Category: Writing

Sensory Marketing

Hi everyone! Do you think about what you’re doing when you dive into a pool? Most of us are probably counting down or counting in (up people). Let’s explore sensory marketing!

Per @AlisteMarketing, sensory marketing is a method of selling products. It is a form of marketing that influences our perception of brands using multi-sensory experiences to establish positive emotional connections. 

For example, in web development and social media management you can combine the IDEA of audial, visual and tactile cues (think of ‘3D forms’ that impart tangibility and distinctive qualities to your content and design) to produce a highly memorable experience. This will help build anticipation of the service and/or product you are representing.

I say idea because the future of branding will remove all literal association. It won’t be required in our digital age. With the concept and on the other end, a way to serve it up, born is a style of marketing that encroaches art. This won’t be fear-based and cannot be avoided by the mainstream. Marketers will simply use the most base and recognized forms of digitization to attract a target audience.

So to expand, our senses make it REAL. As in, AI. A sense is a cue to uncover a more elaborate idea. For example, I smell cinnamon.  I am now picturing Cinnabon. Drive by. What’s more powerful? Seeing a Cinnabon sign or smelling their cinnamon? Our senses tell us what we want and what we don’t need.

Again, this is attached to our personal experience. What we didn’t have growing up. What we had too much of as a child. The ultimate irony with sensory marketing is that it removes attachment to the branding experience, but we still invest in the product! This is ubiquity — there; not based on want, but desire.

Bottoms up!

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

A Day –

Alive – a subsidized program enabling all citizens of mankind to partake in new technologies. The only side step is that it can be forced, unwelcomed and misunderstood to the point where confusion may set in counterparts. Return to Artha for renewed vitality

A Moment – You’re driving, the radio is on, a song plays and your entire Being is rushed with feeling. The feelings are so intense that you quiver and cry. You must get back to to Artha or suffer the consequences of emotionality

A Tree –

Always-always – A cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming

Animal characters – Filburt (beaver), Stan (antilope), Shady and Slime (frogs), the falcon,

Artha – Relatable to ego; meaning, sense, goal, purpose or essence; a place

Baby Bear – Baby Romel (in spirit)

Banana split second – That indulgent minute when you awake and everything feels perfect

Being – Relatable to id; associated with fire and the power of transformation; a lustrous gem

Bling –

Blueberry – A retro blue Ty bear stuffie, sewn together with black thread; his beady eyes are made of wind-blown agate, a mystical find these days in Chon

Daisy – Our existential hero

Dream – Ignorance; created by Alice for Daisy

Each Other -Chona (Each) and Romel (Other); the reason for everything; relational goal

Food – cherry scone, hot drink of lemonade, ham and cheese biscuit, ham and cheese sandwich, ham and cheese omelette, French macarons, sandwich, fruit salad, barbecued pork chop muffins, star anise, sweet lemons, grass seed, bread, Earl Grey, 3% milk, taro cream buns, Nanö, Dreamsicles, bright green granny smith apple, gum, solid steel jelly beans,

Free –

Gods – Alice from Wonderland, Judge Judy, Linz, Indigo (Paradise Colours)

Human characters – Daisy, Cherry

Life –

Locations – Chon, Elevententeen, Life Space, Nike outlet

Manipura – Relatable to superego; the totality of currency, the conscience plus the ideal self; an animal

Others –

Outsiders –

Seventeen – Dilettante, youngest version of Chona

Space – Where Daisy lives at times

Spaces – Diet, exercise, sex, sleep

Spiritual characters – A Day, A Tree, The Need, The Pause

States – Manipura, Artha, Being

Theories – Fever,

Toys –

Tree characters – Jared, Paul

Wide Awake –

Awareness

She positioned her face in the centre of the shot and when I saw it, my heart strings pulled for the very first time in long while. For the very first time in a long while, I felt proud to be alive, healthy and moving in a new direction.

Marketers run campaigns for many incentive reasons. Whether to motivate and encourage or to stimulate an investment, what matters today is that campaigns produce an intrinsic value that over history will impact the course of time.

I know now, I could never be alone. I wish I remembered the elation I felt when I was offered the position. That feeling has gone on retreat and I don’t have the energy to take it back.

It feels like a giant *cinnamon bun, he said. We came out of the theatre and I heard him sniffle. He asked me if I liked it and I answered, it felt sad. Only time will tell, should we just countdown the days? I counted down the days until then.

*Which do you like the sound of better – culmination of effort or cinnamon bun?

LOL!

Wishful Thinking

Hi everyone!

