#impromptus no. 2

Hey all,

It seems I’m always saying it’s been awhile…

This #impromptus was inspired by a late night stroll on social media. There are a ton of relevant ideas floating around LinkedIn and one particular video by Simon Sinek Inc. spoke about measuring success based on momentum. I relate to that idea, because my own work is based on the journey or process and the amount of energy, force, power or strength that can be gathered for my benefit or my clients’. Great value can be found when we step away for determined time frames, so that every element of the story can be reconsidered or put into context. For the type of artist that I am, I pound out content ad infinitum. So when I heard Simon hail momentum, I too thought – this is where I am. This past month, I’ve been learning to apply my work toward specific goals and a targeted audience, which is why I like defining my projects within campaigns. This allows me to compartmentalize content and I can begin to categorize my ideas. I’m sure in the future this will amount to greater output and ultimately quantifiable results, but for now it is accurate to say, I’m all about explorations.

_impromptus _ 11.16.2019 (1)

One thing’s for sure – if you’re losing sleep at night over your ideas, they are tied to your brain. Let them float away or they will never take full form or function.

With that said, goodnight!

Project Future – Can Something Become Practical in Theory?

Hey gang!

I am futuristic and that’s final. My mind lives in the future. Theoretically, I train envisioning that we can live in an entirely digital space. Practically, we live in this space doing regular things, but we also fend for ourselves using our brains. Oh, so this is life! Let’s put a couple of examples into perspective. Note: this post is starting to examine the concept of ‘internet of things’.

Abstract – thing / being / human / agreeance / motion

We live on a physical planet where issues like climate change are just beginning to surface. This a real and serious thing. A 16-year-old climate change activist from Sweden, Greta Thunberg is fighting with global politicians pleading, “How dare you!” Her statement is full of impatience. Does this quantify or qualify the time it has taken to have a crisis like climate change in focus? Now envision, in an utmost technologically advanced society, affecting the outcome of global issues via thought. Think about this – do Thunberg’s words permeate:

an action / integrity / longevity (experience) *creativity +strength

or

a brand / transparency / visuality (capability) *productivity -weakness

In certain applications that are already in place, we could debate the efficacy of an activist’s approach. However, would there be more power in advertising or marketing a cause if the objective considered certain design elements or art attributes? How do we implicate values like belief, trust and faith into a balanced and harmonious solution? And what would be the outcome of such an act? More opportunities? Less threats?

Think ads, television, movies, radio, books.

If those in charge of operating the goods either 1 – don’t fully comprehend new technologies due to incumbent roles and desires of maintaining diplomatic consensus or 2 – need to allocate funds to get everything in place, this does not mean they’re not participating in or understanding at all. And I’m talking highly established and evolved grey matter here! Executives of all sorts know, but the argument could be that we may potentially lack tacit knowledge and this is required to engage with younger generations or for that matter, older ones too. Throes of people that might already comprehend digitization (including all levels of being – thing, human etc.) are waiting for two things – a revolution and massive change. How is it going to pan out?

An example of Global Comprehension at work –

Do you remember when Facebook’s Mark Zuckerberg endured a 2-day congressional inquisition on the possibility that his company helped to fix Trump’s election campaign by intentionally (or unintentionally) releasing Facebook user data?

  • What was that all about?
  • How would you explain it to a Baby Boomer, Millennial or Digital Native?
  • How did this issue affect us in terms of technology?
  • How did this issue affect us in terms of marketing and advertising?
  • How did this issue affect us in relation to design?
  • Does it bear any importance?
  • How do we begin to explain these types of situations without being merely journalistic or too afraid to elaborate in a caption?
  • Should it matter and why?

We are honourably asking, what does Facebook incentivize and why? Personally, I think they are doing something amazing and are truly planning for our future.

In spite of everything, both Thunberg and Zuckerberg bear weight and responsibility representing modern dilemmas that many people don’t want to talk about. Or perhaps won’t or can’t.

Q: So, what are these dilemmas that require Global Comprehension?

