Questions + Answers

Hi everyone! This is a compilation of questions + answers relating to my skills & interests. There’s a lot to absorb, but it should help you understand who I am and the way I work. Enjoy!

My priority is to help you find answers to questions like  –

  1. What is your company trying to accomplish?
  2. What is making that hard?
  3. Why is creative work important to your company?
  4. What specific traits can help your company achieve its mission?

My focus is to help your company grow. Together, we can find answers like –

  1. You aim for growth through innovation.
  2. You consider competition and how quickly digital technologies transform.
  3. You are passionately involved in projects that impact a larger picture.
  4. You need an intelligent and well-versed team leader with an honest desire to proliferate great work.

Skills I can contribute –

  • Solid communication
  • Diligence; works resourcefully to understand any situation
  • Knowledge of the basics of digital marketing
  • Ownership and management of a professional network
  • Knowledge of the basics of running a business
  • Ability to define goals and targets within a time frame
  • Ability to translate and express a company’s vision and mission statement
  • Ability to realize possibilities & outcomes of failure and success
  • Understanding boundaries and how to approach challenges
  • Ability to make compelling cases to satisfy buyer requirements
  • Willing to be a team partner and help the business grow as a whole
  • Willing serve the business, so the business can serve the customer

What I enjoy doing –

  1. Conducting research or any inquiry-based process that involves identifying a question, gathering information, analyzing and evaluating evidence, drawing conclusions, and sharing the knowledge gained.
  2. Studying neuroplasticity or using social media as a tool to develop self-esteem (equalizing left and right-brained thinking through posting strategy).
  3. Developing a thesis on global comprehension (analyzing the digital condition of human experience).

These are projects I developed for VanWhistle Media. If you would like to discuss a specific project, please email me at info@chonafecanlas.com –

  1. Brand Awareness Campaign
  2. Brand Concept Kit
  3. Complete Branding Package
  4. Digital Presence Model
  5. Step by Step SEO Guide
  6. Core Concepts & Marketing Approach
  7. Digital Marketing Plan
  8. High Value & Best Value Price Sheets
  9. Proposal Templates
  10. Contract Templates
  11. Letter of Engagement Templates
  12. Sales Call & Email Scripts
  13. Services One Pager
  14. 1st Meeting Form
  15. Media Kit
  16. Adwords vs SEO

Words to describe myself –

  1. Self-Starter
  2. Creative Engine
  3. Innovation Queen
  4. Digital Evangelist
  5. Content Creator
  6. Pavement Pounder

I am open to different forms of project management with experience in the below –

Planning projects bottom-up

Bottom-up project planning is when upper management does not communicate the project objectives to the team. The team identifies the project’s objectives and the corresponding tasks, which are then sorted into various activities and work packages. Based on the identified tasks, the project manager will create a project plan and schedule.

Advantages

The advantage of bottom-up planning is that team members, i.e. people who are actively working on the project, have a say in the project planning and decisions are made collaboratively. This will improve team communication/building, and will also empower team members. As a result, the team will be motivated to do their best in order to achieve project goals. Identifying tasks first can lead to a more detailed project plan, and potentially a more accurate schedule.

Disadvantages

Because the project plan is more detailed, the planning phase can be more time and effort consuming, compared to the top-down approach. So bottom-up planning may not be suitable for time-sensitive projects. Bottom-up planning also requires a clearly defined scope (workflow) and control process (optimization), otherwise it’s at risk of becoming unmanageable.

Examples of leadership in the past 5 years –

  1. Developed the brand identity/strategy, core concepts, sales foundation & marketing collateral for a digital marketing startup. This was a 6-month contract with VanWhistle Media, based in New Westminster, BC, owned by Charles Yun.
  2. Created a business model (Digital Presence) to help acquire new customers and illustrate VanWhistle Media’s vision and mission statement. A formal document was created alongside a PowerPoint presentation.
  3. Ran a business awareness campaign (#ourlocalcrew) on Instagram (vanwhistlemedia18) to feature local businesses, their owners and locations. This helped establish target audience/demographic/psychographic and encouraged growth & a sense of community involvement. It also facilitated lead qualification – for every 5 participants, 1 would qualify as a lead.
  4. Managed (working with other cross-functional departments) corporate enterprise accounts to ensure daily operation levels were met and/or exceeded. This included scheduling targeted billing reviews (e.g., FMC Technologies/IT Director Jim Farris) and running regular reports (Salesforce, CCC Portal) to extrapolate relevant billing data. Ranked 1st on a team of 35, based on metrics like productivity and customer experience. Accounts included: Husky Energy, Aritzia, The Brick, TransCanada Corp, Lafarge Canada, Enbridge Inc. et al.
  5. Supported national sales teams by providing creative solutions to critical problems. This resulted in several contract renewals and solidified customer loyalty and trust. For example, Agrium Inc. delivers important agricultural nutrients and industrial products across North and South America. Acting as mediator, I clarified the client’s needs to the parties involved, and we were able to develop a workable solution aligned with service protocols and Bell’s Wi-Fi Calling mandates. As a result, pilots were able to test the new service and establish a connection with company executives. My responsiveness and solid communication skills closed the contract renewal within days.
  6. Created PowerPoint presentations, one based on the best-selling business novel, Who Moved My Cheese by Spencer Johnson. Content was shared with team members to help identify decision-making processes and ways to approach change in the workplace. This increased morale and helped team members feel a sense of pride and worth. The presentation also presented face-to-face or personal communication opportunities for frontline agents and team leaders.
  7. Led group presentations (How to use an iPhone vs. Android device) and discussions on technologies relating to a mobile device deployment project for a major account win (City of Vancouver). This tested my ability to communicate using relatable terms instead of technological jargon, as well as, working on one-to-one interactions with the client and end users.
  8. Volunteered as team leader for health and fitness initiative. Engaged with employees to participate and have fun. Teams tracked steps with a counter and data was logged daily, then compared to other national teams’ results.
  9. Led a creative business partnership (Bubbles + Blocks) focused on building community identity, promoting work and advertising events. Supported local artists and musicians (Snow Speeders/Somewon Snow, Conz/graffiti artist, Hi-Fi Club/nightclub and live music venue et al.) to collectively launch an underground snowboarding/graffiti/rap awakening.
  10. Led through one-of-a-kind content creation with business Blox. Communications, blog http://www.chonafecanlas.com and Instagram account chona_canlas. For each channel, I passionately present content, concepts and strategies to provide insight for new modes of thinking. My aim is to impact the world (Western culture and medicine) by exploring and documenting ‘Global Comprehension’. Global comprehension is the idea that we can analyze our human experience by understanding the digital condition of our life and surroundings. Ultimately, culture and society would be equipped with tools to eradicate negative modes of thinking and being.

