It’s Project Time – Content Writing

Hey everyone!

I was asked to put together an article for Global Solutions Inc, a marketing consulting firm based in Richmond, BC. The article touches on fibromyalgia and how dealing with the condition may impact day-to-day routines. I hope you enjoy it, please let me know if you have any questions!

Project Instructions

Topic: Fibromyalgia

You are to do the following:

a)    Generate an article idea on this topic. You can use these keywords as reference: fibromyalgia symptoms, fibromyalgia treatment, fibromyalgia causes, fibromyalgia medication, musculoskeletal pain etc.

b)    Write an interesting blog headline/title.

c)    Articulate the structure/outline of the article with subheadings.

d)    Type out one paragraph of the article.

Optional: Provide any suggestions on how you could promote this article using social media.

You may email your response to info@globalsolutionsinc.ca

Completion time: 1 hour

Relevant keyword count: 74+

 

  1. Article idea: one of my best friends has struggled with fibromyalgia for years, but has never appeared to be visibly sick. This condition affects many people that still have to go about their day-to-day routines. My article will explore some daily challenges they face and 5 ways to cope using simple strategies
  2. Blog headline/title: Fibromyalgia & Daily Routine: HOW fibromyalgia affects your day-to-day and 5 ways to cope effectively
  3. First paragraph: INTRO use SMART Goals technique to define what it is
  4. Second to Sixth paragraph: Present 1 way to cope per paragraph including situation of daily challenge and a relevant stat or story pertaining to it
  5. Seventh paragraph: CONCLUSION wrap up topic by quickly summarizing

 

1 – INTRO I visited with my friend Emma (name has been changed for identity safekeeping) the other day. We sat down together for a coffee at JJ Bean and caught up as it’s been more than 6 months since we last met. She looked great. Amazing outfit, cascading hair of curls and rosy cheeks and lips to match her great coat. She appeared happy, as she always did. When I asked her how things were, she went about the usual way – work was good; life was amazing. I instigated a bit further as any good friend would and she began to tell me about her struggles with fibromyalgia. Statistics Canada describes fibromyalgia as a condition involving chronic musculoskeletal pain accompanied by excessive fatigue and exhaustion. They say it is estimated that fibromyalgia affects 900,000 Canadians or approximately 3% of the population. Women are estimated to be 4 – 9 times more likely to develop the disease than men. Emma went on to explain her daily challenges and the tools that she applies to cope with the condition. Take a minute to read and learn more about fibromyalgia and how its symptoms affect daily interactions and routines.

Outline of paragraphs 2-6 (data from health.com)

2 – Challenge #1 Speaking Up

The challenge: Being afraid to talk to people (even some health-care providers) about your pain and other fibromyalgia symptoms, because they will brand you a difficult patient, a complainer or a hypochondriac.

How Emma copes: I realized that there were a lot of other people out there who were just like me. I realized that I could share with other people my assertiveness and my unique talent of being able to be honest with people and to talk to my doctors honestly, as equals. And that’s when I decided to seek out opportunities to become a health advocate in my own way. I try to post helpful strategies to my Instagram account that may not speak directly about my struggles with musculoskeletal pain, but overall how I cope in my daily environment.

3 – Challenge # 2 Family Matters

The challenge: Worrying that your husband considers you a burden or that your kids question why you aren’t like other moms.

How Emma copes: I became more aware of the fact that complaining about my fibromyalgia symptoms all the time wouldn’t be a good idea. It’s not something I want to model for my kids. It’s not something I want to come between my husband and myself. I started talking about my personal pain and fibromyalgia medications less and talking about my advocacy efforts more. I began showing how a can-do attitude is more helpful than not.

4 – Challenge #3 Staying On Schedule

The challenge: Feeling that people will perceive you as unreliable because you forget or cancel appointments or engagements at the last minute.

How Emma copes: People with fibromyalgia who are in pain all the time need to know what to do with their thoughts, how to deal with all of the little disappointments and the everyday problems that we run across. We’re not born knowing what to do. Counseling, in my mind, is an extremely valuable form of fibromyalgia treatment, as is writing notes to myself either on the fridge or on my computer. It’s all about self-awareness, accountability and self-regulation.

5 – Challenge #4 Dealing With Pain In Public

The challenge: Being so uncomfortable at work, in a theater, or in public that you feel like you could explode. Not having the right fibromyalgia medications to help you get through the day or night.