A: Critical mass (Thunberg example) and artificial intelligence (Zuckerberg example)

Hypothetical Solution: recognizing power in unanimity (Thunberg example/things in agreeance) and leading with a ‘Productive Creative’ brain (Zuckerberg example/things in motion)

Note: the term Productive Creative is explored in Hustle & Float, a book by Rahaf Harfoush, a strategist, digital anthropologist, best-selling author and Executive Director of the Red Thread Institute of Digital Culture. She also teaches “Innovation & Emerging Business Models” at SciencesPo in Paris. This quote explains Productive Creative further –

But what happens when the product or service we are providing becomes more intangible in nature? The economy’s gradual shift to include more knowledge work meant that creativity was suddenly a highly desirable trait. That’s where the Productive Creatives came in: to stay relevant and profitable in a rapidly evolving economy, companies desperately needed problem solvers, strategic thinkers, and idea generators. This new type of work created a ripple within traditional workplaces, which now struggled to apply the same clear-cut approach to the creative class. Organizations had to adapt the decades-old systems that developed standardized organizational capabilities to ones that cultivated individual experts who could respond to market conditions with agility.

It would be time to show people – from all walks of life – what is actually going on. There is no need to be livid or paranoid or just plain complacent; if we just had Global Comprehension in place!

So let us say that today, we have the power, we have the goods, and we most definitely have the stage to set our differences aside and come up with new and inventive ways to approach our problems. So, the question becomes – can we altruistically and artificially fix problems like climate change? Could all the world’s brains come together and compute a solution that’s entirely technical (it could just be code of us walking around – engineering a practical application of semantics and proxemics really), but that would emote a creative shift in the planet’s thought processes, all things included? Without the desire to push our creative and technical limits, we will not progress. We will not move forward with fundamental ideas like artificial intelligence or critical mass.

If we can understand the essential framework of these new systems, future generations can develop and implement changes. Gen Y will test and research, then together, all generations can draw some very much needed transparent, accurate and responsible conclusions. The funny thing is, when the revolution (arguably renaissance even) is over and done with, what will be left? In other words, if there is no dilemma, did the dilemma even exist in the first place? This is my theory on Practicality – one planet, 1 human!

Uh-oh!

Today, let’s be practical (according to http://www.dictionary.com):

  • relating to practice or action
  • consisting of, involving, or resulting from practice or action
  • of, relating to, or concerned with ordinary activities, business, or work
  • adapted or designed for actual use; useful
  • engaged or experienced in actual practice or work
  • inclined toward or fitted for actual work or useful activities 

This is a timely discussion and we are all a part of it. How does this make you feel? Worried, scared, unusual? Would you be interested in exploring these ideas further if they were presented differently? As a note, I am always speaking to a mainstream audience. I think connections need to be made for each and every one of us, not only for those residing in an academic pool.

Great work, talk soon!

 

 

#impromptus

Hey everyone!

Hope your weekends were fun!

I’ve started a third campaign called #impromptus. It’s focus is to develop and deliver brief commentary on interesting research I’ve come across relating to art + digital marketing + social media.

My goal with this campaign is to disseminate any relevant literature, then to relate researchers’ messages to my own studies on ‘global comprehension’. I’m still enraptured by the idea of defining the digital condition of human life, so I will use my blog ChonaBLOX and my articles on LinkedIn as an educational platform to inspire my vision – exploring the right-brained application of artificial intelligence.

Most of us don’t have time to read through pages and pages of research and sometimes content becomes too complex, so I will use simpler, more modern language in my interpretations while linking back to the original idea at hand.

To get us started here’s a great quote about gratitude –

“I looked around and thought about my life. I felt grateful. I noticed every detail. That is the key to time travel. You can only move if you are actually in the moment. You have to be where you are to get where you need to go.” – Amy Poehler

