Hi everyone! Let’s get right to it!
Digital presence. As marketers, we want to talk about it. We want our clients to be aware, so they can be responsible for their own success. We want to give them a model to follow so that they can apply their ideas, optimize process and make streamlined business decisions more effectively. One way to understand how this can work, is to follow a simple model that outlines four core digital marketing services + concepts, working alongside a digital marketing strategy (Digital Presence Business Model).
Here’s a brief synopsis –
The Digital Presence Business Model simplifies the functionality of four core digital marketing services. When I developed this model for VanWhistle Media, the four core services used were – web development, social media management, SEO and branding. Following another model I created called Simpler & Larger, we pair the services to their concepts as a reminder of what should be the primary focus. Simpler & Larger is the basic idea that work should be easily understood and done, so that the business can consider a greater capacity. The harmony between concept and functionality makes it easy to apply the services each step of the way. And used together, the services become intact, stable and strong. Your brand’s core attributes will become more refined and you will begin to see fluidity and consistency throughout your total business approach.
The 4 core services and their core concepts are:
- Web Development – IDENTITY (analytical, logical, objective)
- Social Media Management – IMAGE (intuitive, thoughtful, subjective)
- Branding – CORE (central, definite, overall)
- Search Engine Optimization – BRAIN (forward thinking, capacity, evolution)
My ultimate goal would be to develop this model into something specifically geared towards social media marketing. I would like to perform an analysis on whether or not social media could be used as a tool to establish brand identity and equalize the impressions we create based on our personalities and emotional predispositions. This is in development, but if you would like to hear more about it let me know!