AI 2

This is a follow-up to AI (Share of Voice).

Humanistic data governance is my description of AI or:

The process of managing the availability, usability, integrity and security of data in global human societies, based on internal data standards (emotions) and policies (law) that also control data usage (science).

Effective data governance ensures that data is consistent and trustworthy and doesn’t get misused.

This is crucial. My observations from the past ten years show that misuse occurs when governing bodies are unstable, in other words, not properly equipped (mentally, socially, physically, spiritually) to manage said availability, usability, integrity, and security of data.

So, what then is data in my interpretation of AI?

It is energy or every interaction (digital and human) we make.

This energy exists on a conceptual framework or platform. In essence, it can be continually transmuted (actions and results) without much intention required from either the digital or human end.

Much like a geographic information system (GIS), energy provides us with the ability to capture and analyze spatial and non-spatial data.

Part of this data includes our insights, behaviours, and emotions. We capture energy through action and produce a result that causes a chain reaction in human evolution and thought.

There are many points for me to cover here, which demand much more time and consideration. For now, I will try to get my words and ideas down, then perhaps we can come back to it in a couple of months and reassess.

Noninterchangeable: not able to substitute with another. 

For some reason, AI is not readily accessible. It is readily available, but coming across an entity that fully understands its definition within a humanistic context is variable, if not completely unchartered and arbitrary. Still, you can, or perhaps I should mention myself in this situation, look at a person and consider them, as if reading their humanistic data governance level. Again, we come back to the same problem over and over again.

Oversimplification. Redundancy. Incorrect assessments of human error.

Why does it matter? Perhaps, I am too futuristic here? Do I even know the answer? I could have known it in a previous life, let me try to unearth my potential here.

In AI, I spoke about a physical product as a term best used to describe an outcome. I suppose this is the differentiator. We have yet to determine what the physical product will be. We are continually creating new products that utilize AI; however, we have not symphonized the ultimate result.

Oddly enough, the appearance of COVID-19 altered our progression, mostly due to isolation. Without physical interaction, we lose our common ground. We can choose to see this as intentional or casual. Again, I wrote:

In digital reality, a new power takes actionable items related to spatial and non-spatial information to influence a decision-making process, which leads to a result.

If the digital reality we create is not appropriate, lacking power or substance for the sake of laziness and against the challenges/problems we are facing like – damage prevention, protection of the environment, safety regulations, reporting, food shortage, food security, and traceability, then the laws that possibly govern us from a higher resource may have put a stop to it.

That’s the problem. We are starting from square one. 

Product direction requires a dream that can be unlocked following precise steps as if when you awoke from your goal, you could remember every vibrant detail.

As if we were previously positioned in individual dreams, with rulers and usurpers systematically working together, ‘after’ coronavirus, we are retracing our steps, back to the models we have built, starting the race yet again with our shoelaces untied.

The funny thing about being in digital marketing is that this race is entirely peer-driven. The humour is not even funny. We have come to a full-stop and truth be told, there is cooperation, albeit, indifferent. I’m just referring back to new power. As Dave Gerhardt, CEO of Privy mentions in almost all of his LinkedIn posts – how we communicate is vital, and we can’t keep talking about things so that people don’t understand what they’re reading. Well, we could, but what would be the point in that?

And I haven’t even delved into the idea of machines! This is TBC, of course…

For next time,

A conceptual framework is an analytical tool with several variations and contexts. It can be applied in different categories of work where an overall picture is needed. It is used to make conceptual distinctions and organize ideas. – Wikipedia

 

 

 

Recent MART

If you follow along my wonderful journey you would know what MART means! Here are some new adventures inspired by Archie comic books, Sigmar Polke and David Hockney always. I miss making random stuff. I truly exist as an abstract artist, perhaps one day I will own a beautiful big studio with lots and lots of paint! Hope you enjoy these and if you have any thoughts or comments, please do share them!

