Influence

Hi everyone!

We want to fit into the human experience, but in today’s digital condition, it can all seem very confusing. Let’s explore the idea of illusion and HOW it relates to social media marketing.

An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the selfie.

The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.

Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?

Case Study

Label:

She is in a bikini, showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.

Hypothesis:

Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.

Explanation:

Within our cultural/societal context, the labels identified in pink can impart a greater influence on ourselves and others. (Note: influence does not always have a positive effect/affect.) HOW? Cultural appropriation (in visual arts, to appropriate means to properly adopt, borrow, or recycle) effects/affects everyone using the same medium. Marshall Mcluhan, considered by many to be the first father and leading prophet of the electronic age (leaderu.com) argued that, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the content of our individual situations (message). (Note: again, support can have a positive or negative effect/affect.) The more we relate to one another, the greater influence can be.

Exploration:

What we want to know is – HOW then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across channels and platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life, she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”

Within our cultural/societal context, the labels identified in red impart an even greater influence on ourselves and others. HOW? Cultural integrity causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — cultural appropriation says that everybody can be included and is a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the content of our individual situations (message). The more we relate or contend with one another, the greater influence will be.

So, how can we discern true ownership in a digital condition riddled with illusion? 

Cultural appropriation: to explore further

Cultural integrity: to explore further

Effect: to explore further

Affect: to explore further

Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter WHAT the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.

Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.

The questions become:

WHY do we choose to direct the flow of creation, messaging and communication (our omnichannel experience)? To change the human experience? To change negative thought processes? As an outlet to comprehend the difference between analog and digital meaning? To explore our digital condition? To belong to a revolution? To simply participate?

To expand:

Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)

Conclusion (for now):

Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and we want to ask: HOW can we influence positive change in the human experience psyche using a digital mind frame? Can our channels become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem, rather than self-image) were put into place? Can our platforms be used for something other than self-promotion? This competitive nature that we rarely talk about, it is happening and what is it serving us? Do we need to adopt digital minimalism? Studies show anxiety among youths has skyrocketed and Generation Z is suffering the consequence with increased cases of depression, attention deficit hyperactivity disorder (ADHD), impulsive disorder, problems with mental functioning, paranoia, and loneliness (adaa.org). Needless to say, our society is up to speed. We know this is going on, but WHAT are we going to do to change it?

Worry is a false attribute. That is the argument – that our involvement in the digital condition is impacting the human experience, our psyche, modes of thinking and ways of communicating messages. We can choose to negate the entire experience, or we can believe that change is already happening. And, for the better.

We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it.  Your perception is bold enough to see outside of regular composition. You can see more than the truth that the regular world presents to us. You see an ideal, an ideal that is off the grid and too good to conceive. So, it is a matter of comprehension. HOW will we bring the world together in our new digital condition? Can we teach youth HOW to go beyond apparent teachings? Can humankind collectively push the boundaries of medicine and science (through art and language), so that our human experience can be brought into a new time frame that will change the very aspects of our health and wellness?

Continue to imbue your force upon other forces. In this great way, wild things will occur. Changes guys, changes!

This journal (thesis development) is TBC. If you have any inquiries, please reach out – info@chonsfecanlas.com.

A Blox Manifesto

Hi everyone! I present this creative manifesto to you, to portray myself as your creative director. It is theoretical and abstract. Have a read and please share your comments!

