This pink bubblegum writing got stuck on top of me.
At least your pants aren’t drowning in anemones.
Hi everyone!
First, some definitions relating to this post –
Being = Choosing / Creative = Motivated / Productive = Happy / State = Requirement
Doing = Accepting / More = Drive / Less = Realization
Emotionality = The observable behavioral and physiological component of emotion. It is a measure of a person’s emotional reactivity to a stimulus. Most of these responses can be observed by other people, while some emotional responses can only be observed by the person experiencing them. (Wikipedia)
My aim with this post is to decipher emotionality, its key drivers and relationship to day-to-day environment and circumstance, including but not limited to, home and work life.
So, let’s start!
We moved to Abbotsford. I woke up at 6:30 AM preparing for my day. I go about the motions of getting ready – shower, makeup, hair, coffee – and in the process, I am lost. My mind is buzzing, yet it is shut off. I recognize for a brief second, but I haven’t found the reason. You could say I am slightly aware that I have not found my happy place. Too early in the morning, I suggest. Shrugging imaginary shoulders, I am okay with this, because I am just getting ready to go to work. This whole process takes time, it could probably arrive sooner (happiness) if I was paying more attention. Oh, and I should probably mention that my overnight oats make a significant difference. In making me happy. Funny, they don’t always taste so good!
I’m in my car, driving my new 8 minute commute. I feel rushed, but it’s okay, it’s not really bothering me. And so, this is my experience from weekday to weekday. The urgency in the situation is that I must recollect reasons why things are going well in my life. New job, great boss, opportunities for team work, collaboration. Fun, yet challenging projects. A ton of writing, well editing really. Weekly touchpoints. My Pinterest strategy. Our marketing video. Learning, growing, the usual stuff. But then, the things that aren’t going so well surface. I haven’t established a workout schedule, I left my yoga mat at the other place, I am stressed over what we’re going to have for dinner and about sleeping early – because that’s my new thing, sleeping at 9:45 PM. I used to be a runner. I just keep thinking about the scale!
So, my day is a choice of two states – happiness or sadness. As simple as it sounds, this is a product of my environment and circumstance and something that I have to track to ensure that I’m making choices that move me closer toward happiness. Smiling, breathing, accepting. Working, writing, being. These are just a few good things.
At work, I am beginning to see that in an endless sea of assignments (which I am able to complete), the intention of the work becomes lost stacked upon other projects, priorities and deadlines. We should always go back, perhaps a week or so later, and evaluate the work once again. Scrap that. We need to re-evaluate more often, like every other day. What was it for? Did you enjoy working on it? If not, what element made it obtrusive? Was the project completed on time? Will it be put to greater use? Will it lead to larger successes in the near or distant future? I shake my head in disapproval as I re-read this. That’s not the point, Chona. The point is, you have to do, then do again, then do more and finally rest.
In one example of choosing states, I’ve selected an image. Next, in pursuit of my happiest state, I decide to post it onto social media. The main two reasons being – I realize others will read my post and view my image and this makes me feel satisfied; and two, I am able to practice writing, designing and conceptualizing ideas and this makes me feel pleased.
The image will be broken down and some sort of analysis will occur. In this post, I have chosen a graphic image with text and the idea that I developed in my mind was pertaining to a milkshake. So, let’s call it The Milkshake. Magic. Something that obviously begets certain levels of pleasure, and contributes toward overall happiness, perhaps even eradicating sadness on the spot. A milkshake does that, as I’m well assured you are aware.
So, have a read and let me know what you think! I know we will all want a milkshake on a daily basis after this. Wink!
Do we start with the milkshake or whittle it down to the ingredients? In my opinion, productivity starts with desire (I want a milkshake), then the identification of key components (organic strawberries and maple syrup), a timeline (this will take 3 minutes), a deadline (well, it’s 7:45 am so that gives me 2 extra minutes to get to work) and result/outcome (this tastes great, could use some spinach).
A Doing More with Less stance claims that we don’t necessarily need to examine details (should I add spinach), but instead take a bird’s eye view (look at these 30 options), using creativity to discover (strawberry banana, strawberry raspberry or strawberry pineapple), contribute (let’s add maple syrup) and further existing strategies (let’s add flax and hemp seed) that may or may not need review (is this milkshake healthy).
