Chapter 7 – Breathe Life

The train made its usual stop at Chi-Town. Chi-Town was the last remaining urban centre, where transforming humans dabbled in post consumerist delights like colourful French macarons and antique Balenciaga dad shoes. It was a place for fun and rest.

Daisy sat up. She was awake for the last little while finishing her sandwich and still wondering about Mr. Beaver in the hat. He was gone, probably somewhere between Life and Elevententeen. She was happy to be at Chi, she wondered if her best friend from Calgary was there, Linz. Linz worked with WestJet, a now defunct flight carrier that was sold off to Chapters, a distributor of Paradise Lost. Really, the world was so different now. The practice of social marketing has become a language in and of itself. Depending on one’s technological cognitive ability, SM could provide sustenance or increase relativity of binary disease. After all this time, survival of the fittest was still the game. Daisy’s ultimate goal was to become ultralingual as this was the only true way to cure illness. Humans don’t want to be sick. They don’t want to to dead or alive. Illnesses like depression and bi-polar mania are now coveted by animals as it gives them the ability to solve the difficult riddles that humans have not been able to unriddle over the past couple of centuries. This is why coming across a beaver or a snail was so intriguing to Daisy. She just wanted to know what they’ve found, so she herself could unlock some riddles from time to time.

As she stepped off the bus (she’s been off the train for A Day now), Daisy headed directly to the Nike chain where she would change her outfit into something more practical and beguiling. Her mind thought of lime green, neon orange polka dots and always always white eyelet lace. Animals were attracted to that fabric for some odd circumstance; they believed it to be cream buttering their dreams. Daisy picked something out then headed to the cash-in to check out. While waiting, she made her third eye blind to prevent identity theft, then headed to the bag wall to pick something out to put everything inside. Her next stop was Yoga Passage. It was time to reset and recharge. Yoga these days was literally a moment to decompress. Everything left your body as your soul lay suspended in a neon blue hue, rearranging all of your locations and transformations so you could see properly in A Day or Two. Daisy has been practicing since another life, when she was named Chona and did not finish her teacher training practice as Alice from Wonderland halted a sour pursuit of a man named Justin Patterson that would have led to a full-fledged intoxicated state if the relationship was not stopped by a major car accident. Laying in Savasana, Daisy fondly remembered that life as Chona was full of creativity and ideas that could have and should have been realized. She shut her lids and drifted off into sleep. She could see letter z’s in italicized font drift into space followed by little emoji limes and puffy digital rainbow stickers – it was the stuff of her man made adventures.

This time the mirror showed a faint reflection of silvery blue clouds.

TBC

HEADERS + Media Kit Prototype

I attended a BNI networking breakfast a few weeks ago and chatted with the chapter’s president at the end of the meeting. I talked about how much I loved technical writing and his eyes lit up. He too had experience writing as he was previously a writing instructor at a local college. He used one word to describe the difference between creative and technical writing – HEADINGS. It was as if we had dual light bulbs go off above our heads. We nodded and laughed simultaneously. Writing creates these sorts of connections. That is what I find so intriguing!

I prefer to use the word HEADERS, but they are essentially the same thing. Google defines a header as –

A line or block of text appearing at the top of each page of a book or document.

At VanWhistle Media we created headers for everything. Here are some examples that were used in our Media Kit prototype:

 

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Our prototype was very wordy, long and also lacked any graphic elements. However, it was well received by one client who said, “I was extremely impressed by the content and especially your work experience.” We were working on a long-term SEO contract with him and he was very interested in our presentation and writing skills. This is around the time I started to really consider the power of writing and how it could help so many of the prospective customers we were winning.

The document contains elements of direct truth, for example we state: “As a startup company, we are in the process of figuring out who we are.” This was later removed as the feedback was it reflects that you aren’t sure about your company and lack experience. In any case, there were a lot of goods and bads, but I still like the document for its stark black & white contrast and simplicity. The content was strategically refined and I added some neat black and yellow design elements to make it more powerful and succinct. For Blox. Communications, those two words keep coming up and will likely become an important part of my vision and mission statement. Soon to come!

If you’re interested in having a read and becoming a part of our editing process, here is the VanWhistle Media Media Kit prototype – MarketingPkg2019

If you have any feedback, please share! I’d love to start a conversation about your favorite headers and why they were effective!

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VANWHISTLE MEDIA LOGO

This is my company logo. I am proud to be part of a team that honours our core concepts – Integrity, Simpler & Larger, Synergy and Digital Presence. You’ll be hearing a lot more about these things and my adventures working for a digital marketing startup! Stay tuned, we have our EYE on you!!!

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Define your target audience by looking deep into core desires and personality attributes. Psychographic analysis shows most age and income groups will respond to systematic, recognizable and graphical design as the main motivators in modern digital marketing plans.

What do you SEE?

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The Sales Process – From Start to Finish

BE ASSERTIVE.

