12 – The Story

Daisy finally returned from Being. The train ride was the same old Opportunity – benign and forgiveness. Either way, she got what she was looking for, a daisy yellow briefcase containing several shards of teal blue wisps and something else she was planning on using at the brief. Daisy got off the train, gathered her things – a brown leather lawyer bag, candies from Chon (scented like pastel pasties) and the most important thing, a blue ty bear wearing a velour ribbon which was actually made of rare DNA. She forgot to say her sister was dead. She wasn’t involved in the murder, but she knew it happened. Starved, she headed to the only standing Canadian burger shack left in Heaven. It was called Burger Heaven and she knew, they now carried special milkshakes that assisted with technological diseases like Common Place. As soon as she arrived, she messaged her best friend (other best friend) Fe. Fe was currently running Manipura and she knew they would have a great dinner together, talking about heros. She flipped open the menu and could not believe what she saw. The whole room changed colour and suddenly everything was white and black. The waitress cunningly interrupted, but it wasn’t the usual gal, it was Shady! Daisy was confused. What the heck was a frog – part of a frog at that – doing waitressing? He slipped his cartilage hands into the opening of his apron and pulled out a knife. “You’ve made it just in time Daisy lady. Is there something I can bring you?” She shot back, completely confident, “Is there something you have for me?”

Yellow Briefcase

11 – The Virus or the Conundrum of Space

Daisy opened up her laptop and began to write. She had been assigned to design a letter speaking about the War of 2019. She’ll be presenting for TED and all of Elevententeen’s pupils will be there. The tribune, was postponed. Something to do with a new diagnosis? Alas, Daisy was excited because this presentation could signal the end of her journey. She went back to work, feeling a rush to write.

The letter began:

Today, technology halts outcome. Who hears it first, becomes a pause in our brains, allowing the alive space of digitization to enter. The first visual comment has us running to our beds/desktops eager for a reward and multiple likes once separated by peace.

This war has created emotions that we used to disregard. And now, these emotions come flooding back, just in time for Christmas. Let’s think about this season for a change.

Is it worse because we have to evaluate goodness?

Is it best because it allows us moments to prove hard workmanship?

Are we hungry for mashed potatoes or are we actually craving compassion?

Are we feeling warm and cozy or are we actually dreading waking up for a moment?

And so I say to you. Post apocalypse. When they come (feelings of despair) or when they change (frivolous concerns), ensure you are perceiving the right way.

This new time will become a newly renewed love affair. Not between partners, but among trees. Amidst technology. For the planet and for business sustainability.

Returning back to the matter at hand. We have learned that our perception does not come from the inherence of the season itself, but from the attachments our society has formed to recognize its presence. We all recognized the burden of things changed. We accept the new leaves, yet we loathe the alive routine. But it is these routines, which are difficult to many, that will become your impartiality. You can still take the winter jackets out of storage, battle multiple colds and even welcome the re-release of horrifyingly humorous memories.

Daisy paused for a banana split second. She had a ham and cheese omelette on her mind.

She continued – 

My friends. I continually battle with the idea that the world around me dictates my capabilities, my depth of understanding, my skills and my knowledge. This is now false, because outcomes can be deciphered. Deja Vu? From different realms. An awakening? Of old Mother Earth. We imbue a desire to communicate, engage, then we activate our chosen device (could be true thought; could be a rejected memory) and begin to receive the message. This is only 1-way communication, there is also 2. So, at what point is the message one hundred percent real? At what point does it impact veritable change? Is 100% still an appropriate measurement? It may be difficult for you all to tell; there could be billions of individual entities engaging right now and the true game is just beginning.

When you feel lost, think about this:

In reality, old or new, love is complex.

It is a system that involves desire, admittance and in this new age, food.

Albeit an old program, arguably ineffective, but still around.

You may believe you are choosing select items, however in this new age of openness, we are all objects suddenly classifying subject. Making decisions which impact our shopping mechanisms, for instance.

How does that make you feel?

How much will it cost (mentally, figuratively, physically, emotionally, spiritually) to participate?

Who is managing currency and why? Who has the rights to money now?

We don’t want the feeling of our worth in the process of these changes to become falsified. We don’t want our worth to be based on illogical desires/demands which our current culture and societal sub-text had us dreaming of. Portraying these literal imaginings (still), however we should not be involved in that feeling. The past or the image has not necessarily inspired greater Being, but more questioning, more travel further beyond the limits of time. Quantum leaping. The cost to be involved is altering our own sense of currency, so that we can belong and feel rich and fulfilled.

