Hi everyone! I wrote this manifesto when I was selected to join Bell Mobility’s Small Business Sales team in 2013. Some edits have been made to coincide with recent sales experiences. Have a read and please share your comments!
I aim to create a personal brand that relates to the three manifestations of every business – ‘The Entrepreneur’ who forges ahead into new areas of interest, ‘The Manager’ who solidifies the base of operations and ‘The Technician’ who completes the manual overview. If we can understand how these entities co-exist, we can begin to build long-lasting, profitable relationships with the very businesses we aim to connect with.
As ‘Entrepreneur’, I will be passionate in all of my endeavours, staying true to my creative nature through innovation & leadership. As ‘Manager’, I will take action and stick to my word by establishing effective techniques & processes. And finally, as ‘Technician’, I will be persistent and driven in order to produce consistent results that will seal relationships & solidify value.
Nestled within these strategies are goals: to establish reciprocity – to give to customers what I would want to receive; to establish scarcity – to prove uniqueness amongst peers and industry competitors; to establish exclusivity – to prove insight and service/product knowledge to clients; to proliferate potential business – to exhaust all available networking channels; to leverage current and former contacts – to fully utilize loyalty and feedback; to connect with chief decision-makers – to focus on high-value opportunities with true intellectuals; and last but not least, to commit to a reward at the end of my work – to praise the vigour of my business.
In synergy, these entities can create trust, belief & faith!
So, love what you want from your sales strategist and make magic together – legitimate, genuine, authentic, real, exclusive, and freely made of irrepressible commitments which together, produce terrible outcomes that benefit no parties.
Do you agree?