How Emma copes: You have to take action and find the right combination of medications for fibromyalgia. Some pain drugs act faster than others; if you have a fast-acting medication, you can use that like an asthmatic would an inhaler. In these situations, if I can lie down, do some deep breathing, and just get myself through that crisis time, then that’s what I need to do. And my kids know that. My husband knows that. I’ve also been exploring treatment with CBD oil. *As a note (data from medicalnewstoday.com) – CBD can effectively reduce pain, improve sleep, and diminish refractory pain for people with fibromyalgia. Anecdotal data suggests that taking CBD oil may alleviate symptoms of fibromyalgia in some people. It may change the way that they process pain, with beneficial effects.

6 – Challenge #5 Keeping It Together

The challenge: Never knowing when your fibromyalgia will cause you to fall apart or for how long.

How Emma copes: I do deep breathing. I do positive thinking. I work on my posture. I exercise very carefully. I research what I should do, and what I shouldn’t do. And from my own experience, I set limits for myself. I try to leave room in my life for happiness.

7 – CONCLUSION Every person is faced with challenges. When those challenges affect our daily life, it is sometimes difficult to cope. This article aims to explore the relational experiences that my friend Emma has encountered over the past few years, using her own personal voice. While this article does not touch on fibromyalgia causes, treatments or medications, it focuses on situations that are closer to us. The one thing that opened up communication channels between myself and Emma was putting effort into asking questions and showing empathy. For people dealing with fibromyalgia, challenges are often hidden. Take time out of your busy day to look at the people around you and analyze your initial perception. Then, ask yourself if that is a fair or real assessment. Someone might look angry, but perhaps they just found out they didn’t get the job they worked so hard toward. Or, someone might look sad, but perhaps they just found out a friend cancelled their dinner plans. We just need to be open-minded and helpful when we can. Facing health challenges might require even more introspection from the viewer’s side. As we were getting ready to leave, I asked Emma what helps her the best in terms of how other people perceive her condition and she said, “When I come across a person who is happy and positive, it rubs off on me and makes me feel like I can get through anything.” We hope that this article was helpful for you. Please check out more topics related to the health and medical field on our blog, ChonaBLOX.

Optional: Promoting this article on social media

    1. Post article on LinkedIn
    2. Create an article topic image on Canva and use the image to post on Instagram, twitter, Facebook etc. Add appropriate hashtags relating to topic
    3. Use appropriate keywords in your caption, meta description, meta tags
    4. Title your images
    5. Make a YouTube video of content use appropriate headers for each challenge, perhaps images relating to challenge
    6. Ensure to use blog link and logos, branded typeface, graphics etc.

#brand Campaign

Hey all!

Do we all love Grinch green? The original green colouring of the Grinch was inspired by a rental car. This reminds us that inspiration can strike from anything, that’s how easy it is to come up with new and innovative ideas. Just look, see & apply!

Started a new project focused on communicating some mainstay ideas relating to my business entity Blox. Communications. My aim is to further develop my use of transparent, accurate and responsible language. Hope you like this content, let me know what you think!

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Relentless Beauty – Directing Art in Life

Hi everyone!

This post is being published a couple of weeks late. It sides like a dialogue or script between my negative and positive conscience. It also questions the personality of reality and the role of work impacting everyday life. Have a read and let me know what you think!

1

I am you.

We are masterpieces at work.

A masterpiece is considered to be a work of outstanding artistry, skill, or workmanship. I am building something great in my brain, that might take 5-10 years to materialize, but for today…it is a matter of steps.

  1. TED Talk
  2. Meet some important CEOs (Microsoft, Facebook etc.)
  3. Have an annual income>$100,000.00

Step 1 – The Wait

This past year has been a period of unparalleled accomplishment and perseverance.

  1. Being able to write well – technically (analyses) and creatively (rationale)
  2. Upping my graphic design capabilities (still supporting MART)
  3. Identifying the BLOX brand (logos for example)

Step 2 – Past Reconciliation

Bell Bird / I walked away from my desk knowing it was over. And every time I returned, I resumed my role, but thought to myself quietly and strategically: 1 – you don’t allow me to be artistic or creative in a way that would generate an income; 2 – despite all my hard work and dedication, you haven’t allowed me to move forward or upward; and 3 – down to the date I left, you gave me the belief that I could achieve something bigger, better and huge.