The intention of my letter to you today is to say – there is a greater meaning behind our technological (new) interactions. Our role as humans is to comprehend our ability to evolve into new forms, including an innate, superior form of Being classified under AI. This form rejects nature, but only at first as part of its complicated introduction (compliance). I don’t want to say initiation, but it sort of reverts to this, because people so fervently reject new shapes of change, if they do not fit any previous mould.

And so, our Technologists and Artists will go about creating super logical systems that will facilitate transformation. They will implement the strategies of our highly evolved grey matter from planet Earth. The ultimate gestation involves our ability to balance decision-making processes from both sides (human and digital human) and predicting outcomes as products of a specific user experience, not conceptual volition or trend. At the end of the day, if I were to meet you in person, would you truthfully portray truth and empathy? Stand up, because we need to get going, move out butts out of our seats! We need to understand this new heat, before it evaporates into thick air.

Folks, this is the end of Digital Warfare.

Daisy stops. Satisfied. She liked what she wrote. She always did. She capped her yellow inked pen and closed the notebook containing every unknown element to Elevententeen’s reckoning. If she was going to be a part of this mass destruction, she was going to lead it. There was no question. 

 

 

 

#impromptus no. 3

Hi everyone!

I created a brand strategy presentation with the hopes that it would inspire change. As mostly an introduction, I failed to address several elements, including company (Buyer) positioning, strategic factors and most importantly, key stakeholders (employees). Failures aside, I’m quite confident that I could deconstruct the design and come up with a feasible, long-term plan that would incite metrics for profitability, scalability and an improved customer experience.

The greater joy is the chance to do this work with a team. A fearless leader to look me in the eye and say, “This is amazing. But what are you going to do with it, Chona?”. And then, to be surrounded by other supportive creators; we could sit down together and come up with something rather attesting! Marketing is always about brilliance, because there are a trillion answers and a trillion more ways to approach what we do (thanks to our beautiful digital landscape!).

Enjoy #impromptus no. 3 and take note: having a template works wonders and I highly recommend it to anyone trying to develop their technical writing skills.

Cheers!

_impromptus 3 _ 01.07.20

 

A/B Testing

Hi everyone!

Trying to define A Day (A) and A Tree (B) concepts which could be used in neurological determination processes and the medicinal field as form therapy. Ideas guys, ideas!

Notes on IT:

  1. Communication = Same Shape
  2. Response = Internalizing Volume
  3. Experience = Air
  4. IT as a Particle or Element
  5. Systems + Online Status require Insight for Full Fruition
  6. Adaptive Learning can be acquired through Simple Movement

 

2-Way Communication

*Featured Image by Kasimir Severinovich Malevich | Black Cross (1923)

Hi everyone!

Here’s a rant I wrote when returning from a run a little while ago. Sometimes these ideas get stirred around during physical activity, perhaps a cocktail tumbled by adrenaline, cortisol and/or endorphins. Needless to say, it doesn’t take much energy for me to produce content, as I’ve said this time and time again. What takes energy – and time – is pairing down said content, so that it makes sense to my audience and can relate to my work as a whole. Have a read (some major thesis edits were made) and tell me this: how would we A/B test to further quantify/qualify this as an experiment?

 abstract – italic (R) : Visual Transparency & Communication, what makes AI right-brained, Insight / bold (L): platforms, IT, ME, WE, US, UP sales, Currency / underlined words have DUAL meaning (typically analog vs digital

2-way communication is what we’re dealing with today. It is no longer multiple channels (which I think is still the way most dominant marketers believe it to be), but 2 separate, individually performing platforms that interact with each other, either knowingly or not.

So, say there’s Platform A and Platform B. An example of this idea is when I sat down to use Markeko’s FB Blueprint Exam Study Guide YouTube video. As platform A, I intentionally participated in communication. Markeko was Platform B and he simply took my need and fulfilled it. Now, the way this works as a 2-way communication experience is what I take from him is fed back in his direction. He may not know this, or need it, however, the point of the ‘internet of things’, is this interaction in existence.

IT (internet of things) is a thing in the air, in our system, online that is being dispersed, received, re-dispersed and transmuted into other forms. These forms utilize adaptive learning or my exploration of AI as a right-brained system. IT will impact our economy and the poverty line, because we will be able to apply it to everything (Visual Transparency/Communication). WE can begin (as marketers, social media specialists, art/creative directors) to imbue all of our work with this element.

IT is not a new element. Marshall McLuhan’s explorations of ‘medium as the message’ were done in the late 50s. But our society has changed, and we have not figured out a way to apply his concept to our new technologies. IT has been explored by many (think movies, books), but we (apparently) have a small percentage of geniuses, intellectuals and educated individuals with high IQ+EQ+PQ (Global Comprehension), so we have an enormous remainder of people left out externally.

