Category: Abstract

Your Business Acumen

Hi everyone! So, you’ve started a new business. The idea has been in the works for 1-2 years and you’ve saved up a stash of money. You’ve done the work, the necessary  to lift it off the earth. What’s next? Well, it’s time to break things down, come up with some simple and consistent strategies that that will work with you and for you. Note: these tips are aimed towards businesses in the startup phase.

Let’s start off with Your Primary Aim – stay on top of your resources (what you’re selling, who’s selling it for you) and channel your knowledge and passion into dispersing these resources as products and services of their own. Keep a theme, keep it fresh and update your objectives frequently. Next, Your Singular Objective – to make money, as much as possible, and to generate new customers by effectively streaming your knowledge, passion and resources through appropriate platforms and channels. Next up, Your Organizational Strategy – this is simple: be organized, have focus and optimize every process as it relates to your business. Use templates, build files, digitize everything. If your products and services are consistent, you will establish a base and this will create a sturdy platform for growth. Now, we have Your Management Strategy – be loved and love those who work with you and for you, simple as that. Then, we have Your People Strategy – find the best talent, assist in growth and always nurture true potential. We’re leading up to the end, and this is Your Marketing Strategy – this is the easiest and best part of running a business! Apply vision, creativity and a fire within to drive awareness both inwards and outwards. Invest in a variety of means to expand your lot. If people are drawn to your work, understand what they see and observe your business’ impact on their lives. They will invest and return. And, last but not least, we have Your Systems Strategy – you can have it all, the mind-blowing idea, the passion, the drive, but without a systematic and technical flow that will take you through each day, you will become lost, disorganized and lazy. Be tenacious. Be determined. Be happy!

That’s my toonie. How do you keep your business running? Opening up a conversation with you, I’d love to hear your response!

A Sales Manifesto

Hi everyone! I wrote this manifesto when I was selected to join Bell Mobility’s Small Business Sales team in 2013. Some edits have been made to coincide with recent sales experiences. Have a read and please share your comments!

I aim to create a personal brand that relates to the three manifestations of every business – ‘The Entrepreneur’ who forges ahead into new areas of interest, ‘The Manager’ who solidifies the base of operations and ‘The Technician’ who completes the manual overview. If we can understand how these entities co-exist, we can begin to build long-lasting, profitable relationships with the very businesses we aim to connect with.

As ‘Entrepreneur’, I will be passionate in all of my endeavours, staying true to my creative nature through innovation & leadership. As ‘Manager’, I will take action and stick to my word by establishing effective techniques & processes. And finally, as ‘Technician’, I will be persistent and driven in order to produce consistent results that will seal relationships & solidify value.

Nestled within these strategies are goals: to establish reciprocity – to give to customers what I would want to receive; to establish scarcity – to prove uniqueness amongst peers and industry competitors; to establish exclusivity – to prove insight and  service/product knowledge to clients; to proliferate potential business – to exhaust all available networking channels; to leverage current and former contacts – to fully utilize loyalty and feedback; to connect with chief decision-makers – to focus on high-value opportunities with true intellectuals; and last but not least, to commit to a reward at the end of my work – to praise the vigour of my business.

In synergy, these entities can create trust, belief  & faith!