Who is She? What Does She Do?

People always wonder. About what we do, why we do it and for whom. I’ve always created for the sake of creation. Now after some time off from regular work, I am looking for ways to keep the creative juices flowing and more importantly, I am applying for jobs with agencies to gain more experience in the marketing industry. One day I will produce gains by running my own company. For now, I hope I can find an amazing company to work for!

Here is a profile of Blox and the business model I have been working on for Blox. Communications. You can also find me on LinkedIn and Instagram.

Thank you! 

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for my creative and technical work embodying branding, marketing and sales. Recently, I completed a 6 month contract for a digital marketing startup. During this time, I developed their brand identity and marketing/sales collateral from the bottom up. With the project’s success, I decided to work on an idea where I could provide customized content solutions to businesses aiming to thrive in our transforming digital landscape. At this time, Blox. Communications is a working concept. My long term goal is to work with Canada’s largest corporations. My goal for the next 6 months is to gain more experience in the marketing industry.

I am actively looking for work with agencies in BC (Fraser Valley area) and will possibly enroll in some formal training. If you have any leads, please let me know! 

Founder:

Chona is an expert creator poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales.

Company:

Blox. Communications provides customized content solutions, concept development & sales strategies to businesses across the globe. We help to establish your brand identity by focusing on the process of creating, developing, and communicating ideas which are abstract, concrete, written and/or visual. This process includes the action of discovery, innovating the concept, developing a process for execution, and bringing the concept to reality. 

Goals: 

a) To develop BRAND IDENTITY via transparent, accurate & responsible communication.

b) To promote GROWTH + ATTENTION using state of the art processes and techniques. 

c) To cultivate COMPREHENSION of your digital presence using a Simpler & Larger approach.

Mission:

Simpler & Larger – To produce work that is easily understood and done, so that the business can consider a greater capacity. 

Values:

1. INTEGRITY is a choice of being honest; it encompasses consistent standards & ideas that impact a greater picture. 

2. TRANSPARENCY is how actions are observable; it brings clarity & accuracy into communications where multiple parties are involved.

3. BELIEF is trust and confidence in our audience and work; it promotes the realities of the digital landscape through careful management of the creative process & its outcomes.

Services:

Social media management, brand concept kit, creative/technical writing, idea development, art/creative direction, photography, design and collaboration. 

For a complimentary consultation, please feel free to contact me at info@chonafecanlas.com.

LET’S MAKE CHANGE HAPPEN TODAY!

Chona Fe

Chapter 8 – Swimming

The chlorinated water stung her eyes. Daisy continued to grimace, holding her breath and paddling her arms amid graphic stingrays and intermittently exiting bobbing jellyfish. The clock’s numbers were vibrant green and everyone in the pool hall sat silently, waiting for Daisy to come up again.

This should do it. One red ring and one blue, right? She dove down deep to retrieve the metaphysics, opened her sight side and slipped each ring around one elbow at a time. She started to feel pressure building up and the water was shifting to purple. She knew, she only had so long to carry herself back to town.

The audience gasped. Would she make it up in time? Nothing was ringing. The tiny green flags were sporadically twitching and glitching in between scents of star anise. The animals started to exit. They’ve seen enough of this to know, they had won once again. Even Shady and Slime left carrying newspapers and bamboo fibre mugs filled with wine.

Daisy was officially up and her yellow-lime green suit still had a bit of light going off. She carefully pruned her wet hair and felt a bit of black grease on the surface of her fingers, making her starved. Is someone going to bring me a ham and cheese biscuit? It didn’t seem like it. It seemed freezing. Off-putting, really. She shook her head in a frenzy.

Down at the disco tech, animals mingled with Others and creatures of all kinds. This store had been up since 1915, although only known to mankind since 2020. It became an entranceway for changing into stuff like new bed reclines and barbecued pork chop muffins. A disco tech was not so much for dancing anymore. It was a space for replacing goods and skills to receive elevated stature.

Daisy only visited once a year. She brought the two rings, hoping to exchange them for sweet lemons and grass seed. When she would be able to return home, she hoped to plant both, growing an aromatic space conducive to Seventeen showing his face again. She missed them and their sarcastic antics ruining everything.

Seventeen clutched his way through the jungly roughage, trying to bring sight to her millions of thoughts in a way they could both understand. Their relationship ran deep, so deep that they barely communicated regularly anymore. Thoughts were transmuted through id or in sets of threes (the three most dominant voices of mind). It was hard to decipher love during  technological warfare. She was right across from him, but they were a thousand years apart. He looked away, confused and terrified.

She sweated once. The mirror sang. They both awaited the reflection of Being or the union of Each Other.

TBC

Chapter 7 – Breathe Life

The train made its usual stop at Chi-Town. Chi-Town was the last remaining urban centre, where transforming humans dabbled in post consumerist delights like colourful French macarons and antique Balenciaga dad shoes. It was a place for fun and rest.

