Hi everyone! This post applies mainly to web design. Find fortitude in your layout and structure using the Hub Concept.
The Hub Concept is a compositional structure that creates an effective visual centre of information. By strategically composing numerous content and design elements in a way that reflects the brand’s motives, viewers can become a part of a total, encompassing experience. At VanWhistle Media, this concept was used to develop the website of a long-term customer, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to parallel their mission by ensuring the structure of their website was also an effective visual centre of information. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase viewer satisfaction.
The Hub Concept can be applied to other areas of digital marketing, for example banner design or social media post formats. Do you have other examples of this idea put to work?
Let’s hear about it!