What kind of account manager are you?

I have the ability to manage tasks using strong organizational, problem-solving and delegation skills. Second to that, I have a positive attitude and engaging personality; I am tough, determined, adaptable and personable. I am dedicated to creating workable solutions for both the business and customer. As a powerful communicator, I love working with people, I love what I do and want to do better, each and every day.

How do you manage expectations on a team?

In between school and deciding on a career, I took a part-time job at a fine dining restaurant in Calgary (Muse). I managed expectations in a couple of ways. 1 – I had to release my expectations to learn something new in an environment I didn’t understand. 2 – The kitchen and cooks had one goal: to produce a superior meal within a specific time frame. I was managing their expectations, because they did not have time to instruct and delegate duties otherwise. So, I quickly developed a strong, assertive voice to call out tasks. As a result, they immediately knew where I was, both physically and mentally. If I had to move down the line I would call out, “Behind!” to prevent injuries and to expedite orders ensuring each section of the kitchen was properly equipped and running on time. Calling out commands is one form of delegation and in the right environment, can quickly build trust among the team. The more efficiently the back-end ran, the better the front-end ran and in turn made for happier staff, satisfied customers and a superior dining experience. We were a well-oiled machine, because I stepped up to the plate and took the lead.

What is an example of a campaign you were involved in?

The most important campaign I ran was #ourlocalcrew, an Instagram led business awareness campaign intended to facilitate first meeting bookings and add qualified leads into the sales pipeline. I created scripts which were distributed via cold email, Facebook Messenger or Instagram DM. Each month, a list of potential businesses was compiled. Our goal was to feature a business once per week, which included an original photograph and short bio answering the questions – What is the spirit of your business? How did it all start? On average, for every 5 businesses we visited, 1 would convert into a lead. To track progress, we had an Excel spreadsheet and a ‘Success Tracker’ which noted ideal experiences for future improvements. For example, we featured a high-end consignment retail store in Vancouver (Shameless Resale). We developed a relationship with the owner and through the power of connection, forged opportunities for new projects within a specialized niche (high-end consignment) and different city (Vancouver, BC). For myself, success was measured by creating valuable rapport and by spreading positive feedback about our local community. The dedication and pride each owner reflected in their work was astounding. We were pleased to share this engagement within our social networks. At the time, it was only myself and the owner plugging away, so we empowered each other through huddles, brainstorms and working in tandem to inspire the best possible outcomes.

How would you define and differentiate excellence + perfection?

Excellence is quantitative. Perfection is qualitative. The measurement of either is something we produce. We have the choice to create standards (of excellence) or labels (of perfection). In the best-case scenario or best-fit situation, excellence and perfection work together, in a positive way, in symbiosis. For example, imagine a girl concerned with her self-image. She can measure ‘self-image excellence’ by weighing herself on a scale. She can yearn to be a certain weight or try her best to stay within a healthy range. Excellence is thus measured quantitatively; she has a choice to create a standard that is negative (I need to weigh this much) or positive (I’m doing great; my goal is to be within this range for optimal health). On the other end, she can measure ‘self-image perfection’ by her perception of her reflection in a mirror. She can yearn to see a certain reflection or try her best to be happy with what she’s observing. Perfection is thus measured qualitatively; she has a choice to create a label that is negative (I hate what I see; I look overweight) or positive (I look great; I like this part of my appearance). If we can work together to find a positive balance, we can apply excellence + perfection in both a personal and professional context – we can wholly achieve synergy and maximize our true potential.

What is the importance of branding?

Good brands serve a greater purpose. I believe in the creative good of digital marketing;  I trust that when you love what you do and what your clients do, you can proliferate great work together; and, I have faith that by establishing brand identity we can create trust in the creative process and benefit from each stage – discovery, strategy, improvement and understanding.

What will you contribute to our team culture?

There are positive effects in a well-integrated and cohesive team environment. I believe that the right relationships are meant to be; I trust that in a nurturing environment I can and will succeed; and, I have faith in others’ abilities, that we can complement one another and encourage mutual victories.

If I’m the right fit for your agency, I look forward to speaking with you directly!