Takeaway: one must perform self-talk to quantify positive life events. For example, you could say – in one month’s time, I completed an intensive course, I received 3 valuable certifications, I took less naps during the day and I ramped up my workout routine. A grateful outcome would be an instance where you could tell yourself positively – I can tell the difference! I did this within this time frame! And then, reiterate the reason WHY this is of value. It really is all in the details. The details of putting the work into practicing self-worth. Time travel is just another way to say, I can live in the past to qualify my present. Then, these actions together, can bring about my future. Our future is really about seeing the path and the steps that were taken to get HERE. And Amy is entirely correct, to be able to move (with joy or intention) means you live in the NOW, you are HERE and able to evaluate everything around you, by placing measurable objectives around significant topics. For example, you could say – that test was comprised of 53 questions, they were challenging as they presented theoretical and/or fundamental situations that required analysis which uses thinking and my brain. This is significant because one year ago, I didn’t even know what marketing was. I didn’t even know that you could run Facebook Ads. I didn’t even know that I had the ability to study or the capacity to learn complex subject matter. On my own. With barely any additional help. This subjectification (or my attitude/viewpoint) classifies (makes relevant or arranges) each and every action in (my) life and like the #impromptus post below comments, this is the continual motion, the framework, the mechanism that guides our work on social media platforms like Instagram. As creators, we can make it right and pass that feeling along to our audience. And they can respond or reply by way of digital collaboration. And this example of gratitude is tough. It is very difficult to break down unity through creative + messaging. I hope you can make that connection!

So without further ado, here’s my first #impromptus post – Gratitude Via Social Media

#impromptus graphic/template - gratitude via social media

I hope you like this new project, any feedback is more than welcome!

The power is in us to incite wonder and change!

Cheers!

5 Ways Social Media is Changing the Way We Communicate

Hey everyone! 

Let’s jump right into it. 

We all know things are different. We rarely use our phones to place calls anymore. Progressively, we are relying on different social media platforms to reach out – to friends, family, co-workers and customers. We can interact with more people at once. No need to place a phone call (unless you want to close a deal); we can send a snap using Snapchat, add tags to Instagram Stories or relay continuous messages via applications like Facebook Messenger. And think, we are doing this while doing the same thing with others. All at once. In synergy, together. Thing are really changing!

The following listicle written for Jelly Marketing, touches on this new ‘permanent impermanence’ or our ability to communicate in infinite ways via digital platforms, a.k.a. social media. Social media is here to stay. Read on to find out HOW social media maximizes communicative potential!

1 Creating New Sets of Social Skills

One of the most amazing ways communication has changed via social media, is in its integration of new sets of social skills or groups of attributes more focused on visual communication. The people we are interacting with are more inclined to be engaged, because they are constantly absorbing positive social imagery – videos, gifs, stickers, emojis and even colourful applications in the form of digital writing instruments like pencils and paintbrushes. Communication has become fun! It’s almost as if this function of elements has paved a way for our social skills to light up a space. Try using Canva to bring light to your brand, for example. In this space, our feelings and emotions are heightened, so as a result we are more likely to engage in this new way, time and time again. In our current adaptive environment, this may contribute toward new forms of success.

New York Behavioral Health emphasizes this idea stating –

“Our ability to process emotional cues is associated with personal, social and academic success (Knapp & Hall, 2010).”

2 Leading with Identity

Social media has provided us with ways to express ourselves, something that is more difficult to do in a short face-to-face encounter or during a mobile phone call. We can use all the different platforms to form our image & identity, then we can choose the ways we want to share this information with others. And the greatest thing about social media is that again, it is a 2-way communication channel, so we can interact with other individuals who have similar interests or attributes. This may increase our levels of self-image or esteem. Of course, there are many discussions that would argue against this, but the point of the matter is – it’s your identity and YOU can choose. We can start to pick apart our best features and develop them further using social media aspects like, a profile picture or Facebook cover photo. Even curating a group of boards showcasing who you are and what you like on Pinterest can help develop your identity!

Dr. Uğur Gündüz is an Associate Professor at Istanbul University for the Faculty of Communication and he wrote a research article published in 2017 for the Mediterranean Journal of Social Sciences on The Effect of Social Media on Identity Construction (www.degruyter.com).

Here is an excerpt relating to my idea of leading with identity –

Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves.

