#impromptus

Hey everyone!

Hope your weekends were fun!

I’ve started a third campaign called #impromptus. It’s focus is to develop and deliver brief commentary on interesting research I’ve come across relating to art + digital marketing + social media.

My goal with this campaign is to disseminate any relevant literature, then to relate researchers’ messages to my own studies on ‘global comprehension’. I’m still enraptured by the idea of defining the digital condition of human life, so I will use my blog ChonaBLOX and my articles on LinkedIn as an educational platform to inspire my vision – exploring the right-brained application of artificial intelligence.

Most of us don’t have time to read through pages and pages of research and sometimes content becomes too complex, so I will use simpler, more modern language in my interpretations while linking back to the original idea at hand.

To get us started here’s a great quote about gratitude –

“I looked around and thought about my life. I felt grateful. I noticed every detail. That is the key to time travel. You can only move if you are actually in the moment. You have to be where you are to get where you need to go.” – Amy Poehler

Takeaway: one must perform self-talk to quantify positive life events. For example, you could say – in one month’s time, I completed an intensive course, I received 3 valuable certifications, I took less naps during the day and I ramped up my workout routine. A grateful outcome would be an instance where you could tell yourself positively – I can tell the difference! I did this within this time frame! And then, reiterate the reason WHY this is of value. It really is all in the details. The details of putting the work into practicing self-worth. Time travel is just another way to say, I can live in the past to qualify my present. Then, these actions together, can bring about my future. Our future is really about seeing the path and the steps that were taken to get HERE. And Amy is entirely correct, to be able to move (with joy or intention) means you live in the NOW, you are HERE and able to evaluate everything around you, by placing measurable objectives around significant topics. For example, you could say – that test was comprised of 53 questions, they were challenging as they presented theoretical and/or fundamental situations that required analysis which uses thinking and my brain. This is significant because one year ago, I didn’t even know what marketing was. I didn’t even know that you could run Facebook Ads. I didn’t even know that I had the ability to study or the capacity to learn complex subject matter. On my own. With barely any additional help. This subjectification (or my attitude/viewpoint) classifies (makes relevant or arranges) each and every action in (my) life and like the #impromptus post below comments, this is the continual motion, the framework, the mechanism that guides our work on social media platforms like Instagram. As creators, we can make it right and pass that feeling along to our audience. And they can respond or reply by way of digital collaboration. And this example of gratitude is tough. It is very difficult to break down unity through creative + messaging. I hope you can make that connection!

So without further ado, here’s my first #impromptus post – Gratitude Via Social Media

#impromptus graphic/template - gratitude via social media

I hope you like this new project, any feedback is more than welcome!

The power is in us to incite wonder and change!

Cheers!

ChonaBLOX Graphics

Hey everyone!

What a whirlwind of week it’s been!

Between studying like a madwoman and trying to maintain a consistent posting schedule, I’ve designed some quick, quirky graphics for various topics up on The ChonaBLOX Blog.

Right now, they are being shared across multiple platforms (remember, have you had your FILPTS today?) and I will present them in one swift punch once my colour scheme (rainbow, of course) has had its say.

I suppose it would be my most current body of work, should any amazing agencies in the air desire a digital marketer with an artistic penchant to boot!

For now, here’s a sample. A graphic designed today for my latest #girlstories post – her name is SABRINA and she is a…GHOST!

Check out her story as it relates to two other Elevententeen characters, Judge Judy (I know, and yes, on purpose) and Alice from Wonderland.

new #girlstories sabrina (1)

And last thing, two very important marketing terms that I’ve come across lately and seem to apply to my work – top of mind and evergreen. Here are a couple of simple definitions.

First, per Wikipedia –

In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category. … At the market level, top-of-mind awareness is more often defined as the “most remembered” or “most recalled” brand names.

And second –

Evergreen content is content that is always relevant – much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines (The Balance Careers).

As we enter the beginning of Q4 or reach the end of the year, I want to consider these definitions as they relate to my brand and marketing strategy. How have these terms applied to your business? Do you think they are relevant and does applying these concepts to your work produce less disparity between yourself and your audience? Let’s have a brainstorm!

Cheers y’all!

PS – Halloween is just around the corner, what are your plans?

