The Hub Concept
The Hub Concept is the idea of creating an effective centre of information in everything you do. In writing, that would mean following a structure where there is a core idea or topic and everything else written is related around it. This is the same notion as headers, in that the concept holds a bearing or direction which leads the reader to become absorbed and dedicated to finishing the entire structure. At VanWhistle Media, this idea was used in developing numerous client websites, including the website for a long-term client, 360 Integrative Medical Centre. Their modern facility approach focuses on providing customers with an immersive centre of services, so it made obvious sense to duplicate this concept by ensuring each component of their business was easily and readily available to website visitors following The Hub Concept structure. When used alongside the 3-click rule, The Hub Concept can decrease bounce rate and increase overall interest. We then move on to content. The question becomes – what is the best and most efficient way to keep visitors interested and to sway them to read and buy? Next topic: content marketing.
The Hub Concept can be applied to all areas of digital marketing and business! Do you have examples of this idea put to work in your office or personal space? Let’s hear about it! Stay tuned for more work-related topics which will be the focus for the new month!
MAY, LET’S DO THIS!