This is a play about 3 personalities. It is set in a prison in space. They are trapped there in the future, trying to return home, which is Calgary, AB, Canada.

ABOUT CHONA FE

I thought long and hard about the reasons why I left. Did it have to do with change? I changed her, she wasn’t me. I was in reverse there, trying to prove myself when there was no need. Show them that I can be left-brained, I thought over and over again.

ABOUT BLOX

I gave up something very important – the ability to procreate. I think they were listening, but no one would make the sun shine. I became used to a large company running this way. It was amazing, the work I did.

ABOUT DAISY

She’s dressing for tomorrow, frantically preparing for what could be the start of something amazing. As soon as I’m free, I will quickly realize what reality is, she thinks.

CHONA FE & BLOX – Ask us what we’re doing.

DAISY – Ask me what I do for work.

(silence in the prison; they sit on their cold beds, dressed in yellow and grey stripes, holding their heads down in agony)

(Daisy exits)

(ChonaBLOX enters; she is their savior, a creative entity with powers to change reality)

*

(back in town, ChonaBLOX is working; it is present day)

How would we portray the above? Have you attempted to write about your life story before? What was your experience? Positive outcomes? Negative? And on a side note, can we just say how scary writing can actually be? 

She Saw Him First

Hi everyone! Try to decipher the duality I refer to throughout this story. It will make complete sense…both ways!

In university, I was fervently attached to impermanence and how it spoke to love and the meaning of life. My creative process started with a blank canvas, although it did not have to be canvas, it could have been anything.

Definition: Complete; sheer.

Purpose: To feel everything; to be whole. 

And with that, I commenced. Commenced a process of removing completeness; commenced a process of covering up visibility – to reveal something different. I utilized a very special skill set that I have discovered and use fervently today.

What is this very special skill set you ask?

I’m not sure, you tell me.

Identity?

I am simple. I am me. I am beauty in everything. I am everywhere you need to be.

Pushing down non-artistic capabilities; denying intellectual understandings. It was easier to pretend that I didn’t have drive, than to begin the self-exploration required to achieve bigger and better things. I hated that I lacked moral support. I loathed that I was just an ‘artist’. If only I had been shown empathy and was equipped with real world survival skills, everything could have been so different.

Thus, laziness could be defined as such –

Everything should be unique. The space-time continuum moves forward and does not evaluate past failures, previous motivations or work.

My struggle with identity began as a young woman. I felt completely transparent and to make matters worse, my mom would try to help me by uncovering my supposed weaknesses – piano, French, public speaking, pretty much everything. I just wasn’t at the receiving end. I did not know how to define it or how to get there with her help or by myself. So, where did this laziness come from? Was it genetic? By the time it would have mattered (from high school to university) my mom did not have the energy or input abilities to output my success on top of everything she was dealing with (likely mental health issues and more severe complexities). She struggled with many things, and so I struggled with the same. So is that it? I was lazy to take care of my mom? Growing up was about resisting and playing, if safe.

We both lived in fear.

Fear of being; fear of leaving.

Fear is weakness. Be passionate. Be real. Be able to tackle everyday things with insight, knowledge and strength. Who I am today.

The past can come back to haunt us, but we choose to live in the present. We must.

Who remembers the wallpaper in their baby bedroom? Who recalls the vibrant tones of shag rugs in every ‘box’ throughout the house – intense violet, indiscernible mustard, Oscar the Grouch green, rusty red and so on and so forth. Do these memories matter? Yes and yes!

Definition: He has a green body, no visible nose, and lived in a trash can.

Purpose: To love my body, my style and the way I write. 

Outcome: Writing is code, it is a system we are creating for ourselves and more importantly, for others.

Who recalls bubblegum pink mohair, fresh brand T-shirts from The Body Shop or Le Chateau. Things have changed so much in fashion; things have changed so much in our world.

We are united, we are technological. We are happy and we are digital. 

Really?

Yup, listen to me. I still need to figure out how to convert everything! How do I realistically explain our digital way of being? Not there yet. It will come.

Rewind.

In university, I obsessed over process to the point where I think it became my source of envy. I didn’t understand how he (Bradley Harms, artist, Calgary, AB) could make prints nothingly-ly.

How did he do that?!

I do not know; I am so worried.

Are you sure?

Listen, at the time, my inner artist screamed. It didn’t matter that I was making things with my own hands or that I was taking things that were already whole, erasing them and reconstructing a sort of murder scene using Exs and Ohs. It didn’t matter that I was mapping. Or napping even. What mattered is that I could have turned out. What mattered is that my mom loved my art. But it wasn’t enough. It will never be enough until I succeed!