PPS – FILPTS is a BLOX acronym standing for Facebook, Instagram, LinkedIn, Pinterest, Twitter & Snapchat.

PPPS – I gotta up my Snapchat game! Any cool tips or tricks my friends?

5 Ways Social Media is Changing the Way We Communicate

Hey everyone! 

Let’s jump right into it. 

We all know things are different. We rarely use our phones to place calls anymore. Progressively, we are relying on different social media platforms to reach out – to friends, family, co-workers and customers. We can interact with more people at once. No need to place a phone call (unless you want to close a deal); we can send a snap using Snapchat, add tags to Instagram Stories or relay continuous messages via applications like Facebook Messenger. And think, we are doing this while doing the same thing with others. All at once. In synergy, together. Thing are really changing!

The following listicle written for Jelly Marketing, touches on this new ‘permanent impermanence’ or our ability to communicate in infinite ways via digital platforms, a.k.a. social media. Social media is here to stay. Read on to find out HOW social media maximizes communicative potential!

1 Creating New Sets of Social Skills

One of the most amazing ways communication has changed via social media, is in its integration of new sets of social skills or groups of attributes more focused on visual communication. The people we are interacting with are more inclined to be engaged, because they are constantly absorbing positive social imagery – videos, gifs, stickers, emojis and even colourful applications in the form of digital writing instruments like pencils and paintbrushes. Communication has become fun! It’s almost as if this function of elements has paved a way for our social skills to light up a space. Try using Canva to bring light to your brand, for example. In this space, our feelings and emotions are heightened, so as a result we are more likely to engage in this new way, time and time again. In our current adaptive environment, this may contribute toward new forms of success.

New York Behavioral Health emphasizes this idea stating –

“Our ability to process emotional cues is associated with personal, social and academic success (Knapp & Hall, 2010).”

2 Leading with Identity

Social media has provided us with ways to express ourselves, something that is more difficult to do in a short face-to-face encounter or during a mobile phone call. We can use all the different platforms to form our image & identity, then we can choose the ways we want to share this information with others. And the greatest thing about social media is that again, it is a 2-way communication channel, so we can interact with other individuals who have similar interests or attributes. This may increase our levels of self-image or esteem. Of course, there are many discussions that would argue against this, but the point of the matter is – it’s your identity and YOU can choose. We can start to pick apart our best features and develop them further using social media aspects like, a profile picture or Facebook cover photo. Even curating a group of boards showcasing who you are and what you like on Pinterest can help develop your identity!

Dr. Uğur Gündüz is an Associate Professor at Istanbul University for the Faculty of Communication and he wrote a research article published in 2017 for the Mediterranean Journal of Social Sciences on The Effect of Social Media on Identity Construction (www.degruyter.com).

Here is an excerpt relating to my idea of leading with identity –

Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves.

3 Adaptive Learning

The ways that we communicate via social media are vast. It is not only a means to communicate with other people in new and creative ways or for establishing a specific digital identity. It is a structural tool that can be used to learn, teach and educate ourselves and others by employing incentive and authoritative techniques. Take for example, Instagram. Today’s Social Media Coordinators put together detailed strategies while skillfully composing content + format. We are learning to use the left side of our brain by applying grids, patterns, permutations and combinations. On the other end of things, we are training the right side of our brain by developing context and adding visuality to the mix.

The future of Generation Z will rely on social media to communicate findings and research relating to topics that are impacting the world. A couple of examples are the state of the science behind climate change or evaluating mental health based on technological consumption. According to a recent study, more and more teachers and professors are incorporating social media into their classrooms to engage students and support their educational development, whether online or in person (Ashford University).

4 Critical Mass

In marketing, critical mass is the idea that one, small movement in the form of an idea or expression can expand the sheer power and capacity of digital media. This can work in two ways, one – it helps users become aware of today’s most pertinent topics, current events, trends and critical intelligence that affect the way we communicate and do work. We don’t need to rely on a newspaper, we can obtain various points of view on the same topic from several different sources. Then, we can cross-postulate for our own purposes or to share with others across platforms like a blog or company e-newsletter. We can even use the least amount of words to create sustainable influence and significant reach (Twitter). Sharing information has never been so easy! We need to take advantage of critical mass in that sense. The second way is – contributing toward HOW businesses communicate. This impacts brand awareness, brand loyalty and even methods for prospecting and retaining clients. Sellers and buyers can flaunt their understanding of today’s fluctuating market (not just stocks and bonds stuff) without having to depend on outside sources, if they are connected to social media. It’s a two way street and we’re giving each other high fives!