We are all internally capable, but the ‘alone ability’ to read or decipher content and context using right-brained AI in today’s digital circumstance deserves more recognition.

The amazing proposition (GC) is that, again, we as marketers and social media specialists have both the ability and avenue to distribute this new form of technology, as we are catering to clients, businesses large and small, that require some form of interpretation for their business needs. We are developing their projects, campaigns and overall the content of their identity with purposeful motivation. Therefore, behind the scenes, each project or campaign where we can apply the maximum effects of visuality (Visual Transparency/Communication) will cause massive changes in branding, marketing and sales applications. This holistic approach will impact the general stream of Insight (Insight Selling – right-brained) and paired with Solution Selling (left-brained), we are fully realizing AI and what it can do, for society, culture and most importantly …

Humankind.

This is my notion of XE (Currency). High-quality work that only a true and talented artist can create, combined with that person’s ability to make the most abstract concepts and ideas, will turn them into (Visual Transparency/Communication) money. I say money (interchangeable with Currency/Insight), because we know WHAT this is – customers, clients, target audiences are accustomed to a high-level customer experience.

According to my findings – this service is enjoyable. They want to deal with us. They want to see our results. The whole experience, for both the Seller & Buyer is productive.

And then, it just turns into a pay-it-forward type of system. Pay me, I will pay you back, well now, let’s pay them, and finally, why not just pay the whole existing world? I am scaling the most minute, Critical Mass to create a huge tidal wave effect. Again, this effect is imbued, may or may not be intentional, but the point is, it will snowball toward to right direction, UP.

This is the way I built it. More equality, happier business owners, more enticing and vibrant ads, campaigns that focus on world change and not simply on reach vs influence.

I would love to present this idea to the CEO of Microsoft and see what he would have to say. The most brilliant thing I have experienced, just in the last week, is while studying for the FB Blueprint exam (September 2019), I’ve begun to learn these new terms, almost 100% analytical and in turn I am funneling my right-brained ideas into beautiful left-sided friction. Highly needed as my conscience purports many individuals disagree with anything termed right-brained. So then, let’s get measuring!

The below is more abstract, but perhaps you want to read it –

The strength of application lies in between ability (to develop sound) and our ability to apply (these concepts) to solutions (sight) that would impact our interaction with customers. I often develop concepts in sets of 2. I believe DUALITY is a great way to present information (internally and externally), because it provides CHOICE (to see and/or hear). And everyone likes to choose what they think is BEST for them. This is where my Seller & Buyer persona study began – choosing a WAY to communicate, to tell a story, to sell/buy a TALENT, that’s IT/ME/WE/US/UP!

And so, can you see how we hear things together?

Startup Development

Hi everyone!

I just wanted to break down the steps that were involved in developing a digital marketing startup agency. Now, I don’t have a formal background in business or marketing, so it’s taken me awhile to put all this information together. One thing I know about being a mostly abstract thinker is that, following a logical progression based on reasoning and detail is a lot easier than gathering data that is specific to a certain cause and effect. So, this is my attempt at quantifying and qualifying the work I did at VanWhistle Media. Note: I am no longer affiliated with the company. The reason why I left was that my creative vision did not align with the founder’s business style. The owner is always in charge – #winknudge! Jeremiads aside, I am now identifying with the title Creative Director because my work crosses over the walls of artistry into a very consummate dedication toward design and strategy.

If you have any feedback, I am all ears. Please reach out!

Duration: 6-month contract

Goal: To establish company through brand development and product awareness.

Outcome: Sizing market, understanding market potential and organizational design.

Milestones: 