Daisy sat up. She was awake for the last little while finishing her sandwich and still wondering about Mr. Beaver in the hat. He was gone, probably somewhere between Life and Elevententeen. She was happy to be at Chi, she wondered if her best friend from Calgary was there, Linz. Linz worked with WestJet, a now defunct flight carrier that was sold off to Chapters, a distributor of Paradise Lost. Really, the world was so different now. The practice of social marketing has become a language in and of itself. Depending on one’s technological cognitive ability, SM could provide sustenance or increase relativity of binary disease. After all this time, survival of the fittest was still the game. Daisy’s ultimate goal was to become ultralingual as this was the only true way to cure illness. Humans don’t want to be sick. They don’t want to to dead or alive. Illnesses like depression and bi-polar mania are now coveted by animals as it gives them the ability to solve the difficult riddles that humans have not been able to unriddle over the past couple of centuries. This is why coming across a beaver or a snail was so intriguing to Daisy. She just wanted to know what they’ve found, so she herself could unlock some riddles from time to time.

As she stepped off the bus (she’s been off the train for A Day now), Daisy headed directly to the Nike chain where she would change her outfit into something more practical and beguiling. Her mind thought of lime green, neon orange polka dots and always always white eyelet lace. Animals were attracted to that fabric for some odd circumstance; they believed it to be cream buttering their dreams. Daisy picked something out then headed to the cash-in to check out. While waiting, she made her third eye blind to prevent identity theft, then headed to the bag wall to pick something out to put everything inside. Her next stop was Yoga Passage. It was time to reset and recharge. Yoga these days was literally a moment to decompress. Everything left your body as your soul lay suspended in a neon blue hue, rearranging all of your locations and transformations so you could see properly in A Day or Two. Daisy has been practicing since another life, when she was named Chona and did not finish her teacher training practice as Alice from Wonderland halted a sour pursuit of a man named Justin Patterson that would have led to a full-fledged intoxicated state if the relationship was not stopped by a major car accident. Laying in Savasana, Daisy fondly remembered that life as Chona was full of creativity and ideas that could have and should have been realized. She shut her lids and drifted off into sleep. She could see letter z’s in italicized font drift into space followed by little emoji limes and puffy digital rainbow stickers – it was the stuff of her man made adventures.

This time the mirror showed a faint reflection of silvery blue clouds.

TBC

Chapter 6 -The Train Naps

Daisy was gone for too long. She timidly arose from a nap and could feel her neck bent and sore from the left side. Rubbing it, she felt the temporary relief of coming back to Life after journeying tumultuously on the other side. The train was still moving across moist carpeted land with moss coloured greenery and trees that look like LEGO pieces. She didn’t quite understand when she transitioned back, but she was glad to be here smelling the faint stink of ham and cheese, quite possibly brie.

When you time travel you don’t require nourishment. You only need the specific ability to qualm emotions and transfer to and from sight and blindness. You don’t actually want to see the workings of Elevententeen, what’s behind there is extremely frightening. The framework is made up of spider-like grids, but when you see it, it moves and pulses like a living thing. Daisy shuddered at the mere thought of it. She quickly patted her yellow eyelet dress to ensure it was still in existence. Another way to halt the screams (screams occur when your brain computes the framework pulsing) was to enter Elevententeen with a very specific wardrobe, preferably containing bold colours, pattern and texture.

Sighing Daisy remembered what it was like in social media school to learn about plain old graphic art and design attributes. That stuff was existential now, it served no purpose. People only wanted multi-dimensional graphics, that breathed and pulsed and held meaning. I guess altering genetics in 2019 completely erased humans’ needs for new things and surprisingly technology. Technology also no longer occurred. It was too fickle and rambunctious, so nobody cared about it. It was only about Artha, Manipura and finding pure butter that could slip you back through the framework unnoticed and at a slippery pace.

Daisy shook her head fast and opened her eyes large. “I need to discern if this sandwich comes from land or the sea.” There were no humans on the train today, only empty seats and a refined beaver sipping quietly on Earl Grey. “Well, he looks. Dry relaxed, so I think this comes from the land.” The beaver heard her think and adjusted his frames while cocking his head North East. He wanted to see if he could grab the newspaper from thin air instead of having to hold it in his hands. Paper was so archaic, he thought. Daisy wasn’t sure if he noticed her. Her heart skipped a beat and stopped for a moment as he again adjusted himself out of what looked like discomfort. Inhaling a deep breath, they both fell deeply asleep.

The reflection on the mirror was blank.

TBC

The Hub Concept

The Hub Concept 

The Hub Concept is the idea of creating an effective centre of information in everything you do. In writing, that would mean following a structure where there is a core idea or topic and everything else written is related around it. This is the same notion as headers, in that the concept holds a bearing or direction which leads the reader to become absorbed and dedicated to finishing the entire structure. At VanWhistle Media, this idea was used in developing numerous client websites, including the website for a long-term client, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to duplicate this concept by ensuring each component of their business was easily and readily available to website visitors following The Hub Concept structure. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase overall interest. We then move on to content. The question becomes – what is the best and most efficient way to keep visitors interested and to sway them to read and buy? Next topic: content marketing.

The Hub Concept can be applied to all areas of digital marketing and business! Do you have examples of this idea put to work in your office or personal space? Let’s hear about it! Stay tuned for more work-related topics which will be the focus for the new month!

MAY, LET’S DO THIS!

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