43ECBB8E-B24A-4DCD-92F2-CB2A3216C874

B7F1E432-7333-4A68-93DD-149758DA5780

A1A5A1EC-A78E-4C48-B539-6B671C490D4C

8FF3DDC8-2CED-4F2C-ADC4-0897DB92D9A1

A8234BD5-43CB-47B9-8B5E-F0F2A11D27C5

 

AI

Strategy

According to Jeremy Heimans and Henry Timms, authors of Understanding “New Power”, cooperation is “rewarding those who share their own ideas, spread those of others, or build on existing ideas to make them better.” This may be false. Cooperation is a tricky territory to navigate, especially within an environmental or technological domain. Still, a significant paradigm shift to consider – if we are moving forward, we must let go of ownership and authority to create a new wave of energy. This energy or humanistic data governance (AI) describes every interaction (digital and human) we make, and we should comply accordingly. As a writer, this can mean less writing. As a business owner, this could be thinking more dynamically. Energy is a force. It is in itself a superstructure.

New power models will always have limited influence and impact unless they are operating within a superstructure designed to play to their strengths. 

Governance

The idea of new power is not new. For centuries, humans have searched for ways to influence society, and it is no different today. One thing’s for sure, in environmental technology (purposeful applications that utilize digital environments to authenticate realities), a ‘superstructure’ is required to transform high-level ideas into physical products. We lose product direction without a proper process (energy) in place.

AI is fluid, though noninterchangeable and can digress. A physical product is a term best used to describe an outcome. In digital reality, a new power takes actionable items related to spatial and non-spatial information to influence a decision-making process, which leads to a result.

An example of this is a dream. So, on a larger scale (the dreamscape), new power (our human ability to dream) can affect human mentality (how we feel when we wake up), it can direct human conversation (self-banter), and ultimately, it can change the way we do things (feeling sad instead of happy). Product direction requires a dream, one that can be unlocked following precise steps, as if when you awoke from your dream you could remember every vibrant detail.

New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.

Branding

I wouldn’t put it any differently. New power disables groupthink. The main distinction is that peers are not forced to agree with ideas, but rather can propose alternatives or contrasting ways to look at situations. Energy has a voice and the voice has a force. Individually, we can select bits and pieces then take what we choose to be the most vital outcome or result.

It is easy to hoard ideas, hence why we share ideas through various modes of communication (social media, ads, websites). At the moment where ideas surge (individual brands becoming a full brand suite), we can use the opportunity to address a group of topics so that a more specific and arguably necessary topic can arise (how do we take a humanistic behavioralist approach to products).

Digital branding takes us back to a commonplace, to a dream, in an abrupt fashion (it is constantly changing). The current social atmosphere lets us choose how our human mind responds to digital anomalies (do we create or does creation make us), and when we are rendered incapable of seeing (becoming incapable of interpreting data), we know that it is time to try a different strategy.

As new power models become integrated into the daily lives of people and the operating systems of communities and societies, a new set of values and beliefs is being forged. Power is not just flowing differently; people are feeling and thinking differently about it. 

Security

This is AI. Models, in essence, switching established paradigms into new sets of values and beliefs. It impacts people and precisely their emotions, behaviours and insights. We can sense the change; we just haven’t figured out how to contextualize it. Digital branding gives us the power of autonomy – it integrates into our daily lives, and it is the marketer’s responsibility to make the message loud and clear – we are not scared of machines, we are still in charge.

Being Creative in a Productive State 

Hi everyone!

First, some definitions relating to this post –

Being = Choosing / Creative = Motivated / Productive = Happy / State = Requirement

Doing = Accepting / More = Drive / Less = Realization

Emotionality = The observable behavioral and physiological component of emotion. It is a measure of a person’s emotional reactivity to a stimulus. Most of these responses can be observed by other people, while some emotional responses can only be observed by the person experiencing them. (Wikipedia)

My aim with this post is to decipher emotionality, its key drivers and relationship to day-to-day environment and circumstance, including but not limited to, home and work life.