Step 3 – Hiding

When I say there’s a solution, here’s why. My partner is the most realistic human being that has ever existed! He tells me; I should listen. Now, I’m trying to understand, again (in this moment of gratitude), WHY I have the NEED to reveal a few big secrets, but I won’t. I think it’s going to take a long while, you guys might as well grab some food.

Step 4 – Revelation

Chona: I am not realistic.

Daisy: I am the least realistic human being that has ever existed!

Chona Fe: I am so utterly unrealistic that I presume the world in a digital fashion and to me, it all makes sense.

Seventeen: And my unrealisticness bears unbreakable confidence and this leads me to believe that people already understand it, that other people exist in a digital fashion as well and that it is all working.

Steps, I said. Steps.

Step 5 – Fighting Back

Blox Bunny / Back at my desk, I am thinking again: when I left my former job, there was something inside of me that longed to escape. I was previously trapped in the mind of a realistic person! This does not satisfy me! I want it back! I belong in there. So, I started writing this blog and finally, I have a platform to voice my concerns, however all I want to do is write and that leads to my battle with time.

2

Young at heart.

Old in thought.

Step 6 – In the Past

It feels like more things have been given to me and I have spent a whole lot of time trying to decipher those things regularly. The pursuit seems futile. Is it? I experience true happiness when I am free to create, to express myself as I will. Just being is so strong.

Step 7 – Entrance

Chona begins to write feverishly on a notepad: the questions become – how does the audience receive these creations? But that is not a real question. The real question is, does it matter how they receive it? Wrong again. Once I release a creation into someone’s hands, or brain for that matter, is that it? Is that all that matters?

No, no, no!

Step 8 – The Return

We need to feel a reason to proceed with creating.

Step 9 – The End

I will get there, promise. And when all else fails, I did it for love and the beauty surrounding it.

3

A very dear friend of mine, Yenukwa Kombian, is the co-owner and facilitator of King of Hearts (a collective of men helping men). He shared a few quotes with me when I was feeling down and they really helped –

About struggling as an artist/entrepreneur

…being an artist/entrepreneur, grinding it out and never being recognized for your hard work. It talks a lot about giving up, letting go and even going into a dark hole that you feel stuck in. The line ‘Lose My Air’ is directly correlated with anxiety, and depression. Feeling overwhelmed and stuck in life. I think it’s so easy nowadays to compare ourselves to everyone around us, and that can be crippling. The one thing I have learned through all of this, is that everyone is on their own path, their own chapter of life and it’s extremely unfair to compare yourself to everyone around you. – Brandon Linkewich

About hustling aligning

Destroy the idea that you have to be constantly working or grinding in order to be successful. Embrace the concept that rest, recovery, and reflection are essential parts of the progress toward a successful and ultimately happy life.

About feeling behind in life

You’re not behind in life. There’s no schedule or timetable that we all must follow. It’s all made up. Wherever you are right now is exactly where you need to be. Seven billion people can’t do everything in exactly the same scheduled order. We are all different with a variety of needs and goals. Some get married early, some get married late, while others don’t get married at all. What is early? What is late? Compared with whom? Compared with what? Some want children, others don’t. Some want a career; others enjoy taking care of a house and children. Your life is not on anyone else’s schedule. Don’t beat yourself up for where you are right now. It’s YOUR timeline, not anyone else’s, and nothing is off schedule. – Emily Maroutian

And so, it should be said…

Has anything changed since last year? Are you more ahead of the game? Do I understand being HERE and NOW? Is there something standing in my way? Is it constructed or real? What is real anyway?

Revealing my true identity…

Instead of defining it as creating, writing, being artistic, it must be redefined as working. This mantra says it best – At work, I have the opportunity to do what I do best, every day. That’s it. That’s all that matters!

I think somewhere on this blog I talk about losing my identity, then regaining it. It just isn’t as easy as that. As an artist, you can create a wonderful masterpiece and use it to build yourself up. But when you are done, you have to start all over again and this is a problem. It’s a similar thing building a social media presence. You can really use what’s out there to help support your vision or you can get lost in the confusion of trying to fit in (or out) with a trillion other ‘things’, plus being an open book for everyone one to read. The role of work is to harness these conditions. To take the experience and quantify or qualify it. To have a goal and to accomplish it, then to move on to the next task. Bell provided me with this motion, it just lacked the artistic/creative portion. This past year I have learned how to objectify my work and I am ready to apply these skills.

