Passion & Efficiency

a.k.a. passion & efficiency (2)

A Work in Progress

Hi everyone!

People wonder what I do, how I do it and why (golden circle). My blog provides answers to these questions.

To get you started, here is a profile and business model I have been developing for Blox/Blox. Communications.

As BLOX –

  1. I do writing, art and design.
  2. I do it for enjoyment, for education and for the development of my brain.
  3. My work targets a specific niche, namely one that caters to creative and technical authors, digital artists and designers who are innovative yet mainstream, and who work passionately and efficiently in their particular domains.

As Blox. Communications –

  1. I do branding, marketing and sales.
  2. I do it for guidance, for learning and for the development of my ideal customer/source audience (1000 followers by September 2020).
  3. My work targets a specific niche, namely one that caters to brand experts, marketers and social media specialists who are innovative yet mainstream, and who work passionately and efficiently in their particular domains.

I’m excited to share this information with you and welcome any comments.

Let’s start!

PROFILE

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona’s creative + technical work embodying explorations of (a concept called) Digital Presence. She explores its relationship to topics surrounding the business and execution of art in digital marketing.

It is important to focus on our direct connection to customer needs, emotions, and competitive environments. Selling is often an important feature and for success, we should present fluent work for customers to engage with.

As an art director, Chona dreams of influencing the corporate landscape, impacting HOW and WHY companies use art for digital marketing applications.

For the next year or two, Chona would like to elevate her educational background through formal training and by earning a full-time position with a reputable agency open to art, growth and innovation.

In order to breed success, Chona understands that she must learn the ins and outs of working in an ad environment, how to manage marketing clients and how to fit in with the demands of a competitive and ever changing industry.

She will use her business model to help create objective goals for various roles as a digital specialist, social media strategist and art director focused on Digital Presence.

She would like to create projects that incite wonder, plus change. She believes her experience and approach can create long-term impact for all digital platforms.

BUSINESS MODEL

  1. What do businesses need help with today?
  2. How can we improve Digital Presence?

GOALS

a) To develop BRAND IDENTITY via transparent, accurate & responsible communication.
b) To promote GROWTH + ATTENTION using state of the art processes and techniques.
c) To cultivate COMPREHENSION of digital presence using a Simpler & Larger approach.

MISSION

Simpler & Larger – To produce work that is easily understood and done, so that businesses can consider a greater capacity.

VALUES

1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture.
2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy to communication where multiple parties are involved.
3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

FOCUSES

Brand awareness/identity, customer engagement/experience, social media coordination/strategy, creative/technical writing, idea/concept development, art/creative direction, photography, graphic art/design, discourse, brainstorms, team-building exercises, creative presentations, corporate communication, client education, team training, campaign building, adaptive learning, analytics & artificial intelligence.

This document is updated regularly, if you have any questions, please don’t hesitate to ask.

Sensory Marketing

Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!

Per @AlisteMarketing, sensory marketing is a method of selling products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections. 

For example, in web development and social media management you can combine the IDEA of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation of the service and/or product you are representing.

I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches art. This won’t be fear-based and cannot be avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.

So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon.  I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon? Our senses tell us what we want and what we don’t need.

Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on want, but desire.

Bottoms up!