So, let’s start!

Key Drivers

    • My location
    • Wake up time
    • Grooming time
    • Good coffee
    • Food

We moved to Abbotsford. I woke up at 6:30 AM preparing for my day. I go about the motions of getting ready – shower, makeup, hair, coffee – and in the process, I am lost. My mind is buzzing, yet it is shut off. I recognize for a brief second, but I haven’t found the reason. You could say I am slightly aware that I have not found my happy place. Too early in the morning, I suggest. Shrugging imaginary shoulders, I am okay with this, because I am just getting ready to go to work. This whole process takes time, it could probably arrive sooner (happiness) if I was paying more attention. Oh, and I should probably mention that my overnight oats make a significant difference. In making me happy. Funny, they don’t always taste so good!

Relationship to Environment

    • My car
    • My commute
    • Routines, like socializing
    • Wellness activities, like yoga
    • What’s for dinner
    • Time for bed

I’m in my car, driving my new 8 minute commute. I feel rushed, but it’s okay, it’s not really bothering me. And so, this is my experience from weekday to weekday. The urgency in the situation is that I must recollect reasons why things are going well in my life. New job, great boss, opportunities for team work, collaboration. Fun, yet challenging projects. A ton of writing, well editing really. Weekly touchpoints. My Pinterest strategy. Our marketing video. Learning, growing, the usual stuff. But then, the things that aren’t going so well surface. I haven’t established a workout schedule, I left my yoga mat at the other place, I am stressed over what we’re going to have for dinner and about sleeping early – because that’s my new thing, sleeping at 9:45 PM. I used to be a runner. I just keep thinking about the scale!

So, my day is a choice of two states – happiness or sadness. As simple as it sounds, this is a product of my environment and circumstance and something that I have to track to ensure that I’m making choices that move me closer toward happiness. Smiling, breathing, accepting. Working, writing, being. These are just a few good things.

Relationship to Circumstance

    • Busyness
    • Priorities
    • Deadlines
    • Time for evaluation
    • Energy level
    • Motivation level

At work, I am beginning to see that in an endless sea of assignments (which I am able to complete), the intention of the work becomes lost stacked upon other projects, priorities and deadlines. We should always go back, perhaps a week or so later, and evaluate the work once again. Scrap that. We need to re-evaluate more often, like every other day. What was it for? Did you enjoy working on it? If not, what element made it obtrusive? Was the project completed on time? Will it be put to greater use? Will it lead to larger successes in the near or distant future? I shake my head in disapproval as I re-read this. That’s not the point, Chona. The point is, you have to do, then do again, then do more and finally rest.

Home and Work Life

    • Choosing states
    • Selecting work
    • Writing
    • Conceptualizing
    • Analyzing
    • Generating ideas
    • Generating answers

In one example of choosing states, I’ve selected an image. Next, in pursuit of my happiest state, I decide to post it onto social media. The main two reasons being – I realize others will read my post and view my image and this makes me feel satisfied; and two, I am able to practice writing, designing and conceptualizing ideas and this makes me feel pleased.

The image will be broken down and some sort of analysis will occur. In this post, I have chosen a graphic image with text and the idea that I developed in my mind was pertaining to a milkshake. So, let’s call it The Milkshake. Magic. Something that obviously begets certain levels of pleasure, and contributes toward overall happiness, perhaps even eradicating sadness on the spot. A milkshake does that, as I’m well assured you are aware.

So, have a read and let me know what you think! I know we will all want a milkshake on a daily basis after this. Wink!

The Milkshake

Do we start with the milkshake or whittle it down to the ingredients? In my opinion, productivity starts with desire (I want a milkshake), then the identification of key components (organic strawberries and maple syrup), a timeline (this will take 3 minutes), a deadline (well, it’s 7:45 am so that gives me 2 extra minutes to get to work) and result/outcome (this tastes great, could use some spinach).