4

Please bring your trays to a tray return station. We’ll take care of the sorting, recycling and trash. To lower our environmental impact, nearly 90% of waste in the IKEA stores is sent for recycling or used for energy production. And we’re working hard to get to 100%.

IKEA’s founder Ingvar Kamprad thought along these lines, “To do business with a clear conscience is an attitude that pays. We have to find more time for ourselves and to regain respect for the environment in which we live.”

I agree and what if the sign instead read –

Please bring your brains to a brain return station. We’ll take care of the sorting, recycling and trash. To lower our environmental impact, nearly 90% of waste in the BLOX stores is sent for recycling or used for energy production. And we’re working hard to get to 100%.

The idea that the brain requires an actual vacation – with pay – connotes the modern (we’ve been modern for much too long) notion of a retreat. The IKEA restaurant works just great.

Conclusion – Digital Detox Works

Leave your devices at the door and have a seat with us in our cafe, er…restaurant. You really have to plow deep to comprehend your body visiting versus your mind walking in. That is how I think. Typically the thoughts are in motion, in my head and do not leave it. Case in point, there’s power in environment, yet I am denied, time and time again.

Hyper Conclusion – The Drive of Your Mind

It is incessant. Must be more positive. Must be HERE and NOW. Must trust, believe, have faith and most importantly, love.

It causes turbulence. Must convert to renewable energy. Big breakfasts. Netflix. Naps. Running.

1 day left until Halloween!

Yay!

Sabrina

Our continuation of #girlstories…

The epiphany rang.

There was an evil sinister coming to Elevententeen.

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Sabrina sat up from her seat and left her lunch in the mist. She was mentally picturing her fuzzy, white sweater getting soaked from the rain and it made her livid. She was too embarrassed to adjust, people were observing. She trudged through, carrying a green umbrella.

Carrying books in a used plastic bag, she walked to her class. Virtuoso would be there. Her heart skipped a beat knowing that he would test her classically trained ear. He didn’t know she lost the ability. For this exam, she would pretend; she could not hear a thing.

Only black. Sabrina quickly glanced at her feet to see where she was, her red rain boots covered in dew drops. Then, she coughed and tiny gray particles with lavender pieces came shooting out of her mouth. She coughed again and the door opened.

She couldn’t hold onto her books anymore. They dropped down the silver lining. Her arms struggled to reach for something, anything to stop her from slipping. There were branches sticking out on each side of her, then suddenly she remembered.

She was Alice and Sabrina was the nightmare.

10 years ago.

She didn’t want to see it, she squeezed her eyes shut to ignore what was going to happen next. No, no, no! She cried, just leave me alone! Don’t let this happen, loyal judge, I will bring you the falcon! But whomever she was speaking to didn’t care. She looked down and could see her legs changing into wide tree trunks, covered with green frost and violet branches. She looked at her hands and they too were made of wood. The apple from her lunch pack floated in a thick orange residue, and she reached for it, but it just turned into mush with a face, laughing. Oh shit, this is it. The sounds around her went bleep.

Finally, kerplunk.

Sabrina landed on soft ground. It was ridiculous that a tree could wear a blue dress. Still, she patted down her pinafore and retied a green bow. Judge? She searched. Her crispy hands aimed for her head. She ducked down as she knew she wouldn’t be able to prune her braids. The ground became solid with tiny, little versions of signs propping up, one by one, all over the place. Everywhere was now everything.

She wore a black hat and had red-rimmed eyeglasses.

alice. (2)

She wore a purple jacket with dirt under her nail beds.

judge.

It was over.

They played a game to determine their next meal. They didn’t want to eat. They wanted to get out of here. A sinister laugh bellowed from the fog’s bounds and they knew Judge Judy was prepared. Prepared to assign Sabrina with her next task. Prepared to evaluate the worth of Alice’s size, since she was just going to be used at the tribune. And throughout the entire evaluation, neither girl could sit still.

What would become of Sabrina’s jacket?

 

 

Lost in Translation

Hey all,

Here’s a creative poem for your ears. Listen, don’t interpret. Let’s all take a break.

Do you think my life is perfect?

It’s not, it’s hard.

For all the time and energy I put into everything, and to have barely anything come back to me, that’s frightening.

It leaves me in a state of incredulity.

What did I do wrong?

Which turn didn’t work?

Can I move forward?

Everyone struggles with something, but we barely talk about it, because we’re supposed to be resilient, we’re supposed to be invincible to change.

How many more quotes do I need to read?