An assertive approach is confident and direct. Assertive people know what they want and aren’t afraid to ask for it. They also respect the feelings and needs of others and are prepared to negotiate solutions that are acceptable to all parties. Once you’ve secured the first meeting (book same week, reply to email/call same day), arrive on time and with a smile on your face.

REPRESENT YOUR COMPANY.

Position yourself as knowledgeable and prepared. You must have a firm grasp of your services and an educated idea of the new client’s needs. Use the first meeting to gather ideas and take notes. Summarize the client’s words and confirm your interpretation is correct.

CONFIRM BUDGET.

It is better to establish this right from the get-go. If possible, provide a verbal offer based on the parties’ budget negotiation. Provide a Price Sheet. Some helpful questions – What is your price range? Our services cost this much, does that work for you? If not, what will work for your budget? What exactly are you looking for? Always position value over price. This is an investment because. Show evidence using a previous positive experience with another client, a relevant statistic or straight numbers. Ahrefs. Then, wrap up by scheduling your next meeting/proposal hand-off or provide vital closing points.

BUILDING RELATIONSHIPS.

From the beginning to the end of the cycle, you are creating connections with members of your community and/or potential clients. Try to understand where they are coming from. Show empathy – Everyone is affected by bad weather. Everyone has a bad day. Try to relate to them as if they were your friend.

Some other bad/good vibes – She just came in and shoved brochures in our faces or she wasn’t prepared and looked tired vs. She gracefully entered, looked around, then walked over with a smile or she explained her situation with ease and apologized for not being completely ready. 

Just like any strong friendship, you need to dedicate time and effort for the sales relationship to develop. The proof is always in the pudding, but you still need to commit 100% along the way. A door to door visit may be brief, but it also shows your energy, candor and confidence. A short, but powerful phone call shows commitment and integrity. Lead with your voice, tone and language.

WHEN ALL ELSE FAILS, DO AND DO AGAIN!

The sales cycle is often repetitive and lonesome. Believe in yourself, be extra creative and don’t worry. There are always other fish in the sea. You MUST fish however, and EVERY DAY. Every touchpoint counts no matter the brevity or weight, but treat each opportunity as your last. Don’t get down on that idea, use it to uplift your pursuits to greater and bigger things! He didn’t reply, well I’m going to contact this company instead. THEN DO IT. He didn’t seem that interested. Well, why? Maybe I can present it this way. You create openings and the universe responds, but you will need to take action to reap a reward!

BUILDING RAPPORT.

From the beginning to the end of the cycle, you are creating reasons to be in contact. Always enter and exit harmoniously. If you know there is a need, understand it and quickly establish intentions and validate awareness. Don’t be too pushy; utilize language to set a rhythm. Maintain a sense of harmony throughout your interactions. You want to ensure you’re both on the same side of the coin, otherwise differences (minor – your mood; timing or major – opinions, culture; we can’t afford this right now; we don’t need this) will build walls, making it harder for you to breakthrough.

Be empathetic and create a reason to bond. Friendly text messages, smart emails and substantive phone calls. Things don’t always have to relate back to the sale. Thoughtful comments and gestures. Hugs. Your verbal and nonverbal cues are tools for establishing rapport and should be used strategically and effortlessly. What could be awkward for you, is thoughtful to them, but potentially vice versa. Sooo, use your brain!

THE PHONE CALL IS ALWAYS THE BEST WAY TO GO.

Closing throughout the sales cycle is about competence. How hard will you work. Will you push until then end. From the beginning to the end of the cycle, you are envisioning the satisfaction of all parties. When will it happen, how will it happen, what will their reaction be, what small or large moves can I make to move us closer to winning? Things also occur naturally. If there are delays, the best approach is to ask more targeted questions and to use a timeframe. Simplify the offer, the budget or the project’s scope.

Many owners are still in the Discovery Stage. You might have to do some extra leg work to help them recognize their needs first before expecting them to jump onto an amazing proposal you spent days putting together. For questions, make them as unique as possible and avoid close-ended questions at this point. You should know each other well enough where open-ended questions work to your advantage. Still, don’t forget, we want to establish finality so confirm project duration, budget cost and start date.

Don’t walk away! Raise your hands up in the air!! It’s been done, you’ve made a happy customer!!!

Remember: YOU ARE STRONG. YOU ARE BRILLIANT. YOU WILL MAKE IT. YOU CAN DO IT.

Hope this helps in any way, take care & have a great weekend!!!

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The frog says these spikes on my head are for the better. The slug proclaimed eggactly. In any case, we don’t need to get there until day strikes, so we best gather the lilac tulips and expect the worst forecast. It’s causing an itch on my lumbar spine you see. Well, the splotches should be chilled by then, then the  Writing will no longer require to borrow our hindsight. Are you essentially describing When? No my dear, insight!

TBC – The Adventures of Shady and Slime.

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