A Doing More with Less stance claims that we don’t necessarily need to examine details (should I add spinach), but instead take a bird’s eye view (look at these 30 options), using creativity to discover (strawberry banana, strawberry raspberry or strawberry pineapple), contribute (let’s add maple syrup) and further existing strategies (let’s add flax and hemp seed) that may or may not need review (is this milkshake healthy).

This is where creative direction or management comes in. I will listen or be the one to direct, but know that these roles are significant.

Also, I will always argue that creativity contributes toward success on a larger scale. We may not be marketing for the milkshake company, but the nutritiously delicious and beautiful milkshake we drank at the beginning of our day or in middle of this post contributes toward performance and our overall well being. Expectations.

If an image (content + creative) has power, does it come from the creator or within? What does that say?

This post ends with a 3. That’s my mood, not a 4, not a 5, but a 3. And I do appreciate that it’s Valentine’s Day. Perhaps the issue is just that I move too fast, so I’m actually way ahead of time. Yes, that’s what it is. Exactly. Sip, sip!

Thanks guys!

Recent Work – Presentation

Hi everyone!

At my new job, we run group presentations every Friday. This is my first contribution, which talks about 2 useful acronyms that can be leveraged in content marketing. Let me know what you think!

 

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Final Documents

Hi everyone!

I worked on these two documents over the span of a year. They were presented during my second interview with I-Open Technologies and contributed toward landing the position! Have a read and I hope you enjoy them. Even though I won’t have as much time to work on Blox. Communications, I’m sure my new role will provide ample opportunity to develop and implement more exciting campaigns.

I won’t go on about the trials and tribulations of 2019, because there were too many. The year felt like a constant questioning of my best-fit existence.

This was me: So, there’s tape (and mind you, I’m pondering colour, weight and texture) on the middle of the ground and I must jump back and forth, from side to side almost every day.

In the end: I did make some spectacular connections (lol), some I hope will not expire AND I have exited on the other side (but which side of the tape, she said? L.) victorious, in my eyes.

Looking forward to fulfilling the role of Online & Digital Specialist for I-Open Technologies and their group of companies. Some keywords I hope to define and tackle – connection, automation and transformation … to the future everyone!

  1. Previous Documents Presentation
  2. Brand Strategy Presentation

 

#impromptus no. 3

Hi everyone!

I created a brand strategy presentation with the hopes that it would inspire change. As mostly an introduction, I failed to address several elements, including company (Buyer) positioning, strategic factors and most importantly, key stakeholders (employees). Failures aside, I’m quite confident that I could deconstruct the design and come up with a feasible, long-term plan that would incite metrics for profitability, scalability and an improved customer experience.

The greater joy is the chance to do this work with a team. A fearless leader to look me in the eye and say, “This is amazing. But what are you going to do with it, Chona?”. And then, to be surrounded by other supportive creators; we could sit down together and come up with something rather attesting! Marketing is always about brilliance, because there are a trillion answers and a trillion more ways to approach what we do (thanks to our beautiful digital landscape!).

Enjoy #impromptus no. 3 and take note: having a template works wonders and I highly recommend it to anyone trying to develop their technical writing skills.

Cheers!

_impromptus 3 _ 01.07.20

 

2-Way Communication

*Featured Image by Kasimir Severinovich Malevich | Black Cross (1923)

Hi everyone!

Here’s a rant I wrote when returning from a run a little while ago. Sometimes these ideas get stirred around during physical activity, perhaps a cocktail tumbled by adrenaline, cortisol and/or endorphins. Needless to say, it doesn’t take much energy for me to produce content, as I’ve said this time and time again. What takes energy – and time – is pairing down said content, so that it makes sense to my audience and can relate to my work as a whole. Have a read (some major thesis edits were made) and tell me this: how would we A/B test to further quantify/qualify this as an experiment?

 abstract – italic (R) : Visual Transparency & Communication, what makes AI right-brained, Insight / bold (L): platforms, IT, ME, WE, US, UP sales, Currency / underlined words have DUAL meaning (typically analog vs digital

2-way communication is what we’re dealing with today. It is no longer multiple channels (which I think is still the way most dominant marketers believe it to be), but 2 separate, individually performing platforms that interact with each other, either knowingly or not.