3 Adaptive Learning

The ways that we communicate via social media are vast. It is not only a means to communicate with other people in new and creative ways or for establishing a specific digital identity. It is a structural tool that can be used to learn, teach and educate ourselves and others by employing incentive and authoritative techniques. Take for example, Instagram. Today’s Social Media Coordinators put together detailed strategies while skillfully composing content + format. We are learning to use the left side of our brain by applying grids, patterns, permutations and combinations. On the other end of things, we are training the right side of our brain by developing context and adding visuality to the mix.

The future of Generation Z will rely on social media to communicate findings and research relating to topics that are impacting the world. A couple of examples are the state of the science behind climate change or evaluating mental health based on technological consumption. According to a recent study, more and more teachers and professors are incorporating social media into their classrooms to engage students and support their educational development, whether online or in person (Ashford University).

4 Critical Mass

In marketing, critical mass is the idea that one, small movement in the form of an idea or expression can expand the sheer power and capacity of digital media. This can work in two ways, one – it helps users become aware of today’s most pertinent topics, current events, trends and critical intelligence that affect the way we communicate and do work. We don’t need to rely on a newspaper, we can obtain various points of view on the same topic from several different sources. Then, we can cross-postulate for our own purposes or to share with others across platforms like a blog or company e-newsletter. We can even use the least amount of words to create sustainable influence and significant reach (Twitter). Sharing information has never been so easy! We need to take advantage of critical mass in that sense. The second way is – contributing toward HOW businesses communicate. This impacts brand awareness, brand loyalty and even methods for prospecting and retaining clients. Sellers and buyers can flaunt their understanding of today’s fluctuating market (not just stocks and bonds stuff) without having to depend on outside sources, if they are connected to social media. It’s a two way street and we’re giving each other high fives!

Merriam-Webster points out that, “Once these elements reach the size that enables a company to operate efficiently, it is said that a company has reached its critical mass. Critical mass is the point at which a company becomes profitable.”

In this case, the elements are social platforms which provide new hubs of information that can make or break a company’s profitability. Social media has truly become a vital and crucial form of business development. Businesses cannot thrive without it. We communicate and work with it. Period.

Check out this article for more information – Social Media: The World’s Newest Source of Profit

5 Communicating Your Vision

In an era prior to social media, how did we figure out or map our goals? Probably with a vision board, a thought bubble written down on paper or by simply sitting down, daydreaming about what we could accomplish. This has changed so much today. Now, we can objectify our goals and visions using platforms like LinkedIn. Here, you have ample space in the About section to describe your ideas. It becomes a part of your LinkedIn profile, so other people, including employers, can see what you’re all about. But what’s even better is, you can use this section to produce timely updates relating to your journey. Others are watching and they can see the progression.

Instagram alone has become an indispensable tool for business owners. Through thoughtful curation and strategy, businesses can be portrayed in a respectable light that touches on what they offer, how they care about their customers, and in other words, what they do best. Think – campaigns that reflect a company’s core values, promotional posts that keep customers interested in products and services or spotlights on employees and company best practices, so customers can really know what they’re putting their money toward.

The hope for today is that we may collaboratively succeed using our most innovative tools (social media) and techniques (social media strategy), to communicate with others from all facets of life.

Jelly Marketing is an award-winning Digital Marketing & PR firm providing digital ads, social media, SEO, & public relations services to brands in Vancouver and the Fraser Valley. Their case studies explore various client objectives and the innovative + mainstream ways we can produce results by catering toward communicating vision. Have a look!

That’s it for today and remember everyone, always think of PRAC and are you living it today – Popularity, Relevance, Authority & Credibility.

The power is in us to incite wonder and change!

Talk soon!

Sales Specialist

Hi everyone! As VanWhistle Media’s Lead Sales Specialist, I have been building the foundations for a new digital marketing brand. How will we stand apart from others? How do we get customers to commit?

In my mind, it’s a combination of creative direction (standing apart) and content (establishing commitment). Also, a strong brand is everything. It is about locality plus some other concept I haven’t figured out yet (internationalism?). Meet your neighbors and start building connections any way.

