In life, different is good.
It’s about who we are and how we showcase ourselves to the world.
In branding, it’s much the same.
Although being different can be a challenge.
We don’t want to clash with the norm. We want to be unique and memorable.
I came across an excellent article about brand differentiation and put together this quick presentation.
Let me know what you think!
Chona Fe Canlas - Writer. Artist. Designer.
Chona creates powerful content poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales. She specializes in creative/technical writing, brand strategy and art direction.
View all posts by Chona Fe Canlas - Writer. Artist. Designer.