#impromptus no. 3

Hi everyone!

I created a brand strategy presentation with the hopes that it would inspire change. As mostly an introduction, I failed to address several elements, including company (Buyer) positioning, strategic factors and most importantly, key stakeholders (employees). Failures aside, I’m quite confident that I could deconstruct the design and come up with a feasible, long-term plan that would incite metrics for profitability, scalability and an improved customer experience.

The greater joy is the chance to do this work with a team. A fearless leader to look me in the eye and say, “This is amazing. But what are you going to do with it, Chona?”. And then, to be surrounded by other supportive creators; we could sit down together and come up with something rather attesting! Marketing is always about brilliance, because there are a trillion answers and a trillion more ways to approach what we do (thanks to our beautiful digital landscape!).

Enjoy #impromptus no. 3 and take note: having a template works wonders and I highly recommend it to anyone trying to develop their technical writing skills.

Cheers!

_impromptus 3 _ 01.07.20

 

It’s Project Time – Content Writing

Hey everyone!

I was asked to put together an article for Global Solutions Inc, a marketing consulting firm based in Richmond, BC. The article touches on fibromyalgia and how dealing with the condition may impact day-to-day routines. I hope you enjoy it, please let me know if you have any questions!

Project Instructions

Topic: Fibromyalgia

You are to do the following:

a)    Generate an article idea on this topic. You can use these keywords as reference: fibromyalgia symptoms, fibromyalgia treatment, fibromyalgia causes, fibromyalgia medication, musculoskeletal pain etc.

b)    Write an interesting blog headline/title.

c)    Articulate the structure/outline of the article with subheadings.

d)    Type out one paragraph of the article.

Optional: Provide any suggestions on how you could promote this article using social media.

You may email your response to info@globalsolutionsinc.ca

Completion time: 1 hour

Relevant keyword count: 74+

 

  1. Article idea: one of my best friends has struggled with fibromyalgia for years, but has never appeared to be visibly sick. This condition affects many people that still have to go about their day-to-day routines. My article will explore some daily challenges they face and 5 ways to cope using simple strategies
  2. Blog headline/title: Fibromyalgia & Daily Routine: HOW fibromyalgia affects your day-to-day and 5 ways to cope effectively
  3. First paragraph: INTRO use SMART Goals technique to define what it is
  4. Second to Sixth paragraph: Present 1 way to cope per paragraph including situation of daily challenge and a relevant stat or story pertaining to it
  5. Seventh paragraph: CONCLUSION wrap up topic by quickly summarizing

 

1 – INTRO I visited with my friend Emma (name has been changed for identity safekeeping) the other day. We sat down together for a coffee at JJ Bean and caught up as it’s been more than 6 months since we last met. She looked great. Amazing outfit, cascading hair of curls and rosy cheeks and lips to match her great coat. She appeared happy, as she always did. When I asked her how things were, she went about the usual way – work was good; life was amazing. I instigated a bit further as any good friend would and she began to tell me about her struggles with fibromyalgia. Statistics Canada describes fibromyalgia as a condition involving chronic musculoskeletal pain accompanied by excessive fatigue and exhaustion. They say it is estimated that fibromyalgia affects 900,000 Canadians or approximately 3% of the population. Women are estimated to be 4 – 9 times more likely to develop the disease than men. Emma went on to explain her daily challenges and the tools that she applies to cope with the condition. Take a minute to read and learn more about fibromyalgia and how its symptoms affect daily interactions and routines.

Outline of paragraphs 2-6 (data from health.com)

2 – Challenge #1 Speaking Up

The challenge: Being afraid to talk to people (even some health-care providers) about your pain and other fibromyalgia symptoms, because they will brand you a difficult patient, a complainer or a hypochondriac.

How Emma copes: I realized that there were a lot of other people out there who were just like me. I realized that I could share with other people my assertiveness and my unique talent of being able to be honest with people and to talk to my doctors honestly, as equals. And that’s when I decided to seek out opportunities to become a health advocate in my own way. I try to post helpful strategies to my Instagram account that may not speak directly about my struggles with musculoskeletal pain, but overall how I cope in my daily environment.

3 – Challenge # 2 Family Matters

The challenge: Worrying that your husband considers you a burden or that your kids question why you aren’t like other moms.

