SEO

Hi everyone!

Just a short burst of info here. What are you drawn to? Do the colours play a significant role in your interpretation? What connections can you make with the chosen imagery attached to each hashtag?

A perfect brainstorming exercise for design newbies – make a list under each hashtag including transferable elements (actual aspects and items like a brand name or object) and attributes (descriptions and words) for each. Aim for 50 answers, then narrow down to your top 10 answers, then again to your top 3, then top 1. What conclusion can you draw from this experiment?

Always remember the acronym PRAC – Popularity, Relevance, Authority & Credibility. This will help you target your audience and ensure that your content is set up to improve your overall search engine rankings.

Yes, yes…SEO is a lot more complex than a simple acronym, but sometimes starting off with something more general helps to develop your digital marketing strategy or plan more succinctly down the road.

I will get into this topic (SEO) further in the  future!

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Logo Design

Hi everyone! Here are a couple of funky collages containing recent logo work designed for Blox (Blox. Communications requires a corporate image, so more on that later).

The Blox logo is a study on minuscule composition, where the subject matter is paradoxically enlarged in comparison to the traditional meanings we normatively attach to logos. Each logo is a project in itself, undertaken with massive charisma as the final piece must speak to the idea of liberty in design and the humour found in the seriousness of brand identification.

A logo thus indicates fun. Why does it have to be the same every time? Can our audience begin to understand the concept of change? And can this change be something ethereal and definitive, because gosh darn, it compels you to say, “I don’t understand?”

So then, we must connect our audience to basic things that work underneath context to bear a logo with simplistic meaning. Visual design elements are a foundation to understanding the essence of a statement. The viewer will say, “Oh, that green and that red are complimentary. This works for me.” Or, “That paint pouring down resembles the shape of that banana. Why is there a banana in this?” WHY is there a banana in this logo? Peel. Peel away the layers, to find a tasty meaning. “The peony, is it for me?” Well, doesn’t that make you feel nice? 

We must find ways to evolve harmlessly. It doesn’t hurt anyone to have fun. But it hurts to see thoughtless design. But, who am I to judge? The show must go on (onto the next logo) and the work will still appear on a van. Have a look and edit it in your mind. Make it better. Make it run and most importantly, try to consider a logo as a gift from the world of design. 

Which is your favorite? What type of imagery would you like to see? Colours?

 

collage (13)

collage (9)

Snippets

Pink plastic covered their heads. Depending on the nature of their state, faces could also be erased. The way back to Being was a way to Manipura. And if one could count, it would be to Artha. To be found: Sunny, Bright, Elevententeen.

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