Merriam-Webster points out that, “Once these elements reach the size that enables a company to operate efficiently, it is said that a company has reached its critical mass. Critical mass is the point at which a company becomes profitable.”

In this case, the elements are social platforms which provide new hubs of information that can make or break a company’s profitability. Social media has truly become a vital and crucial form of business development. Businesses cannot thrive without it. We communicate and work with it. Period.

Check out this article for more information – Social Media: The World’s Newest Source of Profit

5 Communicating Your Vision

In an era prior to social media, how did we figure out or map our goals? Probably with a vision board, a thought bubble written down on paper or by simply sitting down, daydreaming about what we could accomplish. This has changed so much today. Now, we can objectify our goals and visions using platforms like LinkedIn. Here, you have ample space in the About section to describe your ideas. It becomes a part of your LinkedIn profile, so other people, including employers, can see what you’re all about. But what’s even better is, you can use this section to produce timely updates relating to your journey. Others are watching and they can see the progression.

Instagram alone has become an indispensable tool for business owners. Through thoughtful curation and strategy, businesses can be portrayed in a respectable light that touches on what they offer, how they care about their customers, and in other words, what they do best. Think – campaigns that reflect a company’s core values, promotional posts that keep customers interested in products and services or spotlights on employees and company best practices, so customers can really know what they’re putting their money toward.

The hope for today is that we may collaboratively succeed using our most innovative tools (social media) and techniques (social media strategy), to communicate with others from all facets of life.

Jelly Marketing is an award-winning Digital Marketing & PR firm providing digital ads, social media, SEO, & public relations services to brands in Vancouver and the Fraser Valley. Their case studies explore various client objectives and the innovative + mainstream ways we can produce results by catering toward communicating vision. Have a look!

That’s it for today and remember everyone, always think of PRAC and are you living it today – Popularity, Relevance, Authority & Credibility.

The power is in us to incite wonder and change!

Talk soon!

What is Marketing?

Hey gang!

This content was developed prior to leaving VanWhistle Media. I wrote it in my small, orange notebook. I was thumbing through that today, putting some definitions together for my Definitions post. It’s amazing how you can return to something, months later and it has become more relevant than it was when it was originally written! The photo was taken at the Starlight Drive-In Theatre in Enderby, BC.

Social Emotion - Peering Into The Human Psyche

What do YOU think?

If you would like to see the Abstract for this post, shoot me an email anytime – info@chonafecanlas.com.

Cheers guys!

Latest Banner/Billboard

Hey everyone!

2 down, 1 to go. #continuouslearning

Abstract – work / power / size / EQ / PQ / IQ

I designed a banner/billboard while studying the last bits of the Hootsuite Social Marketing Certification course. I usually take 5 minute breaks here and there, to do something creative. I find it helps with my focus and energy.

Find more focusing tips here – How to Stay Sharp During Exam Preparations

When designing work intended for large scale applications (think brand loyalty + awareness), consider an art theory I will call ‘Fever’ (see this post for more background). Note: You’ll have to dig around your mind to figure out the connections there!

But back to the theory…

Say you were looking through a 3000 page art history book. You see a tiny, little thumbnail image of a painting. Now, in your mind you’re imagining a massive piece of art, covering half of a wall in a prodigious art gallery. Fast forward to a trip you decide to take to England, where you’ve scheduled 4 museum visits per day. When you finally arrive at Tate St Ives (Art Fund Museum of the Year 2018 Winner) in Porthmeor Beach, St Ives, Cornwall, you come across Piet Mondrian’s Composition with Yellow, Blue and Red (1937-42). You can’t believe your mind!

It’s…so…SMALL!

How can that be, you think. Well, that is the theory.

I’m sure someone has written about this before, but my version entails –

Any work (work = image + subject matter) that produces reactionary propensity (influence) via media outside of the original source (appropriation). This may be based on an ability (equanimous object + subject or audience mental equilibrium) or on the evidence of power or size in the creator’s or audience’s interpretation. In other words, the work generates a sense of power or size, partly because of the artist’s or audience’s ability (talent) and partly from the image + subject matter itself (content). The work, creator and audience can choose how to participate, which results is an unintentional, yet intentional amplification of ‘grandeur’.