How Emma copes: I became more aware of the fact that complaining about my fibromyalgia symptoms all the time wouldn’t be a good idea. It’s not something I want to model for my kids. It’s not something I want to come between my husband and myself. I started talking about my personal pain and fibromyalgia medications less and talking about my advocacy efforts more. I began showing how a can-do attitude is more helpful than not.

4 – Challenge #3 Staying On Schedule

The challenge: Feeling that people will perceive you as unreliable because you forget or cancel appointments or engagements at the last minute.

How Emma copes: People with fibromyalgia who are in pain all the time need to know what to do with their thoughts, how to deal with all of the little disappointments and the everyday problems that we run across. We’re not born knowing what to do. Counseling, in my mind, is an extremely valuable form of fibromyalgia treatment, as is writing notes to myself either on the fridge or on my computer. It’s all about self-awareness, accountability and self-regulation.

5 – Challenge #4 Dealing With Pain In Public

The challenge: Being so uncomfortable at work, in a theater, or in public that you feel like you could explode. Not having the right fibromyalgia medications to help you get through the day or night.

How Emma copes: You have to take action and find the right combination of medications for fibromyalgia. Some pain drugs act faster than others; if you have a fast-acting medication, you can use that like an asthmatic would an inhaler. In these situations, if I can lie down, do some deep breathing, and just get myself through that crisis time, then that’s what I need to do. And my kids know that. My husband knows that. I’ve also been exploring treatment with CBD oil. *As a note (data from medicalnewstoday.com) – CBD can effectively reduce pain, improve sleep, and diminish refractory pain for people with fibromyalgia. Anecdotal data suggests that taking CBD oil may alleviate symptoms of fibromyalgia in some people. It may change the way that they process pain, with beneficial effects.

6 – Challenge #5 Keeping It Together

The challenge: Never knowing when your fibromyalgia will cause you to fall apart or for how long.

How Emma copes: I do deep breathing. I do positive thinking. I work on my posture. I exercise very carefully. I research what I should do, and what I shouldn’t do. And from my own experience, I set limits for myself. I try to leave room in my life for happiness.

7 – CONCLUSION Every person is faced with challenges. When those challenges affect our daily life, it is sometimes difficult to cope. This article aims to explore the relational experiences that my friend Emma has encountered over the past few years, using her own personal voice. While this article does not touch on fibromyalgia causes, treatments or medications, it focuses on situations that are closer to us. The one thing that opened up communication channels between myself and Emma was putting effort into asking questions and showing empathy. For people dealing with fibromyalgia, challenges are often hidden. Take time out of your busy day to look at the people around you and analyze your initial perception. Then, ask yourself if that is a fair or real assessment. Someone might look angry, but perhaps they just found out they didn’t get the job they worked so hard toward. Or, someone might look sad, but perhaps they just found out a friend cancelled their dinner plans. We just need to be open-minded and helpful when we can. Facing health challenges might require even more introspection from the viewer’s side. As we were getting ready to leave, I asked Emma what helps her the best in terms of how other people perceive her condition and she said, “When I come across a person who is happy and positive, it rubs off on me and makes me feel like I can get through anything.” We hope that this article was helpful for you. Please check out more topics related to the health and medical field on our blog, ChonaBLOX.

Optional: Promoting this article on social media

    1. Post article on LinkedIn
    2. Create an article topic image on Canva and use the image to post on Instagram, twitter, Facebook etc. Add appropriate hashtags relating to topic
    3. Use appropriate keywords in your caption, meta description, meta tags
    4. Title your images
    5. Make a YouTube video of content use appropriate headers for each challenge, perhaps images relating to challenge
    6. Ensure to use blog link and logos, branded typeface, graphics etc.

#impromptus

Hey everyone!

Hope your weekends were fun!

I’ve started a third campaign called #impromptus. It’s focus is to develop and deliver brief commentary on interesting research I’ve come across relating to art + digital marketing + social media.

My goal with this campaign is to disseminate any relevant literature, then to relate researchers’ messages to my own studies on ‘global comprehension’. I’m still enraptured by the idea of defining the digital condition of human life, so I will use my blog ChonaBLOX and my articles on LinkedIn as an educational platform to inspire my vision – exploring the right-brained application of artificial intelligence.