So, say there’s Platform A and Platform B. An example of this idea is when I sat down to use Markeko’s FB Blueprint Exam Study Guide YouTube video. As platform A, I intentionally participated in communication. Markeko was Platform B and he simply took my need and fulfilled it. Now, the way this works as a 2-way communication experience is what I take from him is fed back in his direction. He may not know this, or need it, however, the point of the ‘internet of things’, is this interaction in existence.

IT (internet of things) is a thing in the air, in our system, online that is being dispersed, received, re-dispersed and transmuted into other forms. These forms utilize adaptive learning or my exploration of AI as a right-brained system. IT will impact our economy and the poverty line, because we will be able to apply it to everything (Visual Transparency/Communication). WE can begin (as marketers, social media specialists, art/creative directors) to imbue all of our work with this element.

IT is not a new element. Marshall McLuhan’s explorations of ‘medium as the message’ were done in the late 50s. But our society has changed, and we have not figured out a way to apply his concept to our new technologies. IT has been explored by many (think movies, books), but we (apparently) have a small percentage of geniuses, intellectuals and educated individuals with high IQ+EQ+PQ (Global Comprehension), so we have an enormous remainder of people left out externally.

We are all internally capable, but the ‘alone ability’ to read or decipher content and context using right-brained AI in today’s digital circumstance deserves more recognition.

The amazing proposition (GC) is that, again, we as marketers and social media specialists have both the ability and avenue to distribute this new form of technology, as we are catering to clients, businesses large and small, that require some form of interpretation for their business needs. We are developing their projects, campaigns and overall the content of their identity with purposeful motivation. Therefore, behind the scenes, each project or campaign where we can apply the maximum effects of visuality (Visual Transparency/Communication) will cause massive changes in branding, marketing and sales applications. This holistic approach will impact the general stream of Insight (Insight Selling – right-brained) and paired with Solution Selling (left-brained), we are fully realizing AI and what it can do, for society, culture and most importantly …

Humankind.

This is my notion of XE (Currency). High-quality work that only a true and talented artist can create, combined with that person’s ability to make the most abstract concepts and ideas, will turn them into (Visual Transparency/Communication) money. I say money (interchangeable with Currency/Insight), because we know WHAT this is – customers, clients, target audiences are accustomed to a high-level customer experience.

According to my findings – this service is enjoyable. They want to deal with us. They want to see our results. The whole experience, for both the Seller & Buyer is productive.

And then, it just turns into a pay-it-forward type of system. Pay me, I will pay you back, well now, let’s pay them, and finally, why not just pay the whole existing world? I am scaling the most minute, Critical Mass to create a huge tidal wave effect. Again, this effect is imbued, may or may not be intentional, but the point is, it will snowball toward to right direction, UP.

This is the way I built it. More equality, happier business owners, more enticing and vibrant ads, campaigns that focus on world change and not simply on reach vs influence.

I would love to present this idea to the CEO of Microsoft and see what he would have to say. The most brilliant thing I have experienced, just in the last week, is while studying for the FB Blueprint exam (September 2019), I’ve begun to learn these new terms, almost 100% analytical and in turn I am funneling my right-brained ideas into beautiful left-sided friction. Highly needed as my conscience purports many individuals disagree with anything termed right-brained. So then, let’s get measuring!

The below is more abstract, but perhaps you want to read it –

The strength of application lies in between ability (to develop sound) and our ability to apply (these concepts) to solutions (sight) that would impact our interaction with customers. I often develop concepts in sets of 2. I believe DUALITY is a great way to present information (internally and externally), because it provides CHOICE (to see and/or hear). And everyone likes to choose what they think is BEST for them. This is where my Seller & Buyer persona study began – choosing a WAY to communicate, to tell a story, to sell/buy a TALENT, that’s IT/ME/WE/US/UP!

