A Piece of that Kit Kat Bar

SENSES.

Engaging the senses to sell products is called sensory marketing – marketing that influences consumers’ perception of brands using multi-sensory experiences to establish positive emotional connections with them. 

https://alistemarketing.com/blog/5-senses-sensory-marketing/ via @AlisteMarketing

For example, in web development & social media management you can combine THE IDEA of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.

I say IDEA because the future of branding removes the literal association. It won’t be required in our digital age. All we need is an idea and on the other end, a way to serve up that idea and born is marketing that encroaches everything. This does not have to be fear based or avoided, marketers will simply use the most base and recognized forms of digitization to attract its target audience. These digitizations are VanWhistle Media’s core digital marketing solutions.

So to reiterate, a sense will become, REAL. As in, AI, a sense is a cue to find a greater idea. But finding as well, will become redundant. How do we know what we want and what we don’t want? Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate goal of branding is remove attachment and just become ubiquitous. There. When you need me. But not based on need or desire. Just based on a commonplace goal. A goal of feeding my daughter a burger. Grabbing myself a coffee. Killing 45 minutes until the library opens up. I will spend money with you because you are there.

Grid 4

Define your target audience by looking deep into core desires and personality attributes. Psychographic analysis shows most age and income groups will respond to systematic, recognizable and graphical design as the main motivators in modern digital marketing plans.

What do you SEE?

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Grid 2

These ‘grids’ are saving my life.

Amidst a social media strike, I am finally updating the Instagrams, but feel clogged and pained due to an apparent viral sinus infection affecting my entire left side.

It made me cry when I finally picked up my arse to wash the dishes. I angrily threw Tupperware into the drawer, more fluffed that Bishop’s plastic quadrant plate was obstructing  my *stance.

*I only cry in some sort of revelatory station, like that train ride Daisy got on, I die a little every time when I realize I never (in stance) make errors in judgment.

So, enjoy this grid. They shall not be named for sake of simplicity. Bye!

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