  1. Startup Development (stages / discovery, strategy, implementation, mid-measurement *wider release required)
    • Concept & Research
    • Commitment & Traction
    • Software application – Pipedrive, Qwilr, Pomodoro, Canva, Basecamp, Ahrefs
  2. Sales & Marketing (stages / discovery, *heavy strategy, implementation, mid-measurement)
    • Working directly with company CEO
    • Development & Launch
    • Sales strategies and marketing approach – solution selling (action), insight selling (aim), prospecting methods and scripts, Letter of Engagement, Value-Based Price Sheets, Mom & Pop Store Spring Promo, Door to Door Mapping)
  3. Creative & Technical Writing (stages / discovery, strategy, implementation, early measurement *wider release and further market research required)
    • Strategic Development (responsible, transparent & accurate)
    • All creative and copy across multiple platforms
    • Campaign Creation – #ourlocalcrew (awareness/brand image), #targetaudience (definition), #thursdaytheory (attraction)
  4. Brand Development (stages / discovery, strategy, implementation *establishing workflow, process & guidelines)
    • Promote brand
    • Promote products/solutions
    • Buyer Persona and Market Research – Brand Concept Kit, VWM Complete Branding Package)
  5. Solution Development (stages / discovery, *heavy strategy, implementation, early measurement)
    • Website Revamp/Rebuild/Build (The Hub Concept)
    • 1st Meeting Form, Digital Marketing Plan, Value-Based Price Sheets
    • Media Kit, Digital Presence Business Model, Step by Step SEO Guide
  6. Content Creation (stages / discovery, strategy, early implementation)
    • Simpler & Larger, Passion & Efficiency, Seller & Buyer
    • The Hub Concept, Digital Collaboration
    • Digital Presence, Make Change Happen
  7. Art Direction (stages / discovery, strategy, implementation)
    • Communication style – branding, project documents
    • Design style – marketing & sales collateral, Media Kit, logos
    • Contract and proposal templates (100% original design and content)
  8. Project Management (stages / discovery, implementation, early measurement)
    • Coordination & Scope
    • Bottom-Up & Kanban
    • To promote and encourage incremental, logical change without triggering fear of change itself

#blocks Project

Hi everyone!

One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).

As I was thinking what to post on next, I read from a glance –

It’s important to show how the identity will perform in a variety of contexts.

This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).

Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –

  • BC Vision
  • BC Mission
  • BC Value
  • BC Mantra
  • BC Symbol
  • BC Perception
  • BC Stock Image
  • BC Logo
  • BC Quote
  • BC Label
  • BC Photograph
  • BC Influence
  • BC Panel
  • BC Grid
  • BC Magazine Cover
  • BC Digital Collaboration
  • BC Text
  • BC Album Cover

Note: can you guess which image belongs to what category?

Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.

It’s Project Time – Content Writing

Hey everyone!

I was asked to put together an article for Global Solutions Inc, a marketing consulting firm based in Richmond, BC. The article touches on fibromyalgia and how dealing with the condition may impact day-to-day routines. I hope you enjoy it, please let me know if you have any questions!

Project Instructions

Topic: Fibromyalgia

You are to do the following:

a)    Generate an article idea on this topic. You can use these keywords as reference: fibromyalgia symptoms, fibromyalgia treatment, fibromyalgia causes, fibromyalgia medication, musculoskeletal pain etc.

b)    Write an interesting blog headline/title.

c)    Articulate the structure/outline of the article with subheadings.

d)    Type out one paragraph of the article.

Optional: Provide any suggestions on how you could promote this article using social media.

You may email your response to info@globalsolutionsinc.ca

Completion time: 1 hour

Relevant keyword count: 74+

 

  1. Article idea: one of my best friends has struggled with fibromyalgia for years, but has never appeared to be visibly sick. This condition affects many people that still have to go about their day-to-day routines. My article will explore some daily challenges they face and 5 ways to cope using simple strategies
  2. Blog headline/title: Fibromyalgia & Daily Routine: HOW fibromyalgia affects your day-to-day and 5 ways to cope effectively
  3. First paragraph: INTRO use SMART Goals technique to define what it is
  4. Second to Sixth paragraph: Present 1 way to cope per paragraph including situation of daily challenge and a relevant stat or story pertaining to it
  5. Seventh paragraph: CONCLUSION wrap up topic by quickly summarizing

 

1 – INTRO I visited with my friend Emma (name has been changed for identity safekeeping) the other day. We sat down together for a coffee at JJ Bean and caught up as it’s been more than 6 months since we last met. She looked great. Amazing outfit, cascading hair of curls and rosy cheeks and lips to match her great coat. She appeared happy, as she always did. When I asked her how things were, she went about the usual way – work was good; life was amazing. I instigated a bit further as any good friend would and she began to tell me about her struggles with fibromyalgia. Statistics Canada describes fibromyalgia as a condition involving chronic musculoskeletal pain accompanied by excessive fatigue and exhaustion. They say it is estimated that fibromyalgia affects 900,000 Canadians or approximately 3% of the population. Women are estimated to be 4 – 9 times more likely to develop the disease than men. Emma went on to explain her daily challenges and the tools that she applies to cope with the condition. Take a minute to read and learn more about fibromyalgia and how its symptoms affect daily interactions and routines.

Outline of paragraphs 2-6 (data from health.com)

2 – Challenge #1 Speaking Up

The challenge: Being afraid to talk to people (even some health-care providers) about your pain and other fibromyalgia symptoms, because they will brand you a difficult patient, a complainer or a hypochondriac.