I wanted to design some storefront posters and presentation slides (with animation) and this is what I came up with in the discovery stage –

Header: VANWHISTLE MEDIA IS HERE TO HELP! (large, black + white)

Sub-header: Social Media (rainbow)

Done correctly, you can tell everyone that your brand is ACTIVE and that you are FOCUSED on promoting ongoing and thriving communication with your customers. We will show you where your efforts have worked and where they are falling short! DO SOCIAL MEDIA MANAGEMENT with VANWHISTLE MEDIA today!

Sub-header: SEO (blue)

Progress to the next level with a definite increase in traffic by organizing your content by keywords; this will ensure your brand appears HIGH on Google’s list of results. Your business will need a powerful strategy as search tactics are always evolving. Let’s get you to the top of the list! DO SEO with VANWHISTLE MEDIA today!

Sub-header: Web Design (orange)

Everything about your website (content, appearance, functionality) is determined by the QUALITY of its design. Aim to establish expertise & credibility. We can manage this process from start to finish! DO WEB DEVELOPMENT with VANWHISTLE MEDIA today!

(include at bottom in smaller typeface, maybe white on gray?)

Small print: We can also help with – Email Marketing, Pay Per Click Management, Blog/Content Creation, Designing, Auto Dealership Package, Storefront Signage, Business Cards, Branding, Creative Direction & Idea Development. Contact us, we’re flexible and talented!

(contact info)

Background tip – I repeat ‘DO…with VANWHISTLE MEDIA today’, because repetition has been shown to be an effective selling tool. Scientists have found that repetition increases processing fluency. In other words, our brains find repeated words easier to process and remember. I really want to establish a focus in my message (do = doing = done). What will drive people to stop and read/look at our poster? The word DO repeated equals the word DOING repeated equals the word DONE repeating in their heads, thereby increasing desire and attracting demand. It’s always about thoughtful language, usage and placement!
Coming back to this project, I question the use of ‘talented’. For whatever reason, people hate that word. Like, a talented person couldn’t have an honest mandate. Or, to say one’s talented is to say, I’m egotistical. It really makes me wonder. What do you guys think?
I suppose at the end of the day, people are going to think how they want. So…if you’re going to do it differently, find trustworthy research to support your ideas!

Background

Hi everyone! Just some quick notes on my work background and skills (prior to November 2018) –

Team spirit and mutual development / Promoted to Bell Mobility’s Small Business Sales team in 2013 through organized sit-ins with top performers, coaching with account managers/executives and round-the-clock networking with industry peers. I led a workplace presentation based on the best-selling business novel, “Who Moved My Cheese?” by Spencer Johnson. This learning  opportunity was offered to team members during a time of many departmental shifts and focused on the recognition and understanding of various personalities and motivations within our workspace, an important topic in any evolving, fast-paced industry.

Leading and coordinating others / Selected to work with Bell’s top dealer channel, Preston Mobility for an important account win with the City of Vancouver in August 2015. Every minute of the project was worthwhile – from learning the industry’s technical demands to charging through presentations with confidence and improvisation. Meeting and engaging with customers face-to-face and most importantly, training new users in a fun and fearless group setting was a plus.

Sales and marketing / After earning a BFA with distinction from the University of Calgary in 2003, Bubbles + Blocks was created, a local business partnership specializing in visual/musical artist training, image consultation and the promotion of original branded content for and within various local establishments. In addition, the business produced clothing, accessories, graphic design work, posters, handbills and ads. In our city (Calgary), we were creative engines contributing towards a fashion-forward,  underground evolution.

Lifetime fitness and happiness progression / Completed first short triathlon on July 27, 2015 (Point Grey Triathlon), which involved the development of an eight-week training program during which sports improvement, diet and nutrition were carefully managed. Participation taught enhanced stress and time management, as well as, ways to monitor and evaluate individual and group performance metrics.

Do you like to write about your job? What would you say about it to impress others?

The Four Agreements

Hi everyone! I am writing about The Four Agreements todayThe book is by Don Miguel Ruiz and you can pick up a copy on Amazon for around 8 dollars. A lot of his writing helped me get through the anxiety of having to work with people. It also gave me a directional map on how to treat others. I am going to go through the main points with you today.