Believe me, I’ve tested out this theory with many works throughout my life. It is so cool!

Power of the work. Power of the people. Power of the experience.

So, coming back to the matter at hand. When creating work on a small scale, it is important to preview the work and to evaluate its ‘power’ as a billboard placed on a busy street or a light box advertisement hung over a retail store’s checkout space. We should advertise both the company and the ‘size’ or capacity of the image + subject matter itself. If everything checks out (sorry I’m punny), you should proceed to the checkout with the work’s development. Note: your work should imbue a positive force. Make the choice, because you have it!

Example of positive force –

I remember standing in line once at Sephora and just staring at the large and beautiful space directly above the cashiers’ heads. I daydreamed about covering that space with something amazing. At the time I envisioned graffiti, but today it would be a lot more reminiscent of this post’s featured image. I might just have to keep the slogan too!

The power is in us to incite change and wonder!

The power is in us to incite wonder and change! (1)

Hope everyone has a spectacular weekend! See y’all next week.

And remember, we stay on top!

fe

PS – The topic of Fever could imbue significant change in Western medicine.

Launching #bloxbooks Sept. 17/19

Hey gang!

I’m starting a new regular topic called #bloxbooks.

It will showcase any recent books I’ve read and extracted elements that I believe are relevant to changing career paths or approaching life in a more creative + technical way.

My first book for this campaign is, Emergent Strategy by Adrienne Maree Brown.

Photo of book Emergent Strategy by Adrienne Maree Brown

The quote below is actually taken from the author’s blog. I find it ultra relevant as I search for the right company culture to work with.

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals. – Definition from www.thebalancecareers.com

Brown’s post resonates with me, because it is primarily focused on trust and in my interpretation, what we should experience as Sellers & Buyers in the marketing, advertising and public relations industry.

Have a read and please let me know what you think!

trust the people who move towards you and already feel like home.

trust the people to let you rest.

trust the people to do everything better than you could have imagined.

trust the people and they become trustworthy.

trust that the people are doing their work to trust themselves.

trust that each breach of trust can deepen trust or clarify boundaries.

trust the people who revel in pleasure after hard work.

trust the people who let children teach/remind us how to emote, be still, and laugh.

trust the people who see and hold your heart.

trust the people who listen to the whales.

trust the people and you will become trustworthy.

trust the people and show them your love.

trust the people.

My favorite is: Trust the people who listen to the whales.

Psychology Today says, “Creativity comes through personal ecstatic experience, play, and a kind of osmosis: “Research conducted at the University of Kansas concludes that people from all walks of life show startling cognitive improvement — for instance, a 50 percent boost in creativity — after living for a few days steeped in nature.”

Do YOU believe in this? Why don’t we try?!

Organize a nature retreat for your team, or implement weekly yoga classes set outdoors. I remember when things got tough at my previous corporate job, I would schedule 5K runs at lunch to clear my brain and reset my mind to returning to a high performance environment (my job was that demanding).

I can usually say, if my body demands more exercise, it may be a sign of burnout, so it is imperative to carve out physical, mental and spiritual time to take care of yourself.

Do you feel this way when you’re overworked? Books can help, no?

The power is in us to incite wonder and change! 

Talk soon!

Redux – A Work in Progress

(Title inspiration: Reduxwood West)

Hi everyone!

You can find the original blog post under the name A Work in Progress (you can also find it under Technical Work on my homepage).

Since determining that my actual most fit vocation is art/creative direction (yay!), I had to update the original post for transparency and accuracy. I guess the act of doing that is responsible!

Another thing to clarify – saying ‘customized content solutions’ is just a more ambiguous way of saying art/creative direction. And, saying ‘define or refine your brand’ is my way of slowly dissecting the meaning of Digital Presence and how it can impact a business’ success. Is it not crazy to think only half a year ago I didn’t respect my artistry (and 20+ years of it)?! INSANE!

Imagine this graphic in a movie’s title credit (inspired by Star Wars).

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona's creative and technical work embodying explorations of (a concept she developed called) Digital Pre