How Emma copes: I realized that there were a lot of other people out there who were just like me. I realized that I could share with other people my assertiveness and my unique talent of being able to be honest with people and to talk to my doctors honestly, as equals. And that’s when I decided to seek out opportunities to become a health advocate in my own way. I try to post helpful strategies to my Instagram account that may not speak directly about my struggles with musculoskeletal pain, but overall how I cope in my daily environment.

3 – Challenge # 2 Family Matters

The challenge: Worrying that your husband considers you a burden or that your kids question why you aren’t like other moms.

How Emma copes: I became more aware of the fact that complaining about my fibromyalgia symptoms all the time wouldn’t be a good idea. It’s not something I want to model for my kids. It’s not something I want to come between my husband and myself. I started talking about my personal pain and fibromyalgia medications less and talking about my advocacy efforts more. I began showing how a can-do attitude is more helpful than not.

4 – Challenge #3 Staying On Schedule

The challenge: Feeling that people will perceive you as unreliable because you forget or cancel appointments or engagements at the last minute.

How Emma copes: People with fibromyalgia who are in pain all the time need to know what to do with their thoughts, how to deal with all of the little disappointments and the everyday problems that we run across. We’re not born knowing what to do. Counseling, in my mind, is an extremely valuable form of fibromyalgia treatment, as is writing notes to myself either on the fridge or on my computer. It’s all about self-awareness, accountability and self-regulation.

5 – Challenge #4 Dealing With Pain In Public

The challenge: Being so uncomfortable at work, in a theater, or in public that you feel like you could explode. Not having the right fibromyalgia medications to help you get through the day or night.

How Emma copes: You have to take action and find the right combination of medications for fibromyalgia. Some pain drugs act faster than others; if you have a fast-acting medication, you can use that like an asthmatic would an inhaler. In these situations, if I can lie down, do some deep breathing, and just get myself through that crisis time, then that’s what I need to do. And my kids know that. My husband knows that. I’ve also been exploring treatment with CBD oil. *As a note (data from medicalnewstoday.com) – CBD can effectively reduce pain, improve sleep, and diminish refractory pain for people with fibromyalgia. Anecdotal data suggests that taking CBD oil may alleviate symptoms of fibromyalgia in some people. It may change the way that they process pain, with beneficial effects.

6 – Challenge #5 Keeping It Together

The challenge: Never knowing when your fibromyalgia will cause you to fall apart or for how long.

How Emma copes: I do deep breathing. I do positive thinking. I work on my posture. I exercise very carefully. I research what I should do, and what I shouldn’t do. And from my own experience, I set limits for myself. I try to leave room in my life for happiness.

7 – CONCLUSION Every person is faced with challenges. When those challenges affect our daily life, it is sometimes difficult to cope. This article aims to explore the relational experiences that my friend Emma has encountered over the past few years, using her own personal voice. While this article does not touch on fibromyalgia causes, treatments or medications, it focuses on situations that are closer to us. The one thing that opened up communication channels between myself and Emma was putting effort into asking questions and showing empathy. For people dealing with fibromyalgia, challenges are often hidden. Take time out of your busy day to look at the people around you and analyze your initial perception. Then, ask yourself if that is a fair or real assessment. Someone might look angry, but perhaps they just found out they didn’t get the job they worked so hard toward. Or, someone might look sad, but perhaps they just found out a friend cancelled their dinner plans. We just need to be open-minded and helpful when we can. Facing health challenges might require even more introspection from the viewer’s side. As we were getting ready to leave, I asked Emma what helps her the best in terms of how other people perceive her condition and she said, “When I come across a person who is happy and positive, it rubs off on me and makes me feel like I can get through anything.” We hope that this article was helpful for you. Please check out more topics related to the health and medical field on our blog, ChonaBLOX.

Optional: Promoting this article on social media

    1. Post article on LinkedIn
    2. Create an article topic image on Canva and use the image to post on Instagram, twitter, Facebook etc. Add appropriate hashtags relating to topic
    3. Use appropriate keywords in your caption, meta description, meta tags
    4. Title your images
    5. Make a YouTube video of content use appropriate headers for each challenge, perhaps images relating to challenge
    6. Ensure to use blog link and logos, branded typeface, graphics etc.

#brand Campaign

Hey all!

Do we all love Grinch green? The original green colouring of the Grinch was inspired by a rental car. This reminds us that inspiration can strike from anything, that’s how easy it is to come up with new and innovative ideas. Just look, see & apply!

Started a new project focused on communicating some mainstay ideas relating to my business entity Blox. Communications. My aim is to further develop my use of transparent, accurate and responsible language. Hope you like this content, let me know what you think!

collage.png