WORDS HAVE POWER – speak with integrity; do not gossip; speak in love.

DON’T TAKE THINGS PERSONALLY – what others do has to do with them, more than you. At best, you can influence and even that is limited. They may say you made them do something, this is only a projection.

DON’T MAKE ASSUMPTIONS – clarify; ask clearly for what you want, don’t assume others will know.

ALWAYS DO YOUR BEST – your best will always change according to health, circumstance and time; forgive yourself if your best is not perfect.

And that’s it!

I hope this brief summary will help you out, even if it’s taking one step outside of your comfort zone to pursue a new social challenge or to try and wrap your head around why we think and do the things the way we do.

Do you have any tools, tips or tricks for managing social stress or anxiety?

Your Business Acumen

Hi everyone! So, you’ve started a new business. The idea has been in the works for 1-2 years and you’ve saved up a stash of money. You’ve done the work, the necessary  to lift it off the earth. What’s next? Well, it’s time to break things down, come up with some simple and consistent strategies that that will work with you and for you. Note: these tips are aimed towards businesses in the startup phase.

Let’s start off with Your Primary Aim – stay on top of your resources (what you’re selling, who’s selling it for you) and channel your knowledge and passion into dispersing these resources as products and services of their own. Keep a theme, keep it fresh and update your objectives frequently. Next, Your Singular Objective – to make money, as much as possible, and to generate new customers by effectively streaming your knowledge, passion and resources through appropriate platforms and channels. Next up, Your Organizational Strategy – this is simple: be organized, have focus and optimize every process as it relates to your business. Use templates, build files, digitize everything. If your products and services are consistent, you will establish a base and this will create a sturdy platform for growth. Now, we have Your Management Strategy – be loved and love those who work with you and for you, simple as that. Then, we have Your People Strategy – find the best talent, assist in growth and always nurture true potential. We’re leading up to the end, and this is Your Marketing Strategy – this is the easiest and best part of running a business! Apply vision, creativity and a fire within to drive awareness both inwards and outwards. Invest in a variety of means to expand your lot. If people are drawn to your work, understand what they see and observe your business’ impact on their lives. They will invest and return. And, last but not least, we have Your Systems Strategy – you can have it all, the mind-blowing idea, the passion, the drive, but without a systematic and technical flow that will take you through each day, you will become lost, disorganized and lazy. Be tenacious. Be determined. Be happy!

That’s my toonie. How do you keep your business running? Opening up a conversation with you, I’d love to hear your response!

A Sales Manifesto

Hi everyone! I wrote this manifesto when I was selected to join Bell Mobility’s Small Business Sales team in 2013. Some edits have been made to coincide with recent sales experiences. Have a read and please share your comments!

I aim to create a personal brand that relates to the three manifestations of every business – ‘The Entrepreneur’ who forges ahead into new areas of interest, ‘The Manager’ who solidifies the base of operations and ‘The Technician’ who completes the manual overview. If we can understand how these entities co-exist, we can begin to build long-lasting, profitable relationships with the very businesses we aim to connect with.

As ‘Entrepreneur’, I will be passionate in all of my endeavours, staying true to my creative nature through innovation & leadership. As ‘Manager’, I will take action and stick to my word by establishing effective techniques & processes. And finally, as ‘Technician’, I will be persistent and driven in order to produce consistent results that will seal relationships & solidify value.

Nestled within these strategies are goals: to establish reciprocity – to give to customers what I would want to receive; to establish scarcity – to prove uniqueness amongst peers and industry competitors; to establish exclusivity – to prove insight and  service/product knowledge to clients; to proliferate potential business – to exhaust all available networking channels; to leverage current and former contacts – to fully utilize loyalty and feedback; to connect with chief decision-makers – to focus on high-value opportunities with true intellectuals; and last but not least, to commit to a reward at the end of my work – to praise the vigour of my business.

In synergy, these entities can create trust, belief  & faith!

So, love what you want from your sales strategist and make magic together – legitimate, genuine, authentic, real, exclusive, and freely made of irrepressible commitments which together, produce terrible outcomes that  benefit no parties.

Do you agree?