Artist Flow

Hi everyone!

We want to fit into human experience, but in today’s digital reality, it can all seem false and confusing. Let’s explore the idea of illusion and how it relates to social marketing.

An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the act of taking a selfie.

The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.

Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?

Case Study

Label:

She is in a bikini showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.

Hypothesis:

Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.

Explanation:

Within our cultural/societal context, the labels identified in purple can impart a greater influence. (Note: influence is not always positive.) HOW? Cultural appropriation affects everyone using the same medium. As Marshall Mcluhan said, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the context of our individual situations. (Note: again, support can be positive or negative.) The more we relate to one another, the greater  influence can be.

Exploration:

What we want to know is – how then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”

Within our cultural/societal context, the labels identified in green impart an even greater influence on us. HOW? Cultural appropriation causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — Cultural integrity says that everybody can be included and be a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the context of our individual situations. The more we relate or contend with one another, the greater   influence will be.

How can we discern true ownership in a digital landscape riddled with illusion? Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter what the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.

Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.

The questions become:

WHY do we direct the flow of creation, messaging and communication (our omnichannel experience)? To impart change in the human experience? As a means to change negative thought processes? As an outlet to comprehend the difference between analog and digital thought?

To expand:

Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)

Conclusion:

Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and want to ask, how can we influence positive change in the human experience psyche using a digital mind frame? Can our platforms become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem) were put into place? Our society is up to speed. We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it. Is your perception bold enough to see outside of regular composition? If so, you can see more than the truth that the regular world presents to us. You can see an ideal, an ideal that is off the grid, and too good to conceive. Continue to imbue your force upon other forces, in this great way, wild things will occur. Changes guys, changes!

This journal (thesis development) is TBC. If you have any inquiries, please reach out – info@chonsfecanlas.com.

A Blox Manifesto

Hi everyone! I wrote this creative manifesto to portray my role as an art director. It is theoretical and abstract. Have a read and please share your comments!

My odd discoveries are niched between innovation and the mainstream. For instance, if you have to think with a reason, you will create a chain reaction. You can force it, think it and enable it. It comes from within, like  mass from a tornado picking up speed or fear that the same wind will blow you off a bridge. So, how can we make these constant discoveries without becoming lost? As it always was, I record my thoughts and when I come back, if it does not make sense, then time has passed and now the world needs other things – disconnection from belonging and suddenly, an objective, rational sense. We can’t automate knowledge, no matter what the masses think; we can’t copy, steal or pretend. Because those with ability can argue that it cannot be contained. Try to study da Vinci. You would not be able to reproduce his 19 notebooks that included studies of the human circulatory system and plans for aircrafts and submarines. Our renaissance involves top channels urging the resistance to stop cowering behind boring practices and facades of knowledge or the world will never know the peace of language and the nature of our true digital environment. I will be here to plug it all together, make sense of it all, then present my findings with one goal – to develop a realistic definition and record of digital presence. You will be listening through the air and the speed by which you can travel will be determined by creativity, activity and selflessness. You can make it in seconds. It also takes decades, in fact thousands and thousands of years of time and space. Topics pertaining to analytics, insight and AI. Cures for psychosomatic disease, body dysmorphia, cancer. Working our thinking capabilities. Our capacity to believe. Our ability to organize and refocus thought. Updating medicine. Explaining mental illness. Change in everything, even radio. Our everyday landscape will keep the same weather; we will occupy the same ability to choose, the same emotions and relationships. It can all be achieved, simultaneously. Everyone is doing it. Someone has to write about it. That someone is me.

So literally, stay tuned and for everyone, think!

7 – Breathe Life

The train made its usual stop at Chon. Chon was the last remaining urban centre, where transforming humans dabbled in post consumerist delights like colourful French macarons and antique Balenciaga dad pants. It was a place for fun and rest.

Daisy sat up. She was awake for the last little while finishing her sandwich and still wondering about Mr. Beaver in the hat. He was gone, probably somewhere between Life Space and Elevententeen. She was happy to be at Chon. She wondered if her best friend from Calgary was there, Linz. Linz worked for WestJet, a now defunct flight carrier that was sold off to Indigo, a distributor of Paradise Colours. Really, this world was so different now. The practice of social marketing was a language in and of itself. Depending on one’s digital cognition, social marketing could provide sustenance to an audience or increase the relativity of binary disease. After all this time, survival of the fittest was still the game. Humans don’t want to be sick. They don’t want to be dead or living. They want to breath and do regular things.

As she stepped off the bus (she’s been off the train for A Day now), Daisy headed to the Nike outlet so she could change her clothes into something more beguiling. Her mind thought of lime green, neon orange polka dots and always-always white eyelet lace. Daisy picked something out. While waiting, she made her third eye blind to prevent identity thieves, then headed to the wall of bags to pick something to put everything in.

