenance to an audience or increase the relativity of binary disease. After all this time, survival of the fittest was still the game. Humans don’t want to be sick. They don’t want to be dead or living. They want to breath and do regular things.
As she stepped off the bus (she’s been off the train for A Day now), Daisy headed to the Nike outlet so she could change her clothes into something more beguiling. Her mind thought of lime green, neon orange polka dots and always-always white eyelet lace. Daisy picked something out. While waiting, she made her third eye blind to prevent identity thieves, then headed to the wall of bags to pick something to put everything in.
Her next stop was Yoga Passage. It was time to reset and recharge. Yoga these days was literally a moment to decompress. Everything left your body as your soul lay suspended in a hue of neon pink. Rearranging locations and transformations, so you could see properly. Daisy practiced yoga once, when she was young and did not finish her teacher training practice. Alice from Wonderland stopped a sour pursuit of a man named Justin Patterson as he would have led her to a full-fledged intoxicated state. The relationship was stopped by a major car alternative. Laying in Savasana, Daisy fondled her mat, remembering that life filled with creativity and ideas that could have shut this place to smithereens. She closed her lids and drifted off into space. She could see letter zs italicized, drifting into time followed by baby emoji apples and puffy digital rainbows. It was the stuff of her man-made life.
Do you see blue or yellow?
Daisy was out, then she arose. She could feel the left side of her neck, bent out of shape and sore from sleeping on it bent. And the train was still moving across moist carpeted land or moss coloured greenery, however you wanted to see it. The trees, they looked like LEGO pieces. She didn’t quite understand when she transitioned back, but she was glad to be here smelling the faint stink of a ham and cheese biscuit.
You don’t actually want to see the workings of Elevententeen. What’s behind it is extremely frightening. The framework is made up of spider-like grids, when you see it, they move and pulse like a living thing. Daisy shuddered just at the mere thought of it. She quickly patted her yellow eyelet dress to ensure it was still in existence. Another way to halt the screams (screams occurred when your brain computed the framework) was to enter Elevententeen with a very specific wardrobe, preferably containing bold colours, patterns and texture.
Sighing, Daisy remembered what it was like in social media school learning about plain stuff. Graphic art and design attributes were existential now, they served no purpose. People only wanted multi-dimensional graphics, that breathed and pulsed and held meaning. I guess altering genetics in 2019 completely erased the human need for new things and surprisingly, technology. It no longer occurred. It was too fickle and rambunctious; nobody cared. It was now about Artha, Manipura and finding pure bling that could get you back through the framework unnoticed.
There were no humans on the train today, only empty seats and a refined beaver quietly sipping his Earl Grey. “Well, he looks…dry and relaxed, so he must have come from the land.” The beaver heard and adjusted his frames while cocking his head North East. He wanted to see if he could grab the newspaper from thin air instead of having to hold it in his hands. Paper was so archaic, he thought. Daisy wasn’t sure if he noticed her. Her heart skipped a beat and stopped for a moment as he again adjusted himself out of what looked like discomfort. Inhaling a deep breath, they both fell deeply asleep. The reflection on the mirror was blank. Someone had switched time and space again. What was going to happen?
Hi everyone! Let’s get right to it!
Digital presence. As marketers, we want to talk about it. We want our clients to be aware, so they can be responsible for their own success. We want to give them a model to follow so that they can apply their ideas, optimize process and make streamlined business decisions more effectively. One way to understand how this can work, is to follow a simple model that outlines four core digital marketing services + concepts, working alongside a digital marketing strategy (Digital Presence Business Model).
Here’s a brief synopsis –
The Digital Presence Business Model simplifies the functionality of four core digital marketing services. When I developed this model for VanWhistle Media, the four core services used were – web development, social media management, SEO and branding. Following another model I created called Simpler & Larger, we pair the services to their concepts as a reminder of what should be the primary focus. Simpler & Larger is the basic idea that work should be easily understood and done, so that the business can consider a greater capacity. The harmony between concept and functionality makes it easy to apply the services each step of the way. And used together, the services become intact, stable and strong. Your brand’s core attributes will become more refined and you will begin to see fluidity and consistency throughout your total business approach.
The 4 core services and their core concepts are:
- Web Development – IDENTITY (analytical, logical, objective)
- Social Media Management – IMAGE (intuitive, thoughtful, subjective)
- Branding – CORE (central, definite, overall)
- Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)
My ultimate goal would be to develop this model into something specifically geared towards social media marketing. I would like to perform an analysis on whether or not social media could be used as a tool to establish brand identity and equalize the impressions we create based on our personalities and emotional predispositions. This is in development, but if you would like to hear more about it let me know!
She positioned her face in the centre of the shot and when I saw it, my heart strings pulled for the very first time in long while. For the very first time in a long while, I felt proud to be alive, healthy and moving in a new direction.
Marketers run campaigns for many incentives. Whether to motivate and encourage or to stimulate an investment, what matters today is that campaigns produce an intrinsic value that over time will impact the course of history.
I know now, I could never be alone. I wish I remembered the elation I felt when I was offered the position. That feeling has gone somewhere on retreat and I don’t have the energy to take it back.
It feels like a giant culmination of effort, he said. We came out of the theatre and I heard him sniffle. He asked me if I liked it and I answered, it felt depressing. Only time will tell, should we just countdown the days? I counted down the days until then.
A digital object is checking gadgets. Tiny beads and shards. Daisy felt fuzzy and warm. Life Space smelled like a contradiction. Did you see it? Wait! Come back! You didn’t even ask! Daisy runs past in a fluff. Ugh, what is this stuff?
Pink plastic covered their heads. Depending on the nature of their state, faces could also be erased. The way back to Being was a way to Manipura. And if one could count, it would be to Artha. To be found: sunny and bright Elevententeen.