We want to fit into human experience, but in today’s digital reality, it can all seem false and confusing. Let’s explore the idea of illusion and how it relates to social marketing.
An illusion is a misrepresentation of a “real” sensory stimulus – that is, an interpretation that contradicts objective “reality” as defined by general agreement. For example: reach, likes, your interaction with a mirror or the act of taking a selfie.
The psychological concept of illusion is defined as a process involving an interaction of logical and empirical considerations. Common usage suggests that an illusion is a discrepancy between one’s awareness and some stimulus.
Are you able to identify some LABELS OF ILLUSION used in social media today? Do the labels impart a lesser or greater influence in terms of how we see ourselves and others?
She is in a bikini showing the world her body. She is smiling, so she is happy with her appearance and comfortable in her own skin.
Influence, as opposed to reach, can extend beyond numbers/demographics and descriptors/psychographics.
Within our cultural/societal context, the labels identified in purple can impart a greater influence. (Note: influence is not always positive.) HOW? Cultural appropriation affects everyone using the same medium. As Marshall Mcluhan said, “The medium is the message.” Therefore, the more people exploring similar labels influence more people and the message itself becomes more significant or important. WHY? Cultural integrity says that everybody is included and can be a part of the message. Support is shown by repeating labels within both our cultural/societal context and the context of our individual situations. (Note: again, support can be positive or negative.) The more we relate to one another, the greater influence can be.
What we want to know is – how then, can we substantiate, quantify (excellence) or qualify (perfection) the labels that we see across platforms? You’ve probably come across messages proclaiming, “She just looks that way online, but in real life she is miserable.” Or captions that comment, “That is just a flattering angle, I’m posing.” And, “She used filters to slim her waistline and to make it seem like she is wearing makeup.”
Within our cultural/societal context, the labels identified in green impart an even greater influence on us. HOW? Cultural appropriation causes a competitive sentiment which promotes unique content and more importantly, individuality. This brings us back to asking WHY? And, we can answer in the same way as above — Cultural integrity says that everybody can be included and be a part of the message. Support is shown by repeating labels (or opposing labels) within both our cultural/societal context and the context of our individual situations. The more we relate or contend with one another, the greater influence will be.
How can we discern true ownership in a digital landscape riddled with illusion? Strong values and ideas in branding are important. This is cultural appropriation + cultural integrity. Everyone can play a role because as a whole, we are impressing cultural/societal change and development for ourselves and for others. No matter what the message is, it is being shared and released within a free, digital democracy and thus, the content we create and HOW it is transmuted becomes a message in and of itself.
Influence is an original, unbiased and rare phenomenon. It can create a streamlined effect in messaging (communication), which affects WHY we think.
The questions become:
WHY do we direct the flow of creation, messaging and communication (our omnichannel experience)? To impart change in the human experience? As a means to change negative thought processes? As an outlet to comprehend the difference between analog and digital thought?
Use Digital Presence – A Business Model (exploring left and right-brained equalization through messaging/communication management)
Blox. Communications is always looking for ways to impact the greater picture. We are a POWER OF INFLUENCE and want to ask, how can we influence positive change in the human experience psyche using a digital mind frame? Can our platforms become more transparent if a few simple rules (i.e. questioning ASMR) or set practices (use of the selfie to elevate self-esteem) were put into place? Our society is up to speed. We don’t need physical collaboration. It occurs spontaneously through the power and magic of digital media. We are all potentially working together, depending on how you choose to see it. Is your perception bold enough to see outside of regular composition? If so, you can see more than the truth that the regular world presents to us. You can see an ideal, an ideal that is off the grid, and too good to conceive. Continue to imbue your force upon other forces, in this great way, wild things will occur. Changes guys, changes!
This journal (thesis development) is TBC. If you have any inquiries, please reach out – email@example.com.
Hi everyone! I wrote this creative manifesto to portray my role as an art director. It is theoretical and abstract. Have a read and please share your comments!