This is where creative direction or management comes in. I will listen or be the one to direct, but know that these roles are significant.
Also, I will always argue that creativity contributes toward success on a larger scale. We may not be marketing for the milkshake company, but the nutritiously delicious and beautiful milkshake we drank at the beginning of our day or in middle of this post contributes toward performance and our overall well being. Expectations.
If an image (content + creative) has power, does it come from the creator or within? What does that say?
This post ends with a 3. That’s my mood, not a 4, not a 5, but a 3. And I do appreciate that it’s Valentine’s Day. Perhaps the issue is just that I move too fast, so I’m actually way ahead of time. Yes, that’s what it is. Exactly. Sip, sip!
Thanks guys!
Hi everyone!
At my new job, we run group presentations every Friday. This is my first contribution, which talks about 2 useful acronyms that can be leveraged in content marketing. Let me know what you think!
Hi everyone!
I worked on these two documents over the span of a year. They were presented during my second interview with I-Open Technologies and contributed toward landing the position! Have a read and I hope you enjoy them. Even though I won’t have as much time to work on Blox. Communications, I’m sure my new role will provide ample opportunity to develop and implement more exciting campaigns.
I won’t go on about the trials and tribulations of 2019, because there were too many. The year felt like a constant questioning of my best-fit existence.
This was me: So, there’s tape (and mind you, I’m pondering colour, weight and texture) on the middle of the ground and I must jump back and forth, from side to side almost every day.
In the end: I did make some spectacular connections (lol), some I hope will not expire AND I have exited on the other side (but which side of the tape, she said? L.) victorious, in my eyes.
Looking forward to fulfilling the role of Online & Digital Specialist for I-Open Technologies and their group of companies. Some keywords I hope to define and tackle – connection, automation and transformation … to the future everyone!
Hi everyone!
I created a brand strategy presentation with the hopes that it would inspire change. As mostly an introduction, I failed to address several elements, including company (Buyer) positioning, strategic factors and most importantly, key stakeholders (employees). Failures aside, I’m quite confident that I could deconstruct the design and come up with a feasible, long-term plan that would incite metrics for profitability, scalability and an improved customer experience.
The greater joy is the chance to do this work with a team. A fearless leader to look me in the eye and say, “This is amazing. But what are you going to do with it, Chona?”. And then, to be surrounded by other supportive creators; we could sit down together and come up with something rather attesting! Marketing is always about brilliance, because there are a trillion answers and a trillion more ways to approach what we do (thanks to our beautiful digital landscape!).
Enjoy #impromptus no. 3 and take note: having a template works wonders and I highly recommend it to anyone trying to develop their technical writing skills.
Cheers!

Just a dino without her skate!
Original art by snailofapproval.tumblr.com / twitter: impossiblesnail

*Featured Image by Kasimir Severinovich Malevich | Black Cross (1923)
Hi everyone!
Here’s a rant I wrote when returning from a run a little while ago. Sometimes these ideas get stirred around during physical activity, perhaps a cocktail tumbled by adrenaline, cortisol and/or endorphins. Needless to say, it doesn’t take much energy for me to produce content, as I’ve said this time and time again. What takes energy – and time – is pairing down said content, so that it makes sense to my audience and can relate to my work as a whole. Have a read (some major thesis edits were made) and tell me this: how would we A/B test to further quantify/qualify this as an experiment?
abstract – italic (R) : Visual Transparency & Communication, what makes AI right-brained, Insight / bold (L): platforms, IT, ME, WE, US, UP sales, Currency / underlined words have DUAL meaning (typically analog vs digital
2-way communication is what we’re dealing with today. It is no longer multiple channels (which I think is still the way most dominant marketers believe it to be), but 2 separate, individually performing platforms that interact with each other, either knowingly or not.
So, say there’s Platform A and Platform B. An example of this idea is when I sat down to use Markeko’s FB Blueprint Exam Study Guide YouTube video. As platform A, I intentionally participated in communication. Markeko was Platform B and he simply took my need and fulfilled it. Now, the way this works as a 2-way communication experience is what I take from him is fed back in his direction. He may not know this, or need it, however, the point of the ‘internet of things’, is this interaction in existence.
