In life, different is good.
It’s about who we are and how we showcase ourselves to the world.
In branding, it’s much the same.
Although being different can be a challenge.
Why?
We don’t want to clash with the norm. We want to be unique and memorable.
I came across an excellent article about brand differentiation and put together this quick presentation.
Let me know what you think!
Blox. is a Creative & Technical Marketer 