My odd discoveries are niched between innovation and the mainstream. For instance, if you have to think with a reason, you will create a chain reaction. You can force it, think it and enable it. It comes from within, like mass from a tornado picking up speed or fear that the same wind will blow you off a bridge. So, how can we make these constant discoveries without becoming lost? As it always was, I record my thoughts and when I come back, if it does not make sense, then time has passed and now the world needs other things – disconnection from belonging and suddenly, an objective, rational sense. We can’t automate knowledge, no matter what the masses think; we can’t copy, steal or pretend. Because those with ability can argue that it cannot be contained. Try to study da Vinci. You would not be able to reproduce his 19 notebooks that included studies of the human circulatory system and plans for aircrafts and submarines. Our renaissance involves top channels urging the resistance to stop cowering behind boring practices and facades of knowledge or the world will never know the peace of language and the nature of our true digital environment. I will be here to plug it all together, make sense of it all, then present my findings with one goal – to develop a realistic definition and record of digital presence. You will be listening through the air and the speed by which you can travel will be determined by creativity, activity and selflessness. You can make it in seconds. It also takes decades, in fact thousands and thousands of years of time and space. Topics pertaining to analytics, insight and AI. Cures for psychosomatic disease, body dysmorphia, cancer. Working our thinking capabilities. Our capacity to believe. Our ability to organize and refocus thought. Updating medicine. Explaining mental illness. Change in everything, even radio. Our everyday landscape will keep the same weather; we will occupy the same ability to choose, the same emotions and relationships. It can all be achieved, simultaneously. Everyone is doing it. Someone has to write about it. That someone is me.
So literally, stay tuned and for everyone, think!
Hi everyone! This post applies mainly to web design. Find fortitude in your layout and structure using the Hub Concept.
The Hub Concept is a compositional structure that creates an effective visual centre of information. By strategically composing numerous content and design elements in a way that reflects the brand’s motives, viewers can become a part of a total, encompassing experience. At VanWhistle Media, this concept was used to develop the website of a long-term customer, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to parallel their mission by ensuring the structure of their website was also an effective visual centre of information. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase viewer satisfaction.
The Hub Concept can be applied to other areas of digital marketing, for example banner design or social media post formats. Do you have other examples of this idea put to work?
Let’s hear about it!
Hi everyone! Let’s get right to it!
Digital presence. As marketers, we want to talk about it. We want our clients to be aware, so they can be responsible for their own success. We want to give them a model to follow so that they can apply their ideas, optimize process and make streamlined business decisions more effectively. One way to understand how this can work, is to follow a simple model that outlines four core digital marketing services + concepts, working alongside a digital marketing strategy (Digital Presence Business Model).
Here’s a brief synopsis –
The Digital Presence Business Model simplifies the functionality of four core digital marketing services. When I developed this model for VanWhistle Media, the four core services used were – web development, social media management, SEO and branding. Following another model I created called Simpler & Larger, we pair the services to their concepts as a reminder of what should be the primary focus. Simpler & Larger is the basic idea that work should be easily understood and done, so that the business can consider a greater capacity. The harmony between concept and functionality makes it easy to apply the services each step of the way. And used together, the services become intact, stable and strong. Your brand’s core attributes will become more refined and you will begin to see fluidity and consistency throughout your total business approach.
The 4 core services and their core concepts are:
- Web Development – IDENTITY (analytical, logical, objective)
- Social Media Management – IMAGE (intuitive, thoughtful, subjective)
- Branding – CORE (central, definite, overall)
- Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)
My ultimate goal would be to develop this model into something specifically geared towards social media marketing. I would like to perform an analysis on whether or not social media could be used as a tool to establish brand identity and equalize the impressions we create based on our personalities and emotional predispositions. This is in development, but if you would like to hear more about it let me know!
Hi everyone! Branding is about consistency. Consistency in the words and language used to describe what you sell and what you do. If we can make personal connections with our messaging and communication, you will do better. Trust me!
If your brand delivers quality products and/or services, creates exceptional digital exposure and aligns with your customers’ values, then we will begin to associate your brand with positive emotions.
Wow, this website shows their products in a sensible order / the product descriptions are detailed and personalized / this makes me think of the wool bucket hats my Grandmother used to make in every colour / I want to contact the store tomorrow to see if they have this hat in stock and so on and so forth — the buyer’s process is attentive. But what about resolute?
Timing differs from various perspectives. In marketing sales, process and planning may not always be aligned. We need to find ways to guarantee customer conversion, but how can this be done?
Like a beautiful calico print t-shirt you wore when you were thirteen or like a rain splattered window you peered out of on your way home from piano lessons, you developed their brand in the same way you developed your thought processes as a child. Hup 2 3 4, hup 2 3 4 and so on and so forth.
For example, we make the same, dedicated connections when observing a special life experience. This can be observed through products and services. We recall brand names and in the long-term, we remember who you are for what you produce. Then, the name you have chosen to attach to your products and/or services will become synonymous and eventually engrained in history.
This is the importance of material and conceptual brand development — once we can automatically associate your brand name with positive emotions, we become your friend for life!
Hi everyone! What you see is what you get.
Design will always suggest a certain power. As marketers, attempt to incite wonder and change. Use words, use language. Have us look, have us see. Sensational marketing. What would it be?