Most of us don’t have time to read through pages and pages of research and sometimes content becomes too complex, so I will use simpler, more modern language in my interpretations while linking back to the original idea at hand.

To get us started here’s a great quote about gratitude –

“I looked around and thought about my life. I felt grateful. I noticed every detail. That is the key to time travel. You can only move if you are actually in the moment. You have to be where you are to get where you need to go.” – Amy Poehler

Takeaway: one must perform self-talk to quantify positive life events. For example, you could say – in one month’s time, I completed an intensive course, I received 3 valuable certifications, I took less naps during the day and I ramped up my workout routine. A grateful outcome would be an instance where you could tell yourself positively – I can tell the difference! I did this within this time frame! And then, reiterate the reason WHY this is of value. It really is all in the details. The details of putting the work into practicing self-worth. Time travel is just another way to say, I can live in the past to qualify my present. Then, these actions together, can bring about my future. Our future is really about seeing the path and the steps that were taken to get HERE. And Amy is entirely correct, to be able to move (with joy or intention) means you live in the NOW, you are HERE and able to evaluate everything around you, by placing measurable objectives around significant topics. For example, you could say – that test was comprised of 53 questions, they were challenging as they presented theoretical and/or fundamental situations that required analysis which uses thinking and my brain. This is significant because one year ago, I didn’t even know what marketing was. I didn’t even know that you could run Facebook Ads. I didn’t even know that I had the ability to study or the capacity to learn complex subject matter. On my own. With barely any additional help. This subjectification (or my attitude/viewpoint) classifies (makes relevant or arranges) each and every action in (my) life and like the #impromptus post below comments, this is the continual motion, the framework, the mechanism that guides our work on social media platforms like Instagram. As creators, we can make it right and pass that feeling along to our audience. And they can respond or reply by way of digital collaboration. And this example of gratitude is tough. It is very difficult to break down unity through creative + messaging. I hope you can make that connection!

So without further ado, here’s my first #impromptus post – Gratitude Via Social Media

#impromptus graphic/template - gratitude via social media

I hope you like this new project, any feedback is more than welcome!

The power is in us to incite wonder and change!

Cheers!

5 Ways Social Media is Changing the Way We Communicate

Hey everyone! 

Let’s jump right into it. 

We all know things are different. We rarely use our phones to place calls anymore. Progressively, we are relying on different social media platforms to reach out – to friends, family, co-workers and customers. We can interact with more people at once. No need to place a phone call (unless you want to close a deal); we can send a snap using Snapchat, add tags to Instagram Stories or relay continuous messages via applications like Facebook Messenger. And think, we are doing this while doing the same thing with others. All at once. In synergy, together. Thing are really changing!

The following listicle written for Jelly Marketing, touches on this new ‘permanent impermanence’ or our ability to communicate in infinite ways via digital platforms, a.k.a. social media. Social media is here to stay. Read on to find out HOW social media maximizes communicative potential!

1 Creating New Sets of Social Skills

One of the most amazing ways communication has changed via social media, is in its integration of new sets of social skills or groups of attributes more focused on visual communication. The people we are interacting with are more inclined to be engaged, because they are constantly absorbing positive social imagery – videos, gifs, stickers, emojis and even colourful applications in the form of digital writing instruments like pencils and paintbrushes. Communication has become fun! It’s almost as if this function of elements has paved a way for our social skills to light up a space. Try using Canva to bring light to your brand, for example. In this space, our feelings and emotions are heightened, so as a result we are more likely to engage in this new way, time and time again. In our current adaptive environment, this may contribute toward new forms of success.

New York Behavioral Health emphasizes this idea stating –

“Our ability to process emotional cues is associated with personal, social and academic success (Knapp & Hall, 2010).”

2 Leading with Identity

Social media has provided us with ways to express ourselves, something that is more difficult to do in a short face-to-face encounter or during a mobile phone call. We can use all the different platforms to form our image & identity, then we can choose the ways we want to share this information with others. And the greatest thing about social media is that again, it is a 2-way communication channel, so we can interact with other individuals who have similar interests or attributes. This may increase our levels of self-image or esteem. Of course, there are many discussions that would argue against this, but the point of the matter is – it’s your identity and YOU can choose. We can start to pick apart our best features and develop them further using social media aspects like, a profile picture or Facebook cover photo. Even curating a group of boards showcasing who you are and what you like on Pinterest can help develop your identity!