Her next stop was Yoga Passage. It was time to reset and recharge. Yoga these days was literally a moment to decompress. Everything left your body as your soul lay suspended in a hue of neon pink. Rearranging locations and transformations, so you could see properly. Daisy practiced yoga once, when she was young and did not finish her teacher training practice. Alice from Wonderland stopped a sour pursuit of a man named Justin Patterson as he would have led her to a full-fledged intoxicated state. The relationship was stopped by a major car alternative. Laying in Savasana, Daisy fondled her mat, remembering that life filled with creativity and ideas that could have shut this place to smithereens. She closed her lids and drifted off into space. She could see letter zs italicized, drifting into time followed by baby emoji apples and puffy digital rainbows. It was the stuff of her man-made life.

Do you see blue or yellow?

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

Always-always – a cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming.

Being – relatable to id; associated with fire and the power of transformation; a lustrous gem

Artha – relatable to ego; meaning, sense, goal, purpose or essence; a place

Manipura – relatable to superego; the totality of currency, the conscience plus the ideal self; an animal

 

The Sales Process

Hi everyone! Follow along, let’s begin!

BE ASSERTIVE.

An assertive approach is confident and direct. Assertive people know what they want and aren’t afraid to ask for it. They also respect the feelings and needs of others and are prepared to negotiate solutions that are acceptable to all parties. Once you’ve secured the first meeting (book same week, reply to email/call same day), arrive on time and with a smile on your face.

REPRESENT YOUR COMPANY.

Position yourself as knowledgeable and prepared. You must have a firm grasp of your services and an educated idea of the new client’s needs. Use the first meeting to gather ideas and take notes. Summarize the client’s words and confirm your interpretation is correct.

CONFIRM BUDGET.

It is better to establish this right from the get-go. If possible, provide a verbal offer based on the parties’ budget negotiation. Provide a Price Sheet. Some helpful questions – What is your price range? Our services cost this much, does that work for you? If not, what will work for your budget? What exactly are you looking for? Always position value over price. This is an investment because. Show evidence using a previous positive experience with another client, a relevant statistic or straight numbers. Ahrefs. Then, wrap up by scheduling your next meeting/proposal hand-off or provide vital closing points.

BUILDING RELATIONSHIPS.

From the beginning to the end of the cycle, you are creating connections with members of your community and/or potential clients. Try to understand where they are coming from. Show empathy – Everyone is affected by bad weather. Everyone has a bad day. Try to relate to them as if they were your friend.

Some other bad/good vibes – She just came in and shoved brochures in our faces or she wasn’t prepared and looked tired vs. She gracefully entered, looked around, then walked over with a smile or she explained her situation with ease and apologized for not being completely ready. 

Just like any strong friendship, you need to dedicate time and effort for the sales relationship to develop. The proof is always in the pudding, but you still need to commit 100% along the way. A door to door visit may be brief, but it also shows your energy, candor and confidence. A short, but powerful phone call shows commitment and integrity. Lead with your voice, tone and language.

WHEN ALL ELSE FAILS, DO AND DO AGAIN!

The sales cycle is often repetitive and lonesome. Believe in yourself, be extra creative and don’t worry. There are always other fish in the sea. You MUST fish however, and EVERY DAY. Every touchpoint counts no matter the brevity or weight, but treat each opportunity as your last. Don’t get down on that idea, use it to uplift your pursuits to greater and bigger things! He didn’t reply, well I’m going to contact this company instead. THEN DO IT. He didn’t seem that interested. Well, why? Maybe I can present it this way. You create openings and the universe responds, but you will need to take action to reap a reward!

BUILDING RAPPORT.

From the beginning to the end of the cycle, you are creating reasons to be in contact. Always enter and exit harmoniously. If you know there is a need, understand it and quickly establish intentions and validate awareness. Don’t be too pushy; utilize language to set a rhythm. Maintain a sense of harmony throughout your interactions. You want to ensure you’re both on the same side of the coin, otherwise differences (minor – your mood; timing or major – opinions, culture; we can’t afford this right now; we don’t need this) will build walls, making it harder for you to breakthrough.

Be empathetic and create a reason to bond. Friendly text messages, smart emails and substantive phone calls. Things don’t always have to relate back to the sale. Thoughtful comments and gestures. Hugs. Your verbal and nonverbal cues are tools for establishing rapport and should be used strategically and effortlessly. What could be awkward for you, is thoughtful to them, but potentially vice versa. Sooo, use your brain!

THE PHONE CALL IS ALWAYS THE BEST WAY TO GO.

Closing throughout the sales cycle is about competence. How hard will you work. Will you push until then end. From the beginning to the end of the cycle, you are envisioning the satisfaction of all parties. When will it happen, how will it happen, what will their reaction be, what small or large moves can I make to move us closer to winning? Things also occur naturally. If there are delays, the best approach is to ask more targeted questions and to use a timeframe. Simplify the offer, the budget or the project’s scope.

Many owners are still in the Discovery Stage. You might have to do some extra leg work to help them recognize their needs first before expecting them to jump onto an amazing proposal you spent days putting together. For questions, make them as unique as possible and avoid close-ended questions at this point. You should know each other well enough where open-ended questions work to your advantage. Still, don’t forget, we want to establish finality so confirm project duration, budget cost and start date.

Don’t walk away! Raise your hands up in the air; each step contributes to something!