A Piece of that Kit Kat Bar

SENSES.

Engaging the senses to sell products is called sensory marketing – marketing that influences consumers’ perception of brands using multi-sensory experiences to establish positive emotional connections with them. 

https://alistemarketing.com/blog/5-senses-sensory-marketing/ via @AlisteMarketing

For example, in web development & social media management you can combine THE IDEA of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation (an idea) of the service and/or product you are representing.

I say IDEA because the future of branding removes the literal association. It won’t be required in our digital age. All we need is an idea and on the other end, a way to serve up that idea and born is marketing that encroaches everything. This does not have to be fear based or avoided, marketers will simply use the most base and recognized forms of digitization to attract its target audience. These digitizations are VanWhistle Media’s core digital marketing solutions.

So to reiterate, a sense will become, REAL. As in, AI, a sense is a cue to find a greater idea. But finding as well, will become redundant. How do we know what we want and what we don’t want? Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate goal of branding is remove attachment and just become ubiquitous. There. When you need me. But not based on need or desire. Just based on a commonplace goal. A goal of feeding my daughter a burger. Grabbing myself a coffee. Killing 45 minutes until the library opens up. I will spend money with you because you are there.

You Are Enough

WHAT YOU SEE IS WHAT YOU GET.

The user experience is steeped in education, culture and opinion. Design should provide a flexible channel for greater absorption and interpretation. So how do we reveal a customer that responds the way we want them to? We provide them with tools and outlets to increase participation propensity.

As an example, at VanWhistle Media we utilize the Hub Concept in web development or we apply systematic, stylized and graphical content in social media management. We tell the user they are enough. We teach the customer to buy what feels right. Design will always suggest a certain power and as marketers we should always incite wonder and change.

VANWHISTLE MEDIA LOGO

This is my company logo. I am proud to be part of a team that honours our core concepts – Integrity, Simpler & Larger, Synergy and Digital Presence. You’ll be hearing a lot more about these things and my adventures working for a digital marketing startup! Stay tuned, we have our EYE on you!!!

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Mental Health Awareness

A good friend of mine posted a video on her Instagram yesterday celebrating women for International Women’s Day 2019. She positioned my face in the centre of her opening shot and when I saw it, my heart strings pulled for the first time in very long while. For the first time in a very long while I felt proud to be alive, healthy and moving in the direction I want to go. My new job and career path has influenced this sentiment, so when I came across an old post (featured further below), I could finally see the difference just 3 months has made.

Marketers run campaigns for many incentive reasons. Whether to motivate and encourage or to stimulate a greater output and investment, what matters today is that campaigns produce an intrinsic value that over time will impact the course of history for everyone. I am happy to be a member of the marketing discipline, so I can be a direct working part of the action. A perfect example of this is the campaign theme for INTERNATIONAL WOMEN’S DAY 2019. It surrounds women and their strength with the slogan, #BalanceforBetter — a balanced world is a better world.

This makes so much sense to me. My husband and I always say, we need to be able to take care of ourselves first before helping each other. It is the first step towards achieving self-betterment and living a life that is wholly your own. Still, women deserve a moment of focus because the roles we have earned as mothers alone can be excruciatingly difficult. We will always witness a divide in genders, but by finding balance, we can explore our abilities and mitigate our weaknesses; we can apply ourselves in more powerful and life changing ways.

So how can YOU help forge a more gender-balanced world?

Celebrate women’s achievement.

Raise awareness against bias.

Take action for equality.

Run campaigns that matter and incite change.

As my current hero Seth Godin put it: WE’RE MARKETERS. WE MAKE CHANGE HAPPEN!

Here is the old post:

When is enough enough? I am coming down from a relapse. My entire world was rosy. Now I am struggling with a bout of depression that feels like my world went from beautiful to grey. Currently, my world completely lacks any sensory resonance. I’m at that point where only a chocolate covered donut prettied up in sprinkles or the act of cutting apples on a mandolin makes me feel something, anything.

I know now that I could never be a stay at home mom. I would feel helpless and lost, most of the time. Also, not working is NOT good for me. In fact, it’s been horrifying (thank God for my new job that starts on the 15th). I just wish I could remember the elation I felt when I was offered the position. That feeling is gone, has left somewhere in retreat where I don’t have the energy to take it back.

Is it even beneficial to post stories onto my new blog? It feels like such a giant culmination of effort, even if I’m depressed I can ride a small wave of happiness, then once the story is posted it’s over. I have to start all over again. Should I just run? Totally have been avoiding the gym. What will make me feel better? As time keeps ticking, I’m just waiting for it to end.

My husband and I just watched A Star Is Born, we came out of the theatre and I swear I heard him sniffle, he asked me if I liked it and I said it felt depressing. So, was it actually depressing or is it just me feeling that way? Only time will tell, should we just countdown the days? 10 more days and then it won’t feel so bad. I counted down the days till Halloween for Bishop, I’m pretty sure she enjoyed that.

NEVER feel alone. Reach out to someone, anyone. Dang, call me 604-345-5042, I’ll help you!

xo – fe.

Recent Works 2018 – Green Gadgets

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I’m obsessed with exfoliation — the little blue beads mixed in with shards of nylon rope. Daisy felt fuzzy and warm. The Life Space facial also came with nostalgic effects: mountain-scented glycerin tabs and simulating melted toffee sponge. All in all, you will enjoy your time at Artha Salon. Wait! Come back! You didn’t even get wet yet Alice! Daisy runs past in a fluff.

 

 

Recent Works 2018 – The Plastic Snip

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Pink plastic covered their heads. Depending on their current state, faces were also erased. The only way back to Being was to pretend. This was just a way to distract Manipura, who was often waiting for a green snake signal signifying re-entry into Life Space. And if one could count to a trillion, Artha would begin and re-introduce individual profit gain. Ah, the days had some outgrown runs in sunny, bright Elevententeen.