IT (internet of things) is a thing in the air, in our system, online that is being dispersed, received, re-dispersed and transmuted into other forms. These forms utilize adaptive learning or my exploration of AI as a right-brained system. IT will impact our economy and the poverty line, because we will be able to apply it to everything (Visual Transparency/Communication). WE can begin (as marketers, social media specialists, art/creative directors) to imbue all of our work with this element.
IT is not a new element. Marshall McLuhan’s explorations of ‘medium as the message’ were done in the late 50s. But our society has changed, and we have not figured out a way to apply his concept to our new technologies. IT has been explored by many (think movies, books), but we (apparently) have a small percentage of geniuses, intellectuals and educated individuals with high IQ+EQ+PQ (Global Comprehension), so we have an enormous remainder of people left out externally.
The amazing proposition (GC) is that, again, we as marketers and social media specialists have both the ability and avenue to distribute this new form of technology, as we are catering to clients, businesses large and small, that require some form of interpretation for their business needs. We are developing their projects, campaigns and overall the content of their identity with purposeful motivation. Therefore, behind the scenes, each project or campaign where we can apply the maximum effects of visuality (Visual Transparency/Communication) will cause massive changes in branding, marketing and sales applications. This holistic approach will impact the general stream of Insight (Insight Selling – right-brained) and paired with Solution Selling (left-brained), we are fully realizing AI and what it can do, for society, culture and most importantly …
This is my notion of XE (Currency). High-quality work that only a true and talented artist can create, combined with that person’s ability to make the most abstract concepts and ideas, will turn them into (Visual Transparency/Communication) money. I say money (interchangeable with Currency/Insight), because we know WHAT this is – customers, clients, target audiences are accustomed to a high-level customer experience.
And then, it just turns into a pay-it-forward type of system. Pay me, I will pay you back, well now, let’s pay them, and finally, why not just pay the whole existing world? I am scaling the most minute, Critical Mass to create a huge tidal wave effect. Again, this effect is imbued, may or may not be intentional, but the point is, it will snowball toward to right direction, UP.
This is the way I built it. More equality, happier business owners, more enticing and vibrant ads, campaigns that focus on world change and not simply on reach vs influence.
I would love to present this idea to the CEO of Microsoft and see what he would have to say. The most brilliant thing I have experienced, just in the last week, is while studying for the FB Blueprint exam (September 2019), I’ve begun to learn these new terms, almost 100% analytical and in turn I am funneling my right-brained ideas into beautiful left-sided friction. Highly needed as my conscience purports many individuals disagree with anything termed right-brained. So then, let’s get measuring!
The below is more abstract, but perhaps you want to read it –
The strength of application lies in between ability (to develop sound) and our ability to apply (these concepts) to solutions (sight) that would impact our interaction with customers. I often develop concepts in sets of 2. I believe DUALITY is a great way to present information (internally and externally), because it provides CHOICE (to see and/or hear). And everyone likes to choose what they think is BEST for them. This is where my Seller & Buyer persona study began – choosing a WAY to communicate, to tell a story, to sell/buy a TALENT, that’s IT/ME/WE/US/UP!
And so, can you see how we hear things together?
Hi everyone!
I just wanted to break down the steps that were involved in developing a digital marketing startup agency. Now, I don’t have a formal background in business or marketing, so it’s taken me awhile to put all this information together. One thing I know about being a mostly abstract thinker is that, following a logical progression based on reasoning and detail is a lot easier than gathering data that is specific to a certain cause and effect. So, this is my attempt at quantifying and qualifying the work I did at VanWhistle Media. Note: I am no longer affiliated with the company. The reason why I left was that my creative vision did not align with the founder’s business style. The owner is always in charge – #winknudge! Jeremiads aside, I am now identifying with the title Creative Director because my work crosses over the walls of artistry into a very consummate dedication toward design and strategy.
If you have any feedback, I am all ears. Please reach out!
Duration: 6-month contract
Goal: To establish company through brand development and product awareness.
Outcome: Sizing market, understanding market potential and organizational design.
Milestones:
Hi everyone!
One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).
As I was thinking what to post on next, I read from a glance –
It’s important to show how the identity will perform in a variety of contexts.
This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).
Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –
Note: can you guess which image belongs to what category?
Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.