And so, can you see how we hear things together?

Startup Development

Hi everyone!

I just wanted to break down the steps that were involved in developing a digital marketing startup agency. Now, I don’t have a formal background in business or marketing, so it’s taken me awhile to put all this information together. One thing I know about being a mostly abstract thinker is that, following a logical progression based on reasoning and detail is a lot easier than gathering data that is specific to a certain cause and effect. So, this is my attempt at quantifying and qualifying the work I did at VanWhistle Media. Note: I am no longer affiliated with the company. The reason why I left was that my creative vision did not align with the founder’s business style. The owner is always in charge – #winknudge! Jeremiads aside, I am now identifying with the title Creative Director because my work crosses over the walls of artistry into a very consummate dedication toward design and strategy.

If you have any feedback, I am all ears. Please reach out!

Duration: 6-month contract

Goal: To establish company through brand development and product awareness.

Outcome: Sizing market, understanding market potential and organizational design.

Milestones: 

  1. Startup Development (stages / discovery, strategy, implementation, mid-measurement *wider release required)
    • Concept & Research
    • Commitment & Traction
    • Software application – Pipedrive, Qwilr, Pomodoro, Canva, Basecamp, Ahrefs
  2. Sales & Marketing (stages / discovery, *heavy strategy, implementation, mid-measurement)
    • Working directly with company CEO
    • Development & Launch
    • Sales strategies and marketing approach – solution selling (action), insight selling (aim), prospecting methods and scripts, Letter of Engagement, Value-Based Price Sheets, Mom & Pop Store Spring Promo, Door to Door Mapping)
  3. Creative & Technical Writing (stages / discovery, strategy, implementation, early measurement *wider release and further market research required)
    • Strategic Development (responsible, transparent & accurate)
    • All creative and copy across multiple platforms
    • Campaign Creation – #ourlocalcrew (awareness/brand image), #targetaudience (definition), #thursdaytheory (attraction)
  4. Brand Development (stages / discovery, strategy, implementation *establishing workflow, process & guidelines)
    • Promote brand
    • Promote products/solutions
    • Buyer Persona and Market Research – Brand Concept Kit, VWM Complete Branding Package)
  5. Solution Development (stages / discovery, *heavy strategy, implementation, early measurement)
    • Website Revamp/Rebuild/Build (The Hub Concept)
    • 1st Meeting Form, Digital Marketing Plan, Value-Based Price Sheets
    • Media Kit, Digital Presence Business Model, Step by Step SEO Guide
  6. Content Creation (stages / discovery, strategy, early implementation)
    • Simpler & Larger, Passion & Efficiency, Seller & Buyer
    • The Hub Concept, Digital Collaboration
    • Digital Presence, Make Change Happen
  7. Art Direction (stages / discovery, strategy, implementation)
    • Communication style – branding, project documents
    • Design style – marketing & sales collateral, Media Kit, logos
    • Contract and proposal templates (100% original design and content)
  8. Project Management (stages / discovery, implementation, early measurement)
    • Coordination & Scope
    • Bottom-Up & Kanban
    • To promote and encourage incremental, logical change without triggering fear of change itself

#blocks Project

Hi everyone!

One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).

As I was thinking what to post on next, I read from a glance –

It’s important to show how the identity will perform in a variety of contexts.

This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).

Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –

  • BC Vision
  • BC Mission
  • BC Value
  • BC Mantra
  • BC Symbol
  • BC Perception
  • BC Stock Image
  • BC Logo
  • BC Quote
  • BC Label
  • BC Photograph
  • BC Influence
  • BC Panel
  • BC Grid
  • BC Magazine Cover
  • BC Digital Collaboration
  • BC Text
  • BC Album Cover

Note: can you guess which image belongs to what category?

Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.