To feel strong?

To feel right?

To feel better?

What’s the difference these days?

And at the end of my scrutiny, I tell myself over and over again, it doesn’t matter.

Then what’s the point of it?

As long as you have family, she said. As long as you have friends, they rant.

But I’m tired.

That’s it?

That’s everything.

Is it possible that my brain might explode?

do you think my life is perfecy

Boom!

Dreams splayed everywhere.

Still. Contribute. BE.

Cheers guys!

 

 

 

Launching #bloxbooks Sept. 17/19

Hey gang!

I’m starting a new regular topic called #bloxbooks.

It will showcase any recent books I’ve read and extracted elements that I believe are relevant to changing career paths or approaching life in a more creative + technical way.

My first book for this campaign is, Emergent Strategy by Adrienne Maree Brown.

Photo of book Emergent Strategy by Adrienne Maree Brown

The quote below is actually taken from the author’s blog. I find it ultra relevant as I search for the right company culture to work with.

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals. – Definition from www.thebalancecareers.com

Brown’s post resonates with me, because it is primarily focused on trust and in my interpretation, what we should experience as Sellers & Buyers in the marketing, advertising and public relations industry.

Have a read and please let me know what you think!

trust the people who move towards you and already feel like home.

trust the people to let you rest.

trust the people to do everything better than you could have imagined.

trust the people and they become trustworthy.

trust that the people are doing their work to trust themselves.

trust that each breach of trust can deepen trust or clarify boundaries.

trust the people who revel in pleasure after hard work.

trust the people who let children teach/remind us how to emote, be still, and laugh.

trust the people who see and hold your heart.

trust the people who listen to the whales.

trust the people and you will become trustworthy.

trust the people and show them your love.

trust the people.

My favorite is: Trust the people who listen to the whales.

Psychology Today says, “Creativity comes through personal ecstatic experience, play, and a kind of osmosis: “Research conducted at the University of Kansas concludes that people from all walks of life show startling cognitive improvement — for instance, a 50 percent boost in creativity — after living for a few days steeped in nature.”

Do YOU believe in this? Why don’t we try?!

Organize a nature retreat for your team, or implement weekly yoga classes set outdoors. I remember when things got tough at my previous corporate job, I would schedule 5K runs at lunch to clear my brain and reset my mind to returning to a high performance environment (my job was that demanding).

I can usually say, if my body demands more exercise, it may be a sign of burnout, so it is imperative to carve out physical, mental and spiritual time to take care of yourself.

Do you feel this way when you’re overworked? Books can help, no?

The power is in us to incite wonder and change! 

Talk soon!

The Development of Trogg

Trogg a new potential character from Elevententeen

Redux – A Work in Progress

(Title inspiration: Reduxwood West)

Hi everyone!

You can find the original blog post under the name A Work in Progress (you can also find it under Technical Work on my homepage).

Since determining that my actual most fit vocation is art/creative direction (yay!), I had to update the original post for transparency and accuracy. I guess the act of doing that is responsible!

Another thing to clarify – saying ‘customized content solutions’ is just a more ambiguous way of saying art/creative direction. And, saying ‘define or refine your brand’ is my way of slowly dissecting the meaning of Digital Presence and how it can impact a business’ success. Is it not crazy to think only half a year ago I didn’t respect my artistry (and 20+ years of it)?! INSANE!

Imagine this graphic in a movie’s title credit (inspired by Star Wars).

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona's creative and technical work embodying explorations of (a concept she developed called) Digital Pre

 

Passion & Efficiency

a.k.a. passion & efficiency (2)

SEO

Hi everyone!

Just a short burst of info here. What are you drawn to? Do the colours play a significant role in your interpretation? What connections can you make with the chosen imagery attached to each hashtag?

A perfect brainstorming exercise for design newbies – make a list under each hashtag including transferable elements (actual aspects and items like a brand name or object) and attributes (descriptions and words) for each. Aim for 50 answers, then narrow down to your top 10 answers, then again to your top 3, then top 1. What conclusion can you draw from this experiment?

Always remember the acronym PRAC – Popularity, Relevance, Authority & Credibility. This will help you target your audience and ensure that your content is set up to improve your overall search engine rankings.

Yes, yes…SEO is a lot more complex than a simple acronym, but sometimes starting off with something more general helps to develop your digital marketing strategy or plan more succinctly down the road.

I will get into this topic (SEO) further in the  future!

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