I was meditating, frowning worries and heartaches away from medicated pens and BIC Wite-Out. In my mind, I was substantiating Gilles Deleuze…and I quote:

“Writing has nothing to do with meaning. It has to do with land surveying and cartography, including the mapping of countries yet to come.” ― Gilles Deleuze

Definition: The technique, profession, and science of determining the terrestrial or three-dimensional positions of points and the distances and angles between them.

Purpose: There is already a movie about language saving the world. It’s called Arrival. Can we really still cure cancer with letters? Bubble letters at that (Blocks speaking of Bubble + Blocks, Calgary, AB, 2005)? This was my original thesis, you see.

Outcome: Today, I do not know the answer or I am tired. That is the thing with Global Comprehension. It involves too many things. The only sure thing I’m certain of is, I will be the one to figure it out and communicate it to the masses. Just wait and see! 

Mapping the continuum can spark regret; so better focus on real world debacles.

This is already occurring.

I am something out there.

As per Greenpeace.

My trek is long and arduous.

Bold and filled with assumption.

What matters however, is living continually knowing that I am loved and spectacular.

And must I reiterate. No thanks.

All of this work transmutes the power of love and the power of regression through ignorance.  Still, we get tired of things. Always.

They all say: she is trying to objectify life; she is avoiding subjectivity.

The beauty is in interpretation!

Thanks to you, Chonie (my mom with depths greater than the sea).

❤

The Homeless Men

Hi everyone! Sometimes you just have to use  an expert’s voice!

I shall embark on this challenge to pull myself out of slumber…yet again, my God I know.

(Seth Godin’s challenge consisted of 100 blog posts a day – this story is a post about x amount of homeless men having one conversation with me the expert. Can you identify them?)

TODAY

My vigor is lost and it must be reinstated. So, here goes two months-ish of creative and technical credit. Perhaps some continuation of Daisy’s adventures in. Or should I say, at Elevententeen? Some free photos, you know. For days when I’m feeling too lazy. And what about samples of graphic art? Is there anything else worth more? I’ve been developing at the rate of a rabbit, gosh darn it!

I’ve been introduced to a multitude of applications, which seem to be more about bunnies reproducing. Interesting? Practice. And concepts (of principles and ideations). It’s effective. This is the glory of creation! Making things to build things; systems to make duties simpler (they do that though). I will also be throwing in my work (templates, sales documents and the sort), which I may add, are becoming more and more succinct every day. La la. So keep working, they’re supposed to evolve and eventually become fit!

2 DAYS PRIOR

I am still testing things out and I’m not really sure insight selling is working. Or maybe it’s eating eggs Benedict and strawberry covered waffles 4 x per week. But maybe it is? I will give it another year or so to see. Theoretically, it should take minutes to develop. Sort of like walking away. If you are telling me you’re in, that’s what I’m saying! And, I’m sorry if I come across negatively, it’s my army suit and optimism. Let’s start one thing, here goes something! It all dissolved as soon as I weighed myself and saw the dreaded number I was ever so in denial about.

MAKE SOMETHING EVERYDAY does not equal to EAT WHATEVER YOU PLEASE. Seriously though, it’s funny but it’s not.

The outcome of this assignment will be –

  • Improved voice in messaging
  • Happier disposition
  • Greater appreciation of my worth

PS – My intention with this post was to work on said skills above, but it is now (August 15, 2019) to express the right in the right should the right come through. What I mean to say is: Universe, you sure throw a lot of coincidences and happy lookin’ faces my way. Is there a proprietary patent pending that I’ve developed, developing? Sunshine and 80s music all the way? Ya expert, that’s the outcome/result of you going on a diet!

It commenced on December 4, 2019. I had crashed. Tired and done with my STEEZ. I just wanted to change absolutely everything about my life. It had felt like everything that could have possibly went wrong did. And everything about myself and my surroundings was suffering. Failing relationships. Wandering marriage. So, on that fateful day I told my husband of said suffering and he booked an appointment with my doctor and specialist. In the specialist appointment I was instructed to start a chart, so he built one for me in Excel and put it on my phone. The next step was the one I had been dreading for the past year – you have to weigh yourself Chon. And that was it. The end of it. The end of my demise. The end of my ignorance and futility. So, since then I am now on a lifelong mission, to actually commit to the most important thing anyone can do – to be happy and healthy.

This is, creative writing. Delving into the unknown, because you know it like the back of your hand. It’s confusing, but works well for developing a screenplay!

Ta-ta for now!