My odd discoveries are niched between innovation and the mainstream. For instance, if you have to think with a reason, you will create a chain reaction. You can force it, think it and enable it. It comes from within, like the mass of a tornado picking up speed or fear that the same wind will blow you off a bridge. So, how can we make these constant discoveries without becoming lost? As it always was, record your ideas and when I return, if it does not make sense, then time has passed. Take note that the world needs new things – disconnection from belonging, then suddenly, an objective and rational sense. We can’t automate knowledge, no matter what the group thinks; we can’t copy, steal or pretend. Because those with the ability can argue that it cannot be contained. Try to study da Vinci. Can you reproduce his 19 notebooks that included studies of the human circulatory system and plans for aircrafts and submarines? Our renaissance involves top channels urging the resistance to stop cowering behind boring practices and facades of knowledge or the world will never know the peace of language, nor the nature of our true digital environment. I will be here to plug it all together, make sense of it all, then present my findings with one goal – to develop a realistic definition and record of our digital presence. You will be listening through the air and the speed by which you can travel will be determined by creativity, activity and selflessness. You can make it in seconds. It also takes decades, in fact thousands and thousands of years in time and space. Topics pertaining to analytics, insight and AI. Cures for psychosomatic disease, body dysmorphia, cancer. Working our thinking capabilities. Our capacity to believe. Our ability to organize and refocus thought. Updating medicine. Explaining mental illness. Change in everything, even radio. Our everyday landscape will keep the same weather; we will occupy the same ability to choose, the same emotions and relationships. It can all be achieved, simultaneously. I will be the one to write about it; every inch and element – watch!

Stay tuned please!

A Work in Progress

Hi everyone! People always wonder. About what I do, why I do it and for whom. Here is a profile on Blox and some ideas pertaining to the business model I have been developing for Blox. Communications. 

When I left Bell Mobility, I came up with three words to define my new journey –

  1. RESOLVE (be the best I can be);
  2. CONFIDENCE (be confident and capable, because everything is possible);
  3. SOBRIETY (be proud of what I have accomplished without dwelling on the past).

These words keep me on track and instill a sense of value in my pursuits. I’m excited to share my ideas with you (in third person) and welcome your comments!

ABOUT BLOX

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative and technical work embodying branding, marketing and sales. Chona recently completed a 6-month contract for a digital marketing agency in its startup phase, VanWhistle Media (New Westminster, BC). During this time, Chona helped to develop an entrant brand strategy, as well as, the marketing and sales collateral used to woo prospective clientele. With several projects underway, she decided to develop an idea where she could provide customized content solutions to businesses aiming to either define or refine their brand. In order to present something fluent for her customers to read, Chona dedicated countless hours towards expanding her writing, designing and marketing skills.

FAST-FORWARD TO TODAY

Chona’s long-term goal (5-10 years) is to work with other global creatives and to influence the corporate landscape, impacting how companies use art, communication and language in advertising and design. For the next year or two, Chona’s goal is to elevate her educational background through formal training (Jelly Marketing Academy, BCIT). Today, Blox. Communications is a business entity that helps create objective goals for Creative Engine & Digital Specialist, Chona Fe Canlas (BLOX).

BLOX makes content, concepts & strategies to help businesses advance in branding, marketing and sales. She focuses on the process of creating, developing, and communicating ideas that are abstract, concrete, written and/or visual. This process includes the action of discovery, innovating the concept, developing a process for execution, and bringing it all to reality. Her experience and unique approach leaves a strong mark across all digital mediums today.

She will always ask: What does your business need help with today? How can we improve your Digital Presence?

ABOUT GOALS

a) To develop BRAND IDENTITY via transparent, accurate & responsible communication.
b) To promote GROWTH + ATTENTION using state of the art processes and techniques.
c) To cultivate COMPREHENSION of digital presence using a Simpler & Larger approach.

ABOUT MISSION

Simpler & Larger – To produce work that is easily understood and done, so that business (as a whole entity) can consider a greater capacity.

ABOUT VALUES

1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy to communication where multiple parties are involved.
3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

ABOUT FOCUSES

Brand conceptualization, brand identity, creative/technical writing, idea/concept development, art/creative direction, photography, graphic art/design, discourse, communication, campaign creation, white papers, adaptive learning, analytics & AI.

Chona is currently seeking employment with a creative design studio/digital marketing agency in Metro Vancouver (BC).

That’s it! Repetition is the best form of flattery, and always in twos or threes! For questions, please comment or email – info@chonafecanlas.com.

LET’S MAKE CHANGE HAPPEN TODAY!