Dr. Uğur Gündüz is an Associate Professor at Istanbul University for the Faculty of Communication and he wrote a research article published in 2017 for the Mediterranean Journal of Social Sciences on The Effect of Social Media on Identity Construction (www.degruyter.com).

Here is an excerpt relating to my idea of leading with identity –

Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves.

3 Adaptive Learning

The ways that we communicate via social media are vast. It is not only a means to communicate with other people in new and creative ways or for establishing a specific digital identity. It is a structural tool that can be used to learn, teach and educate ourselves and others by employing incentive and authoritative techniques. Take for example, Instagram. Today’s Social Media Coordinators put together detailed strategies while skillfully composing content + format. We are learning to use the left side of our brain by applying grids, patterns, permutations and combinations. On the other end of things, we are training the right side of our brain by developing context and adding visuality to the mix.

The future of Generation Z will rely on social media to communicate findings and research relating to topics that are impacting the world. A couple of examples are the state of the science behind climate change or evaluating mental health based on technological consumption. According to a recent study, more and more teachers and professors are incorporating social media into their classrooms to engage students and support their educational development, whether online or in person (Ashford University).

4 Critical Mass

In marketing, critical mass is the idea that one, small movement in the form of an idea or expression can expand the sheer power and capacity of digital media. This can work in two ways, one – it helps users become aware of today’s most pertinent topics, current events, trends and critical intelligence that affect the way we communicate and do work. We don’t need to rely on a newspaper, we can obtain various points of view on the same topic from several different sources. Then, we can cross-postulate for our own purposes or to share with others across platforms like a blog or company e-newsletter. We can even use the least amount of words to create sustainable influence and significant reach (Twitter). Sharing information has never been so easy! We need to take advantage of critical mass in that sense. The second way is – contributing toward HOW businesses communicate. This impacts brand awareness, brand loyalty and even methods for prospecting and retaining clients. Sellers and buyers can flaunt their understanding of today’s fluctuating market (not just stocks and bonds stuff) without having to depend on outside sources, if they are connected to social media. It’s a two way street and we’re giving each other high fives!

Merriam-Webster points out that, “Once these elements reach the size that enables a company to operate efficiently, it is said that a company has reached its critical mass. Critical mass is the point at which a company becomes profitable.”

In this case, the elements are social platforms which provide new hubs of information that can make or break a company’s profitability. Social media has truly become a vital and crucial form of business development. Businesses cannot thrive without it. We communicate and work with it. Period.

Check out this article for more information – Social Media: The World’s Newest Source of Profit

5 Communicating Your Vision

In an era prior to social media, how did we figure out or map our goals? Probably with a vision board, a thought bubble written down on paper or by simply sitting down, daydreaming about what we could accomplish. This has changed so much today. Now, we can objectify our goals and visions using platforms like LinkedIn. Here, you have ample space in the About section to describe your ideas. It becomes a part of your LinkedIn profile, so other people, including employers, can see what you’re all about. But what’s even better is, you can use this section to produce timely updates relating to your journey. Others are watching and they can see the progression.

Instagram alone has become an indispensable tool for business owners. Through thoughtful curation and strategy, businesses can be portrayed in a respectable light that touches on what they offer, how they care about their customers, and in other words, what they do best. Think – campaigns that reflect a company’s core values, promotional posts that keep customers interested in products and services or spotlights on employees and company best practices, so customers can really know what they’re putting their money toward.

The hope for today is that we may collaboratively succeed using our most innovative tools (social media) and techniques (social media strategy), to communicate with others from all facets of life.

Jelly Marketing is an award-winning Digital Marketing & PR firm providing digital ads, social media, SEO, & public relations services to brands in Vancouver and the Fraser Valley. Their case studies explore various client objectives and the innovative + mainstream ways we can produce results by catering toward communicating vision. Have a look!

That’s it for today and remember everyone, always think of PRAC and are you living it today – Popularity, Relevance, Authority & Credibility.

The power is in us to incite wonder and change!

Talk soon!